COMPORTAMENTO DE COMPRA POR IMPULSO EM SHOPPING CENTERS: PESQUISA COM CONSUMIDORES DE BRASÍLIA-DF E NATAL-RN

The article aims to describe the impulse buying behaviour in shopping malls. To acquire such objective,  it was implemented a quantitative research, with a non-random sampling of 458 consumers from shopping malls of Natal (RN) and Brasília (DF), using a questionaire adpated from Rook and Fisher (1995) to measure the “index of buying impulsivity” (IIC). The analysis shows that consumer markets from Brasília and Natal do not reflect statistical differences in relation to ICC, although its consumers have distinct profiles, both in demographic and psichological terms. The results of hypothesis tests prove that the variables ‘income’, ‘age’, and ‘scholarity’ impact on consumers behaviour in relation to impulsivity characteristics in buying at shopping malls. Higher income and consumers with more years of study have shown lower impulse buying tendency. Younger consumers have shown a more elevated IIC. In relation to ‘gender’, men and women researched have demonstrated equivalents impulse buying behaviours. The results suggest some management implications for shopping centers industry.O artigo tem como objetivo descrever o comportamento de compra por impulso em shopping centers. Para tanto, foi empreendida uma pesquisa quantitativa, com amostra não-aleatória de 458 consumidores de shopping centers de Natal-RN e Brasília-DF, utilizando um questionário adaptado de Rook e Fisher (1995) para medir o ‘índice de impulsividade para compra’ (IIC). A análise mostrou que os mercados consumidores brasiliense e natalense não apresentam diferenças estatísticas quanto ao IIC, embora seus consumidores tenham diferentes perfis, tanto em termos demográficos quanto psicológicos. Os resultados dos testes de hipóteses evidenciaram que as variáveis ‘renda’, ‘idade’ e ‘escolaridade’ impactam o comportamento dos consumidores quanto às características de impulsividade na compra em shopping centers. Consumidores com maior renda e mais anos de estudo mostraram menor tendência de comprar por impulso e os mais jovens apresentaram um IIC mais elevado. Com relação ao ‘gênero’, homens e mulheres pesquisados demonstraram comportamentos de compra por impulso equivalentes. Os resultados sugerem algumas implicações gerenciais para a indústria de shopping center

Food waste: challenges and opportunities in sustainable operations

The call for papers for this Special Forum resulted in a very competitive selection of 37 being submitted. After several rounds of blind review, six papers were selected for this Special Forum. They clearly illustrate the challenges of carrying out research into sustainable operations and food waste reduction. They examine a variety of units of analysis and theories, which are embedded in different geographical contexts, and use a variety of analytical methods. What they all have in common is that they reveal just how applicable research aimed at finding solutions for reducing food waste is. In this Introductory article, we summarize the contributions of each of these six papers to the literature

O caso do PAC Embrapa: requisitos de uma gestão orientada para resultados no setor público

O artigo analisa os processos de gestão, acompanhamento e controle de resultados adotados pela Embrapa para realizar com efetividade os 10 projetos e 141 metas previstos no Programa de Fortalecimento e Crescimento da Embrapa (PAC Embrapa). A pesquisa qualitativa, baseada em estudo de caso descritivo, aborda a literatura de gestão orientada para resultados (GpR) em junção com a análise do modelo emergente dessa implementação. Ao explicitar e descrever o modelo praticado que se revelou preponderante para o cumprimento das metas e para uma elevada execução orçamentária, o estudo identifica sete requisitos necessários para uma gestão para resultados eficaz em instituições públicas, tais como: meritocracia na formação da equipe gestora, apoio da alta gestão, autonomia e comunicação estratégica. Ao apresentar evidências empíricas dos requisitos para a eficácia da GpR, o estudo oferece subsídios para melhoria da gestão de programas de governo e consequente geração de valor público

Food losses and waste: how Brazil is facing this global challenge?

<div><p>ABSTRACT By 2017, Brazil seems to have finally awakened to the problem of food loss and waste. In this article, we resume the topic started in the article “Postharvest losses of perishables in Brazil: what do we know so far?” published earlier this year, but now with an emphasis on food losses and waste (FLW). We divided this article into four sections: (a) search for scientific publications on postharvest losses (PHL) and food waste (FW) in Portuguese; (b) social classes and food consumption in Brazil and household food waste; (c) the national legal framework on FLW; and (d) current food security policies and civil society actions on FLW. Google Scholar searches yielded 46,100 records for FW and 16,100 for PHL, but only 37 and 19 records, respectively, when the searches were restricted to the title of the papers. There is a clear division of subjects: PHL is more related to Agriculture and Economy and FW to Health, Nutrition and the Environment, and reasons and consequences are discussed. Food consumption and waste in Brazil must take into account the great social heterogeneity and high income inequality, as well as some unexpected driving cultural reasons. About 30 bills related to food waste have been discussed in the Brazilian Congress since 1997, with a low expectation of approval in the short term. In the absence of a regulatory framework to reduce losses and facilitate the donation of food, society has found its own way of dealing with the problem. Some initiatives are presented here, along with some governmental food security policies which had positive impacts in reducing FLW, such as National School Feeding Program (PNAE), food banks and popular restaurants. Some international movements are also beginning to gain strength in Brazil, e.g., the purchase of fruits and vegetables outside of aesthetic standards, “SaveFood Brasil”, “Slow Food”, among others. These are all put in perspective.</p></div

COMPORTAMENTO DE COMPRA POR IMPULSO EM SHOPPING CENTERS: PESQUISA COM CONSUMIDORES DE BRASÍLIA-DF E NATAL-RN

The article aims to describe the impulse buying behaviour in shopping malls. To acquire such objective,  it was implemented a quantitative research, with a non-random sampling of 458 consumers from shopping malls of Natal (RN) and Brasília (DF), using a questionaire adpated from Rook and Fisher (1995) to measure the “index of buying impulsivity” (IIC). The analysis shows that consumer markets from Brasília and Natal do not reflect statistical differences in relation to ICC, although its consumers have distinct profiles, both in demographic and psichological terms. The results of hypothesis tests prove that the variables ‘income’, ‘age’, and ‘scholarity’ impact on consumers behaviour in relation to impulsivity characteristics in buying at shopping malls. Higher income and consumers with more years of study have shown lower impulse buying tendency. Younger consumers have shown a more elevated IIC. In relation to ‘gender’, men and women researched have demonstrated equivalents impulse buying behaviours. The results suggest some management implications for shopping centers industry.O artigo tem como objetivo descrever o comportamento de compra por impulso em shopping centers. Para tanto, foi empreendida uma pesquisa quantitativa, com amostra não-aleatória de 458 consumidores de shopping centers de Natal-RN e Brasília-DF, utilizando um questionário adaptado de Rook e Fisher (1995) para medir o ‘índice de impulsividade para compra’ (IIC). A análise mostrou que os mercados consumidores brasiliense e natalense não apresentam diferenças estatísticas quanto ao IIC, embora seus consumidores tenham diferentes perfis, tanto em termos demográficos quanto psicológicos. Os resultados dos testes de hipóteses evidenciaram que as variáveis ‘renda’, ‘idade’ e ‘escolaridade’ impactam o comportamento dos consumidores quanto às características de impulsividade na compra em shopping centers. Consumidores com maior renda e mais anos de estudo mostraram menor tendência de comprar por impulso e os mais jovens apresentaram um IIC mais elevado. Com relação ao ‘gênero’, homens e mulheres pesquisados demonstraram comportamentos de compra por impulso equivalentes. Os resultados sugerem algumas implicações gerenciais para a indústria de shopping center

Methodological approaches to tackling food waste : moving the agenda forward

COVID 19 disrupted food supply chains worldwide. Existing problems, such as food and nutrition insecurity, increased exponentially. It has become imperative to move to a more sustainable and equitable food system. In this sense, the challenge in researching food losses and waste (FLW) and proposing solutions mobilizes transdisciplinary approaches and processes to transform food supply chains in an effective manner. Understanding how much food we produce and consume is no easy task. So many different geographical, cultural and societal contexts and levels of economic development and urbanization result in quantitative and qualitative limitations