Propuesta de aplicación del uso de estrategias de marketing digital en la empresa MC Cargo Group S. A. C del distrito de Jesús María, 2021

La presente investigación tiene como objetivo proponer las estrategias de marketing digital en la empresa MC CARGO GROUP SAC del distrito de Jesús María, 2021. La investigación es de enfoque cualitativo, nivel descriptivo y con diseño no experimental - transversal. La población de la investigación fueron 8 colaboradores de la empresa con una muestra de 3 personas de la misma organización, también se consideraron los criterios de inclusión y exclusión. La técnica que se utilizó fue la entrevista semiestructurada con el instrumento de la guía de entrevista con un total de 17 preguntas divididas por subcategorías la cual fue validada por el juicio de expertos que son actualmente docentes. Los resultados obtenidos de la entrevista muestran que la empresa actualmente no aplica estrategias de marketing digital, sin embargo, se esfuerzan bastante por brindarle el mejor servicio a sus clientes y se encargan de hacerle el seguimiento constante a sus embarques con el fin de mantenerlos informados de todo mediante su correo corporativo, WhatsApp, reuniones virtuales, etc. Finalmente se realiza la interpretación comparativa, se detallan las implicancias, conclusiones y recomendaciones

Compressibility of the nitridosilicate SrYb[Si4N7] and the oxonitridoaluminosilicates MYb[Si4−xAlxOxN7−x] (x = 2; M = Sr, Ba)

The compressibilities of the nitridosilicate SrYb[Si4N7] and the oxonitridoaluminosilicates MYb[Si4−xAlxOxN7−x] (x = 2; M = Sr, Ba) were investigated by in situ high-pressure X-ray powder diffraction. Pressures up to 42 GPa were generated using the diamond–anvil cell technique. The title compounds are structurally stable to the highest pressure obtained. A fit of a third-order Birch–Murnaghan equation-of-state to the p–V data results in V0 = 302.91 (6) Å3, B0 = 176 (2) GPa and B′ = 4.4 (2) for SrYb[Si4N7]; V0 = 310.4 (1) Å3, B0 = 161 (2) GPa and B′ = 4.6 (2) for SrYb[Si4−xAlxOxN7−x]; and V0 = 317.3 (5) Å3, B0 = 168 (2) GPa and B′ = 4.7 (2) for BaYb[Si4−xAlxOxN7−x]. While the linear compressibilities of the a and c axes of BaYb[Si4−xAlxOxN7−x] are very similar up to 30 GPa, distinct differences were observed for SrYb[Si4N7] and SrYb[Si4−xAlxOxN7−x], with the c axis being the most compressible axis. In all of the investigated compounds the bulk compressibility is dominated by the compression behaviour of the tetrahedral network, while the size of the substituted cation plays a minor role

Coupled Al/Si and O/N order/disorder in BaYb[Si4–xAlxOxN7–x]sialon

The fractions of aluminium, [Al]/[Al + Si], and oxygen, [O]/[O + N], in crystallographically distinct sites of BaYb[Si4–xAlxOxN7–x] oxonitridoaluminosilicate (space group P63mc, No. 186) were refined based on the results of neutron powder diffraction for a synthetic sample with the composition of x = 2.2(2) and simulated as functions of temperature for the compositions x = 2 and x = 2.3 using a combination of static lattice energy calculations (SLEC) and Monte Carlo simulations. The SLEC calcu lations have been performed on a set of 800 structures differing in the distribution of Al/Si and O/N within the 2 × 2 × 2 supercell containing 36 formula units of BaYb[Si4–xAlxOxN7–x]. The SLEC were based on a transferable set of empirical interatomic potentials developed within the present study. The static lattice energies of these structures have been expanded in the basis set of pair-wise ordering energies and on-site chemical potentials. The ordering energies and the chemical potentials have been used to calculate the configuration energies of the oxonitridoaluminosilicates (so-called sialons) using a Monte Carlo algorithm. The simulations suggest that Al and O are distributed unevenly over two non-equivalent T(Si/Al) and three L(N/O) sites, respectively, and the distribution shows strong dependence both on the temperature and the composition. Both simulated samples exhibit order/disorder transitions in the temperature range 500–1000 K to phases with partial long-range order below these temperatures. Above the transition temperatures the Si/Al and N/O distributions are affected by short-range ordering. The predicted site occupancies are in a qualitative agreement with the neutron diffraction results

Mediación del conflicto de rol en la influencia de la adicción al trabajo y el síndrome de burnout de los docentes de un colegio estatal

En la actualidad, el entorno laboral es sumamente competitivo, debido a esto las exigencias profesionales son cada vez mayores y las empresas valoran a su personal de acuerdo a su utilidad y rendimiento. Esto ha provocado el aumento de las consecuencias negativas asociadas al trabajo, en las que destaca el aumento de riesgos psicosociales tales como la adicción al trabajo, burnout, entre otros. En base a estas consideraciones, la presente investigación tuvo como objetivo principal determinar si el conflicto de rol cumple un papel mediador en la influencia de la adicción al trabajo en el síndrome de burnout del personal docente de un colegio estatal. La investigación tuvo un enfoque cuantitativo, nivel explicativo y un diseño de investigación no experimental, transversal y prospectiva. Para cumplir con el propósito de la investigación se utilizaron como instrumentos de medición: el cuestionario DUWAS de adicción al trabajo adaptado por Líbano et al. (2010), el MBI (Maslach Burnout Inventory) adaptado por Fernández a la versión docente peruana y Cuestionario de Rizzo et al. (1970) de conflicto de rol adaptado por Surdez at al. (2015). La información recabada se procesó a través de los programas estadísticos SPSS y PROCESS a través del método de Bootstrapping. Finalmente, luego del análisis del efecto total del modelo se determinó que el conflicto de rol ejerce una mediación de tipo parcial en la influencia de la adicción al trabajo y el síndrome de burnout

Fortalecimiento de la identidad cultural en los estudiantes del nivel secundario del I.E. José Faustino Sánchez Carrión, La Colorada-Mórrope

Esta investigación tiene como objetivo principal proponer un programa para fortalecer la identidad cultural de los estudiantes de nivel secundario del I.E. José Faustino Sánchez Carrión ubicado en la Colorada, distrito de Mórrope. Debido a que se observó el escaso nivel de identidad cultural en los estudiantes mediante el instrumento aplicado, y las pérdidas de sus costumbres y tradiciones, las deficiencias que tenían para reconocer personajes y hechos históricos de su localidad; y la falta de conocimientos geográficos, los cuáles son fundamentales para conservar la identidad cultural. El reconocer específicamente la información acerca de los conocimientos deficientes en los estudiantes, permitió diseñar detalladamente el programa que lograría fortalecer su identidad cultural. La investigación es cuantitativa, de tipo aplicada, tiene un nivel descriptivo y su diseño es no experimental transversal. Tiene una muestra de 71 estudiantes, elegidos por criterio de selección, que son los estudiantes que pertenecen al 4º y 5º de educación secundaria de la institución antes mencionada. Se utilizó como técnica la encuesta, siendo su instrumento el cuestionario, la cual tuvo 28 preguntas. El resultado de esta investigación fue el reconocimiento de la baja identidad cultural que tienen los estudiantes de la Institución Educativa José Faustino Sánchez Carrión. Por ello se halló la necesidad de proponer el programa “Fortaleciendo nuestra Identidad Cultural Morropana”, la cual tiene como estrategias las visitas guiadas, comprensión lectora, exposiciones y escenificaciones donde puedan demostrar conocimientos aprendidos, escenificaciones y lectura comprensiva

When females compete and males care: Phenotypic differences in the spotted sandpiper

Ecology can shape variation in mating systems. Spotted sandpipers (Actitis macularius) are migratory shorebirds with a sequentially polyandrous mating system. Females compete for multiple mates, and males care for offspring, including through incubation and chick care. A study of a Midwestern population found that females have larger body mass and feather spots, but we do not know whether this pattern extends to other populations of this species. We studied a California population of spotted sandpipers surrounding Mono Lake. We used PCR to determine genetic sex from blood samples, and we used R to compare morphological traits between females and males. We find sexual dimorphism in several morphological traits, including tarsus, wing, and bill length, as well as body mass, suggesting the Midwestern and California populations have evolved similarly, and both have sexually dimorphic morphology

Fatores associados à eficácia no desempenho esportivo de equipes campeãs de basquetebol em categorias de formação

O objetivo deste estudo empírico, associativo, preditivo e transversal foi analisar os fatores associados à eficácia no desempenho esportivo de equipes campeãs de basquetebol em categorias de formação. Utilizou-se o Instrumento de Avaliação do Desempenho Técnico-Tático Individual no Basquetebol (Folle et al., 2014) para analisar 10.948 ações de jogo de 26 atletas de basquetebol feminino em competições estaduais das categorias sub-16 e sub-18. A análise das informações coletadas foi realizada no software estatístico SPSS 23, por meio de modelos de regressão logística binária, considerando-se o nível de significância de 5%. Os resultados evidenciam que os principais fatores associados à eficácia no desempenho esportivo compreendem a tomada de decisão e a adaptação durante o jogo, bem como o tempo de experiência esportiva e o nível de experiência competitiva.The aim of this empirical, associative, predictive, transversal study was to analyze the factors associated to efficacy in the sports performance of champion basketball teams in training categories. We used the Instrument for Assessment of Technical-Tactical Individual Performance in Basketball (Folle et al., 2014) to analyze 10,948 game actions of 26 female basketball players in state competitions of the under-16 and under-18 categories. Analysis of the information collected was performed using SPSS 23 software through binary logistic regression models, considering the significance level of 5%. Results show that the main factors associated to efficacy in sports performance are decision making and adaptation during the game, as well as the time of sporting experience and the level of competitive experience

Momentos marcantes da trajetória docente em Educação Física

The aim of this study, which involves life story was to analyze the outstanding moments of teaching trajectory of Physical Educators. Four Physical Education teachers, who have been teaching at public schools in Santa Catarina State for more than 25 years, took part in this investigation. In addition to documental analysis, semi-structured interviews were used to collect data from Physical Education teachers and their co-workers. Content analysis technique was utilized in data analysis. Extra classroom activities (sports tournaments, choreographic performances at commemorative dates, administrative positions) were pointed out among the best moments of teaching career, while the worst events were based on work conditions, dissatisfaction with educational policies and deceptions with the teaching working class. Although the outstanding events had been experienced individually, teachers revealed to experience many similar episodes at school daily routine, which allowed for a greater comprehension of the Physical Education teaching career.O objetivo do presente estudo, envolvendo histórias de vida, foi analisar os momentos marcantes da trajetória profissional de professores de Educação Física. Participaram da investigação quatro professores de Educação Física com mais de vinte e cinco anos de intervenção profissional no magistério público estadual de Santa Catarina. Na coleta das informações foram utilizadas entrevistas semi-estruturadas com os professores de Educação Física, com os colegas de trabalho, além da análise documental. A técnica de análise de conteúdo foi utilizada na análise das informações. Os eventos extraclasses (competições esportivas, apresentações em datas comemorativas, cargos administrativos) destacaram-se entre os melhores momentos que marcaram o percurso docente, enquanto os piores acontecimentos pautaram-se nas condições de trabalho, no descontentamento com as políticas educacionais e nas decepções com a classe docente. Apesar dos eventos marcantes terem sido experienciados individualmente, os docentes evidenciaram muitos episódios comuns que são vivenciados no cotidiano escolar, os quais auxiliam na compreensão da carreira docente em Educação Física

Organoselenium( II ) halides containing the pincer 2,6-(Me 2 NCH 2 ) 2 C 6 H 3 ligand – an experimental and theoretical investigation

New organoselenium( II )halidesofthetype[RSe] + X − [R = 2,6-(Me 2 NCH 2 ) 2 C 6 H 3 ;X=Cl( 2 ), Br ( 3 ), I ( 4 )] were prepared by cleavage of the Se – Se bond in R 2 Se 2 ( 1 )withSO 2 Cl 2 followed by halogen exchange when organo- selenium chloride was treated with NaBr or KI. The reaction between 2 and R ’ 2 MCl n resulted in new ionic [RSe] + [R ’ 2 MCl n +1 ] − [R ’ =2-(Me 2 NCH 2 )C 6 H 4 , n =1,M=Sb( 5 ), Bi ( 6 ); R ’ =Ph,M=Sb, n =1( 7 )or n =3( 8 )] species. All new compounds were investigated in solution by multinuclear NMR spectroscopy ( 1 H, 13 C, 77 Se, 2D experiments) and mass spectrometry. The ionic nature of 2 and the antimonates species was con fi rmed by conductivity studies. The molecular structures of [{2,6-(Me 2 NCH 2 ) 2 C 6 H 3 }Se] + Cl − · n H 2 O( 2 ·H 2 Oand 2 ·2H 2 O) and [{2,6-(Me 2 NCH 2 ) 2 C 6 H 3 }Se] + [Ph 2 SbCl 4 ] − ( 8 ), respectively, were established by single-crystal X-ray di ff raction, pointing out that the ionic nature of the se compounds is also preserved in the solid state, with both nitrogen atoms strongly trans coordinated to the selenium atom of the cation. Theoretical calculations carried out at the DFT level were exploite d to investigate the nature of the bonding in compounds 2 – 4 and the free cation [RSe] + ( 2a ). A topological analysis based on the theory of Atoms-In-Molecules (AIM) and Electron Localization Function (ELF) jointly to a Natural Bond Orbital (NBO) approach was used to shed light on the e ff ect of the nature of the halogen specie s X on the bonding within the 3c-4e N – Se – Nmoiet

Entorno para el desarrollo de atletas de baloncesto femenino: las directrices propuestas y los factores de éxito

The aim of this study was to determine the guidelines and success factors of a sport club that contribute to the identification and development of female basketball athletes. The context investigated comprises a Brazilian club with strong tradition in the training of athletes and important sporting achievements in the sport. Data collection used interviews and documentary sources, which were analyzed using the technique of content analysis. The results showed the importance of administrative organization of sports institutions guided by solid training guidelines that support the club management actions and emphasize the importance of public-private partnerships to increase the federated sport, where sponsorship exchanges such as scholarships in private universities and government policies become crucial for maintaining athletes in adulthood. However, as municipal public institutions do not have as priority elite sport, the basketball club investigated has presented difficulties in keeping teams of higher and adult ages in the scenario to which they belong. In this sense, sports managers and coaches should establish clear guidelines for the strengthening of the organizational culture of the institution, since, with structural conditions and greater sense of belonging to the club, there are higher possibilities for maintenance of talents in the sports institution.El objetivo del estudio es analizar directrices y factores de éxito de un club deportivo, que contribuyen a la identificación y desarrollo de jugadoras de baloncesto femenino. Se investigó un club brasileño caracterizado por una tradición en la formación de atletas e importantes conquistas deportivas en dicha modalidad. Recogida de información: se utilizaron entrevistas y fuentes documentales; fueron analizadas mediante la técnica de análisis de contenidos. Los resultados muestran la importancia de la organización administrativa en instituciones deportivas, establecida mediante unas directrices sólidas de formación que respaldan las acciones de gestión del club, además de enfatizar en la importancia de las asociaciones público-privadas, donde diferentes sistemas de patrocinio, como becas de estudio de universidades privadas y/o de políticas gubernamentales, resultan fundamentales para la manutención de jugadores en edad adulta. Como las instituciones públicas municipales no tienen como prioridad el deporte de élite, el club presenta dificultades para mantener equipos cuyos jugadores comprenden edades más avanzadas. Se recomienda a gestores y entrenadores, establecer directrices claras para fortalecer la cultura organizativa de las instituciones; teniendo buenas condiciones estructurales y un mayor sentimiento de pertenencia al club, se consiguen mayores y mejores posibilidades de manutención y progresión de talentos en las instituciones deportivas.Facultad de Humanidades y Ciencias de la Educació