The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials

The growing concern over violence in the media has led to vast amounts of research examining the effects of violent media on viewers. An important subset of this research looks at how humor affects this relationship. While research has considered this subset in television programming, almost no research has explored this in the context of advertising. This paper builds on the little research that exists by examining the effects of combining humor and violence, as well as the theoretical approaches that underlie these effects. A content analysis is conducted to identify the prevalence of violence, humor, and the combination of these elements in a longitudinal sample of Super Bowl commercials (2005, 2007, and 2009). Further, we investigate the relationship between the joint occurrence of humor and violence in ads and ad popularity. We conclude that violent acts are rampant in these commercials and that many acts are camouflaged by the simultaneous presence of humor, especially in the most popular ads

Effect of Different Stellar Galactic Environments on Planetary Discs I: The Solar Neighbourhood and the Birth Cloud of the Sun

We have computed trajectories, distances and times of closest approaches to the Sun by stars in the Solar neighbourhood with known position, radial velocity and proper motions. For this purpose we have used a full potential model of the Galaxy that reproduces the local z-force, the Oort constants, the local escape velocity, and the rotation curve of the Galaxy. From our sample we constructed initial conditions, within observational uncertainties, with a Monte Carlo scheme for the twelve most suspicious candidates because of their small tangential motion. We find that the star Gliese 710 will have the closest approach to the Sun, with a distance of approximately 0.34 pc at 1.36 Myr in the future. We show that the effect of a flyby with the characteristics of Gliese 710 on a 100 AU test particle disk representing the Solar system is negligible. However, since there is a lack of 6D data for a large percentage of stars in the Solar neighbourhood, closer approaches may exist. We calculate parameters of passing stars that would cause noticeable effects on the Solar disk. Regarding the birth cloud of the Sun, we performed experiments to reproduce roughly the observed orbital parameters such as eccentricities and inclinations of the Kuiper Belt. It is known now that in Galactic environments, such as stellar formation regions, the stellar densities of new born stars, are high enough to produce close encounters within 200 AU. Moreover, in these Galactic environments, the velocity dispersion is relatively low, typically approximately 1-3 km s-1.We find that with a velocity dispersion of approximately 1 km s-1 and an approach distance of about 150 AU, typical of these regions, we obtain approximately the eccentricities and inclinations seen in the current Solar system. Simple analytical calculations of stellar encounters effects on the Oort cloud are presented.Comment: Accepted 2011 August 2 by MNRAS (Monthly Notices of the Royal Astronomical Society Main Journal). Received 2011 June 27; in original form 2010 June 10 The paper contains 10 figures and 5 table

Report of the Media Violence Commission

7 page(s