Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

We propose that branding is best understood as linked to deep cultural meanings. In the present srudy, depth interviews are conducted with two regional groups of men (Northeast and Southeast)concerning the cultural concspt of masculinity. We identify a set of 7 product categories that are culturally allied with masculinity. This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. 324 Advances in Consumer Research Volume 42, ©2014 Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning Elizabeth C. Hirschman, Rutgers University, USA ABSTRACT Perhaps the most significant task of contemporary marketers is to position and manage brand meaning. However, present practice dictates that this effort begin with a comparison of brands believed to share positioning in the minds of targeted consumers. We propose that a more appropriate procedure is to begin with culture and work upward toward the brand level of meaning. We illustrate the utility of this procedure using the cultural concept of masculinity

Implications of Transitional Care Interventions on Hospital Readmissions in Patients With Destination Therapy Left Ventricular Assist Devices

Background: The rising number of patients with a left ventricular assist device (LVAD) require care management to successfully transition home after implantation. These patients and their families need to manage their heart failure, and the complexities of an LVAD and the associated lifestyle modifications. Translating knowledge of transitional care interventions in patients with chronic diseases to those with an LVAD may provide valuable insight. To help inform the furthering of care transitions in the LVAD patient population, an integrative review was conducted. Aim: The aim of this review was to explore the transitions of care interventions of care in patients and its potential for application in the destination therapy LVAD. Methods: This integrative review was guided by the Whittemore and Knafl's methodology. Results: A total of 12 articles from 264 retrieved articles met inclusion criteria and were included in the literature review. Discussion: This review identified that evidence-based transitional care interventions have been shown to decrease avoidable rehospitalization, the associated costs, and improve quality of life when compared to usual care. Implications for Practice: A common feature of transitional care interventions is the inclusion of nurse leadership. Nurses should be prepared to participate in transitional care interventions to optimally improve outcomes for patients with heart failure and potentially those with an LVAD. Additionally, to make transitional care interventions more effective they should be implemented with moderate intensity or greater. Conclusion: This review provided information supporting the trialing of transitional care interventions in patients with an LVAD and suggests pilot research to optimize interventions for this population

DNA Evidence of a Croatian and Sephardic Jewish Settlement on the North Carolina Coast Dating from the Mid to Late 1500s

While the British origins of North American colonization currently are widely accepted, there is new evidence that other countries and non-Christians may have been earlier in establishing permanent settlements on the North Atlantic coast. Using the new research tool of human genomics, this paper provides DNA evidence that Croatians and Sephardic Jews were absorbed into the ancestral population of the Lumbee Native American tribe of North Carolina during the mid- to late-1500s. We further propose that these Sephardic Jews originated, in part, from a subgroup of the Roanoke colonists of 1586. Given this, a new historical narrative of early European colonization in North America during the 1500s is proposed

Care Transitions From Patient and Caregiver Perspectives

PURPOSE: Despite concerted actions to streamline care transitions, the journey from hospital to home remains hazardous for patients and caregivers. Remarkably little is known about the patient and caregiver experience during care transitions, the services they need, or the outcomes they value. The aims of this study were to (1) describe patient and caregiver experiences during care transitions and (2) characterize patient and caregiver desired outcomes of care transitions and the health services associated with them. METHODS: We interviewed 138 patients and 110 family caregivers recruited from 6 health networks across the United States. We conducted 34 homogenous focus groups (103 patients, 65 caregivers) and 80 key informant interviews (35 patients, 45 caregivers). Audio recordings were transcribed and analyzed using principles of grounded theory to identify themes and the relationship between them. RESULTS: Patients and caregivers identified 3 desired outcomes of care transition services: (1) to feel cared for and cared about by medical providers, (2) to have unambiguous accountability from the health care system, and (3) to feel prepared and capable of implementing care plans. Five care transition services or provider behaviors were linked to achieving these outcomes: (1) using empathic language and gestures, (2) anticipating the patient\u27s needs to support self-care at home, (3) collaborative discharge planning, (4) providing actionable information, and (5) providing uninterrupted care with minimal handoffs. CONCLUSIONS: Clear accountability, care continuity, and caring attitudes across the care continuum are important outcomes for patients and caregivers. When these outcomes are achieved, care is perceived as excellent and trustworthy. Otherwise, the care transition is experienced as transactional and unsafe, and leaves patients and caregivers feeling abandoned by the health care system

“Wearing me place on me face”: Scousebrows, placemaking and everyday creativity

This paper emerges from a multidisciplinary research project called “Brews and Brows: Shaping Stories from Eyebrows to Scousebrows” that entailed gathering stories about eyebrow grooming from women and men from the city of Liverpool, UK, and creating a new taxonomy of the eyebrow where none currently exists. The point of departure for this paper is to challenge the negative commentary on the Scousebrow in the press and social media by engaging people in discussions surrounding the personal significance of eyebrow shaping and styling. In challenging this denigration, this paper uses data from in-depth interviews with eyebrow artists and clients and ethnographic interviews at a four-day event held in Liverpool. This paper argues that the everyday (little c) creative practice of eyebrow grooming is not only an important part of crafting and performing identity, particularly for Scouse women, but also an example of bottom-up placemaking in the city of Liverpool