6 research outputs found

    Improving resilience to hot weather in the UK: The role of communication, behaviour and social insights in policy interventions

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    At present, there is little guidance on how to communicate the dangers relating to hot weather events and on how to better prepare for them. Social responses to hot weather risks need to be a priority as populations around the world become more exposed to these under a changing climate. In this commentary, we argue that policy interventions focused on improving resilience to hot weather need to be more closely aligned with broader sustainability challenges and more effectively incorporate communication, behaviour, and social insights. With a particular focus on the UK, we highlight the risks of not taking these into account and outline ways in which policy-making on hot weather events could be improved, by drawing on international best practice and supporting decision-making within a range of relevant institutions across the health, transport and housing sectors

    Trade associations as corporate social responsibility actors: an institutional theory analysis of animal welfare in tourism

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    Most travel trade associations ignore their responsibility towards sustainable development broadly and animal welfare in particular. We analyse the development and implementation of animal welfare standards across 62 national and international associations using interviews, surveys, content analysis of published materials and websites. Only 21 associations mention sustainability in their websites, and only 6 refer to animal welfare. Of these, three associations have well-developed animal welfare activities (ABTA, ANVR and GSTC) and only one (lightly) monitors its members’ sustainability and animal welfare standards (ANVR). ABTA’s Animal Welfare Guidelines are the de facto industry standard, despite being designed for information (not auditing) purposes and lacking enforcement mechanisms. We examine jolts that prompt some associations to respond to external pressures and the institutional entrepreneurship process that triggers a process of reflexivity, theorisation and diffusion of a broader sense of responsibility. We examine the field-level conditions that lead to mostly mimetic pressures on large European tour operators (that compel them to act due to reputational risk management), with minimal normative pressures that would diffuse animal welfare practices across other association members. Change is not divergent, and the resources allocated to animal welfare protect trade associations’ members from criticism without binding them to implementation

    Role model advocacy for sustainable transport

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    Individual aspirations of associating with role models are routinely harnessed by marketers, who for instance, use celebrity endorsement in selling brands and products. It appears there has been no research to date, however, on the potential for celebrity activism, or role model advocacy beyond celebrities, such as from politicians, to form effective interventions for encouraging sustainable transport behavior. This is despite studies suggesting that celebrity endorsement is a potential gateway for transforming public opinion on carbon intensive transport modes. The present paper consequently offers a critical review of the literature on role model advocacy and celebrity activism, and how these concepts have been harnessed to address environmental issues, in order to conceptually assess the potential for extending these intervention techniques to the context of sustainable transport. The scope of the paper includes the potential that high profile politicians/celebrities might play as role models in exercising referent power to influence social norms surrounding sustainable transport, given that the success of social marketing interventions are closely tied to the need for changes in the policy landscape. Key dimensions of role model endorsement in transport are identified and applied to a series of examples of how celebrity and political role models have influenced transport cultures. In addition to offering an original application of a theoretical framework to a new context, in order to help address the increasingly important societal issue of transport’s growing contribution to climate change, the paper discusses the challenges associated with the neoliberal framing of this approach
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