La nature urbaine, une utopie paradoxale

International audienceAlors que la problématique du développement durable s’est installée à tous les niveaux institutionnels dans la plupart des pays, la question de la place de la nature dans la ville constitue un élément essentiel pour ceux qui pensent et conçoivent les politiques urbaines. Pour autant, comme le soulignent ici Jean-Pierre Lévy et Isabelle Hajek, l’alliance des deux termes « nature » et « urbaine » peut paraître pour le moins paradoxale et l’est d’ailleurs assez souvent. La nature en ville relève-telle donc de la pure utopie dans le sens où la ville serait par définition « contre nature » ? Y a-t-il, précisément en raison du contexte aujourd’hui prévalent de recherche d’un développement durable, des perspectives d’avenir à la nature urbaine ? C’est ce qu’analysent les auteurs de cet article qui, après un rappel historique des visions sur les relations ville / nature, soulignent les attentes liées au développement durable et le regain des réflexions visant à réintroduire la nature en ville et dépasser les paradoxes. Souvent idéalisée et encore mal définie, la nature urbaine demeure un concept en mouvement qui, à sa façon, nourrit aussi les recompositions urbaines

Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping

[Abstract] Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice. However, little is known about the environmental cues that influence customers’ satisfaction in different shopping contexts. In this context, the present research aims to answer the following questions: “Are the store atmospheric variables equally relevant in hedonic and utilitarian shopping?”; and further: “Does the influence of store environment on customer satisfaction vary depending on the type of shopping?”. For this purpose an empirical research is developed through PLS Structural Equation Modeling (PLS-SEM) based on data obtained from hedonic (n = 210) and utilitarian (n = 267) shopping contexts. Results indicate that customers perceive differently store atmospherics in utilitarian and in hedonic shopping. More precisely, findings report that customer satisfaction is driven by internal ambient and merchandise layout in hedonic shopping contexts; while the external ambient and the merchandise layout are major atmospheric cues in utilitarian shopping. Interestingly, store crowding does not influence customers’ satisfaction. This study provides a deeper understanding into the specific store attributes that influence customer satisfaction, which could be used by retailers to differentiate themselves from competitors

The influence of celebrity endorsement on the purchase behavior of brands and product categories

This version of the article has been accepted for publication, after peer review, but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: https://doi.org/10.1108/JPBM-09-2023-4745[Abstract] Purpose: Celebrity endorsement has been profusely used to promote the consumption and purchase intention of diverse product categories; however, there is scarce research about whether celebrity endorsement effectiveness differs between brands and product categories. In this context, this study aims to answer this question: “Does consumer purchase behavior influenced by celebrity endorsement differ between brands and products?”. Design/methodology/approach: To this end, a conceptual model of the influence of celebrity endorsement on consumer purchase behavior is examined through a multiple group structural equation modeling on two consumer samples (315 = brands; 308 = product categories). Samples were categorized as a celebrity promoting either a product category or a brand, and food products were selected as the product category for the investigation. Findings: Findings indicate differences in the effectiveness of celebrity endorsement between brands and product categories: credibility is the most relevant variable influencing consumer purchase intention for product categories, while credibility and congruence both influence consumer purchase intention for brands. Similarly, the celebrity recommendation of brands generates greater purchase intention due to celebrity congruence with the endorsed product. Originality/value: To the best of the authors’ knowledge, the present research is one of the first endeavors to compare the effectiveness of celebrity brand endorsement versus celebrity product endorsement on purchase intention

The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods

[Abstract] The circular economy strategy supports the transformation of the linear consumption model into a closed-production model to achieve economic sustainability, with the consumers’ acceptance of circular products being one of the major challenges. Further, one important aspect of product circularity remains unexplored, such as the consumers’ purchase intention of recycled circular goods. In this context, the present study proposes and tests a conceptual model on consumers acceptance of recycled goods through PLS Structural Equation Modeling (PLS-SEM), based on the data obtained from 312 respondents. Results indicate that the positive image of circular products is the most important driver of consumers’ acceptance, followed by the product perceived safety. This study provides an empirical foundation for the important role of consumers in circular economy business models through the examination of consumers’ acceptance of recycled goods

Un modelo multifactorial con variables macroeconómicas en el mercado de capitales español: un análisis de estructuras de covarianzas

[Resumen] Se analiza la relación entre las rentabilidades de las acciones y un conjunto de variables macroeconómicas en el mercado de capitales español a partir del análisis de estructuras de covarianzas. De la prueba realizada con una muestra de 70 títulos se obtiene que la rentabilidad del mercado –representado por un índice– es la única variable explicativa de la variación conjunta de las rentabilidades de las acciones. El resto de variables macroeconómicas probadas (la producción industrial, las relacionadas con el sector exterior, el riesgo de crédito y las que definen la estructura temporal de los tipos de interés) no parecen tener poder explicativo alguno.[Abstract] In this research the relationship between stockholder return and macroeconomic variables in the Spanish stockmarket will be analysed using structural equation modeling methodology. A test with many independent variables (Industrial Production, Credit Risk, and other variables defining interest rates, etc.) will be carried out, enlightening those which have a significant relationship on Market Retur

An Empirical Examination of the Perceived Quality of Fruits

[EN] This paper deals with the issue of analyzing quality fruits consume preferences in order to determinate the effects of intrinsic versus extrinsic clues in the perceptions of quality. The author built and developed a Perceived Quality Model. It shows a quantitative estimation of the Perceived Quality Model in the analysis of quality perceptions of food such as fruit.S

Examining the role of product involvement in consumption elicited emotions

La implicación tiene una influencia muy importante en el comportamiento del consumidor. Este trabajo aborda las siguientes preguntas: “¿Influye la implicación con el producto en cómo las emociones crean la satisfacción con los productos?”, y “¿la implicación con el producto desempeña un papel moderador en las relaciones emociones-satisfacción?”. Basándonos en la Teoría de la Asimetría Hedónica, mediante un Modelo de Ecuaciones Estructurales (SEM) analizamos la influencia de las emociones en la satisfacción. Se recogió una muestra de 570 consumidores de un producto de alta implicación –vino-, y una muestra de 431 consumidores para el producto de baja implicación –una taza de café-. Los resultados muestran que las emociones positivas ejercen una influencia mayor en la satisfacción de los consumidores para el producto de baja implicación que para el producto de alta implicación, sugiriendo los factores situacionales –como la ocasión de consumo- podrían estar actuando como potenciadores de las emociones positivas. Adicionalmente, se ofrece evidencia empírica del rol moderador de la implicación en la relación que existe entre las emociones derivadas del consumo y la satisfacción del consumidor.Involvement has a major impact on consumer behavior. This study addresses the following questions: “Does product involvement influence how emotions drive satisfaction with products?”, and “does product involvement play a moderating role in the relationship emotions-satisfaction?”. Based on the Theory of the Hedonic Asymmetry we test through Structural Equation Modeling (SEM) how emotions drive consumer satisfaction. A sample of 570 respondents was gathered for a high involvement product –wine-, while a sample of 431 consumers was collected for a low involvement product –a cup of coffee-. Findings show that positive emotions exert a higher influence on satisfaction in low involvement products, compared to high involvement products, suggesting that situational factors, such as the occasion of consumption, could be acting as qualifiers of positive emotions. Additionally, we provide empirical support for the moderating role of product involvement as influencing the relationship between consumption elicited emotions and consumer satisfaction

The Emotional Edge of Financial Predators: a Four Group Longitudinal Study

En los últimos años, los inversionistas han sido engañados por sus propios expertos financieros. A pesar de las advertencias de las organizaciones reguladoras, como la Comisión de Seguridad de Valores Mobiliarios o los informes publicados por periódicos y revistas especializados, muchas personas se sienten atrapadas en los esquemas de Ponzi. La pregunta es ¿por qué? En este trabajo se plantea la hipótesis de que gran parte de los inversionistas basó sus decisiones en torno a los asesores o agentes financieros poco escrupulosos que capitalizaron la emoción primitiva. Se realiza una investigación longitudinal con cuatro grupos para un periodo de seis meses en donde se muestra que la gente se involucra en la negociación financiera con el corazón, no sólo con sus pensamientos y calculadoras.In the last few years, a number of investors from all walks of life have been duped by their once-trusted financial advisors. Despite warnings by regulatory bodies such as the Security Exchange Commission or educated reports published by newspapers and magazines, people still get caught in the likes of Ponzi schemes. The question is why? This paper hypothesizes that a large part of the blind eye turned onto financial advisors and brokers finds its source in primitive emotion. A four-group longitudinal study spread over six months shows that people engage in financial negotiation with their hearts and guts, not only with their thoughts and calculators

HIV experts on the decision to use early ART for prevention in France: are we there yet?

International audienc