BRAND SWITCHING BEHAVIOR FROM SAMSUNG TO OPPO AMONG MILLENIALS

Along with the proliferation of smartphone manufacturers, the latest innovations and fascinating features are presented, such as selfie cameras, VOOC flash charge (the best fast charging) on their products, providing that selfie cameras accommodate people who love to upload their photos to social media. Nowadays, consumers’ needs have called attention to a lifestyle that requires them to make choices on goods or services that are compatible with their needs. This study employed a survey method, with samples comprising millennials in Kuningan Regency with a total of 283 respondents, in which the data collection was done using questionnaires, validity and reliability tests were conducted. Multiple linear regression was used in data analysis. The results showed that product features, lifestyle, and price had a positive and significant effect simultaneously and partially on brand switching decisions. However, price had a greater influence on consumers’ decisions to switch brands.&nbsp

Implementation of Supply Chain Management to Improve the Performance of Cirebon Batik SMEs

Small and Medium Enterprises (SMEs) are growing rapidly in Indonesia, ideas emerge thanks to an innovation that can be a strength for companies to strengthen their market position. Today's business world continues to compete to create a variety of consumer needs that are getting higher and smarter in choosing their needs. Every effort will make every effort to improve productivity, efficiency, fast, easy service, and continue to create new innovations to remain ahead and survive in the market.The purpose of this study was to examine the effect of information sharing, cooperation, long term relationship, Supply Chain Management and Business Performance. The data was processed using Structural Equation Modeling (SEM) with the help of the Analysis of Moment Structure (AMOS) version 18.0 program

BRAND SWITCHING BEHAVIOR FROM SAMSUNG TO OPPO AMONG MILLENIALS

Along with the proliferation of smartphone manufacturers, the latest innovations and fascinating features are presented, such as selfie cameras, VOOC flash charge (the best fast charging) on their products, providing that selfie cameras accommodate people who love to upload their photos to social media. Nowadays, consumers’ needs have called attention to a lifestyle that requires them to make choices on goods or services that are compatible with their needs. This study employed a survey method, with samples comprising millennials in Kuningan Regency with a total of 283 respondents, in which the data collection was done using questionnaires, validity and reliability tests were conducted. Multiple linear regression was used in data analysis. The results showed that product features, lifestyle, and price had a positive and significant effect simultaneously and partially on brand switching decisions. However, price had a greater influence on consumers’ decisions to switch brands.&nbsp

Analysis of Economic Improvement to Reduce Poverty in 2016-2020

Being helpless, unwelcome, and lacking a sense of freedom are the three characteristics of poverty. A country that is said to be prosperous can be seen from high economic growth. Economic growth influences reducing the problem of poverty. The lower the level of poverty will cause various kinds of socio-economic problems in a country. This study aims to find the direct and indirect effect of the independent variables, namely the effect of the General Allocation Fund (DAU), Regional Original Income (PAD), and Special Allocation Fund (DAK) on Poverty through Economic Growth. The research is a quantitative study using the regression analysis method by combining cross-section and time series data using Eviews 9.0 Software. This study took the object of research in 29 regencies in West Java Province for the period 2016 - 2020. Panel data source from the provincial annual report, Director General of Balance, Ministry of Finance, West Java BPS. The results of the study show that general allocation funds have a significant effect on economic growth. Special allocation funds have a significant effect on economic growth. However, local revenue does not have a significant effect on economic growth. This study contributes that the economic improvement plays an important role in reducing poverty

ERROR CORRECTION MODEL APPROACH AS A DETERMINANT OF STOCK PRICES

The short-term and long-term effects of ROI, EPS, PER Inflation, SBI, Exchange Rate, and GDP on the stock price are the focus of this study. The study's data came from company financial statements, including the Indonesian Stock Exchange Index LQ45. The stationarity test, the classical assumptions test, the cointegration test, and the error correction model test was utilized in this study's statistical analysis. KURS and SBI had a positive effect on stock prices in the short term, but there is no effect in the long term, and inflation and GDP do not affect the stock price both in the short term and in the long term, according to this study. As a result, investors and businesses can use this study's contribution as a point of reference when considering factors that have a short-term and long-term impact on stock prices

ELECTRONIC-WORD OF MOUTH AND PRODUCT QUALITY ON BUYING INTEREST THROUGH TRUST IN ONLINE SHOPS

This research aims at investigating the influence of e-WOM and product quality on buying interest through the customers’ trust. This research used a quantitative research design with survey method. This research employed descriptive and verification research methods. A path analysis was conducted to analyze the interval data in this research. The result of data analysis and hypothesis testing revealed that e-WOM and product quality had an influence on customers’ trust in online shops, e-WOM had an influence on the customers’ trust in online shops, product quality had an influence on customers’ trust in online shops, while e-WOM, product quality, and the customers’ trust had an influence on buying interests in online shops, e-WOM had an influence on buying interests in online shops, product quality had an influence on buying interests in online shops, and the customers’ trust had an influence on buying interests in online shops

ERROR CORRECTION MODEL APPROACH AS A DETERMINANT OF STOCK PRICES

The short-term and long-term effects of ROI, EPS, PER Inflation, SBI, Exchange Rate, and GDP on the stock price are the focus of this study. The study's data came from company financial statements, including the Indonesian Stock Exchange Index LQ45. The stationarity test, the classical assumptions test, the cointegration test, and the error correction model test was utilized in this study's statistical analysis. KURS and SBI had a positive effect on stock prices in the short term, but there is no effect in the long term, and inflation and GDP do not affect the stock price both in the short term and in the long term, according to this study. As a result, investors and businesses can use this study's contribution as a point of reference when considering factors that have a short-term and long-term impact on stock prices

IMPLEMENTASI EXPERIENTIAL MARKETING STRATEGY PADA PERGURUAN TINGGI

AbstrakDitengah persaingan antar Perguruan Tinggi dalam merebut kepercayaan masyarakat, maka sudah selayaknya para pengelola Perguruan Tinggi terus berupaya mengkaji berbagai strategi yang kemudian dapat dijadikan dasar dalam pengambilan keputusan. Salah satu alternatif strategi yang dapat dikembangkan adalah Experiential Marketing yang mencoba memberikan perhatian yang lebih besar pada sisi emosional individu sebagai pendorong mereka dalam berperilaku. Kerangka analisis experiential marketing/pengalaman pemasaran terdiri dari dua aspek. Pertama adalah strategy experiential modules (SEMs) yang merupakan pondasi pengalaman pemasaran dan terdiri dari pengalaman melalui sensori panca indera (sense), pengalaman efektif (feel), pengalaman kognitif kreatif (think), pengalaman fisik dan keseluruhan gaya hidup (act), serta pengalaman yang timbul dari hubungan dengan kelompok referensi tertentu atau kultur tertentu (relate). Implementasi experiential marketing harus dilakukan secara terintegrasi oleh semua komponen di dalam kampus sebagai suatu rangkaian aktivitas yang terstruktur sehingga mampu memberikan suatu pengalaman yang positif bagi mahasiswa. Kondisi ini pada akhirnya akan menjadi evaluasi bagi setiap mahasiswa dalam kaitannya dengan semua aktivitas yang pernah dialaminya di dalam kampus. Kata Kunci : Experiential Marketing, pengalaman, kepercayaan AbstractAmid the competition among universities in the capture public confidence, then it should managers College continues to examine various strategies which can then be used as a basis for decision making. One alternative strategy that can be developed is Experiential Marketing that try to give greater attention to the emotional side of the individual as their driving behavior. Analytical framework experiential marketing / marketing experience consists of two aspects. The first is the strategy experiential modules (SEMS), which is the foundation of marketing experience and consists of sensory experience through the five senses (sense), effective experience (feel), creative cognitive experiences (think), physical experience and overall lifestyle (act), as well as experience arising from a relationship with a particular group or a particular culture reference (relate). Implementation of experiential marketing should be done in an integrated manner by all components in the campus as a structured set of activities so as to provide a positive experience for the students. This condition will eventually be an evaluation for each student in connection with any activity that ever happened in the campus. Keywords: Experiential Marketing, experiences, confidenc