Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms

Purpose This study aims to explore the impact of marketing agility on the business-to-business (B2B) firms' capacity to address unexpected events such as the recent coronavirus (COVID-19) pandemic, examining how they reshape their strategies during the different stages of a crisis. Design/methodology/approach This study follows a theory-building approach and performs an in-depth exploratory multiple-case study in the context of 16 Italian firms operating in the B2B sector. Findings The study develops an event-sequence-based framework and illustrates how agile marketing strategies empower B2B firms to cope with a crisis across three crucial moments: the event phase, the response management phase and the investigation phase. Originality/value This paper contributes to a better understanding of marketing agility in the context of crisis management by showing the agile marketing strategies that B2B firms adopt during the different stages of a crisis. This work provides a useful foundation to assist managers in coping with market uncertainty. It suggests practical guidelines to make more informed strategic and operational marketing decisions, increasing a firm's capacity to act in today's fast-moving, complex times

Internationalization of firms: revitalizing the board of directors after a cross-border acquisition

This paper aims to show the importance of introducing an integration manager (i.e. an executive position used to channel the acquiring firm’s course of action and strengthen the success of a post-acquisition integration process) within the acquiring firm’s board of directors. Design/methodology/approach: This is a theoretical paper that introduces the integration manager within the board of privately held firms going internationally via acquisitions and serving as an “out-insider” director able to balance the conflicting demands of the previously separated entities during their integration process. The authors present an explanatory case study that empirically contributes to the board of directors’ design for internationalization. Findings: The authors posit that the integration manager serves as an “out-insider” director of the board for privately held firms, possessed by large-block shareholders, going internationally via acquisitions, providing the necessary expertise and knowledge of the target firm’s products and industry. Originality/value: The provided study aims to show that international acquisitions, even though apparently less risky than greenfield investments, may require additional neutral information flow – both within the due-diligence process and the post-acquisition integration – that only outsiders possess. Such an outsider has been individuated in the integration manager whose crucial role focuses on smoothing the pre- and post-acquisition integration processes

Exploring relationships between the distribution of giant red shrimp Aristaeomorpha foliacea (Risso, 1827) and environmental factors in the Central-Western Mediterranean Sea

Mediterranean giant red shrimp Aristaeomorpha foliacea (Risso, 1827) is one of the dominant species in deep-sea megafaunal assemblages, plays a key role in deep-sea communities and it is considered one of the most important targets of deep-water trawl fishing. Although a large number of studies have analysed the spatial distribution of epibenthic crustaceans in bathyal habitats with respect to environmental, geomorphological and hydrological factors, as well as fishing pressure, the manner in which these variables synergistically affect the spatio-temporal changes of giant red shrimp is unclear. To analyse the possible effects of abiotic predictors on the spatio-temporal distribution of giant red shrimp, Generalized Additived Models (GAMs) and Regression Trees were produced. Biological data were collected during the MEDITS trawl surveys carried out in the Sea of Sardinia (2009-2014), during which environmental data were obtained with a multiparametric probe. A longitudinal (west-east) trend was found, with higher abundances at depths of 400-600 m, corresponding to salinity values of 38.1-38.5 psu and temperatures of 13.6-13.8°C. Our results confirm the existence of a tight linkage between the distribution of the Levantine Intermediate Water (LIW) from the eastern Mediterranean Sea and the preferential habitat characteristics of the giant red shrimp. We suggest that a deeper knowledge of the relationships between abiotic (hydrological) factors in the water column and the distribution of Mediterranean resources, such as the giant red shrimp, can provide valuable support for their better management, at the local scale (Sardinia) and across the whole Mediterranean Sea. al use only

Low-protein diets in CKD: how can we achieve them? A narrative, pragmatic review

Low-protein diets (LPDs) have encountered various fortunes, and several questions remain open. No single study, including the famous Modification of Diet in Renal Disease, was conclusive and even if systematic reviews are in favour of protein restriction, at least in non-diabetic adults, implementation is lagging. LPDs are considered difficult, malnutrition is a threat and compliance is poor. LPDs have been reappraised in this era of reconsideration of dialysis indications and timing. The definition of a normal-adequate protein diet has shifted in the overall population from 1 to 1.2 to 0.8 g/kg/day. Vegan-vegetarian diets are increasingly widespread, thus setting the groundwork for easier integration of moderate protein restriction in Chronic Kidney Disease. There are four main moderately restricted LPDs (0.6 g/kg/day). Two of them require careful planning of quantity and quality of food: a â € traditionalâ €™ one, with mixed proteins that works on the quantity and quality of food and a vegan one, which integrates grains and legumes. Two further options may be seen as a way to simplify LPDs while being on the safe side for malnutrition: adding supplements of essential amino and keto acids (various doses) allows an easier shift from omnivorous to vegan diets, while protein-free food intake allows for an increase in calories. Very-low-protein diets (vLPDs: 0.3 g/kg/day) combine both approaches and usually require higher doses of supplements. Moderately restricted LPDs may be adapted to virtually any cuisine and should be tailored to the patients' preferences, while vLPDs usually require trained, compliant patients; a broader offer of diet options may lead to more widespread use of LPDs, without competition among the various schemas

Chunks of phonological knowledge play a significant role in children's word learning and explain effects of neighborhood size, phonotactic probability, word frequency and word length

A key omission from many accounts of children’s early word learning is the linguistic knowledge that the child has acquired up to the point when learning occurs. We simulate this knowledge using a computational model that learns phoneme and word sequence knowledge from naturalistic language corpora. We show how this simple model is able to account for effects of word length, word frequency, neighborhood density and phonotactic probability on children's early word learning. Moreover, we show how effects of neighborhood density and phonotactic probability on word learning are largely influenced by word length, with our model being able to capture all effects. We then use predictions from the model to show how the ease by which a child learns a new word from maternal input is directly influenced by the phonological knowledge that the child has acquired from other words up to the point of encountering the new word. There are major implications of this work: models and theories of early word learning need to incorporate existing sublexical and lexical knowledge in explaining developmental change while well-established indices of word learning are rejected in favor of phonological knowledge of varying grain sizes

DISTRIBUTION OF SPAWNING AND NURSERY GROUNDS FOR DEEP–WATER RED SHRIMPS IN THE CENTRAL WESTERN MEDITERRANEAN SEA

The presence of spawning and nursery grounds of Aristeids in the central western Mediterranean Sea were investigated using fishery-independent data (trawl surveys, 1994–2012). Spatial distributions were generated for mature animals and recruits, for both spring/summer and autumn data, using an inverse distance weighted deterministic interpolation. The persistence index was used to identify stable spawning and nursery grounds in the Sardinian slope region for Aristaeomorpha foliacea and Aristeus antennatus. Areas of aggregation for recruits and mature females appear connected with important physical habitat features. The analysis also suggests a seasonal bathymetric distribution for nursery areas. The recruits of A. foliacea are located in the upper part of the continental slope (377-450 m) in spring-summer and reach greater depths (468-628 m) in autumn. For A. antennatus, for which nursery areas only emerge in autumn, there is presumably an opposite ontogenic migration, from deep sea to upper slope, during the summer (575-681 m). Results indicate also a partial overlap between the nursery and spawning grounds of both species. In this particular areas, local environmental conditions such as upwelling events or the presence of canyons and seamounts seem to play an important role in their distribution. This study generated also relevant information on the spatial and temporal distribution of seasonal or persistent aggregations of spawners and recruits, providing scientific elements to suggest the feasibility of protecting these important resources

How the characteristics of words in child-directed speech differ from adult-directed speech to influence children's productive vocabularies

Child-directed speech has long been known to influence children's vocabulary learning. However, while we know that caregiver utterances differ from those directed at adults in various ways, little is known about any differences in the lexical properties of child-directed and adult-directed utterances. We compare over half a million word tokens from adult speech directed at children (from caregiver-child transcriptions) to the same quantity directed at adults. We show that child-directed speech contains greater numbers of words that are lower in phonemic length, higher in frequency, lower in phonotactic probability, and higher in neighborhood density than adult-directed speech; furthermore, child-directed speech explains over twice the variability of children's productive noun vocabularies than adult-directed speech. These findings indicate that children's word production is clearly influenced by the characteristics of the words spoken directly to them and that researchers need to be wary of using adult-directed language corpora when calculating lexical measures

Low-Protein Diets in Diabetic Chronic Kidney Disease (CKD) Patients: Are They Feasible and Worth the Effort?

Low-protein diets (LPDs) are often considered as contraindicated in diabetic patients, and are seldom studied. The aim of this observational study was to provide new data on this issue. It involved 149 diabetic and 300 non-diabetic patients who followed a LPD, with a personalized approach aimed at moderate protein restriction (0.6 g/day). Survival analysis was performed according to Kaplan–Meier, and multivariate analysis with Cox model. Diabetic versus non-diabetic patients were of similar age (median 70 years) and creatinine levels at the start of the diet (2.78 mg/dL vs. 2.80 mg/dL). There was higher prevalence of nephrotic proteinuria in diabetic patients (27.52% vs. 13.67%, p = 0.002) as well as comorbidity (median Charlson index 8 vs. 6 p = 0.002). Patient survival was lower in diabetic patients, but differences levelled off considering only cases with Charlson index > 7, the only relevant covariate in Cox analysis. Dialysis-free survival was superimposable in the setting of good compliance (Mitch formula: 0.47 g/kg/day in both groups): about 50% of the cases remained dialysis-free 2 years after the first finding of e-GFR (estimated glomerular filtration rate) < 15 mL/min, and 1 year after reaching e-GFR < 10 mL/min. In patients with type 2 diabetes, higher proteinuria was associated with mortality and initiation of dialysis. In conclusion, moderately restricted LPDs allow similar results in diabetic and non non-diabetic patients with similar comorbidity