Analisis Pengaruh Marketing Mix Terhadap Persepsi Konsumen Platinum Ceramics Industry Ltd Surabaya.

The ceramic floors are the products which are used for house floors and have an art touching. The ceramic mosaics are prepared by the company, for public to fulfill the housing needs. So one consumer with the other consumer has different perception of the product, price, distribution and promotion. For that reason we need to know the influence of marketing mix to the consumer perception for the good and bad of Platinum Ceramics Industry Ltd, so we will know how the influence of marketing mix to the consumer perception of Platinum Ceramics Industry Ltd. The understandingof this problem is important for the marketer, as a basic making of effective marketing strategic. The that reason this research is for knowing the marketing mix influence to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd, and the most dominant variable.According to the consumer behaviour theory which consist of buyer characteritic which must be paid attention by the marketer, so there is a possibility of marketing mix influence to the consumer perception. Baside that, there is marketing mix variable which has the most dominant influence to the consumer perception.This research is done to the mosaic ceramic consumers with the brand Platimun which has needs and wants with the research object target in Surabaya. The amount of respondens which are used for samples are 100 people, the sampling method which is used is the convenience method, the samples are the ones which are easily met and in coincidence surveying at the mosaic ceramic. The data collections are done by iterviewing and spreading the questionairs. The results of the research are : (1) There is an influence of partial marketing mix variable to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd Surabaya. (2) There is an influence of marketing mix variable together to the consumer perception about the good and bad Platinum Ceramics Industry Ltd Surabaya. (3) The price variable is the most dominant influence. The conclusion which is got is the marketing mix has positive influence to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd Surabaya.The marketing mix analization like above can give the implication to the marketing strategy, especially for making aand deciding the marketing mix strategy of Platinum Ceramics Industry Ltd Surabaya

PEMBERDAYAAN PEREMPUAN DI PEDESAAN MELALUI PELATIHAN PEMBUATAN TERASI UDANG RUMPUT LAUT DI KABUPATEN MAROS

Desa Bori Masunggu dan Desa Bori Kamase Kecamatan Maros Baru Kabupaten Maros Provinsi Sulawesi Selatan merupakan daerah kawasan pesisir dan merupakan daerah  pembudidayaan rumput laut jenis Gracilaria verrucosa, namun terkadang secara kualitas hasil  produksinya belum mampu diserap pasar,  mengakibatkan turunnya harga.  Di sisi lain sebagai daerah pesisir dimana masyarakatnya selain membudidayakan rumput laut, juga berprofesi sebagai nelayan yang pada umum memperoleh hasil tangkapan sampingan berupa rebon (udang-udang kecil)  yang memiliki nilai jual yang sangat murah,  untuk itu diperlukan sentuhan inovasi teknologi agar masyarakat  dapat memperoleh tambahan penghasilan, salah satunya adalah usaha pembuatan terasi udang rumput laut. Dalam rangka mencapai target dan mewujudkan luaran, kegiatan dibagi menjadi 4 (empat) kelompok utama, yaitu 1) Pelatihan Pembuatan terasi udang rumput laut; 2) Pelatihan Pengemasan dan Pelabelan; 3) Pelatihan Pemasaran; dan 4) Pendampingan dalam rangka menjadi wirausaha baru yang profesional dalam mengelolah usaha. Hasil dan luaran yang telah dicapai dalam adalah: 1) Tercipta wirausaha baru di bidang pengolahan hasil-hasil perikanan khususnya produksi terasi udang rumput laut; 2) Terapan Iptek dalam rangka pemanfaatan udang rebon dan rumput laut; dan 3) Terwujudnya program pemerintah dalam  mensosialisasikan pengolahan hasil perikanan yang tergolong dalam perishable product yang memiliki masa simpan pendek dan cepat rusak.Kata kunci: Terasi bubuk, rumput laut, udang rebon

Pengaruh Variasi Temperatur Kalsinasi Terhadap Barium M-heksaferit Didoping Zn Menggunakan Fourier Transform Infra Red

: Barium M-hexaferrite (BaM) is a permanent magnetic material which is relatively hardmagnetic but it is not appropriate for some applications that need to be engineered to degrade the nature of magnetism to be softmagnetic. This study aims to determine the effect of calcinations temperature on Zn doped BaM using FTIR measurements. Synthesis of BaM using coprecipitation method by varying the concentrate of dopan 0,0; 0,3; 0,6; dan 0,9 and varying the calcinations temperature 80oC, 400oC, 600oC dan 800oC. After synthesis of BaM and than the samples were studied using FTIR (Fourier Transform Infra Red). This study has success to synthesis of BaM and the product is a brown powder. Based on the test result of FTIR has been obtained peaks in wave number 3447cm-1, 2345cm-1, 1615cm-1, 530cm-1, 470cm-1 indicated a functional group O-H, Ba-O, Fe-O dan Zn-O on the powder sample. The peak on O-H shrinking indicates that the bond of functional groups are weakened or even disappear.The result of FTIR said that calcinations temperature has effect to BaM synthesis process. It is found that water and CO decrease with increase in calcinations temperature, it is showed the product BaM can be used to softmagnetic

The Development of Customer Value in the Small Medium Enterprises (SMEs)

Customer value is the evaluation done by customers to assess the usefulness gained from products or services for the necessary cost. This is the key to success because many companies can increase their sales with customer value and price. This research is related to customer value and small to medium enterprises or UKM in Surabaya with dimensions from consumer worth including extrinsic and intrinsic cues, visual appeal, excellence, efficiency, and price satisfaction. This sample uses 100 respondents for data analysis using a double regression method. The research results show that extrinsic and intrinsic cues, excellence, and price satisfaction significantly influence customer value, while the variables of visual appeal and efficiency do not significantly influence customer value.     Keywords: customer value, extrinsic and intrinsic cues, visual appeal, excellence, efficiency, price satisfactio

Simulation of charge transport in organic semiconductors: a time-dependent multiscale method based on nonequilibrium Green's functions

In weakly interacting organic semiconductors, static disorder and dynamic disorder often have an important impact on transport properties. Describing charge transport in these systems requires an approach that correctly takes structural and electronic fluctuations into account. Here, we present a multiscale method based on a combination of molecular-dynamics simulations, electronic-structure calculations, and a transport theory that uses time-dependent nonequilibrium Green’s functions. We apply the methodology to investigate charge transport in C60-containing self-assembled monolayers, which are used in organic field-effect transistors

Fullerene van der waals Oligomers as electron traps

Density functional theory calculations indicate that van der Waals fullerene dimers and larger oligomers can form interstitial electron traps in which the electrons are even more strongly bound than in isolated fullerene radical anions. The fullerenes behave like super atoms , and the interstitial electron traps represent one-electron intermolecular σ-bonds. Spectroelectrochemical measurements on a bis-fullerene-substituted peptide provide experimental support. The proposed deep electron traps are relevant for all organic electronics applications in which non-covalently linked fullerenes in van der Waals contact with one another serve as n-type semiconductors

Tv commercials and choice of food among children in Sabah, Malaysia

This study examines the relationships between television (TV) advertising and patterns of food choice among children. This relationship is crucial in understanding the intricate interplay among several interrelated variables such as TV viewing, preference for certain foods and the problem of obesity. Specifically, the study investigates the degree of recognition of adverts and patterns of food choice among lean, overweight and obese children. This study uses an experimental test, but the assessment of the effects of advertisements was undertaken through questionnaires. There were 50 participants involved in the experiment. The outcomes of the study indicate that TV advertisements make a substantial contribution to what food a child chooses. Although there were some variations in terms of responses between age groups and gender, generally, children seemed likely to choose fast foods after treatment. Further analyses were performed which revealed that media, particularly TV advertising, appear to contribute significantly in terms of influencing children to choose fast food, followed by taste. The study also seems to suggest that there is a strong correlation between the weight of a child and food choice. In short, children who were inclined to choose fast foods tended to be overweight or obese

Refining AML treatment: the role of genetics in response and resistance evaluation to new agents

The number of treatment options for acute myeloid leukemia (AML) has greatly increased since 2017. This development is paralleled by the broad implantation of genetic profiling as an integral part of clinical studies, enabling us to characterize mutation–response, mutation–non-response, or mutation–relapse patterns. The aim of this review is to provide a concise overview of the current state of knowledge with respect to newly approved AML treatment options and the association of response, relapse and resistance with genetic alterations. Specifically, we will highlight current genetic data regarding FLT3 inhibitors, IDH inhibitors, hypomethylating agents (HMA), the BCL-2 inhibitor venetoclax (VEN), the anti-CD33 antibody conjugate gemtuzumab ozogamicin (GO) and the liposomal dual drug CPX-351