a aplicação de uma estratégia baseada em Inbound Marketing inserida no mercado de recrutamento e Outsourcing

No âmbito do Mestrado em Marketing Digital da Universidade Europeia, foi proposto aos alunos no terceiro semestre, a realização de um Projeto Final sendo as opções da realização deste projeto: relatório de estágio, dissertação ou projeto aplicado. Este relatório, redigido por Manuel Duarte Mendes, foi realizado no âmbito de Estágio Curricular. O objetivo do mesmo foi a inserção do aluno no mundo empresarial de forma a integrar os conhecimentos adquiridos ao longo do percurso do mestrado de Marketing Digital. O relatório irá relatar o estágio que realizei durante o período de 16 de novembro de 2015 até 31 de dezembro de 2015, na empresa RUPEAL, sobre a marca KWAN. A escolha da empresa foi efetuada através de um apelo prévio à empresa de forma a ingressar nos painéis de marketing da mesma. A RUPEAL é uma média empresa com dois negócios distintos sendo esses a criação de software através da marca SWAT (Special Web and Apps Tactics) e recrutamento e outsourcing através da marca KWAN, marca essa ao qual fui atribuído. Este estágio permitiu-me utilizar o conhecimento adquirido de diversas formas e baseou-se fortemente numa estratégia de Inbound Marketing.The following report concerns the tasks I have performed during the time I worked for RUPEAL under the KWAN brand. Its structure is both based on a pratical and theoretical approach, in order to best explain the tasks and their purpose. This approach relied on the knowledge I obtained during my masters in digital marketing and the knowledge obtained whilst working at RUPEAL. The report’s objective, apart from describing my experience at KWAN, is to display the connection between the brand’s marketing goals and how these goals interacted with digital marketing

Air budJets: A VTOL virtual operator company in Portugal

The aeronautical industry is evolving very rapidly mainly due to the development of technology. These technological advances have allowed the Man to develop projects that are very ambitious as is the case of "flying cars". This concept has been developed since the '80s, but only now have arisen prototypes capable of satisfying this dream. With this, the appearance of VTOL aircraft, aircraft capable of taking off and landing vertically, without needing any runways to do so. For this project, helicopters are not considered as VTOL aircraft because they are not very energy efficient. Many companies have developed VTOL aircraft, with design and consequently characteristics very different from each other, but having in common being hybrid or fully electric aircraft. For this study, a "fictitious" airline company was created using VTOL aircraft. The service characterization was then carried out, where using localization algorithms and trajectory optimization, we were able to elaborate an application (software) that treats the data of the flights to the marked ones by clients to optimize the routes/trajectories of the flights. Then the elaboration of a model and a business plan was made, and it is possible to observe the viability of the economic-financial results of the new (fictitious) company.A indústria aeronáutica está a evoluir muito rapidamente sobretudo devido ao desenvolvimento da tecnologia. Estes avanços tecnológicos têm permitido ao Homem desenvolver projetos há muito ambicionados como é o caso dos “carros voadores”. Este conceito tem vindo a ser desenvolvido desde os anos 80, mas só agora surgiram protótipos capazes de satisfazer este sonho. Com isto o aparecimento de aeronaves VTOL, aeronaves capazes de descolar e aterrar na vertical sem necessitar de quaisquer pistas para o fazer. Para este projeto não são considerados aeronaves VTOL os helicópteros pois estes são pouco eficientes energeticamente. Muitas empresas têm desenvolvido aeronaves VTOL, com design e consequentemente características muito diferentes entre si, mas que tendo em comum serem aeronaves híbridas ou totalmente elétricas. Para este estudo foi então criada uma empresa “fictícia” de transporte aéreo que utiliza aeronaves VTOL. Foi então feita a caracterização do serviço, onde utilizando algoritmos de localização e de otimização de trajetórias, fomos capazes de elaborar uma aplicação (software) que faz o tratamento dos dados dos voos já marcados por clientes para otimizar as rotas/trajetórias desses voos. Depois a elaboração de um modelo e de um plano de negócios foi possível observar a viabilidade dos resultados económico-financeiros da nova empresa (fictícia)

Air Budjet: a VTOL virtual operator company in Portugal

Creation of sustainable transportation service for a new and virtual airline company that uses VTOL aircraft in order to increase mobility and flexibility in Portugal. This study started with the VTOL concepts, peripherally and accessibility, and business models and plans reviews. The air service characterization was then carried out using localization and trajectory optimization algorithms, thus allowing to elaborate two applications (software): one for clients to book their flights and another that compiles flight's data booked by clients and optimizes flights routes/trajectories. With this study, it is possible to depict the viability of the economic-financial results of the new virtual company and the application development results with the optimized trajectories. The development of this air service will increase accessibility and mobility in all regions of Portugal and companies that cannot afford the costs of executive aviation, too. In order to facilitate the booking of the flights, an application was created for the client in order to optimize the company costs related to this air service, and thus to make the cost of a trip more appealing; a second application was elaborated that optimizes the trajectories of the aircraft.info:eu-repo/semantics/publishedVersio

Amplificadores de envolvente para transmissores de rádio frequência

Mestrado em Engenharia Electrónica e TelecomunicaçõesNeste trabalho é feita a análise matemática de um amplificador comutado auto-oscilante, considerando a existência de um atraso de propagação e/ou histerese no comparador, por forma a garantir as condições de oscilação. Para validar este resultado teórico, diversas simulações são realizadas, e é descrito o projecto de um amplificador auto-oscilante. É montado um protótipo experimental e os seus resultados observados na prática são comparados com os obtidos quer pela simulação do circuito, quer pelo modelo matemático apresentado.In this work, the mathematical analysis of a switched self-oscillating amplifier is performed, considering a propagation delay and/or hysteresis in the relay in order to ensure the oscillation conditions. To validate this theory, several simulations are performed, and the design process of a self-oscillating amplifier is described. Then, a practical prototype is built, and its experimental data is compared against circuit simulation data and the results obtained using the proposed mathematical model

Companhia da Ilha do Príncipe (Portugal/São Tomé and Príncipe), 1894-1975: Development of an Agricultural Project and Management of the CUF Group

Nascida em Lisboa como Sociedade Anónima de Responsabilidade Limitada, a Companhia da Ilha do Príncipe deteve como objetivo principal a exploração, em São Tomé e Príncipe – território insular no Atlântico Equatorial, nas proximidades da costa africana, sob a administração portuguesa –, de uma agricultura intensiva assente, essencialmente, no cacau, com o início da sua atividade a ocorrer em 1894. Foram várias as personalidades no mundo empresarial português que tomaram ações ou tiveram envolvidas na sua administração, com particular destaque para os sucessores do industrial Alfredo da Silva – fundador do grupo CUF –, que se encontravam à frente da empresa já na década de 1950, permanecendo até ao ano do seu encerramento, em 1975. Para além da identificação dos fundadores, acionistas, principais gestores e administradores, pretende-se, com o presente artigo, efetuar um exercício de história empresarial a partir das fontes consultadas – com particular destaque para os Relatórios e Contas anuais –, que passe, de igual modo, pela compreensão dos meandros de uma produção agrícola de caráter intensivo, da mão de obra empregue, dos espaços e equipamentos industriais utilizados e das limitações e linhas de força da gestão e administração das roças pertencentes à referida Companhia.Born in Lisbon as a Limited Liability Corporation, the “Companhia da Ilha do Príncipe”, located in São Tomé and Príncipe (a former Portuguese colony), had as its main objective the intensive agriculture exploitation, namely of cocoa, from 1894 and onwards. Several Portuguese businessmen were involved in its administration, with special emphasis of the successors of industrialist Alfredo da Silva – founder of the CUF group – who were already leading the Corporation in the 1950s and continued until its closure in 1975. Aside from identifying the founders, shareholders, leading managers and administrators, this article intends to provide an interpretation exercise in business history, analyzing many sources – particularly the company's annual reports – to understand the intricacies of an intensive agricultural production in a colonial context. Many other issues will be discussed, such as the workforce employed, the industrial spaces, the equipment used, and also the limitations and main guidelines in what concerns the management system of the corporation’s farms

RELATIONSHIPS BETWEEN WELLNESS STATUS AND PERCEIVED TRAINING LOAD ON DAILY AND WEEKLY BASES OVER A BASKETBALL SEASON

This study aimed to determine the relationships between internal training load (session-RPE) and wellness status (delayed onset muscle soreness – DOMS, stress, fatigue, and sleep quality) on both daily and weekly bases over a basketball season. Fifteen professional basketball players provided their wellness status and perceived training load for all training sessions and matches over a season. Daily correlations were based on the perceived load of a training session/match and the wellness status rated on the following day (before the next session). Weekly correlations were based on the sum of all ratings of the week for each variable. Results showed that DOMS and fatigue presented higher correlations with session-RPE than stress and sleep quality on both daily and weekly analyses. Daily measures presented small-to-moderate correlations between the perceived training load and wellness categories over the months. Weekly correlations increased (moderate-tolarge) for all wellness categories, except for stress. We concluded that DOMS and fatigue are more associated to session-RPE than stress and sleep quality in professional basketball players. Weekly analyses may help coaches to better understand the impact of training load on athletes’ physical wellness (DOMS and fatigue), possibly due to a delayed physiological response to training load

Smart governance's marketing mix focused on promotion

The present thesis is the result of a Management Consulting Field Lab, which took place at CAVEDIGITAL, an Information and Technology (IT) company, with a core business on Corporate Governance digital solutions. The aim of the project was to create and develop a marketing mix focused on promotion, in order to increase product’s awareness and, consequently, to enlarge CAVEDIGITAL clients’ portfolio. The final outcomes were management and communication tools such as: Business Intelligence, Use-Cases, Case Studies, Opportunity Report Card and Extra-Challenges

Genotyping of Saccharomyces cerevisiae strains by interdelta sequence typing using automated microfluidics

Amplification of genomic sequences flanked by delta elements of retrotransposons TY1 and TY2 is a reliable method for characterization of Saccharomyces cerevisiae strains. The aim of this study is to evaluate the usefulness of microfluidic electrophoresis (Caliper LabChip®) to assess the factors that affect interlaboratory reproducibility of interdelta sequence typing for S. cerevisiae strain delimitation. We carried out experiments in two laboratories, using varying combinations of Taq DNA polymerases and thermal cyclers. The reproducibility of the technique is evaluated using non-parametric statistical tests and we show that the source of Taq DNA polymerase and technical differences between laboratories have the highest impact on reproducibility, whereas thermal cyclers have little impact. We also show that the comparative analysis of interdelta patterns is more reliable when fragment sizes are compared, than when absolute and relative DNA concentrations of each band are considered. Interdelta analysis based on a smaller fraction of bands with intermediate sizes between 100 and 1000 bp yield the highest reproducibility.Fundação para a Ciência e Tecnologi

Body composition and grip strength constraints in elite male rink-hockey players of contrasting ethnicity

Rink hockey is a highly specialized and physiological demanding sport with sparse research regarding the game and athletes’ characteristics. A cross-sectional study was developed to characterize the body composition and grip strength of elite male rink hockey players and to establish the relationship between ethnicity on body composition and grip strength. A sample of 100 elite rink-hockey athletes aged 26.59 ± 6.02 participated in the study, comprised of 69 Caucasian male adults aged 27.58 ± 6.44 years and 31 Black African male adults aged 24.39 ± 4.27. Body composition was assessed by anthropometric measurements. Static grip strength was assessed with an adjustable dynamometer. Multiple regression analysis was applied to understand which variables constraints body fat percentage (BF) and grip strength. Body mass showed an average of 76.36 ± 9.18 kg for 175.80 ± 5.87 cm of height and BF% of 10.82 ± 5.07%. Maximal right grip strength was 50.91 ± 6.26 kg and 50.27 ± 6.23 kg for left grip strength. Four predictors accounted for 70.01% of the variance of BF%: abdominal circumference (p < 0.001), right thigh circumference (p < 0.001), right calf circumference (p = 0.001) and ethnicity (p = 0.016). Three predictors accounted for 13.1% of the variance of right grip strength: ethnicity (p = 0.013), chronological age (p = 0.024) and right distal thigh circumference (p = 0.014). Results suggest that elite rink hockey athletes have a specific anthropometric identity, which at the elite level may lead to reduced body fat and greater handgrip strength. Ethnicity seems to predict body fat and grip strength in elite rink hockey athletes.info:eu-repo/semantics/publishedVersio

Body composition and grip strength constraints in elite male rink-hockey players of contrasting ethnicity

Rink hockey is a highly specialized and physiological demanding sport with sparse research regarding the game and athletes’ characteristics. A cross-sectional study was developed to characterize the body composition and grip strength of elite male rink hockey players and to establish the relationship between ethnicity on body composition and grip strength. A sample of 100 elite rink-hockey athletes aged 26.59 ± 6.02 participated in the study, comprised of 69 Caucasian male adults aged 27.58 ± 6.44 years and 31 Black African male adults aged 24.39 ± 4.27. Body composition was assessed by anthropometric measurements. Static grip strength was assessed with an adjustable dynamometer. Multiple regression analysis was applied to understand which variables constraints body fat percentage (BF) and grip strength. Body mass showed an average of 76.36 ± 9.18 kg for 175.80 ± 5.87 cm of height and BF% of 10.82 ± 5.07%. Maximal right grip strength was 50.91 ± 6.26 kg and 50.27 ± 6.23 kg for left grip strength. Four predictors accounted for 70.01% of the variance of BF%: abdominal circumference (p < 0.001), right thigh circumference (p < 0.001), right calf circumference (p = 0.001) and ethnicity (p = 0.016). Three predictors accounted for 13.1% of the variance of right grip strength: ethnicity (p = 0.013), chronological age (p = 0.024) and right distal thigh circumference (p = 0.014). Results suggest that elite rink hockey athletes have a specific anthropometric identity, which at the elite level may lead to reduced body fat and greater handgrip strength. Ethnicity seems to predict body fat and grip strength in elite rink hockey athletes.info:eu-repo/semantics/publishedVersio