Análise de modelos de marketing internacional: estudo de caso em uma empresa de tecnologia

TCC (graduação) - Universidade Federal de Santa Catarina, Centro Sócio Econômico, Curso de Administração.As empresas brasileiras procuram cada vez mais espaço no ambiente internacional para expandir suas fronteiras e suas fontes de lucro, aproveitando a abertura de novos mercados e o fenômeno da globalização. Assim, as organizações precisam estudar e incorporar, em sua estrutura, atividades de marketing internacional, que possuem características diferentes daquelas aplicadas ao mercado doméstico. Nesse sentido, este trabalho tem como objetivo descrever e analisar o modelo de marketing internacional da empresa X, considerando os modelos existentes, em relação às atividades da área de marketing de 2008 e o primeiro semestre de 2009. Esta pesquisa caracteriza-se como um estudo de caso, de natureza qualitativa e do tipo descritiva. Os dados foram coletados por meio de entrevistas semi estruturadas com dois gerentes e com um questionário aplicado aos quatro supervisores dos núcleos de marketing, além de utilizar uma análise documental e estudo bibliográfico. Constatou-se que as ações da empresa, visando o marketing internacional, devem considerar ainda diversas variáveis inerentes aos diferentes mercados, como a econômica, legal e política, cultural e comercial de cada país, dentre outras. Conclui-se que a empresa estudada iniciou suas atividades no mercado internacional de modo não intencional; e as atividades de marketing internacional ainda não se equiparam às atividades no mercado doméstico. Portanto, ela necessita inserir em sua estrutura processos e procedimentos de marketing, melhor adaptados ao mercado externo, como por exemplo, alavancar a cultura internacional e inserir um processo de pesquisa de marketing internaciona

José Hamilton Ribeiro: o repórter

TCC (graduação) - Universidade Federal de Santa Catarina. Centro de Comunicação e Expressão. Jornalismo.Este Trabalho de Conclusão de curso é uma grande reportagem em vídeo sobre José Hamilton Ribeiro. Através de pesquisa documental e entrevistas, mostra a trajetória desde a infância em Santa Rosa de Viterbo, no interior de São Paulo, até o trabalho como jornalista em jornais de São Paulo e na Revista Realidade - onde perdeu uma das pernas quando fazia a cobertura da Guerra do Vietnã - até o trabalho como repórter do Globo Rural

Influence of different thermopolymerization methods on composite resin microhardness

Background: Additional heat polymerization in composite resins allows greater effective ness of microhardness, flexural strength, fracture tough ness, wear resistance, and increased color stability.Material and Methods: 150 composite resin specimens were made using a 4 mm diameter and 2 mm thick bipartite steel matrix. Five resins composed of different compositions were tested (Brilliant Everglow/Coltene, Filtek One BulkFill/3M, Filtek P60/3M, Filtek Z350XT/3M, Filtek Z250XT/3M), and for each of them three types of polyme-rization were tested: light curing only (n=50); photopolymerization + autoclave thermopolymerization (n=50) and photopolymerization + microwave thermopolymerization (n=50). Each specimen was submitted to three indenta-tions by means of the Vickers microhardness test, applying a load of 300gf, associated with the time of 15s. Data were analyzed descriptively by means of statistics, standard deviation and coefficient of variation and inferentially by the F test (ANOVA) in the comparison between groups. The margin of error used in statistical test decisions was 5%.Results: The highest vicker microhardness averages were from the Control group (light curing only) on P60 (82.16) and Z250 XT (79.61) resins. The lowest averages were all verified on Brilliant Everglow resin in all polymerization methods studied: Photopolymerization (37.32), with microwave (43.80) and autoclave (45.12), followed by Bulk Fill 3M resin, ranged from 52.23 to 59.15.Conclusions: Both autoclave and microwave thermopolymerization methods showed similar behavior on the mi-crohardness of the composites studied. Considering the resin type, there was a varied behavior compared to thermo-polymerization, which increased the microhardness values for Brilliant Everglow resins (Coltene) and Filtek One Bulkfill (3M) and decreased for Filtek P60, Filtek Z350XT and Filtek Z250XT resins

Evaluation of microhardness, sorption, solubility, and color stability of bulk fill resins : a comparative study

Due to the increasing popularity of bulk fill resins, there is a concern that their components can be leached; this is because these are inserted in a single 4-5 mm increment. This in vitro study evaluated the microhardness, sorption, solubility, and color stability of three restorative bulk fill resins, namely: Filtek Bulk Fill (FBF), Tetric N-Ceram Bulk Fill (TNC), and Opus Bulk Fill (OBF). Cylindrical samples were fabricated to be 15 mm in diameter and 1 mm thick (n = 10). For the microhardness test, three random indentations were formulated on the samples using a micro-durometer with a load of 300 gf for 15 s. Sorption and solubility were then evaluated (ISO 4049: 2009). Color stability was analyzed with a digital spectrophotometer three times (initially, after 24 h, and after 7 d) during immersion in coffee and distilled water (control). The Shapiro-Wilk test was applied to analyze normality. The Mann-Whitney and Kruskal-Wallis tests were used to compare the groups and the immersion solution, with a significance level of 5%. There were a significant difference in microhardness (p<0.001), with the FBF group showing a higher value compared to the other groups (56.38). The highest average of sorption scores was observed in the OBF group (16.9 µg / mm3), followed by FBF (16.8 µg / mm3) and TNC (11.3 µg / mm3). Solubility was lowest in the OBF group (-2.83 µg / mm3), with a significant difference (p = 0.031). There was also a significant difference after 24 h in the mean ?E score of all groups (p<0.005). After one week of immersion, the group that pigmented most was OBF (p = 0.008). The three bulk fill resins had acceptable hardness, sorption, and solubility values. However, all groups showed a high pigmentation rate after 7 d of immersion in coffee

A UTILIZAÇÃO DE PLANTAS DE COBERTURA OTIMIZA O USO DE NITROGÊNIO MINERAL EM CULTIVO DE PIMENTÃO?

The present study aimed to evaluate the effect of the combination between nitrogen rates and the management of straw mulches for the cultivation of peppers. The treatments comprised three managements of straw on the ground (no straw, Urochloa ruziziensis, and millet) and five nitrogen rates (0, 50, 100, 150, and 200% of the recommended dose of 120 kg ha-1). Mulch presence results in better physiological activity in the plants, while the rates of N positively affect the physiological and biometric characteristics of the plants up to 127.50% and 181.21%, respectively. Rates up to 145.62% increased fruit length in the treatment composed of U. ruziziensis straw, while rates relative to 154.65%, 127.98%, and 138.55% for the control, U. ruziziensis and millet treatments provided productive gains of 202.52%, 267.44%, and 473.18%. We concluded that straw mulching improves the physiological condition of sweet pepper plants and the application of nitrogen fertilizer; using straw from millet plants, combined with the dose of 138.55% N, results in greater yield gains.O presente trabalho teve como objetivo avaliar o efeito da combinação entre doses de nitrogênio e manejo de palhada para o cultivo de pimentão. Os tratamentos consistiram de três manejos de palha no solo (sem palha, Urochloa ruziziensis e milheto) e cinco doses de nitrogênio (0, 50, 100, 150 e 200% da dose recomendada de 120 kg ha-1). A presença da cobertura morta resulta em melhor atividade fisiológica das plantas, enquanto as doses de N afetam positivamente as características fisiológicas e biométricas das plantas em até 127,50% e 181,21%, respectivamente. Doses de até 145,62% aumentaram o comprimento dos frutos no tratamento composto por palha de U. ruziziensis, enquanto doses relativas a 154,65%, 127,98% e 138,55% para o controle, U. ruziziensis e milheto proporcionaram ganhos produtivos de 202,52%, 267,44%, e 473,18%. Concluímos que a cobertura morta melhora a condição fisiológica das plantas de pimentão e a aplicação de fertilizantes nitrogenados; a utilização de palha de milheto, combinada com a dose de 138,55% de N, resulta em maiores ganhos de produtividade

La comprensión en el proceso de resolución de los problemas de planteo algebraico

RESUMEN La educación matemática plantea nuevas necesidades para el presente siglo; poniendo énfasis en la formación de estudiantes competentes en la resolución de problemas. La resolución de problemas ha sido un tema ampliamente debatido a lo largo de la historia, al menos como habilidad o destreza, entre otras conceptualizaciones; sin embargo, poca atención se le ha prestado a los factores que intervienen en su proceso de comprensión. El trabajo que se presenta pretende brindar algunas consideraciones teóricas sobre la comprensión y finalmente trata de contextualizarse a la problemática objeto de atención con el objetivo de promulgar un espacio al debate con el fin de que sea enriquecido con la experiencia de los profesores. Los resultados obtenidos con la aplicación de métodos y técnicas de investigación, permitieron confirmar que ese desempeño actualmente se expresa a un nivel insatisfactorio de actuación. Se concluyó buscar formas más efectivas para su logro en los estudiantes. Palabras clave: comprensión, comprensión de la resolución de problemas de planteo algebraico. ABSTRACT Mathematics education poses new needs for the present century; with emphasis on the training of competent students in solving problems. Problem solving has been a theme widely debated throughout history, at least as skill or dexterity, among other conceptualizations; however, little attention has been paid to the factors involved in its comprehension process. The work that is presented intends to offer some considerations some theoretical considerations on the understanding and finally tries to contextualize to the problematic object of attention with the objective of promulgate a space to the debate in order that it is enriched with the experience of the professors. The results obtained with the application of investigative methods and techniques allowed to confirm that, at the moment, this performing is expressed at an unsatisfactory level. The results concluded to look for more effective forms for its achievement in the students. Key word: understanding, understanding of algebraic problem solving

Gestión de la Innovación en Equipos Multidisciplinarios: Rol del Liderazgo en la Colaboración Exitosa

This summary examines the management of innovation in multidisciplinary teams with a focus on the role of leadership in successful collaboration in Higher Education Institutions (HEIs) in the State of Mexico. The objective is to investigate how leadership impacts effective collaboration and the generation of innovation in multidisciplinary academic environments. The methodology is based on documentary analysis, surveys and interviews with team members and leaders in HEIs. The results indicate that goal-oriented and participatory leadership is essential to foster synergy between disciplines, promote communication and trust, and facilitate the generation of innovative ideas in multidisciplinary teams. Likewise, the importance of training and training leaders to develop interdisciplinary management skills is highlighted. These findings provide valuable information to improve innovation management in HEIs and optimize collaboration in multidisciplinary teams in the State of Mexico.Este resumen examina la gestión de la innovación en equipos multidisciplinarios con un enfoque en el papel del liderazgo en la colaboración exitosa en Instituciones de Educación Superior (IES) en el Estado de México. El objetivo es investigar cómo el liderazgo impacta en la colaboración efectiva y la generación de innovación en entornos académicos multidisciplinarios. La metodología se basa en análisis documental, encuestas y entrevistas a miembros de equipos y líderes en IES. Los resultados indican que un liderazgo participativo y orientado a metas es esencial para fomentar la sinergia entre disciplinas, promover la comunicación y la confianza, y facilitar la generación de ideas innovadoras en equipos multidisciplinarios. Asimismo, se destaca la importancia de la formación y capacitación de líderes para desarrollar habilidades de gestión interdisciplinaria. Estos hallazgos proporcionan información valiosa para mejorar la gestión de la innovación en IES y optimizar la colaboración en equipos multidisciplinarios en el Estado de México

Arginase 1 deficiency presenting as complicated hereditary spastic paraplegia

INTRODUCTION: Argininemia or arginase deficiency is a metabolic disorder caused by pathogenic variants in ARG1 and consists of a variable association of progressive spastic paraplegia, intellectual disability, and seizures. Hereditary spastic paraplegia (HSP) is a group of inherited diseases whose main feature is a progressive gait disorder characterized by lower limb spasticity. This study presents 7 patients with arginase 1 deficiency from 6 different families, all with an initial diagnosis of complicated HSP. METHODS: We evaluated the clinical data of 7 patients belonging to six independent families who were diagnosed with hyperargininemia in a neurogenetics outpatient clinic. RESULTS: All patients had lower limb spasticity and six had global developmental delay. Five individuals had intellectual disability and two had epilepsy. Psychiatric abnormalities were seen in two patients. In two participants of this study, MRI disclosed thinning of the corpus callosum. Molecular diagnosis was made by whole exome sequencing. All variants were present in homozygosis; we identified two novel missense variants, one novel frameshift variant, and one previously published missense variant. DISCUSSION: Clinical diagnosis of early onset complicated hereditary spastic paraplegia was made in all patients. Two patients were initially suspected of having SPG11 due to thinning of the corpus callosum. As argininemia may present with a highly penetrant phenotype of spastic paraplegia associated with additional symptoms, this disease may represent a specific entity amongst the complicated HSPs

INCLUSION OF UNDERGRADUATE NURSING SUBJECTS ABOUT TRADITIONAL POPULATIONS FROM THE AMAZON REGION

Este artigo tem como objetivo identificar e analisar, à luz da interdisciplinaridade, a disciplina Saúde indígena e os conteúdos sobre a saúde das populações tradicionais amazônicas, nos cursos de graduação em enfermagem de universidades e faculdades da região Norte do Brasil. Nesta lógica, utilizou-se pesquisa realizada na plataforma eletrônica do Ministério da Educação e Cultura (E-MEC), no período de maio a julho de 2016, por meio de estudo de casos múltiplos. Foram identificados cursos em todos os Estados com um total de 69, sendo 11 públicos e 58 privados, destes 14 cursos apresentaram disciplinas sobre o tema, tais como: Saúde Indígena, Enfermagem na Atenção à Saúde Indígena, Assistência de Enfermagem às populações tradicionais da Amazônia, e Saúde das Populações Amazônicas. As matrizes e ementas possibilitaram identificar que há disciplinas curriculares sobre populações tradicionais, porém de modo limitado e concepções equidistantes de interdisciplinaridade.The objective in this article is to identify and analyze, in the light of Interdisciplinarity, the subject Indigenous health and the contents about the health of traditional populations in the Amazon region in undergraduate nursing programs at universities and faculties in the North of Brazil. Along that logic, a study was undertaken in the electronic platform of the Ministry of Education and Culture (E-MEC), between May and July 2016, through multiple case studies. Courses were identified in all States, totaling 69, being 11 public and 58 private. Fourteen of these courses presented subjects on the theme, such as: Indigenous Health, Nursing in Indigenous Health Care, Nursing Care for traditional populations in the Amazon and Health of Amazon Populations. The curricula and menus revealed that the curricula contain subjects on traditional populations, but in a limited manner, and equidistant conceptions of interdisciplinarity.Artículo cuyo objetivo fueidentificar y analizar, a la luz de la interdisciplinaridad, la asignaturaSalud indígena ylos contenidos sobre salud de las poblaciones tradicionales de Amazonia, en los cursos de graduación enenfermería de universidades y facultades de la región Norte de Brasil. Para eso, se utilizóinvestigación realizada en la plataforma electrónica del Ministerio de la Educacióny Cultura (E-MEC), en el periodo de mayo a julio de 2016, por medio de estudios de casos múltiplos. Se identificaron cursos en todos los Estados con un total de 69, siendo 11 públicos y 58 particulares; de estos, 14 cursos presentaronasignaturasacerca del tema, como: Salud Indígena, Enfermeríaen la Atencióna laSalud Indígena, Asistencia de Enfermeríaa laspoblaciones tradicionales de Amazonia, ySalud de las Poblaciones Amazónicas. Las programaciones posibilitaron identificar que hayasignaturascurriculares sobre poblaciones tradicionales, sin embargo de modo limitado y con concepciones equidistantes de interdisciplinaridad

Arqueologia e Comunidades na Gestão do Patrimônio Cultural - As Bibliotecas Vivas e o Resgate da História da (des)ocupação do Arruado do Engenho do Meio, Recife, PE

Trabalho apresentado no Simpósio 3 da VI Reunião da SAB Nordeste 202