Consumer brand choice: Money allocation as a function of brand reinforcing attributes

Previous applications of the matching law to the analysis of consumer brand choice have shown that the amount of money spent purchasing a favorite brand tends to match the quantity bought of the favorite brand divided by the quantity bought of all other brands. Although these results suggest matching between spending and purchased quantity, branded goods differ qualitatively among themselves, rendering previous matching analyses incomplete. Consumer panel data containing information about more than 1,500 British consumers purchasing four grocery product categories (baked beans, biscuits, fruit juice, and yellow fats) during 52 weeks were analyzed. All the brands purchased were classified according to the level of informational and utilitarian reinforcement they were programmed to offer. An adaptation of the generalized matching law was adopted, in which the amount of money spent was a power function of the quantity bought, informational level of the brand bought, utilitarian level of the brand bought, and a measure of price promotion

Consumer Behaviour Analysis and the Behavioural Perspective Model

This is the FIRST of TWO linked articles on consumer behavioural analysis. Cognitive theories have dominated the field of consumer behaviour for the last few decades, however, an observed lack of consistency between attitudes and behaviour has suggested the need to investigate more thoroughly situational and behavioural variables. Consumer behaviour analysis can be viewed as an alternative theoretical approach that emphasizes situational variables and measures of behaviour. Within consumer behaviour analysis, the Behavioural Perspective Model (BPM) interprets consumer behaviour as occurring at the intersection of the individual’s learning history and the consumer setting, which signals utilitarian and informational consequences associated with consumption-related responses. Utilitarian consequences are mediated by the product or service and are related to its functional benefits. Informational consequences are social, mediated by other people, and are related to feedback upon consumers’ behaviour, such as social status and prestige

Consumer Behaviour Analysis and Consumer Brand Choice

This is the SECOND of TWO linked articles on consumer behavioural analysis dealing with the Behavioural Perspective Model, which locates consumer behaviour at the intersection of the consumer’s learning history and the consumer situation. As an example of research inspired by the Model, this article presents investigations into consumers’ patterns of brand choice, showing how brand repertoires are formed and how brands are selected within those repertoires

Consumer-based brand equity and brand performance

The relation between consumer-based brand equity and brand performance was investigated across 15 product categories in Brazil and the UK. Brand equity was conceptualized as related to the level of social benefit offered by each brand and was measured with a simple questionnaire that asked consumers to rate brands with respect to their familiarity and quality levels. These measures were then related to brand market share and revenue. Results showed that the relation between consumer-based brand equity and brand performance varies across product categories, indicating that products differ with respect to their level of brandability and suggesting ways to measure it

Leptophis Ahaetulla (linnaeus, 1758) (serpentes, Colubridae): First Record For The State Of Rio Grande Do Sul, Brazil

We present the first record of Leptophis ahaetulla for the State of Rio Grande do Sul, Brazil. Between November and December 2014, and February 2015, three specimens were found, respectively: one male dead on a highway at the Parque Estadual do Espinilho, a conservation unit located at the municipality of Barra do Quaraí; and two females collected in an anthropic landscape of Salso farm at the municipality of Uruguaiana, Rio Grande do Sul, Brazil. Meristic data and coloration enables the identification of these specimens as Leptophis ahaetulla marginatus. © 2016 Check List and Authors.12

Consumer Behavior Analysis and Social Marketing: The Case of Environmental Conservation

Consumer behavior analysis represents one development within the behavior-analytic tradition of interpreting complex behavior, in which a specific conceptual framework has been proposed (i.e., the Behavioral Perspective Model). According to this model, consumer behavior occurs at the intersection of a consumer-behavior setting and an individual’s learning history of consumption and is a function of utilitarian (mediated by the product) and informational (mediated by other persons) consequences. The model has been useful in analyses of consumers’ brand choice and reactions to different settings. In the present paper, the model was applied to the interpretation of environmental deleterious behaviors (use of private transportation, consumption of domestic energy, waste disposal, and domestic consumption of water). This application pointed to specific marketing strategies that should be adopted to modify each of these operant classes

Segmented lordotic angles to assess lumbosacral transitional vertebra on EOS

Purpose: To test the vertical posterior vertebral angles (VPVA) of the most caudal lumbar segments measured on EOS to identify and classify the lumbosacral transitional vertebra (LSTV). Methods: We reviewed the EOS examinations of 906 patients to measure the VPVA at the most caudal lumbar segment (cVPVA) and at the immediately proximal segment (pVPVA), with dVPVA being the result of their difference. Mann\u2013Whitney, Chi-square, and ROC curve statistics were used. Results: 172/906 patients (19%) had LSTV (112 females, mean age: 43 \ub1 21 years), and 89/172 had type I LSTV (52%), 42/172 type II (24%), 33/172 type III (19%), and 8/172 type IV (5%). The cVPVA and dVPVA in non-articulated patients were significantly higher than those of patients with LSTV, patients with only accessory articulations, and patients with only bony fusion (all p <.001). The cVPVA and dVPVA in L5 sacralization were significantly higher than in S1 lumbarization (p <.001). The following optimal cutoff was found: cVPVA of 28.2\ub0 (AUC = 0.797) and dVPVA of 11.1\ub0 (AUC = 0.782) to identify LSTV; cVPVA of 28.2\ub0 (AUC = 0.665) and dVPVA of 8\ub0 (AUC = 0.718) to identify type II LSTV; cVPVA of 25.5\ub0 (AUC = 0.797) and dVPVA of 12 7.5\ub0 (AUC = 0.831) to identify type III\u2013IV LSTV; cVPVA of 20.4\ub0 (AUC = 0.693) and dVPVA of 12 1.8\ub0 (AUC = 0.665) to differentiate type II from III\u2013IV LSTV; cVPVA of 17.9\ub0 (AUC = 0.741) and dVPVA of 12 4.5\ub0 (AUC = 0.774) to differentiate L5 sacralization from S1 lumbarization. Conclusion: The cVPVA and dVPVA measured on EOS showed good diagnostic performance to identify LSTV, to correctly classify it, and to differentiate L5 sacralization from S1 lumbarization

Inclusion of shrimp waste meal in diet of free-range chickens

Shrimp waste meal (SWM) is a by-product from the processing of shrimp for human consumption. The value of SMW in feeding poultry is not well documented. The objective of this study was to determine the energy value and optimal inclusion level of SWM in the diet of growing chickens. A total of 180 one-day-old broilers were randomly assigned to five treatments with 0, 50, 100, 150 and 200 g/kg of SWM included in their diet. There were six replicates of six birds for each treatment. Dry matter intake (DMI) was not affected by the level of SWM that was fed. Retained dry matter varied from 72.39% in the diet that did not contain SWM to 66.97% in the diet with 200 g/kg of SWM. Nitrogen retention (NR) ranged from 54.70% to 70.10%; N ingested was between 18.71% and 24.03%. Energy intake ranged from 73.57% to 69.33% for the control and the diet with 200 g/kg of SWM, respectively. NR improved with increasing SWM inclusion levels. The apparent metabolizable energy (AME) and corrected apparent energy metabolizable (AMEn) ranged from 2928 to 2527 kcal/kg and 2774 to 2329 kcal/kg, respectively, relative to the control and 200 g/kg SWM diets. The energy consumption, in kcal/kg, of SWM consumed was AME = 2332-6.971 x SWM and AMEn = 2113-8.128 x SWM. High levels of SWM reduce the dry matter metabolization coefficient and metabolizable energy values in broilers during the growing phase, so it is recommended that up to 100 g/kg should be included, which would provide an AMEn of 1300.2 kcal/kg for free-range chickens in dry matter