This paper analyses the importance of creativity within a regional development. In the introduction, the historic concept of creative economy is presented. This theory is formulated on the basis of the previous growth theories. Within the analysis itself, the paper quantifies a creative environment for individual regions of the Czech Republic. The New Creative Index and Creative Industries Index are used as a tool in this work. The results of this paper confirm the significant positive correlation between indexes used and selected macroeconomic indicators. The relation between the level of the creative potential and presence of creative industries in a region is proved within the analysis, too. The data are analyzed for the years of 2009 and 2010, this enables the use of dynamic tools for the research a creative environment
