ANALISIS KEPUTUSAN PEMBELIAN KARTU PERDANA PRABAYAR BERDASARKAN FAKTOR SOSIAL DAN BUDAYA

Indonesia merupakan negara yang memiliki penduduk lebih dari 250juta jiwa. Penduduk dalam upayanya mencari kehidupan yang lebih baik, akan melakukan migrasi ke pulau lainnya. Kondisi aktual ini menjadi sebuah peluang besar bagi perusahaan telekomunikasi melalui operator seluler untuk mendulang keuntungan. Berbagai macam inovasi dilakukan dan ditawarkan kepada para pengguna dengan berbgai macam tujuan dan pendekatan. Konsumen sendiri, merupakan pribadi yang sangat khas dan membawa identitasnya sebagai bagian dari sebuah tradisi. Mereka akan membawa identitas tradisi dan budaya tersebut bersama dengan migrasinya. Penelitian ini bertujuan untuk mengetahui pengaruh faktor kebudayaan terhadap keputusan pembelian dari kartu perdana prabayar telepon seluler. Metode penelitian yang digunakan dalam penelitian ini yaitu metode korelasional, dengan alat analisis regeresi berganda dan diolah dengan menggunakan SPSS 2017. Penelitian ini menggunakan sampel dengan 93 kuisinoner yang dapat digunakan. Berdasarkan hasil regresi dengan uji t dan uji F dapat disimpulkan bahawa faktor kebudayaan berpengaruh positif dan signifikan terhadap proses keputusan pembelian kartu perdana prabayar, sedangkan dari hasil uji F,menunjukkan bahwa faktor kebudayaan dan faktor pribadi secara bersama-sama berpengaruh positif terhadap keputusan pembelian konsumen

MEMBANGUN CITRA MERK YANG POSITIF PADA WISATA BUKIT TEGAL SANTUN

This community service is carried out to introduce the brand that has been owned by Bukit Tegal Santun to the wider community. This PKM service activity uses a participatory community empowerment approach or Participatory Rural Appraisal (PRA), which is an in-process approach method. From the activities that have been carried out, the activity participants, namely the managers of Bukit Tegal Santun understand the importance of a brand, namely that a brand is able to distinguish the types of services and services provided by competitors. With a brand that is increasingly known to the wider community, it is hoped that it will increase tourists to Bukit Tegal Santun

Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express

The decrease in the number of JT express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfactio

ANALISIS POTENSI INVESTASI SEKTOR PARIWISATA DI kAWASAN EKONOMI KHUSUS MELALUI PENDEKATAN INPUT OUTPUT: STUDI KASUS TANJUNG KELAYANG

Sektor pariwisata merupakan katalisator pembangunan (agent of development) yang dapat mengakselerasi proses pembangunan. Menggunakan model analisis I-O terbuka di Provinsi Bangka-Belitung tahun 2010 yang bersumber dari data Badan Pusat Statistik (BPS), tujuan penelitian ini adalah ingin melihat dampak investasi di sektor pariwisata KEK Tanjung Kelayang di Kepulauan Bangka Belitung dan dampaknya terhadap sektor-sektor dalam perekonomian melalui analisis sektor kunci. Hasil analisis menunjukkan adanya tiga sektor yang termasuk dalam sektor kunci perekonomian Bangka Belitung yaitu Sektor Industri Pengolahan; Sektor Penyediaan Akomodasi dan Penyediaan Makan Minum; dan Sektor Perdagangan Besar dan Eceran, Reparasi dan Perawatan Mobil dan Sepeda Motor. Hasil sektor kunci menunjukkan bahwa investasi pemerintah di sektor pariwisata khususnya Sektor Penyediaan Akomodasi dan Penyediaan Makan Minum dengan pengembangan Kawasan Ekonomi Khusus (KEK) Tanjung Kelayang sudah tepat. Sektor ini merupakan salah satu sektor kunci perekonomian Bangka-Belitung yang mampu menjadi penggerak kenaikan output sektor lainnya dan juga sektor pariwisata itu sendiri

Purchasing Decisions in Terms of Perceived Quality, Perceived Price and Digital Marketing Through Brand Image in Non-Star Hotels

Purpose:  This study aims to identify factors that can foster repurchase intention. The factors studied are in accordance with the findings of the gap between consumer expectations and the experience received after using the service. The factors studied were perceived quality, perceived price, digital marketing and brand image.   Theoretical framework:  The perception of quality that is formed from consumer experience is able to foster interest in returning (Ranjbarian & Pool, 2015). In addition, perceived quality can improve the hotel's image (Sari et al., 2022). Price perceptions can influence a person to visit again (Cakici et al., 2019). Digital marketing has an effect on repurchase intention (Ginting et al., 2022). Likewise, brand image can have a positive influence on growing repurchase intentions (Huang et al., 2019).   Design/Methodology/Approach:  The research method used is a quantitative method with a population of consumers who have stayed at the hotel. The number of samples is 151 respondents. Data collected by distributing questionnaires is then analyzed using SMARTPLS 3.0 software, hypothesis testing with the PLS approach.   Findings:  The results of the analysis show that there is an influence of perceived quality, perceived price, digital marketing has an effect on brand image and has an impact on repurchase intention. However, price perception has no effect on repurchase intention.   Research, practical & social implications:  To foster repurchase interest, consumers need to obtain good quality perceptions, price perceptions and digital marketing so as to enhance brand image.   Originality/Value:  The model developed by making brand image a factor that can strengthen or weaken in influencing repurchase intention is determined from perceived quality, perceived price and digital marketing

ANALISIS KEPUASAN MAHASISWA TERHADAP LAYANAN AKADEMIK DOSEN MANAJEMEN UNIVERSITAS PGRI SEMARANG

Perguruan tinggi mempunyai peran yang penting yaitu sebagai pewaris, pelestari, dan agen kebudayaan mempunyai tanggung jawab yang tidak ringan.. Pelayanan akademik adalah suatu kegiatan akademik yang ditawarkan kepada suatu pihak (mahasiswa) baik secara langsung maupun tidak langsung dalam rangka pencapaian tujuan akademik. Kepuasan mahasiswa ditentukan oleh kualitas layanan yang berkaitan dengan akademik. Didasarkan hal tersebut maka penelitian ini dimaksudkan untuk menguji kepuasan layanan akademik mahasiswa. Sampel penelitian ini adalah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang. Jumlah sampel adalah 100 orang. Berdasarkan hasil penelitian dihasilkan bahwa tangibles berpengaruh terhadap kepuasan mahasiswa adalah didukung. Reliability berpengaruh terhadap kepuasan mahasiswa adalah didukung. Responsiveness berpengaruh terhadap kepuasan mahasiswa adalah didukung. Assurance berpengaruh kepuasan mahasiswa adalah didukung. Sedangkan yang terakhir empati berpengaruh terhadap kepuasan mahasiswa adalah tidak didukung

ANALISIS PENGARUH QUALITY OF SERVICE, TERHADAP MINAT MEMBELI ULANG DENGAN MEDIASI PERCEIVED VALUE DAN BRAND PREFERENCE Studi kasus pada Rendezvous Karaoke and Lounge Semarang

The purpose of this research is to test the influences of quality of service on perceived value and brand preference to increase repurchase intention. Using these variables, the usage of these variables are able to solve the arising problem within Rendezvous Karaoke and Lounge Semarang. Statement of this problem is how increase repurchase intention? The population size of this research is customers Rendezvous Karaoke and Lounge Semarang. The samples size of this research is 109 customers Rendezvous Karaoke and Lounge Semarang. Using the Structural Equation Modeling (SEM). The results show that quality of service on perceived value and brand preference to increase repurchase intention. The effect of quality of service on perceived value are significant; the effect of quality of service on repurchase intention are significant; the effect of quality of service on brand preference are significant; the effect of perceived value on brand preference are significant; the effect on perceived value on repurchase intention are insignificant and the effect on brand preference on repurchase intention are significan

Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express

The decrease in the number of JT express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfactio