Publicidade digital, storytelling e transmedia narrativa: educomunicação do consumidor

The present text tries to analyze the relationships between the concept of digital storytelling applied to advertising starting from the base of the transmedia narrative. This is: how the new transmediatic narrative helps the construction of advertising discourses based on the notion of storytelling and how it establishes the bases for an educommunication of the consumer, the spectator and / or the target.El presente texto trata de analizar las relaciones entre el concepto de storytelling digital aplicado a la publicidad partiendo de la base de la narrativa transmedia. Esto es: cómo la nueva narrativa transmediática ayuda a la construcción de discursos publicitarios basados en la noción de storytelling y cómo ello establece las bases para una educomunicación del consumidor, del espectador y/o del target.O presente texto tenta analisar as relações entre o conceito de narrativa digital aplicado à publicidade a partir da base da narrativa transmedia. Isto é: como a nova narrativa transmediaica ajuda a construção de discursos publicitários com base na noção de narrativa e como estabelece as bases para uma educação do consumidor, o espectador e / ou o target

Desarrollo de un dispositivo para estimulación eléctrica de células neurales in vitro

[ES] La problemática asociada a las patologías del sistema nervioso viene del limitado potencial de regeneración de los tejidos nerviosos, y especialmente del SNC. Las lesiones en estos tejidos suponen un importante problema de salud pública pues su incidencia y prevalencia son muy elevadas, dado que el tejido no se recupera y la lesión es de por vida. Esto supone un coste económico elevado para el sistema sanitario y una baja autoestima por parte del paciente lesionado. En este contexto y para solventar este tipo de lesiones, ha surgido y cobra cada vez más importancia, la ingeniería tisular. Para el sistema nervioso, una aproximación consiste en combinar neuronas y células de soporte en un biomaterial electroconductor que permita la estimulación eléctrica, ya que este estímulo físico es necesario para el correcto desarrollo, funcionamiento y reparación del sistema nervioso. El presente Trabajo de Fin de Grado se enmarca en este campo de estudio: la regeneración axonal empleando corrientes eléctricas constantes para favorecer la producción de señales de regeneración nerviosa como la secreción de proteínas por parte de las células de soporte y guiar la extensión de las neuritas. Para ello, se ha desarrollado y obtenido un dispositivo para el cultivo celular in vitro que permite la integración de fibras guía de Ácido poli-L-láctico (PLA) recubiertas con biomateriales electroconductores como polipirrol (PPy) y oro que pueden acoplarse a un generador de corriente eléctrica. En estas fibras se cultivan células de soporte como células de Schwann (SCs) y neuronas procedentes del ganglio de la raíz dorsal (DRG). Este enfoque, a diferencia de emplear estimulación in vivo, está basada en promover la regeneración nerviosa tras una lesión mediante el trasplante de tractos axonales obtenidos in vitro empleando ingeniería tisular.[EN] Several issues associated to nervous system pathologies come from the limited potential for regeneration of nervous tissues, especially the CNS. Injuries to these tissues portray a major public health problem since their incidence and prevalence are very high, given that the tissue does not recover and the injury can affect the whole lifespan of the patient. This entails a high economic cost for the sanitary system and a low self-esteem for the injured person. In this context and to solve this type of injury, tissue engineering has emerged and is becoming increasingly important. For the nervous system, one approach is to combine neurons and supporting cells in an electroconductive biomaterial that allows electrical stimulation, since this physical stimulus is necessary for the proper development, function, and repair of the nervous system. The present End-of-Degree Project is enclosed within this field of study: axonal regeneration using constant electric currents to enhance the production of nerve regeneration signals such as secretion of proteins by supporting cells and guide neurite extension. To this end, a device for in vitro cell culture has been developed and obtained which allows the integration of guidance fibers of poly-L-lactic acid (PLA) coated with electroconductive biomaterials such as polypyrrole (PPy) and gold that can be coupled to an electric current generator. Supporting cells such as Schwann cells (SCs) and dorsal root ganglion neurons (DRG) are grown on these fibers. This approach, unlike utilizing stimulation in vivo, is based on promoting nerve regeneration after injury by transplanting axonal tracts obtained in vitro using tissue engineering.García Jiménez, I. (2020). Desarrollo de un dispositivo para estimulación eléctrica de células neurales in vitro. http://hdl.handle.net/10251/149574TFG

La estruvita: Fuente de fósforo reciclada obtenida a partir de residuos urbanos y agroindustriales

El objetivo de este trabajo fin de Máster es proporcionar información extensa sobre la estruvita, fuente de fósforo reciclada, para contribuir a la reutilización del fósforo, y, por tanto, al desarrollo de una economía circular, a partir de aguas residuales. (extraído del Objetivo)Universidad de Sevilla. Máster en Ingeniería Ambienta

Interpersonal perceptions of adverse peer experiences in first-grade students

Aim: The aim of this study was to identify which adverse peer experiences better predict perceived negative peer relationships among elementary school first graders according to sex. The peer experiences examined were peer rejection, peer victimization, and mutual antipathy; the interpersonal perceptions studied were perceived peer victimization, dyadic meta-perception of peer disliking, and loneliness. Methods: The participants were 809 children (Mage = 6.4 years, SD = 0.32; ngirls = 412, 50.9%) enrolled in 35 first-grade classes from 15 schools in 4 Spanish regions: Valencia, n = 276, 34.1%; Balearic Islands, n = 140, 17.3%; Andalusia, n = 199, 24.6%; Castile-Leon, n = 194, 24%. We calculated sex differences in peer experiences and interpersonal perceptions by means of one-way ANOVA for means differences and Fisher’s r-to-z transformation for correlations differences. We used a multilevel regression analysis (nesting variables: class and region) to determine whether the associations between each peer experiences and each perception were unique. Results: Each adverse peer relationship predicted each interpersonal perception differentially. Peer victimization was a good predictor of the three interpersonal perceptions, and the only predictor of perceived peer victimization. Peer rejection predicted loneliness, whereas mutual antipathies predicted dyadic meta-perception of peer disliking, although more so among girls. A significant effect at region level was found but not at class level. Conclusion: Our findings suggest that research should take into account the different levels of the social peer system when analyzing peer experiences within the classroom context. The study contributes to sensitize teachers about the greater responsiveness of 6-year-old girls to adverse peer experiences, and it could be useful for designing interventions that would help children oppose rejection and empower active bystanders to fight against peer mistreatment.Ministerio de Economía y Competitividad de España EDU2012-35930Universitat Jaume I P1-1A2012-0

Advertising at the point of sale: influence on children´s body image

Introducción: En este artículo se estudia la representación del cuerpo infantil en el punto de venta de los establecimientos de moda infantil, con el objetivo de analizar la imagen corporal proyectada en dichos establecimientos dirigidos a niños, como consumidores, y a sus padres, como compradores. Metodología: Para ello se han analizado, a través de la observación como método, una serie de variables (delgadez, altura, etc.) aplicadas a los componentes del punto de venta. Este análisis se ha realizado sobre una muestra de 50 establecimientos pertenecientes a 18 marcas de moda infantil. Resultados y conclusiones: Los resultados obtenidos arrojan luz sobre realidades analizadas en investigaciones previas, como la desafección de los niños por su cuerpo o los desórdenes alimentarios relativos a ello, puesto que la mayoría de establecimientos tienden a generar imágenes de niños-adultos irreales.Introduction: In this article we study the representation of children’s body at the point of sale of children’s fashion shops, with the aim of analyzing the body image projected in these establishments aimed at children as consumers and their parents as buyers. Methodology: Through observation as a method, a series of variables (thinness, height, etc.) applied to the components of the point of sale have been analyzed. This analysis was carried out on a sample of 50 establishments belonging to 18 brands of children's fashion. Results and conclusions: The results obtained explained the realities analyzed in previous research, such as the disaffection of children by their body or related eating disorders, since most establishments tend to generate images of unreal adult children

Art and propaganda in the Sevillian Baroque: The construction of the Catholic Church’s brand

El arte barroco es un arte indudablemente propagandístico. Su eterno cultivo por parte de la Iglesia católica durante la Contrarreforma, nos ha dejado un patrimonio artístico inmenso que hoy podemos recuperar con mucha facilidad, sobre todo en la ciudad más importante del territorio español a comienzos del siglo XVII: Sevilla. El resultado de la confluencia entre pautas artísticas y fines propagandísticos dio lugar a una extensa campaña persuasiva y a una poderosa imagen de marca que aquí se pretenden analizar en términos comunicativos.Baroque art is an undoubtedly propagandistic art. Its eternal cultivation by the Catholic Church during the Counter-reformation has left us with an immense artistic heritage that nowadays can be recovered with ease, above all, in the most important city of the territory of Spain at the beginning of the 17th century –Seville. The result of the convergence among artistic rules and propagandistic aims led to a wide persuasive campaign and to a powerful brand image that in this article are expected to be analysed in communicative terms

Galois Theory, discriminants and torsion subgroups of elliptic curves

We find a tight relationship between the torsion subgroup and the image of the mod 2 Galois representation associated to an elliptic curve defined over the rationals. This is shown using some characterizations for the squareness of the discriminant of the elliptic curve

Integration and Management of Technologies Through Practicum Experiences: A Review in Preservice Teacher Education (2010-2020)

The presence and use of technologies in educational settings is constantly increasing. Therefore, initial teacher education needs to prepare future teachers to deal with this technological implementation from both practical and pedagogical perspectives. This paper examines the treatment of technologies that initial teacher education offers to early childhood education and primary education preservice teachers facing their practicum experiences. A bibliometric and thematic review during the 2010-2020 period is conducted in WoS, Scopus, PsycInfo, and ERIC databases. An analysis of co-occurrence of terms and the creation of bibliometric maps are considered. The thematic analysis follows an inductive approach. Three big areas are addressed through this approximation: consideration of technologies before practicum, the use of technologies at the schools, and the study of preservice teacher’s personal variables. Findings show the importance of working with technological preparation of university supervisors and cooperating teachers when teacher candidates do their practicum. In this proposal, to consider the self-efficacy and technological, pedagogical and content knowledge model of preservice teachers is encouraged. Conclusions underline the importance of teaching and strengthening pedagogical and reflective experiences during the practicum. Limitations are considered

Perforación en bóveda palatina por consumo de cocaína

El consumo de cocaína va en aumento en la población mundial, los efectos del consumo de esta droga pueden ocasionar efectos secundarios. Se presenta un caso de paciente femenino de 48 años de edad que presenta una úlcera crónica buco-nasal de 2 meses de evolución, la cual le ocasiona problemas para la deglución y fonación. Se discuten la etiopatogenia, diagnóstico diferencial y tratamientoWorldwide, the use of cocaine has an increased over the years, various secondary effects have been described. Here we present a 48 years old female with a 2-month evolution bucconasal ulcer in the hard palate induced by cocaine usage accompanied by swallow and phonation dysfunctions. Ethiopathogenesis, differential diagnoses and treatment are discussed