A influência do design na valorização de marcas: construção de posicionamentos de marcas com foco no público

Anualmente, empresas como a Interbrand anunciam um ranking das marcas mais valiosas. Nesta análise, a empresa leva em consideração factos como a capacidade de a marca influenciar e fidelizar o consumidor. Neste sendo percebe-se o design como um gerador de diferenciação e valor de marcas, por meio da gestão da idendade de marca com foco no consumidor. Neste contexto, notam-se mudanças no comportamento, tanto das empresas que passam a ver no design um meio de alavancar o potencial competitivo, como no consumidor que passa a interagir de modo diferente com as empresas e suas marcas, assim como na atuação do design. Assim, por meio de uma pesquisa exploratória com base em procedimentos bibliográficos, busca-se compreender como o papel do design evoluiu junto as mudanças na sociedade, a fim de proporcionar valor superior as empresas, por meio da identidade de suas marcas.ABSTRACT: Every year companies such as Interbrand announce a ranking of the most valuable brands. In this analysis the company takes into consideration facts such as the ability to influence brand loyalty and consumers. In this way it’s possible to noce design as a generator of differential on and brand value through the management of brand identity with a focus on the consumer. In this context will be noticed changes in the behavior of both companies now see the design a means to leverage the competitive potential, as the consumer starts to interact with different companies and brands so as well as the performance of the design. Thus, through an exploratory research based on published procedures, we seek to understand how the role of design has evolved with the changes in society in order to provide superior value to companies through the identity of its brands.info:eu-repo/semantics/publishedVersio

Endobranding como resultado da gestão de pessoas e de design

Estudos sobre branding mostram que as marcas devem ser criadas de dentro para fora, isto é, do ambiente organizacional interno para o mercado. Da fundação da organização, criação de filosofia, valores, missão e visão ao alcance à expansão de mercados e consolidação da marca, seus colaboradores determinam a qualidade na oferta de produtos e serviços e a entrega ou não da chamada promessa da marca. Este argo objeva discur o termo endobranding (gestão interna de marcas), como resultante da interação entre as áreas de gestão de pessoas e gestão de design. A gestão de pessoas, por administrar o capital intelectual da empresa e corresponder ao canal de ligação entre organização e colaboradores. A gestão de design, por fomentar a cultura de projeto, inovação e lidar com fatores simbólicos, além de responder pelo valor percebido da marca, junto a todos os seus públicos de interesse. O estudo se uliza de pesquisa qualitava, bibliográfica e aplicada, dividida em três fases: na primeira, faz análises diacrônica e sincrônica sobre gestão de pessoas, gestão de design e branding. Na segunda fase, realiza revisão e críca literária para a definição conceitual destas áeras. Na terceira fase, exibe os resultados. Dentre estes, endobranding se apresenta como auxílio à reputação corporava, diminuindo a distância entre a verdadeira idendade da organização e como ele pode ser percebida por seus clientes. Além disto, também contribui para a compreensão do público interno como promotor da marca.ABSTRACT: Studies show that branding brands must be created from the inside out, the internal organizational environment for the market . The foundation of the organizaton , creaton of philosophy, values , mission and vision to reach to market expansion and consolidaton of the brand , its employees determine the quality in the provision of products and services and the delivery of the call or not brand promise . This article discusses the term endobranding ( internal branding ), as resulting from the interacton between the areas of people management and design management . People management for managing the intellectual capital of the company and match the link between organizaton and employees canal. The design management by fostering a culture of design, innovaton and deal with symbolic factors , in addition to responding to the perceived value of the brand, along with all its stakeholders . The study uses qualitative, literature and applied research, divided into three phases: firs , diachronic and synchronic analysis is about managing people , managing design and branding . In the second phase , performs review and literary criticism to the conceptual definition of these Aeras . In the third phase, displays the results. Among these, endobranding is presented as an aid to corporate reputation, decreasing the distance between the true identity of the organization and how it can be perceived by its customers . Moreover, it also contributes to the understanding of the internal public as a promoter of the brand.info:eu-repo/semantics/publishedVersio

A perspectiva de um negócio local sobre a gestão do design e do visual merchandising: análise do café François

A Gestão do Design apresenta um pensamento criavo e possibilita soluções inovadoras para as mais variadas instâncias organizacionais. Dessa forma, busca-se demonstrar aos gestores e empresários os benecios de um plano de Gestão do Design eficaz e, neste caso, a sua relação com o ponto de venda. A concorrência mercadológica permite que o visual merchandising seja uma ferramenta de diferenciação e conquista do consumidor. Portanto, este argo busca identificar a relação existente entre a Gestão do Design e o Visual merchandising aplicado a um estudo de caso de uma boulangerie da cidade de Florianópolis – SC e qual o entendimento do proprietário sobre estes assuntos. Através de levantamento bibliográfico sobre os dois temas-chave, entrevista com o empresário e visitas ao local é descrita a pesquisa proposta. Por meio do comportamento da organização em estudo e, como objetivo secundário, será compreendida em que nível se encontra a preocupação com o ponto de venda enquanto ferramenta da Gestão do Design e contato direto com o consumidor e como as ações da marca se refletem neste espaço.ABSTRACT : The Design Management presents a creative thinking and provides innovative solutions for the most varied organizational levels. Thus, we seek to demonstrate to managers and business men the benefits of a Design Management effective plan and, in this case, their relaonship with the point of sale. The market competition allows the visual merchandising as a tool of differentiation and achievement of the consumer. Therefore, this article seeks to idenfy the relaonship between the Design Management and Visual merchandising applied to a case of a boulangerie of the city of Florianópolis - SC - Brazil and what is the owner’s understanding about these issues. Through a literature review about the two key issues, an interview with the manager and site visits, this research is described. Through the behavior of the organization under study and, as a secondary objective, it might be understood in wich level is the concern with the point of sale as a tool of Design Management and direct contact with the consumer and how the acons of the brand are reflected in this space.info:eu-repo/semantics/publishedVersio

Assessing population-sampling strategies for reducing the COVID-19 incidence

As long as critical levels of vaccination have not been reached to ensure heard immunity, and new SARS-CoV-2 strains are developing, the only realistic way to reduce the infection speed in a population is to track the infected individuals before they pass on the virus. Testing the population via sampling has shown good results in slowing the epidemic spread. Sampling can be implemented at different times during the epidemic and may be done either per individual or for combined groups of people at a time. The work we present here makes two main contributions. We first extend and refine our scalable agent-based COVID-19 simulator to incorporate an improved socio-demographic model which considers professions, as well as a more realistic population mixing model based on contact matrices per country. These extensions are necessary to develop and test various sampling strategies in a scenario including the 62 largest cities in Spain; this is our second contribution. As part of the evaluation, we also analyze the impact of different parameters, such as testing frequency, quarantine time, percentage of quarantine breakers, or group testing, on sampling efficacy. Our results show that the most effective strategies are pooling, rapid antigen test campaigns, and requiring negative testing for access to public areas. The effectiveness of all these strategies can be greatly increased by reducing the number of contacts for infected individual.This work has been supported by the Carlos III Institute of Health under the project grant 2020/00183/001, the project grant BCV-2021-1-0011, of the Spanish Supercomputing Network (RES) and the European Union's Horizon 2020 JTI-EuroHPC research and innovation program under grant agreement No 956748. The role of all study sponsors was limited to financial support and did not imply participation of any kind in the study and collection, analysis, and interpretation of data, nor in the writing of the manuscript.S

Charm Production in DPMJET

In this work, charm production in the {\sc dpmjet} hadronic jet simulation is compared to experimental data. Since the major application of {\sc dpmjet} is the simulation of cosmic ray-induced air showers, the version of the code integrated in the CORSIKA simulation package has been used for the comparison. Wherever necessary, adjustments have been made to improve agreement between simulation and data. With the availability of new muon/neutrino detectors that combine a large fiducial volume with large amounts of shielding, investigation of prompt muons and neutrinos from cosmic ray interactions will be feasible for the first time. Furthermore, above $\gtrsim 100$ TeV charmed particle decay becomes the dominant background for diffuse extraterrestrial neutrino flux searches. A reliable method to simulate charm production in high-energy proton-nucleon interactions is therefore required.Comment: 10 pages, to be published in JCA

Hemosporidian blood parasites in seabirds—a comparative genetic study of species from Antarctic to tropical habitats

Whereas some bird species are heavily affected by blood parasites in the wild, others reportedly are not. Seabirds, in particular, are often free from blood parasites, even in the presence of potential vectors. By means of polymerase chain reaction, we amplified a DNA fragment from the cytochrome b gene to detect parasites of the genera Plasmodium, Leucocytozoon, and Haemoproteus in 14 seabird species, ranging from Antarctica to the tropical Indian Ocean. We did not detect parasites in 11 of these species, including one Antarctic, four subantarctic, two temperate, and four tropical species. On the other hand, two subantarctic species, thin-billed prions Pachyptila belcheri and dolphin gulls Larus scoresbii, were found infected. One of 28 thin-billed prions had a Plasmodium infection whose DNA sequence was identical to lineage P22 of Plasmodium relictum, and one of 20 dolphin gulls was infected with a Haemoproteus lineage which appears phylogenetically clustered with parasites species isolated from passeriform birds such as Haemoproteus lanii, Haemoproteus magnus, Haemoproteus fringillae, Haemoproteus sylvae, Haemoproteus payevskyi, and Haemoproteus belopolskyi. In addition, we found a high parasite prevalence in a single tropical species, the Christmas Island frigatebird Fregata andrewsi, where 56% of sampled adults were infected with Haemoproteus. The latter formed a monophyletic group that includes a Haemoproteus line from Eastern Asian black-tailed gulls Larus crassirostris. Our results are in agreement with those showing that (a) seabirds are poor in hemosporidians and (b) latitude could be a determining factor to predict the presence of hemosporidians in birds. However, further studies should explore the relative importance of extrinsic and intrinsic factors on parasite prevalence, in particular using phylogenetically controlled comparative analyses, systematic sampling and screening of vectors, and within-species comparisons

Investigation of Different Iontophoretic Currents Profiles for Short-Term Applications in Cosmetics

[EN] This study aimed at investigating the effect of electrical current profile upon the iontophoretic transport of (i) ascorbic acid (AA) and (ii) ellagic acid (EA), into porcine skin in vitro, and the impact of the physicochemical properties of both actives on their mechanism of transport when formulated in cosmetic compositions. The experiments were performed using a proprietary iontophoretic device containing a roller to apply the formulation. Three current profiles were tested: (i) galvanic direct current (DC), (ii) square unipolar pulse current (SPC), and (iii) galvanic direct current (DC) + pulse current (PC). The skin samples were collected at different sampling points, extracted and analyzed by HPLC. Results suggested that the DC + PC mode for only 5 min was able to significantly increase the delivery of AA from o/w cosmetic compositions. The use of this current profile might improve the skin penetration of AA due to electromigration and passive diffusion, the latter being facilitated by the physical enhancement method. The SPC mode significantly improved the passage of EA in its neutral form from cosmetic o/w formulations by electroosmosis. Tailoring specific electrical current modes considering the ionization state of active ingredients would allow the design of short and personalized cosmetic treatments that significantly improve the penetration efficiency of the active ingredients and possibly reduce the doses applied.This research was entirely funded by L'Oreal, France.Cázares-Delgadillo, J.; Planard-Luong, L.; Gregoire, S.; Serna-Jiménez, CE.; Singhal, M.; Kalia, YN.; Merino Sanjuán, V.... (2018). Investigation of Different Iontophoretic Currents Profiles for Short-Term Applications in Cosmetics. Pharmaceutics. 10(4). https://doi.org/10.3390/pharmaceutics10040266266104R. Hamad, A.-W., Al-Momani, W. M., Janakat, S., & A. Oran, S. (2009). Bioavailability of Ellagic Acid After Single Dose Administration Using HPLC. Pakistan Journal of Nutrition, 8(10), 1661-1664. doi:10.3923/pjn.2009.1661.1664Kalia, Y. N., Naik, A., Garrison, J., & Guy, R. H. (2004). Iontophoretic drug delivery. Advanced Drug Delivery Reviews, 56(5), 619-658. doi:10.1016/j.addr.2003.10.026Marro, D., Kalia, Y. N., Begoña Delgado‐Charro, M., & Guy, R. H. (2001). Pharmaceutical Research, 18(12), 1701-1708. doi:10.1023/a:1013318412527Sobhi, R. M., & Sobhi, A. M. (2012). A single-blinded comparative study between the use of glycolic acid 70% peel and the use of topical nanosome vitamin C iontophoresis in the treatment of melasma. Journal of Cosmetic Dermatology, 11(1), 65-71. doi:10.1111/j.1473-2165.2011.00599.xHori, Y., Akimoto, R., Hori, A., Kato, K., Chino, D., Matsumoto, S., … Watanabe, Y. (2010). Skin collagen reproduction increased by ascorbic acid derivative iontophoresis by frequent-reversal bipolar electric stimulation. International Journal of Cosmetic Science, 32(3), 234-234. doi:10.1111/j.1468-2494.2010.00577_3.xJunyaprasert, V. B., Singhsa, P., Suksiriworapong, J., & Chantasart, D. (2012). Physicochemical properties and skin permeation of Span 60/Tween 60 niosomes of ellagic acid. International Journal of Pharmaceutics, 423(2), 303-311. doi:10.1016/j.ijpharm.2011.11.032Maia, A. M., Baby, A. R., Pinto, C. A. S. O., Yasaka, W. J., Suenaga, E., Kaneko, T. M., & Velasco, M. V. R. (2006). Influence of sodium metabisulfite and glutathione on the stability of vitamin C in O/W emulsion and extemporaneous aqueous gel. International Journal of Pharmaceutics, 322(1-2), 130-135. doi:10.1016/j.ijpharm.2006.05.03

Modest effects of dietary supplements during the COVID-19 pandemic: Insights from 445 850 users of the COVID-19 Symptom Study app

OBJECTIVE: Dietary supplements may ameliorate SARS-CoV-2 infection, although scientific evidence to support such a role is lacking. We investigated whether users of the COVID-19 Symptom Study app who regularly took dietary supplements were less likely to test positive for SARS-CoV-2 infection. DESIGN: App-based community survey. SETTING: 445 850 subscribers of an app that was launched to enable self-reported information related to SARS-CoV-2 infection for use in the general population in the UK (n=372 720), the USA (n=45 757) and Sweden (n=27 373). MAIN EXPOSURE: Self-reported regular dietary supplement usage (constant use during previous 3 months) in the first waves of the pandemic up to 31 July 2020. MAIN OUTCOMES MEASURES: SARS-CoV-2 infection confirmed by viral RNA reverse transcriptase PCR test or serology test before 31 July 2020. RESULTS: In 372 720 UK participants (175 652 supplement users and 197 068 non-users), those taking probiotics, omega-3 fatty acids, multivitamins or vitamin D had a lower risk of SARS-CoV-2 infection by 14% (95% CI (8% to 19%)), 12% (95% CI (8% to 16%)), 13% (95% CI (10% to 16%)) and 9% (95% CI (6% to 12%)), respectively, after adjusting for potential confounders. No effect was observed for those taking vitamin C, zinc or garlic supplements. On stratification by sex, age and body mass index (BMI), the protective associations in individuals taking probiotics, omega-3 fatty acids, multivitamins and vitamin D were observed in females across all ages and BMI groups, but were not seen in men. The same overall pattern of association was observed in both the US and Swedish cohorts. CONCLUSION: In women, we observed a modest but significant association between use of probiotics, omega-3 fatty acid, multivitamin or vitamin D supplements and lower risk of testing positive for SARS-CoV-2. We found no clear benefits for men nor any effect of vitamin C, garlic or zinc. Randomised controlled trials are required to confirm these observational findings before any therapeutic recommendations can be made