Creating a Comprehensive Solar Water Heating Deployment Strategy

This report details the results of a research conducted in 1998 and 1999 and outlines a marketing deployment plan designed for businesses interested in marketing solar water heaters in the new home industry

Faculty Focus: Marketing Professor Prepares Students to Embrace Big Data

Assistant Professor of Marketing Marina Girju is preparing students to find new and better ways to analyze and predict consumer behavior using big data

The Personal Information Trainer

[Excerpt] The Personal Information Trainer (PIT) can become a unique employee benefit written into the employment contract of key individuals (very few) deemed to be essential to the success of a firm or institution. This is a no-extra-cost (non-compensatory) benefit that can help improve recruitment and retention of top talent and enhance the library’s value proposition. This concept is useful to human resource managers, libraries, and the institutions they serve. This article provides the fundamental concepts and constructs necessary to implement such a program with an emphasis on why and how this should be done

Is an institutional repository right for your small college library?

Learn how a small college library launched an institutional repository (IR) without dedicated staff or IT support. Thanks to hosted solutions and our global learning community, open access repositories are now within reach of smaller institutions, and they bring many benefits to the libraries that manage them. Weigh the benefits of library publishing with the new, lower cost of participating, and decide if an IR is right for your library

Hospitality crisis management in Turkey: a comparative approach

Political instability and terror events commonly occur in many countries. Since 2016, Turkey experienced a surge of political crises and terrorist activities which led to a marked decline in the country’s tourism revenue, and, consequently, caused economic struggles. The study employs the Importance-Performance Analysis framework to evaluate the use and the importance that Turkish hotel managers assign to different crisis management practices. The analysis is based on a list of crisis management practices that belong to four categories: human resources, marketing, hotel maintenance, and governmental assistance. The results suggest that Turkish managers follow the main categories in their crisis management action and focus on marketing and cost-cutting practices. Comparison with previous studies in India and Israel highlight the common focus marketing and cost-cutting as significant crisis management practices to improve competitive position and manage crisis situations

Equity drivers and the customer experience

Customer experience has become a top priority for business managers and marketing scholars. However, research on this topic remains relatively scarce, particularly with regard to the drivers of the customer experience. To bridge this important gap, we propose a unified framework to understand the customer experience that integrates the customer’s perceptions of value, brand and the relationship, i.e. the three equity drivers, and test it empirically in a service setting. This study intends to demonstrate that the three equity drivers are central to explaining the way individuals perceive their experiences with the firm and its products and services

Circular 02/12 : college involvement in companies : consent to participate in, subscribe for or otherwise acquire shares, or securities of, companies providing education funded wholly or partly by the Council

"This Circular confirms that Further Education Corporations (Colleges) have a power to participate in, to subscribe for or otherwise acquire shares in, or securities of, companies. It sets out how the Council will deal with applications from colleges for consent required where these companies provide education that is, or will be wholly or partly funded by the Council. It also provides guidance on the process and the criteria that the Council will use to consider consent and gives Colleges who already participate or have acquired shares and securities a temporary general consent. The policies, principles and overall approach set out in the circular apply to college involvement in any company that provides education where this is funded wholly or partly by the Council. The Council has consulted with the Association of Colleges inthe preparation of this circular" -- front cover

The influence of brand effect on slogan‘s memorability

Purpose: The main aim of this article is to examine the influence of consumers’ brand effect on their ability to remember brand slogans. Design/Methodology/Approach: An empirical quantitative study was carried out via an online questionnaire, analyzing 370 real costumers of three telecom B2C service providers in Portugal. Findings: The results tend to indicate to not corroborate the positive influence of brand effect on brand slogan memorability. However, it was also found evidence to raise doubts on the absence of the relationships, since some components of brand effect had a positive impact on slogan recognition in some of the brands studied. Practical implications: Brands might consider focusing on other dimensions besides brand effect, if their aim is to increase brand and slogan awareness. However, since some contradictory results were verified, managers should not view that implication as a golden rule for management and branding decisions. Originality/Value: The main contribution of this study is to shed a light on a relation not yet sufficiently explored in previous studies related to slogan’s effectiveness.peer-reviewe

INFLUENCE OF STAKEHOLDER ORIENTATION ON FUNDRAISING OF NON-PROFIT ORGANISATIONS

In this paper, authors discusses the characteristics of stakeholder orientation in non-profit organisations of lifelong adult education in Croatia and it relationship with fundraising of mentioned organisations. The relationship implied by research objectives will be empirically analysed on a random sample of Croatian institutions of lifelong adult education. In consideration it will be taken changing environment in which multiple constituents acting, under which to focus marketing and managerial efforts which consequently affect the fundraising of the institutions stakeholders, which is one of the most important performance components of these institutions. It is expected that the results of this study imply the existence of a relationship between market oriented activities towards multiple stakeholders in lifelong adult education institutions and fundraising of mentioned institutions, within the specific context of education ‘industry’. Special considerations should therefore be applied to the universal applicability of the obtained results in other fields of non-profit sector