The Influence of Deceptive Advertising and Consumer Loyalty in Telecommunication Industry

The purpose of this study is to measure the impact of deceptive advertising on customer loyalty in telecom Sector of Pakistan. Calls Charges, SMS Packages, Internet Charges and Network Coverage & Quality were used to measure the deception in ads. Customer loyalty is measure through the satisfaction, recommendation, and continuity of network usage. 215 respondents were approached to conclude the results. Data was analyzed by using SPSS 17. It has been found that more or less every service provider telecom sector is using deceptive advertising and customers are stick to their current networks because of other more influencing reasons and almost all network / services providers are providing more or less same services and they are using same style of advertising to compete with each other. Keywords: Deceptive advertising, SMS, Customer Loyalty and Network quality. DOI: 10.7176/EJBM/11-3-0

An examination of the role of childhood abuse, neglect and gender roles on psychopathic personality traits

As evident from previous findings of abuse in childhood, it is clear that there is an association with traumatic childhood experiences and psychopathic personality traits. In addition, gender differences also appear to exist in psychopathic personality and thus could have a moderating effect on the impact between childhood abuse and psychopathy. Through extensive research it is the association between childhood abuse (physical, emotional and sexual abuse and physical and emotional neglect), childhood gender roles, present-day gender roles and psychopathic personality traits amongst females and males that the current study seeks to explore. A sizeable gap has been represented in literature of which this study aims to fill. Although existing research demonstrates that clear gender differences exist within psychopathic traits, very little is known about how these differences are manifested. Therefore, the aim of this study is to fulfil the gap in literature by assessing sex differences in psychopathic personality traits by exploring the association between childhood and present day (adult) gender roles and psychopathic personality traits. A second aim is to assess gender differences in psychopathic personality traits and to establish in what specific traits these differences exist. Finally, the relationship between childhood abuse (examining all aspects of childhood abuse; physical, emotional and sexual abuse and emotional and physical neglect) and psychopathic personality traits was also examined. Data was collected from 643 participants (74 males and 569 females) who were recruited from a UK university, college and the general population. Two types of analyses were conducted, a one-way multivariate analysis of variance (MANOVA) to explore sex differences in the four psychopathic personality traits and a series of Hierarchical Multiple Regression aimed at each of the dependant variables (affective responsiveness, cognitive responsiveness, egocentricity and manipulation) to identify childhood predictors (physical, sexual and emotional abuse, physical and emotional neglect and childhood and present-day gender roles) of psychopathic personality traits. There was a statistically significant difference in psychopathic personality traits based on an individual’s gender with female respondents scoring higher on average than male respondents on all four psychopathic personality traits. A significant association between emotional and physical neglect and the psychopathic personality trait affective responsiveness was discovered. Emotional and physical neglect also proved to be predictors of further psychopathic traits, cognitive responsiveness and egocentricity. No association between physical, sexual and emotional abuse and any of the four psychopathic personality traits was discovered. A significant relationship was also discovered between childhood gender roles (masculinity/femininity scores) and all four psychopathic personality traits. Potential recommendations for future research and limitations are also discussed

‘For few mean ill in vaine’: Roxolana and the clash of passion and politics in the Ottoman Court in Fulke Greville's The Tragedy of Mustapha (1609) and Roger Boyle's The Tragedy of Mustapha (1665)

Despite the many historical references to wealth, military strength and political efficiency, Turks were generally represented as violent, lustful and despotic figures in early modern cultural discourses. The stereotyped cultural Turk soon populated the London stages, thus moulding a recognisable dramatic type whose brutality and sexual appetite were also combined with political corruption. However, as this contribution seeks to demonstrate, Fulke Greville's Mustapha (1609) and Roger Boyle's Mustapha (1665) instead discuss characters who digress from traditional Orientalist portrayals of Turks whose sexual incontinence parallels with political corruption. In particular, this article engages with intersections between gender studies and Orientalism to investigate how Roxolana, in both plays, transgresses traditional representations of the female Christian‐to‐Muslim convert, whose lust distracts the Turkish ruler from his political duties. Both playwrights explore Roxolana's active interest in affairs of the Ottoman Court and the unexpected alliance she forms with Hungarian Queen Isabella when she, at the Hungarian Queen's request, protects Isabella's infant son and the Hungarian crown jewels. Their friendship appears to echo gift exchanges between Queen Elizabeth I and Turkish Queen Mother, Safiye Sultan, after the establishment of the Levant Company, which are detailed in various letters exchanged between the two monarchs in 1599. In light of this, I explore how Greville and Boyle could be commenting upon the political turmoil that James I's succession and the Stuart Restoration brought about in England, given that the country was more stable in a religious and political sense under the rule of former monarch Elizabeth I

Women’s Status and its Association With Home Delivery: A Cross-Sectional Study Conducted in Khyber-Pakhtunkhwa, Pakistan

Introduction: Home delivery is a predominant driver of maternal and neonatal deaths in developing countries. Despite the efforts of international organizations in Pakistan, home childbirth is common in the remote and rural areas of Khyber Pakhtunkhwa province. We studied women's position within the household (socio-economic dependence, maternal health decision making, and social mobility) and its association with the preference for home delivery. Methods: We conducted a cross-sectional household survey among 503 ever-married women of reproductive age (15-49 years), who have had childbirth in the last twelve months or were pregnant (more than 6 months) at the time of the interview. A two-stage cluster sampling technique has been used for recruitment. Descriptive and bivariate analyses have been conducted. A binary logistic regression model was calculated to present odds ratios and corresponding 95% confidence intervals for factor associated with home delivery. Results: An inferior status of women, restrictions in mobility and limited power in decision making related to household purchases, maternal health care, and outdoor socializing are contributing factors of home delivery. Furthermore, women having faced intimate partner violence were much more likely to deliver at home (OR = 2.66, 95% CI: 1.83.3.86, p < 0.001). Discussion: We concluded that women are in a position with minimal authority in decision making to access and deliver the baby in any health facility. We recommend that the government should ensure the availability of health facilities in nearby locations to increase institutional deliveries in the study area

Evaluation of Hardness of Ground Drinking Water in Vehari, Pakistan

Ground water contamination has become a major concern in recent years. Hard water is considered aprimary cause of many health-relating issues due to its unsuitability for drinking, domestic, industrial and agriculturalpurposes. Current studies were performed to explore the degree of hardness in drinking water of the selected areas ofVehari city, Pakistan. For this purpose, ten water samples were collected and analyzed. This research involves presentpractices and easy approaches to evaluate the quality of drinking water. The tested samples have shown pH 7.3-7.7,temperature 27-320C and TDS value of 545-1155 mg/L. The hardness of tested water samples was found in the rangeof 110-530 mg/L by titration method. The soap solution method demonstrated the degree of hardness (dᵒTH) in therange of 19.8-35.41. The obtained results were compared with the national and international standards worldwide. Thedrinking water of investigated areas was found hard, contaminated and unsuitable

Computational analysis of unsteady and steady magnetohydrodynamic radiating nano fluid flows past a slippery stretching sheet immersed in a permeable medium

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