The Influence of Deceptive Advertising and Consumer Loyalty in Telecommunication Industry

The purpose of this study is to measure the impact of deceptive advertising on customer loyalty in telecom Sector of Pakistan. Calls Charges, SMS Packages, Internet Charges and Network Coverage & Quality were used to measure the deception in ads. Customer loyalty is measure through the satisfaction, recommendation, and continuity of network usage. 215 respondents were approached to conclude the results. Data was analyzed by using SPSS 17. It has been found that more or less every service provider telecom sector is using deceptive advertising and customers are stick to their current networks because of other more influencing reasons and almost all network / services providers are providing more or less same services and they are using same style of advertising to compete with each other. Keywords: Deceptive advertising, SMS, Customer Loyalty and Network quality. DOI: 10.7176/EJBM/11-3-0

An examination of the role of childhood abuse, neglect and gender roles on psychopathic personality traits

As evident from previous findings of abuse in childhood, it is clear that there is an association with traumatic childhood experiences and psychopathic personality traits. In addition, gender differences also appear to exist in psychopathic personality and thus could have a moderating effect on the impact between childhood abuse and psychopathy. Through extensive research it is the association between childhood abuse (physical, emotional and sexual abuse and physical and emotional neglect), childhood gender roles, present-day gender roles and psychopathic personality traits amongst females and males that the current study seeks to explore. A sizeable gap has been represented in literature of which this study aims to fill. Although existing research demonstrates that clear gender differences exist within psychopathic traits, very little is known about how these differences are manifested. Therefore, the aim of this study is to fulfil the gap in literature by assessing sex differences in psychopathic personality traits by exploring the association between childhood and present day (adult) gender roles and psychopathic personality traits. A second aim is to assess gender differences in psychopathic personality traits and to establish in what specific traits these differences exist. Finally, the relationship between childhood abuse (examining all aspects of childhood abuse; physical, emotional and sexual abuse and emotional and physical neglect) and psychopathic personality traits was also examined. Data was collected from 643 participants (74 males and 569 females) who were recruited from a UK university, college and the general population. Two types of analyses were conducted, a one-way multivariate analysis of variance (MANOVA) to explore sex differences in the four psychopathic personality traits and a series of Hierarchical Multiple Regression aimed at each of the dependant variables (affective responsiveness, cognitive responsiveness, egocentricity and manipulation) to identify childhood predictors (physical, sexual and emotional abuse, physical and emotional neglect and childhood and present-day gender roles) of psychopathic personality traits. There was a statistically significant difference in psychopathic personality traits based on an individual’s gender with female respondents scoring higher on average than male respondents on all four psychopathic personality traits. A significant association between emotional and physical neglect and the psychopathic personality trait affective responsiveness was discovered. Emotional and physical neglect also proved to be predictors of further psychopathic traits, cognitive responsiveness and egocentricity. No association between physical, sexual and emotional abuse and any of the four psychopathic personality traits was discovered. A significant relationship was also discovered between childhood gender roles (masculinity/femininity scores) and all four psychopathic personality traits. Potential recommendations for future research and limitations are also discussed

‘For few mean ill in vaine’: Roxolana and the clash of passion and politics in the Ottoman Court in Fulke Greville's The Tragedy of Mustapha (1609) and Roger Boyle's The Tragedy of Mustapha (1665)

Despite the many historical references to wealth, military strength and political efficiency, Turks were generally represented as violent, lustful and despotic figures in early modern cultural discourses. The stereotyped cultural Turk soon populated the London stages, thus moulding a recognisable dramatic type whose brutality and sexual appetite were also combined with political corruption. However, as this contribution seeks to demonstrate, Fulke Greville's Mustapha (1609) and Roger Boyle's Mustapha (1665) instead discuss characters who digress from traditional Orientalist portrayals of Turks whose sexual incontinence parallels with political corruption. In particular, this article engages with intersections between gender studies and Orientalism to investigate how Roxolana, in both plays, transgresses traditional representations of the female Christian‐to‐Muslim convert, whose lust distracts the Turkish ruler from his political duties. Both playwrights explore Roxolana's active interest in affairs of the Ottoman Court and the unexpected alliance she forms with Hungarian Queen Isabella when she, at the Hungarian Queen's request, protects Isabella's infant son and the Hungarian crown jewels. Their friendship appears to echo gift exchanges between Queen Elizabeth I and Turkish Queen Mother, Safiye Sultan, after the establishment of the Levant Company, which are detailed in various letters exchanged between the two monarchs in 1599. In light of this, I explore how Greville and Boyle could be commenting upon the political turmoil that James I's succession and the Stuart Restoration brought about in England, given that the country was more stable in a religious and political sense under the rule of former monarch Elizabeth I

Evaluation of Hardness of Ground Drinking Water in Vehari, Pakistan

Ground water contamination has become a major concern in recent years. Hard water is considered aprimary cause of many health-relating issues due to its unsuitability for drinking, domestic, industrial and agriculturalpurposes. Current studies were performed to explore the degree of hardness in drinking water of the selected areas ofVehari city, Pakistan. For this purpose, ten water samples were collected and analyzed. This research involves presentpractices and easy approaches to evaluate the quality of drinking water. The tested samples have shown pH 7.3-7.7,temperature 27-320C and TDS value of 545-1155 mg/L. The hardness of tested water samples was found in the rangeof 110-530 mg/L by titration method. The soap solution method demonstrated the degree of hardness (dᵒTH) in therange of 19.8-35.41. The obtained results were compared with the national and international standards worldwide. Thedrinking water of investigated areas was found hard, contaminated and unsuitable

Computational analysis of unsteady and steady magnetohydrodynamic radiating nano fluid flows past a slippery stretching sheet immersed in a permeable medium

publishedVersio

Prudent Macro Management of the Economy and Inward FDI in ASEAN Member States

The current research work considers the effect of prudent macroeconomic management of the host economy on inward foreign direct investment in Association of South East Asian Nations member states. This research use annual data of nine ASEAN countries namely: Brunei, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand and Vietnam for twenty years from 1991 to 2010. The results obtained with random effect panel estimation technique manifests the importance of judicious management of the economy. Steady but relatively slow and predictable decline of the host currency exchange rate have a positive significant effect. However, contrary to expectations inflation though have a negative sway still the effect is insignificant. The conventional FDI location drivers such as market size, development level, and provision of human capital proxied by tertiary education also exert a significant positive sway. Contrary to theoretic wisdom extent of economic liberalisation and primary or secondary education had the expected coefficient but failed to reach the needed significance level