KAJIAN TEORITIS PEMBERDAYAAN MASYARAKAT DAN EKONOMI KREATIF

Abstrak: Munculnya konsep pemberdayaan masyarakat (social empowerment) sebagai akibat dari kegagalan konsep pembangunan (development) yang pernah diterapkan sebelumnya di Indonesia (di masa orde baru) dan juga di negara-negara berkembang Asia lainnya. Konsep “pembangunan” yang dibawa oleh paradigma ekonomi neoklasik ini, begitu mendewakan industrialisasi dan mekanisme trickle down effect (efek rambatan) yang terbukti tidak mampu mensejahterakan masyarakat secara merata. Secara konseptual pemberdayaan masyarakat didefinisikan sebagai sebuah konsep pembangunan ekonomi yang merangkum nilai-nilai sosial. Konsep ini mencerminkan paradigma baru pembangunan, yakni bersifat people centered (berpusat pada manusia), participatory (partisipatif), empowering (memberdayakan), dan sustainable (berkelanjutan). Ekonomi kreatif menjadi salah satu konsep penting dalam pemberdayaan ekonomi masyarakat, sebab cukup banyak program pemberdayaan masyarakat di bidang ekonomi kreatif yang terbukti mampu meningkatkan perekonomian masyarakat. Paper ini membahas sacara teoritis konsep pemberdayaan masyarakat, latar belakang munculnya konsep pemberdayaan masyarakat, teori-teori pemberdayaan masyarakat (teori ABCD (asset based community development) dan teori stakeholders), konsep peningkatan ekonomi masyarakat, konsep ekonomi kreatif, tipologi masyarakat dalam pemberdayaan masyarakat, serta alur pemberdayaan masyarakat melalui pembentukan Badan Usaha Milik Desa (BUM Desa). Kata Kunci: Pemberdayaan Masyarakat; Ekonomi Kreatif; BUMDesa; Peningkatan Ekonomi; Pemberdayaan Ekonomi Masyarakat.   Abstract: The emergence of the concept of community empowerment (social empowerment) as a result of the failure of the concept of development (development) that had been applied before in Indonesia (in the New Order era) and was applied in other Asian developing countries. The concept of "development" brought about by this neoclassical economic paradigm, so deified industrialization and the trickle-down effect mechanism, which has proven to be incapable of equitably prospering society. Conceptually, community empowerment is defined as a concept of economic development that encapsulates social values. This concept reflects the new paradigm of development, which is people-centered (human-centered), participatory (participatory), empowering (empowering), and sustainable (sustainable). The creative economy is one of the important concepts in community economic empowerment because quite a lot of community empowerment programs in the creative economy have succeeded in improving the community's economy. This paper discusses theoretically the concept of community empowerment, the background to the emergence of the concept of community empowerment, theories of community empowerment (ABCD theory (asset-based community development) and stakeholders theory), the concept of community economic improvement, the concept of the creative economy, typology of society in community empowerment, and the flow of community empowerment through the establishment of BUM Desa. Keywords: Community Empowerment; Creative Economy; BUMDesa; Economic Improvement; Community Economic Empowerment

Strategi Bank Syariah Indonesia KCP Tulungagung Trade Center dalam Menghadapi Persaingan di Industri Perbankan

The purpose of this study was to find out the strategy implemented by BSI KCP Tulungagung in winning the banking industry market amidst the many other banking industries around it based on the theory put forward by Treacy and Wiersema namely Value Discipline with three main points including: Operational Excellence, Customer Intimacy, and Product Leadership . The method used in this study is a qualitative descriptive analysis approach with data sources obtained from observation, interviews and documentation. In-depth interviews were conducted with informants from BSI KCP Tulungagung Trade Center employees including leaders, customer service and customer business staff, and 3 customers. In addition, this research is also supported by secondary data sources from journals, previous studies, and BSI's 2021 Annual Financial Report. The results show that the value discipline strategy implemented by the BSI KCP Tulungagung Trade Center includes Operational Excellence including broadcasting products from savings to Funding according to customer needs, reliable service by providing the best solutions to customers' financial problems, and competitive prices with a margin of 2.22% and profit sharing of up to 25%, and avoiding problems with customers because they provide services according to SOP. Second, Product Leadership includes offering products with cross selling and always innovating to suit market needs. Third is Customer Intimacy. This strategy includes two types, namely tangible and intangible which are implemented in order to establish close relationships with customers. BSI KCP Tulungagung Trade Center focuses on one value discipline, namely Customer Intimacy because customers are the main factor in the success of a bank

ANALISIS PERILAKU KONSUMERISME MASYARAKAT PADA DISKON BELANJA ONLINE PENGGUNA E-COMMERCE SHOPEE

The purpose of this study is to find out how consumer behavior affects discounts for Shopee customers who make online purchases. Information technology is developing rapidly, and this has an impact on various people's lives, including internet-based companies. As a result, business people, especially those in the e-Commerce sector, have a fantastic opportunity to expose the market through buying and selling goods online. With the help of a larger network of business partners, e-Commerce now includes all procedures for development, marketing, sales, delivery, service and consumer payments. One of them is the Shopee E-Commerce site which offers the sale of goods and services online so that everyone can do business and compete at a low cost. Therefore, many people are tempted or interested in online shopping using Shopee E-Commerce.Tujuan dari penelitian ini adalah untuk mengetahui bagaimana perilaku konsumen mempengaruhi diskon bagi pelanggan Shopee yang melakukan pembelian secara online. Teknologi informasi berkembang pesat, dan hal ini berdampak pada berbagai kehidupan masyarakat, termasuk perusahaan berbasis internet. Alhasil, para pelaku bisnis, khususnya yang bergerak di bidang e-Commerce, memiliki peluang fantastis untuk mengekspos pasar melalui pembelian dan penjualan barang secara online. Dengan bantuan jaringan mitra bisnis yang lebih besar, e-Commerce kini mencakup semua prosedur pengembangan, pemasaran, penjualan, pengiriman, layanan, dan pembayaran konsumen. Salah satunya adalah situs e-Commerce Shopee yang menawarkan penjualan barang dan jasa secara online sehingga setiap orang dapat berbisnis dan bersaing dengan biaya yang murah. Oleh karena itu banyak masyarakat yang tergiur atau tertarik untuk belanja online dengan menggunakanne-Commere Shopee

EVALUASI PENGELOLAAN TEKNOLOGI TPS 3R DI DESA WISATA RELIGI GUNUNGPRING KABUPATEN MAGELANG

Abstrak: Pariwisata, khususnya pariwisata religi, merupakan sektor yang mulai diminati oleh masyarakat akhir-akhir ini. Tingginya minat masyarakat terhadap sektor pariwisata tersebut dapat dipahami karena adanya trend budaya pamer foto/video di media sosial sebagai bentuk aktualisasi diri di dunia maya. Tingginya animo masyarakat terhadap sektor pariwisata ini, selain membawa dampak baik, seperti peningkatan ekonomi masyarakat setempat, ternyata juga membawa berbagai dampak buruk. Salah satu dampak buruk yang timbul adalah permasalahan sampah. Kementerian PUPR melalui Balai Litbang Perkim berupaya mengatasi masalah sampah dengan membangun TPS 3R di beberapa titik lokasi, salah satunya di Desa Wisata Gunungpring, Magelang. Setelah dibangunnya teknologi pengolah sampah seperti ini, tentu saja memerlukan pengelolaan dari lembaga setempat. Dalam hal ini pengelolaan teknologi TPS 3R diserahkan kepada KSM Berkah yang merupakan Bumdes di Desa Guunungpring. Setelah dikelola selama satu tahun, dilakukan upaya evaluasi untuk melihat keseuaian antara tujuan pembangunan dengan hasil di lapangan. Adapun hasil evaluasi menemukan bahwa ternyata masih ada beberapa ketidaksesuaian pengelolaan, mulai dari kualitas dan kuantitas tenaga pengelola, manajemen pengelolaan, manajemen keuangan, serta kebutuhan sarana dan prasarana dalam proses pengelolaan. Kata Kunci: Evaluasi; Pariwisata; Sampah; Kelembagaan; Pengelolaan; TPS3R.   Abstract: Tourism, especially religious tourism, is a sector that has begun to be of interest to the public lately. The high public interest in the tourism sector can be implemented because of the cultural trend of photos/videos on social media as a form of self-actualization in cyberspace. The high public interest in the tourism sector, apart from having good impacts, such as an increase in the local community's economy, is also the impact of various bad impacts. One of the bad impacts that arise is the problem of waste. The PUPR Ministry through the Perkim Research and Development Center is trying to solve the waste problem by building 3R TPS in several locations, one of which is in Gunungpring Tourism Village, Magelang. After the development of waste processing technology like this, of course, it needs management from local institutions. In terms of technology management, TPS 3R is handed over to KSM Berkah, which is the Bumdes in Guunungpring Village. After being managed for one year, evaluation effort was made to see the alignment between development goals and results in the field. The results of the evaluation found that there were still some management mismatches, starting from the quality and quantity of management personnel, management, financial management, and the need for facilities and infrastructure in the management process. Keywords: Evaluation; Tourism; Garbage; Institutional; Management; TPS3

The Effect of Price, Product Quality, and Promotion on The Purchasing Decision of MS Glow Products at MS Glow Tulungagung Branch Agent

Ms Glow is a beauty skincare manufacturer that has many agents spread throughout Indonesia. In the midst of lots of competition with similar products, Ms Glow managed to score high sales on the Shopee marketplace. This study aims to determine the effect of price, product quality, and promotion partially and simultaneously on purchasing decisions for Ms Glow's products at Ms Glow's Tulungagung branch. Theoretically, there are various factors that can influence the decision to purchase Ms Glow products including price, product quality, and promotions. The population in this study were consumers of Ms Glow Ngantru's products, which were taken using non-probability sampling with an accidental technique. Samples were taken using the Slovin formula at a 95% confidence level so that a total sample of 95 respondents was obtained. Data collection was carried out using a questionnaire. The analytical method used in this study is multiple linear regression analysis with the help of the SPSS version 26 program. Hypothesis testing uses the t test and simultaneously with the f test. The results of this study indicate that partially price, product quality, and promotions have a positive and significant effect on purchasing decisions for Ms Glow's products at the Ms Glow agent Tulungagung branch. Whereas the simultaneous test shows that price, product quality, and promotions simultaneously have a positive and significant effect on the decision to purchase Ms Glow's products at the Ms Glow agent Tulungagung branch

Penerapan Corporate Social Responcibility (CSR) di TBBM Pertamina Rewulu sebagai Bentuk Pemberdayaan Masyarakat

The purpose of this study was to determine the implementation of CSR in Pertamina Rewulu TBBM. Pertamina Rewulu TBBM is located in the village of Agromulyo, Kec Sedayu, Bantul, Yogyakarta. The research method used is qualitative. The results showed that there was a form of community empowerment around Pertamina Rewulu TBBM, namely the presence of superior herbal medicine products. This empowerment program involves the community. The main target of this empowerment program are women producers and sellers of herbal medicine who are also members of the herbal medicine group Seruni Putih and JHM

Marketing Strategy of Murabahah Microfinance Products in Achieving Targets at Bank Syariah Indonesia (BSI) KCP Nganjuk Yos Sudarso

Bank Syariah Indonesia (BSI) is a financial institution with sharia principles. In the era of the industrial revolution 4.0, Islamic banking has increased rapidly, as evidenced by the increasing number of actors in Islamic banking activities in Indonesia. With the increasing number of actors in sharia banking activities making competition fiercer among sharia banks, BSI, which was formed as a result of the merger of several sharia business units (UUS), was created to be able to compete and win the competition between sharia banks. BSI must be able to increase public trust and interest in switching from conventional banks to Bank Syariah Indonesia (BSI). With increasing public trust and interest, the achievement of the specified targets will increase. Targets can be achieved if the implementation of the marketing strategy runs optimally. This study aims to determine the marketing strategy of murabaha micro financing products in achieving targets at BSI KCP Nganjuk Yos Sudarso, and to determine the constraints in implementing the marketing strategy. This research method is descriptive qualitative with a field research approach. There are two data sources in this study, namely primary data sources and secondary data sources using observation, interview, and documentation data collection techniques. All of these data were analyzed using data analysis models in the form of the Miles and Huberman models, namely Data Reduction (Reduction), Data Presentation (Display), and Conclusions (Verivication). The results of this study are the marketing strategies used by BSI KCP Nganjuk Yos Sudarso, namely the marketing mix strategy 7P Product, Price, Place, Promotion, People, Process, Physical Evidence (Physical Evidence). And the obstacles that occur in implementing the marketing strategy for murabahah micro financing products are the large number of competitors, the parking space is not wide enough, the lack of BSI Smart agents, the lack of incessant socialization of murabahah micro financing products to the public, the lack of human resources (HR) who are qualified in sector, therefore it is necessary to optimize the implementation of marketing strategies, in order to increase the number of sales, especially sales of murabahah micro financing products at BSI KCP Nganjuk Yos Sudarso

PRAKTIK KARTEL DALAM PERSPEKTIF HUKUM BISNIS SYARIAH

Abstract: The practice of cartels is a type of practice that is prohibited in Law no. 5 of 1999 concerning Antimonopoly, because it is an agreement that aims to dominate the market, by regulating the production and/or marketing of goods and/or services, and may result in monopolistic practices and unfair business competition in that market. Formulated by the rule of reason, which is regulated in Article 11 of Law no. 5 of 1999 concerning Antimonopoly. If relevant, the practice of cartels is included in the form of syirkah (cooperation) in muamalah fiqh. However, based on sharia business law, the practice of cartels is different from syirkah (cooperation) according to Islamic law, because the ultimate goal of cartel practices is to set prices for certain products and limit the availability of products in the business competition market, resulting in unfair and unfair competition. for other companies, and to benefit members who are involved in the practice of the cartel, which is against the rules in the Qur'an and Al-hadith based on the word of Allah. Keywords: Cartel Practice, Syirkah, Sharia Business Law   Abstrak: Praktik kartel merupakan jenis praktik yang dilarang dalam Undang-undang No. 5 Tahun 1999 Tentang Antimonopoli, karena merupakan perjanjian yang bertujuan untuk menguasi pasar, dengan mengatur produksi dan/atau pemasaran suatu barang dan/atau jasa, dan dapat mengakibatkan terjadinya praktik monopoli dan persaingan usaha tidak sehat pada pasar tersebut. Dirumuskan secara rule of reason, yang diatur pada Pasal 11 Undang-undang No. 5 Tahun 1999 Tentang Antimonopli. Jika direlevansikan praktik kartel termasuk dalam bentuk syirkah (kerja sama) dalam fiqh muamalah.  Namun berdasarkan hukum bisnis syariah bahwa praktik kartel berbeda dengan syirkah (kerja sama) menurut Syariat Islam, karena tujuan akhir dari praktik kartel adalah menetapkan harga dari produk tertentu, serta membatasi ketersediaan produk di pasar persaingan usaha, sehingga mengakibatkan timbulnya persaingan yang curang dan tidak adil bagi perusahaan yang lain, dan untuk menguntungkan anggota-anggota yang terlibat dalam praktik kartel tersebut, yang bertentangan dengan aturan dalam Al-quran dan Al-hadits berdasarkan firman Allah.  Kata Kunci: Praktik Kartel, Syirkah, Hukum Bisnis Syaria

Advertising And Popular Culture: The Construction Of Beauty And Goodness In Advertising

This article discusses the influence of advertising and popular culture on the formation of an ideological identity of one's beauty and good looks in online media. The things discussed in this article include the meaning of beauty and good looks, the influence of advertising on the construction of thoughts about beauty and good looks, the influence of the myth of feminism and masculinity on oneself and the environment, and critical attitudes towards advertising in online media. Online media, such as websites, YouTube, Instagram, Facebook, and Tik-Tik, are not only channels of information and entertainment. However, the online media also displays various advertisements that become channels to build a world image such as beauty and good looks. For example, a skincare ad that constructs the idea that beautiful women are white, glowing,(athletic). The purpose of this article is to see how advertising in online media can shape the ideological identity of a person's beauty and good looks. This article uses a qualitative research method of literature study. The data sources in this article are data from various research references such as scientific journals, e-books, as well as other relevant and credible information data sources. The results of this article state that advertising and popular culture greatly affect the mindset of both male and female consumers. Advertising constructs a mindset towards a product as if the product displayed is real, causing people to set standards for a person's beauty and good looks based on their physical appearance. However, we must be able to be critical of the spread of information.Keywords:Advertising, popular culture, ideology, beauty and good look

Analysis Factors of Customer Satisfaction on Creating Consumer Loyalty at Bu Puji Sembako In Berbek Market, Berbek District, Nganjuk Regency

The development of the business world is currently growing rapidly from time to time. This can be seen from the emergence of various business sectors. Thus business actors who have long needed a special strategy to be able to maintain their business. One of the staple food stalls that has been around for 12 years is Kios owned by Mrs. Puji at Berbek Market, Berbek District, Nganjuk Regency. The kios requires a specific strategy in order to maintain customer satisfaction and create customer loyalty. This research tries to analyze customer satisfaction factors that can create customer loyalty at Bu Puji's basic food stall. The research method used is descriptive qualitative with data sources obtained from interviews, observation, and literature study. Based on the research that has been done, the results show that Bu Puji's basic food stalls have succeeded in providing customer satisfaction so as to create consumer loyalty. The factors that cause customer satisfaction are product quality, price, service quality, emotional factors, and convenience