Tratamiento periodístico del género en las publicaciones de las páginas de facebook de la prensa española : el caso de El Mundo y El País

Los medios de comunicación comportan un agente más del constructo social en cuyo cometido de informar también pueden condicionar e influir en nuestra manera de entender y aprehender el mundo. Desde hace tiempo, investigadores han centrado su atención en estudiar la particular visión del periodismo sobre un fenómeno social en un momento y lugar concretos. Esta investigación analiza el tratamiento periodístico sobre el género otorgado por la prensa española en sus perfiles sociales digitales. Se realiza un análisis crítico y comparativo acerca de la presencia de ambos géneros, así como del enfoque empleado en los contenidos informativos sobre uno u otro. La elección de este espacio social online como terreno de análisis parte de la necesidad de estudiar estos entornos digitales también como plataformas de difusión periodística y examinar su papel en el contexto informativo en general.The social media are also a social agent whose role in reporting can also condition and influence our understanding the world. For some time, researchers have focused on studying the particular vision of journalism on a social phenomenon in a particular time and place. This research analyzes the journalistic treatment of gender given by the Spanish press in your digital social profiles. A critical and comparative analysis on the presence of both genders as well as the approach used in the information content on one or the other is performed. The choice of this online social space as field analysis is the need to study these digital environments as well as platforms for broadcast journalism and examine their role in the informational context in general

Brand journalism in Spain. Profiling the brand journalist

En su apuesta por establecer relaciones, desde hace años las marcas utilizan diferentes técnicas como el branded content o el marketing de contenidos. Otra más actual es el conocido como brand journalism, que se está configurando como una excelente manera para que las marcas consigan atraer y fidelizar a sus clientes mediante nuevos canales. En Estados Unidos y algunos países europeos, por ejemplo, tiene bastante presencia esta tendencia, si bien en nuestro país es todavía escasa su aplicación, con sólo algunos casos dignos de resaltar. Ante la ausencia de investigaciones que analicen con amplia perspectiva las características y singularidades del periodismo de marca, nuestro trabajo pretende, a través de una triangulación metodológica de carácter cualitativa con la combinación de diversos métodos, realizar un abordaje teórico del brand journalism, estudiar la figura de este profesional en Estados Unidos y España, analizar algunos casos en nuestro país y, finalmente, valorar la posibilidad de implantar una formación universitaria específica. Con ello, entendemos que damos una visión global de esta tendencia, que en la actualidad se configura como una opción para mostrar contenidos de calidad para las marcas, a la vez que en una creciente salida laboral en el mercado actual.For many years brand names have been using techniques such as branded content or content marketing in an effort to establish new relationships with their customers. Another more current method is known as brand journalism, and it is quickly becoming an excellent way for brand names to attract customers and maintain their loyalty through new channels. In the United States and some European countries for example, this tendency is coming to the forefront, while in our country its implementation is still limited, with only a few examples worth mentioning. In light of the absence of investigations that analyse the characteristics and singularities of brand journalism in a wider perspective, this paper seeks to carry out a theoretical approach to brand journalism through a qualitative methodological triangulation combining diverse methods. It will also study this journalistic figure in the United States and Spain, analysing some cases in our country and finally it will assess the possibility of implanting specific university training. By doing so, we understand we are giving a global vision of this tendency that at present, figures as an option for producing quality content for brand names and at the same time as a growing employment opportunity in the current labour market

Development and validation of the Spanish hazard perception test

Objective: The aim of the current study is to develop and obtain validity evidence for a Hazard Perception test suitable for the Spanish driving population. To obtain validity evidence to support the use of the test, the effect of hazardous and quasi-hazardous situations on the participants’ Hazard Prediction is analysed and the pattern of results of drivers of different driving experience: learner, novice and expert drivers and re-offender vs. non-offender drivers, is compared. Potentially hazardous situations are those that develop without involving any real hazard (i.e., the driver didn’t actually have to decelerate or make any evasive manoeuvre to avoid a potential collision). The current study analysed multiple offender drivers attending compulsory re-education programmes as a result of reaching the maximum number of penalty points on their driving licence, due to repeated violations of traffic laws. Method: A new video-based hazard perception test was developed, using a total of 20 hazardous situation videos plus 8 quasi-hazardous situation videos. They were selected from 167 recordings of natural hazards in real Spanish driving settings

Textural and geochemical features of pyrite from the intramagmatic Ni-Cu-PGE mineralization of Aguablanca (Badajoz)

Depto. de Mineralogía y PetrologíaFac. de Ciencias GeológicasFALSEEspaña. Dirección General de Investigación Científica y Técnicapu

Fractionation evidences in the intramagmatic Ni-Cu-PGE mineralization of Aguablanca (Badajoz)

Depto. de Mineralogía y PetrologíaFac. de Ciencias GeológicasFALSEpu

Can Iberian red deer (Cervus elaphus hispanicus) discriminate among essential minerals in their diet?

Optimal foraging predicts that animals should be able to assess the content of important nutrients in food. Ungulates discriminate salt and P, but discrimination of other minerals is controversial even though they are also essential and often limiting. Animal scientists have explained this taste through palatability, which predicts the same pattern of discrimination for calves and hinds and greater consumption by the latter. Social learning may also be involved, predicting a correlation between mother and calf and less consumption by the latter. The present study examines the consumption behaviour of free-choice supplemented minerals by hinds and calves of Iberian red deer (Cervus elaphus hispanicus) to discern between these hypotheses. Behavioural indices of intake correlated with actual mineral consumption (P,0·001). Mother and calf behavioural indices correlated only for salt-mixed minerals. Calves showed overall behavioural indices of consumption greater than hinds (P,0·01 and P,0·001), and also for all single supplements except NaCl, as expected from growth needs and in contrast to the palatability hypothesis. Calves showed a greater consumption of CuSO4 and lower of Na2SeO3 than pure salt. Hinds showed a different pattern, ingesting lower amounts of all minerals except CuSO4 and salt. Additional analyses also showed discrimination between minerals unmixed with salt, such as CaHPO4 and CaCO3 (P¼0·012 and P¼0·020). The greater intake of growing calves and the different consumption patterns for hinds and calves suggest that deer can discriminate among minerals, and that they do not consume minerals for their palatability or driven by social learning. Therefore, deer may be selecting minerals according to nutritional requirements.The present study was supported by projects CGL2008-00749/BOS (Ministerio de Ciencia e Innovacion-Fondo Europeo de Desarrollo Regional) and PC108-0115 (Junta de Comunidades de Castilla-La Mancha).Peer Reviewe

Science, Technology, and Innovation Governance for Social Inclusion and Sustainable Development in Latin America

The introduction of the concept of governance in Latin America belongs to the neoliberal policies of privatization that tried to trace and assure that public funds, especially international loans, can overcome several corruption problems and the lag in the bargaining between public and private actors. The idea that transparency and accountability in the private actors that receive contracts from the States with the slogan of competitiveness reach bankruptcy. In this framework, studies in science, technology, and innovation (STI) began to interest in governance as a way to explain how policy and research networks create space, mechanisms, and instruments to negotiate and steer policies and actions and create a better future. The scientific challenges to solve complex problems need several actors and fields beyond traditional ministries and bureaucratic governments jurisdictions. Then, governance arises to understand the coordination between several stakeholders that are able to collaborate and develop systems to achieve common goals. This chapter introduces the book that covers the research shared in the congress “Governance of science, technology, and innovation for inclusive and sustainable development in Latin America” organized by the Network on Governance and Management of Science, Technology, and Innovation—(Red GCTI) with a critical point of view. The main contribution is to show the topics, approaches, controversies, trends, and challenges in the Latin American research of STI governance for social inclusion and sustainability

Is sexual attraction and place of origin a moderator of sex in pornography consumption? Cross-sectional study on a representative sample of young adults

Background: Pornography consumption is higher in men, but we do not know if this association can be modified by different variables, such as sexual attraction and place of origin. Given the impact pornography has on minors, there are limited studies that analyze the use of pornography in representative samples of the adult population. The aim was analyze the prevalence and factors associated with using pornography in young adult men and women, living in Spain, with different sexual attractions and different places of birth. Methods: Cross-sectional study with an online survey conducted with 2515 men and women aged between 18 and 35 years of age. The prevalence of pornography consumption is described and analyzed in the total sample and stratified by sex, according to socio-demographic and sexual attraction variables. The association between covariates and pornography consumption at some point in life was estimated with prevalence ratios (PR) obtained with the Poisson models of robust variance. Dependent variable: voluntarily using pornography at some point in life. Socio-demographic variables were included in the analysis: age, sex, level of education, place of birth. Sexual attraction was also analyzed. Results: In Spain, 94.7% of men between 18 and 34 years and 74.6% of women have voluntarily used pornography at some point in their life. The mean age to start using it is earlier in men [Mean:14.2; Standard Deviation (SD):2.3]. Bisexual/homosexual attraction (reference: heterosexual) increases the probability of using pornography in women [(PR (95%CI): 1.30 (1.22; 1.38)]. Yet this is not observed in men. In both sexes, the probability of using pornography increases with age [(PR (95%CI): 1.01(1.00; 1.01)] and coming from abroad (reference: native), being the effect of country of birth significantly higher in women [(PR (95%CI): 1.17 (1.09; 1.26)] than in men [(PR (95%CI): 1.04 (1.01; 1.07). Conclusions: Public health programmes aimed at improving affective-sexual health should consider the high use of pornography among young adults in Spain, as well as those variables that increase its use.This research was supported by the CIBER of Epidemiology and Public Health of Spain (Grant ESP20PI02) and by the Institute of Health Carlos III (Grant PI22CIII/00036). Open Access funding provided thanks to the CRUE-CSIC agreement with Springer Nature.S

Towards a cloud‑based automated surveillance system using wireless technologies

Cloud Computing can bring multiple benefits for Smart Cities. It permits the easy creation of centralized knowledge bases, thus straightforwardly enabling that multiple embedded systems (such as sensor or control devices) can have a collaborative, shared intelligence. In addition to this, thanks to its vast computing power, complex tasks can be done over low-spec devices just by offloading computation to the cloud, with the additional advantage of saving energy. In this work, cloud’s capabilities are exploited to implement and test a cloud-based surveillance system. Using a shared, 3D symbolic world model, different devices have a complete knowledge of all the elements, people and intruders in a certain open area or inside a building. The implementation of a volumetric, 3D, object-oriented, cloud-based world model (including semantic information) is novel as far as we know. Very simple devices (orange Pi) can send RGBD streams (using kinect cameras) to the cloud, where all the processing is distributed and done thanks to its inherent scalability. A proof-of-concept experiment is done in this paper in a testing lab with multiple cameras connected to the cloud with 802.11ac wireless technology. Our results show that this kind of surveillance system is possible currently, and that trends indicate that it can be improved at a short term to produce high performance vigilance system using low-speed devices. In addition, this proof-of-concept claims that many interesting opportunities and challenges arise, for example, when mobile watch robots and fixed cameras would act as a team for carrying out complex collaborative surveillance strategies.Ministerio de Economía y Competitividad TEC2016-77785-PJunta de Andalucía P12-TIC-130