A qualitative study on how young employees value employer branding attributes in agriculture business context

Governments and organisations have set targets for increased food production as a result of an increasing population. In order to increase food production, the capacity of agricultural enterprises needs to be expanded. The Swedish agricultural industry expresses difficulties in finding labour, which prevent businesses from expanding, or that companies must settle with less skilled employees. In order to respond to the set targets of increased food production, agricultural companies need to be better able to attract and retain employees. The average age is high among employees in Swedish agriculture while the portion of young employees is declining. Since young peoples are the new generation of employees, they are of particular interest to agricultural companies to hire. One way to address the problem of finding and retaining workforce is through marketing. Employer branding is a marketing concept that includes how companies can attract and retain employees. Businesses can develop its employer brand by knowing what attributes of employer branding that are valued by their existing employees. This study aims to investigate how young employees value employer branding attributes in the Swedish agricultural sector. This study applies a qualitative approach with case study design. The case studies consist of nine cases involving nine different young employees from agricultural companies in the region of Mälardalen. Data has been collected through semi-structured interviews based on an interview guide with questions to get the young employees' thoughts and answers. A conceptual framework has been developed to analyze the collected data. The framework is evolved from existing knowledge of employer branding. The framework is based on the analytical categories; work content, affiliation, compensation, career, benefits, all of which are considered to contain attributes that affect a company's Employer brand. The collected data has been analyzed with thematic encoding and divided into themes. The study shows that young employees value several attributes of employer branding in their employment. Identified attributes that are valued are found in all analytical categories from the developed framework. In addition to identifying valued attributes and making suggestions for how employer branding practices can be developed, the study contributes to an expanded understanding of employer branding in the context of agricultural companies. Most attributes can be influenced by the employer. By using the results of this study, agricultural companies can develop their employer brand. This can lead to development and increase of agricultural businesses' production.Regeringar och organisationer har satt upp mål om en ökad livsmedelsproduktion till följd av en stigande befolkning. För att livsmedelsproduktionen ska kunna öka behöver kapaciteten hos lantbruksföretag utvecklas genom nya investeringar. Nya investeringar är beroende av input resurser så som tillgång till relevant arbetskraft. Den svenska lantbruksbranschen uttrycker svårigheter i att hitta arbetskraft, vilket leder till att expandering av verksamheten hindras, eller att företag får nöja sig med sämre kompetens bland. För att kunna bemöta den framtida förväntansbilden om en ökad livsmedelsproduktion behöver lantbruksföretag bli bättre på att attrahera och bibehålla anställda. Det råder idag en hög medelålder bland anställda i svenskt lantbruk, samtidigt som andelen yngre i lantbruket minskar. Eftersom unga personer är den nya generationen anställda, är de av speciellt intresse för lantbruksföretag att anställa. Ett sätt att adressera problemet med att hitta och bibehålla personal är genom marknadsföring. Employer branding är ett marknadsföringsverktyg som innefattar hur företag kan attrahera och bibehålla anställda. Företag kan utveckla sitt employer brand genom att förstå vilka egenskaper av employer branding som värderas av deras befintliga anställda. Den här studien syftar till att undersöka hur unga anställda värderar egenskaper av employer branding i den svenska lantbrukssektorn. Den här studien tillämpar ett kvalitativt angreppssätt med fallstudiedesign. Fallstudierna består av nio fall innehållande nio olika unga anställda från lantbruksföretag i Mälardalen. Empiri har samlats in genom semistrukturerade telefonintervjuer. Ett konceptuellt ramverk har utvecklats för att analysera den insamlade empirin. Det konceptuella ramverket bygger på existerande kunskap om employer branding. Ramverket baseras på de analytiska kategorierna; arbetsinnehåll, erkännande, kompensation, karriär, förmåner och utveckling, som alla anses innehålla egenskaper som påverkar ett företags employer brand. Den insamlade empirin har analyserats med tematisk kodning och delats in i teman. Studien visar att unga anställda värderar flera egenskaper av employer branding i sin anställning. Identifierade egenskaper som värderas återfinns i alla analytiska kategorier från det framtagna ramverket. Förutom att identifiera värden, och komma med förslag till hur utövande av employer braning kan utvecklas, bidrar studien till en utökad förståelse av employer branding i kontexten av lantbruksföretag. Genom att använda resultaten i den här studien, kan lantbruksföretag utveckla sitt employer brand. Detta kan leda till att lantbruksföretag kan utvecklas och öka sin produktion

Glyphosate prohibitions effect on crop production strategy

According to LRF Konsult, who carried out a survey named Lantbruksbarometern 2016, a large proportion of the participating farmers stated that their profitability is low or indeed very low. The Swedish agricultural sector has gone through substantial structural changes, which has led to an increasing competition. Along with the European Union´s proposition to ban the active substance glyphosate, debate among several stakeholders have aroused. A glyphosate ban could enhance the impression of a low profitability among farmers. Furthermore, a glyphosate ban would likely affect the current strategy of farmers’ cropping systems. To handle the effects of a glyphosate ban a strategy could be of use. To examine what strategy is the most sufficient, it is of great deal to make decisions. From here, a strategy may be formed along with defining long term goals. The purpose of this study is to examine what strategies farmers most likely will use in the event of a glyphosate ban. This study has conducted five interviews with farm businesses to provide a deeper knowledge of how the context in relationship with the businesses current position affects their decision-making. A qualitative method with an inductive research approach has been used in order to interpret the empirical material from a wider perspective. This study cannot argue that one change solely affects the choice of strategy concerning the businesses cropping systems. The required changes are dependent of the business unique situation and its surrounding context. This study reveals that necessary changes involve crop rotation, cropping system, the use of chemicals or the choice of organic farming. In order for the businesses to make these changes investment in new machinery may be required. In addition, utilization of available resources will be of importance. Finally, the farm operation believe that a glyphosate ban will result in additional chemical use along with an increase of working hours

Human Milk Banking-Facts and Issues to Resolve

The number of human milk banks is increasing worldwide. Although the beneficial effects of feeding premature infants with their mother’s milk are well documented, less is known about the effects of feeding these infants with pasteurized donor milk. We propose a randomized trial comparing the effects of a 100% human milk-based diet (human milk supplemented with a human milk-derived fortifier) and a diet (partially) based on bovine milk. In theory, human milk has a beneficial effect on various aspects of human physiology, most of which become apparent after infancy. We therefore propose an extensive follow-up program that takes this aspect into consideration. Other issues concerning the practice of human milk banks need to be addressed as well as optimization of the feeding strategies for preterm infants

Hard-Object Feeding in Sooty Mangabeys (Cercocebus atys) and Interpretation of Early Hominin Feeding Ecology

Morphology of the dentofacial complex of early hominins has figured prominently in the inference of their dietary adaptations. Recent theoretical analysis of craniofacial morphology of Australopithecus africanus proposes that skull form in this taxon represents adaptation to feeding on large, hard objects. A modern analog for this specific dietary specialization is provided by the West African sooty mangabey, Cercocebus atys. This species habitually feeds on the large, exceptionally hard nuts of Sacoglottis gabonensis, stereotypically crushing the seed casings using their premolars and molars. This type of behavior has been inferred for A. africanus based on mathematical stress analysis and aspects of dental wear and morphology. While postcanine megadontia, premolar enlargement and thick molar enamel characterize both A. africanus and C. atys, these features are not universally associated with durophagy among living anthropoids. Occlusal microwear analysis reveals complex microwear textures in C. atys unlike those observed in A. africanus, but more closely resembling textures observed in Paranthropus robustus. Since sooty mangabeys process hard objects in a manner similar to that proposed for A. africanus, yet do so without the craniofacial buttressing characteristic of this hominin, it follows that derived features of the australopith skull are sufficient but not necessary for the consumption of large, hard objects. The adaptive significance of australopith craniofacial morphology may instead be related to the toughness, rather than the hardness, of ingested foods

Dental Microwear and Diet of the Plio-Pleistocene Hominin Paranthropus boisei

The Plio-Pleistocene hominin Paranthropus boisei had enormous, flat, thickly enameled cheek teeth, a robust cranium and mandible, and inferred massive, powerful chewing muscles. This specialized morphology, which earned P. boisei the nickname “Nutcracker Man”, suggests that this hominin could have consumed very mechanically challenging foods. It has been recently argued, however, that specialized hominin morphology may indicate adaptations for the consumption of occasional fallback foods rather than preferred resources. Dental microwear offers a potential means by which to test this hypothesis in that it reflects actual use rather than genetic adaptation. High microwear surface texture complexity and anisotropy in extant primates can be associated with the consumption of exceptionally hard and tough foods respectively. Here we present the first quantitative analysis of dental microwear for P. boisei. Seven specimens examined preserved unobscured antemortem molar microwear. These all show relatively low complexity and anisotropy values. This suggests that none of the individuals consumed especially hard or tough foods in the days before they died. The apparent discrepancy between microwear and functional anatomy is consistent with the idea that P. boisei presents a hominin example of Liem's Paradox, wherein a highly derived morphology need not reflect a specialized diet

Study protocol: a double blind placebo controlled trial examining the effect of domperidone on the composition of breast milk [NCT00308334]

BACKGROUND: Domperidone, a drug that enhances upper gastric motility, is an anti-dopaminergic medication that also elevates prolactin levels. It has been shown to safely increase the milk supply of lactating women. To date, researchers have analyzed the effects of domperidone on lactating woman with respect to the quantity of their milk production, adverse effects, and drug levels in the breast milk. However, the effect of domperidone on the macronutrient composition of breast milk has not been studied and current guidelines for fortification of human milk for premature infants do not distinguish between those women using or those not using domperidone. The purpose of this study is to evaluate the effect of domperidone (given to lactating mothers of very preterm infants) on the macronutrient composition of breast milk. METHODS/DESIGN: Mothers of infants delivered at less than 31 weeks gestation, who are at least 3 weeks postpartum, and experiencing lactational failure despite non-pharmacological interventions, will be randomized to receive domperidone (10 mg three times daily) or placebo for a 14-day period. Breast milk samples will be obtained the day prior to beginning treatment and on days 4, 7 and 14. The macronutrient (protein, fat, carbohydrate and energy) and macromineral content (calcium, phosphorus and sodium) will be analyzed and compared between the two groups. Additional outcome measures will include milk volumes, serum prolactin levels (measured on days 0, 4, and 10), daily infant weights and breastfeeding rates at 2 weeks post study completion and at discharge. Forty-four participants will be recruited into the study. Analysis will be carried out using the intention to treat approach. DISCUSSION: If domperidone causes significant changes to the nutrient content of breast milk, an alteration in feeding practices for preterm infants may need to be made in order to optimize growth, nutrition and neurodevelopment outcomes

Mechanical Properties of Plant Underground Storage Organs and Implications for Dietary Models of Early Hominins

The diet of early human ancestors has received renewed theoretical interest since the discovery of elevated d13C values in the enamel of Australopithecus africanus and Paranthropus robustus. As a result, the hominin diet is hypothesized to have included C4 grass or the tissues of animals which themselves consumed C4 grass. On mechanical grounds, such a diet is incompatible with the dental morphology and dental microwear of early hominins. Most inferences, particularly for Paranthropus, favor a diet of hard or mechanically resistant foods. This discrepancy has invigorated the longstanding hypothesis that hominins consumed plant underground storage organs (USOs). Plant USOs are attractive candidate foods because many bulbous grasses and cormous sedges use C4 photosynthesis. Yet mechanical data for USOs—or any putative hominin food—are scarcely known. To fill this empirical void we measured the mechanical properties of USOs from 98 plant species from across sub-Saharan Africa. We found that rhizomes were the most resistant to deformation and fracture, followed by tubers, corms, and bulbs. An important result of this study is that corms exhibited low toughness values (mean = 265.0 J m-2) and relatively high Young’s modulus values (mean = 4.9 MPa). This combination of properties fits many descriptions of the hominin diet as consisting of hard-brittle objects. When compared to corms, bulbs are tougher (mean = 325.0 J m-2) and less stiff (mean = 2.5 MPa). Again, this combination of traits resembles dietary inferences, especially for Australopithecus, which is predicted to have consumed soft-tough foods. Lastly, we observed the roasting behavior of Hadza hunter-gatherers and measured the effects of roasting on the toughness on undomesticated tubers. Our results support assumptions that roasting lessens the work of mastication, and, by inference, the cost of digestion. Together these findings provide the first mechanical basis for discussing the adaptive advantages of roasting tubers and the plausibility of USOs in the diet of early hominins

Ozone depletion, ultraviolet radiation, climate change and prospects for a sustainable future

Changes in stratospheric ozone and climate over the past 40-plus years have altered the solar ultraviolet (UV) radiation conditions at the Earth's surface. Ozone depletion has also contributed to climate change across the Southern Hemisphere. These changes are interacting in complex ways to affect human health, food and water security, and ecosystem services. Many adverse effects of high UV exposure have been avoided thanks to the Montreal Protocol with its Amendments and Adjustments, which have effectively controlled the production and use of ozone-depleting substances. This international treaty has also played an important role in mitigating climate change. Climate change is modifying UV exposure and affecting how people and ecosystems respond to UV; these effects will become more pronounced in the future. The interactions between stratospheric ozone, climate and UV radiation will therefore shift over time; however, the Montreal Protocol will continue to have far-reaching benefits for human well-being and environmental sustainability.Peer reviewe