Marketing of Library and Information Product and Services: Study of Special Libraries of Karachi

Marketing and advertising are essential for expanding awareness of library product and services. Special libraries have an assortment of difficulties in marketing library and information product and services due to quickly changing media advancements, expanded user demands, competitions from other data sources like the web, and diminished library financial plan. The focal point of this study was on the promoting view of LIS Professionals working in Karachi\u27s special libraries, likewise centered on marketing procedures for library and data items and services. The Research was restricted to Special libraries of Karachi. The study was directed utilizing a quantitative methodology and an illustrative overview research philosophy. There are 53 professionals in the objective population. On the basis of past studies, the literature is examined. A far reaching and self-constructed research questionnaire was the data tool for the collection of data and distributed to all participants working in Special libraries of Karachi. Cronbach Alpha was utilized to decide the instrument\u27s steadfast quality, and the outcome was 0.821, which is acceptable. Information was arranged and examined. SPSS form 23 and MS Excel 2013 were used to analyze the data using descriptive statistics. Results shows that majority of the Librarians have positive attitude about the promoting the product and services of special libraries. The Marketing tactics utilized in Special libraries show how viable they are at advancing library services. Though the marketing mix was not taken on as a predefined approach, it was resolved that an assortment of existing services suitable the criteria. Reference Services, CAS, SDI services are the main services and advertising channel for the improvement of library product and services. The library staff were totally ready for this work. Karachi special libraries face troubles in advancing their library and information product and services. The study was concluded by authorizing proficient professional librarians to develop and promote the library more effectively through marketing, displays, advertising and exhibitions etc. This study proposed Marketing Strategies, procedures, and techniques for publicizing libraries and information product and services, and furthermore fill the Marketing gap

Movement theory inspired robot motion strategies and design of a bipedal walker

This work explores top down embodied movement analysis with reference to movement literature like Laban/Bartenieff Movement Studies (LBMS) and movement sequencing as in choreography. First, high-level movement behaviors are investigated for robot systems by modeling them as sequentially evolving state machines, motivated by choreographed human movements, where states define poses at particular instants. Here, tools from formal theory help in producing high-level movement behaviors by conditioning transitions between these states. Secondly, high-level movements are investigated by designing a bipedal robot closely mapping key movements from human walking as identified in Bartenieff's Basic Six. This design is further simplified for mathematical modeling in a plane and a controller is designed for generating a stable walking gait. This line of work is important because it gives an embodied aspect of robot movement planning which can inspire more intuitive robot control methods and robot designs

Antecedents of Growth in Market Share of Samsung, a Financial Analysis

In this case study researcher discussed about financial ratio analysis of Samsung by using the financial statements of Samsung. Also focused on industry and competitor analysis of Samsung. The objective of this paper is find the profitability, liquidity and financial position of the Samsung to check the impact of these determinants on the market share of Samsung. This paper discuss the relationships of the different items in financial statements by conducting ratio, time series, and DuPont analysis. Although Samsung have several segments but this paper concentrated on the telecommunication segment of the Samsung Electronics because it generate major portion of Samsung’s revenue.  To conduct this research the financial data of the Samsung up to 10 years is analyzed. The data is taken from the Annual Reports Samsung. Ratios are calculated for 10 years to check the trends in profitability, liquidity and return on equity.  The results of this analysis shows that Samsung’s liquidity is positive and growing trend. The earnings are positive and profitability has positive trend. Samsung is less leveraged. Further research can be conducted on the rising issue of Samsung and its effect on the performance of the firm. The limitation of the research case is that it only focused on the financial aspects of Samsung performance. This research will be helpful for the mangers of the Samsung to analyze the financial performance of the firm, for investors who want to in invest in the stocks of the Samsung and students of finance will also benefited from this paper for their better understanding financial analysis and its practical implication. Keywords: Financial Analysis of Samsung, Liquidity Position, Profitability Position, Capital Structure and Operations Management

THE IMPACT OF PERSON-ORGANIZATION VALUE FIT ON EMPLOYEE ATTITUDES WITH THE MODERATING ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT

The main objective of this study is to perceive the impact of person-organization value fit on employee attitudes including career satisfaction, job satisfaction and organizational commitment and to get information how perceived organizational support moderates their relationships. The data for the research was collected from 150 personnel from many organizations including government and private sector. Close ended questionnaire was adopted to get the information. Correlation and moderation regression analysis used to get the findings. The results showed that person-organization value fit positively effects the employee’s attitudes including satisfaction about career, job and commitment related to that particular organization. Perceived organizational support moderates their relationship positively. This paper provides help to HR department in developing the policies by which employee feel supportive and develop the culture that fits between organization and employees. The data was collected only from 150 employees that cannot be generalized. Perceived organizational support used as moderator; the other researcher may use LMX as moderator. Keywords: Organizational commitment; Job satisfaction; Career satisfaction; Perceived organizational support; Person-organization value fi

SERUM MAGNESIUM LEVELS DERANGEMENTS IN PATIENTS WITH CHRONIC OBSTRUCTIVE PULMONARY DISEASE (COPD).

Background; chronic obstructive pulmonary disease (COPD) leads to significant morbidity and poor quality of life among patients. This study was conducted to evaluate serum magnesium levels among patients with COPD as there is no such study done in Pakistan on this topic. Material and Methods; A total of 137 patients presenting with COPD were registered from Department of medicine, Nishtar Hospital, Multan in this cross-sectional study from June 2016 to June 2017. Once registered in the study, all the relevant baseline investigations were done. Venous blood sample was taken (3 ml) and sent to central laboratory of Nishtar Hospital Multan, for serum Mg levels. Statistical analysis was performed by entering all the data in SPSS version 20. Results; Of these 137 study cases, 84 (61.3%) were male patients while 53 (38.7%) were female patients. Mean age of our study cases was 56.79 ± 4.81 years. Of these 137 study cases, 41 (29.9%) were from rural areas while 96 (70.1%) were from urban areas and 109 (79.6%) were poor. Diabetes was present in 28 (20.4%) and hypertension in 56 (40.9%) our patients. Mean height of our patients was 152.24 ± 10.87 centimeters while mean weight of our study cases was 66.41 ± 7.23 kilograms and mean body mass index was 24.87 ± 4.13 kg/m2. Our study results reported 66 (48.2 %) were normal weight, 41 (29.9 %) were overweight and 30 (21.9 %) were obese. Smoking was noted in 53 (38.7 %) of our study cases. Mean duration of illness was 30.81 ± 14.74 months and 112 (81.8%) had disease duration more than 18 months. Mean serum magnesium level of our patients was 1.52 ± 0.54 meq/liter (Range; 1.15 meq/liter to 2.75 meq/liter) and hypomagnesemia was present in 50 (36.5 %) patients. Conclusion; Frequency of hypomagnsemia among patients with chronic obstructive pulmonary disease was very high in our study. Hypomagnesemia was significantly associated with male gender, increasing age, poor socioeconomic status, diabetes, hypertension, smoking and prolonged disease duration. Clinicians treating such patients should monitor their serum magnesium levels on regular basis to improve their prognosis and to decrease disease morbidity. Keywords; Chronic Obstructive pulmonary disease, hypomagnesemia, frequency.

PREDICTORS OF POST STROKE DEPRESSION AMONG STROKE SURVIVORS.

Background; Post stroke depression is an important factor limiting recovery and rehabilitation in acute stroke patients. This study was done to ascertain frequency of depression and role of different underlying factors among patients with ischemic stroke in our local population of Southern Punjab. Material and methods; All the cases of ischemic stroke (96), fulfilling inclusion criteria were recruited from outdoor of Department of medicine, Nishtar Hospital Multan and patients were assessed for depression using hospital anxiety and depression scale. The patients were categorized having depression the basis of hospital anxiety and depression scale (HADS) scoring. Data was entered and analyzed by SPSS-18. Results; Of these 96 study cases, 50 (52.1 %) were male patients while 46 (47.9 %) were female patients. Mean age of our study cases was 49.17± 9.10 years. Of these 96 study cases, 45 (46.9 %) were from rural area while 51 (53.1 %) from urban areas, 29 (30.2 %) were diabetic and 58 (60.4 %) were hypertensive. Mean body mass index (BMI) of our study cases was 24.12 ± 2.88 kg/m2 and obesity was present in 17 (17.7 %). History of smoking was present in 21 (21.9 %). Mean disease duration of our study cases was 8.36 ± 4.31 months and 50 (52.1 %) had disease duration more than 6 months while 67 (69.8%) had monthly family income up to Rs. 25000 and history of alcohol consumption was zero. Previous history of stroke was present in 16 (16.7 %) while family history of stroke was noted in 17 (17.7 %) of our study cases and 67 (69.8 %) were illiterate and 29 (30.2 %) were literate. Depression was noted in 63 (65.6%) of our study cases. Conclusion; Very high frequency of depression was observed in our study among patients having ischemic stroke. Depression was significantly associated with gender, residential status, smoking, hypertension, educational level, smoking, prolonged duration of illness and occupation. Clinicians treating patients should anticipate depression and diagnose them to treat them in early stages. Keywords; Depression, Ischemic stroke, Frequency.

Non-recurrent laryngeal nerve: a case report and review of literature

Right recurrent laryngeal nerve can take a Non-Recurrent course and can present as a Non Recurrent Laryngeal nerve which is a rare entity. Such anomalies can lead to difficulty in locating the laryngeal nerve during thyroid surgeries and there are higher chances of it being injured. Therefore, surgeons should be mindful of this entity. We report the case of a 53-year-old lady who underwent thyroid surgery and a right Non Recurrent Laryngeal Nerve was identified intra-operatively

DEVELOPMENT OF A NEW HYBRID MULTI CRITERIA DECISION-MAKING METHOD FOR A CAR SELECTION SCENARIO

Increasing competition in the automobile industry has led to a vast variety of choices when buying a car thus making car selection a tedious task. The objective of this research is to develop a new hybrid multi-criteria decision-making technique, with accuracy greater than that of the already existing methods, in order to help the people in decision-making while buying a car. Hence, considering a broader spectrum, this study aims at easing the process of multi-criteria decision-making problems in different fields. To achieve the objective, seven different alternatives were evaluated with respect to the enlisted evaluation criteria, which were selected after analyzing the secondary data obtained from Pak wheels based on style, fuel economy, price, comfort and performance. These criteria were then analyzed using the proposed Full Consistency Fuzzy TOPSIS method. As the name tells, this method is a unique combination of two techniques. The Full Consistency method is used to calculate the weights of the criteria while the Fuzzy TOPSIS approach is applied to rank the alternatives according to their scores in the selected criteria. The outcomes demonstrate an increase in the consistency ratio of the weight coefficients due to which the ranking of the alternatives by the FCF-TOPSIS is more accurate than the TOPSIS and the Analytical Hierarchy Process. The novelty of the method lies in the fact that this combination has not been used for an alternative selection scenario before. In addition to this, it can be used in various industries where a choice between the available alternatives arises based on a set of evaluation criteria

Management of laryngotracheal trauma: A review of current trends and future directions

Laryngotracheal trauma is rare but can pose serious threats to one\u27s life. Presenting symptoms vary according to the severity of injury. Immediate Airway control is first step in the management, intubation should be considered by a senior member of the trauma team if the injury is minor while tracheostomy should be reserved for more severe injuries. Evaluation by a fibre-optic laryngoscopy and CT scan should be done whenever possible. Reconstruction is done according to the site involved using suture, titanium miniplates and stents. Tissue engineering has added a new horizon in this management but up till now complete laryngotracheal regeneration is very far-fetched, but tissue regeneration at individual sites have shown some positive results. More work needs to be done in this less explored field including laryngeal transplantation

THE IMPACT OF WORK-LIFE CONFLICT AND DUAL-CAREER COUPLE ON JOB SATISFACTION WITH THE MODERATING ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT

The major intent of this research is to inspect the impact of work-life conflict, job stress and work overload of dual-career life partners on job contentment and how perceived organizational support moderates their relationship. We collected data from 170 employees of different organizations and companies in the capital city Islamabad and Rawalpindi. Moderation regression inspection was used to get results from the data and close-ended and adopted questionnaires were used in order to collect data. Analysis findings described that work overload, job stress and work-life conflict have a negative impact on job satisfaction in dual-profession couples. And if the organization provides support, then these problems may reduce. This study helps and guides managers, policymakers and market leaders in order to develop a flexible and supportive organizational culture to boost their workers’ job contentment. The data we collected for this study was mainly from two cities in Pakistan, Islamabad and Rawalpindi. So we are not able to generalize this study to the whole country. Other researchers and investigators may target other problems of dual-career professionals and they can target other cities’ populations.   Keywords: Job satisfaction; Dual-career couples; Perceived organizational support; Work overload; Job stress; Work-life conflic