Pengaruh Komunikasi Massa Kartu Seluler XL terhadap Brand Image XL di Bandung tahun 2010

Penelitian ini dilakukan pada perusahaan penyedia layanan telekomunikasi di Indonesia. Objek penelitian ini adalah PT. XL Axiata, Tbk. Penelitian difokuskan pada kegiatan komunikasi massa produk seluler yang disediakan oleh perusahaan objek penelitian tersebut. Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara komunikasi massa terhadap brand image XL. Penulis menggunakan metode deskriptif dan kausalitas.Sifat dari penelitian ini adalah verifikatif. Teknik sampling yang digunakan adalahprobability sampling, dengan pengambilan sampel menggunakan simple random sampling. Jenis data yang digunakan adalah data primer dengan menyebarkan kuesioner kepada 97responden yang terdiri dari 13 item pernyataan variabel komunikasi massa dan 5 item variabel brand image. Data yang diperoleh kemudian diolah menggunakan analisis jalur (path analysis) dengan menggunakan program SPSS 17.0 Dari hasil perhitungan diketahui bahwa antara variabel komunikasi massa berpengaruh secara simultan sebesar 68.2% terhadapbrand image. Dan secara parsial, variabel iklan berpengaruh sebesar 37.8%, variabel promosi penjualan sebesar 15.2%, variabel acara dan pengalaman sebesar 7.9%, serta variabel hubungan masyarakat sebesar 7.3%. Keyword: Komunikasi massa, Brand imag

The Effect Catalyst Natural Zeolite of Lampung On The Synthesis Of α-Terpineol From Turpentine

The major component of turpentine is α-pinene. Alpha pinene can be hydrated using an acid catalyst to produce α-terpineol. It can be used as a perfume, anti -insect, and disinfectants. The using of heterogeneous catalysts as natural zeolite can be a new alternative to replacehomogeneous catalysts. The purpose of this study was to determine the effect of zeolite catalysts and the reaction time which resulting the highest conversion on hydration reactions of turpentine to α-terpineol. Parameters were the effect of catalyst concentration of (5%, 10% and 15%) and the reaction time (60 minutes, 120 minutes and 180 minutes). The turpentine, aquadest and isopropyl alcohol were reacted in the three neck flask at the temperature of 70°C. The result of this study showed that the best condition the hydration of turpentine α-terpineol was achieced at 15% catalyst concentration and the reaction time of 180 minutes. The convertion was obtained to be 4.875%.Keywords— Turpentine, Hydration, Alpha terpineol, Catalys,Natural Zeolite

Genome-wide functional analysis of human 5' untranslated region introns

Genes with short 5'UTR introns have higher expression than genes with no or long 5'UTR introns. Complex evolutionary forces act on these introns

Improved annotation of 3' untranslated regions and complex loci by combination of strand-specific direct RNA sequencing, RNA-seq and ESTs

The reference annotations made for a genome sequence provide the framework for all subsequent analyses of the genome. Correct annotation is particularly important when interpreting the results of RNA-seq experiments where short sequence reads are mapped against the genome and assigned to genes according to the annotation. Inconsistencies in annotations between the reference and the experimental system can lead to incorrect interpretation of the effect on RNA expression of an experimental treatment or mutation in the system under study. Until recently, the genome-wide annotation of 3-prime untranslated regions received less attention than coding regions and the delineation of intron/exon boundaries. In this paper, data produced for samples in Human, Chicken and A. thaliana by the novel single-molecule, strand-specific, Direct RNA Sequencing technology from Helicos Biosciences which locates 3-prime polyadenylation sites to within +/- 2 nt, were combined with archival EST and RNA-Seq data. Nine examples are illustrated where this combination of data allowed: (1) gene and 3-prime UTR re-annotation (including extension of one 3-prime UTR by 5.9 kb); (2) disentangling of gene expression in complex regions; (3) clearer interpretation of small RNA expression and (4) identification of novel genes. While the specific examples displayed here may become obsolete as genome sequences and their annotations are refined, the principles laid out in this paper will be of general use both to those annotating genomes and those seeking to interpret existing publically available annotations in the context of their own experimental dataComment: 44 pages, 9 figure

Deletion of Ultraconserved Elements Yields Viable Mice

Ultraconserved elements have been suggested to retain extended perfect sequence identity between the human, mouse, and rat genomes due to essential functional properties. To investigate the necessities of these elements in vivo, we removed four noncoding ultraconserved elements (ranging in length from 222 to 731 base pairs) from the mouse genome. To maximize the likelihood of observing a phenotype, we chose to delete elements that function as enhancers in a mouse transgenic assay and that are near genes that exhibit marked phenotypes both when completely inactivated in the mouse and when their expression is altered due to other genomic modifications. Remarkably, all four resulting lines of mice lacking these ultraconserved elements were viable and fertile, and failed to reveal any critical abnormalities when assayed for a variety of phenotypes including growth, longevity, pathology, and metabolism. In addition, more targeted screens, informed by the abnormalities observed in mice in which genes in proximity to the investigated elements had been altered, also failed to reveal notable abnormalities. These results, while not inclusive of all the possible phenotypic impact of the deleted sequences, indicate that extreme sequence constraint does not necessarily reflect crucial functions required for viability

Algorithms for locating extremely conserved elements in multiple sequence alignments

<p>Abstract</p> <p>Background</p> <p>In 2004, Bejerano <it>et al</it>. announced the startling discovery of hundreds of "ultraconserved elements", long genomic sequences perfectly conserved across human, mouse, and rat. Their announcement stimulated a flurry of subsequent research.</p> <p>Results</p> <p>We generalize the notion of ultraconserved element in a natural way from extraordinary human-rodent conservation to extraordinary conservation over an arbitrary set of species. We call these "Extremely Conserved Elements". There is a linear time algorithm to find all such Extremely Conserved Elements in any multiple sequence alignment, provided that the conservation is required to be across all the aligned species. For the general case of conservation across an arbitrary subset of the aligned species, we show that the question of whether there exists an Extremely Conserved Element is <it>NP</it>-complete. We illustrate the linear time algorithm by cataloguing all 177 Extremely Conserved Elements in the currently available 44-vertebrate whole-genome alignment, and point out some of the characteristics of these elements.</p> <p>Conclusions</p> <p>The <it>NP</it>-completeness in the case of conservation across an arbitrary subset of the aligned species implies that it is unlikely an efficient algorithm exists for this general case. Despite this fact, for the interesting case of conservation across all or most of the aligned species, our algorithm is efficient enough to be practical. The 177 Extremely Conserved Elements that we catalog demonstrate many of the characteristics of the original ultraconserved elements of Bejerano <it>et al</it>.</p

Absence of Evidence for MHC–Dependent Mate Selection within HapMap Populations

The major histocompatibility complex (MHC) of immunity genes has been reported to influence mate choice in vertebrates, and a recent study presented genetic evidence for this effect in humans. Specifically, greater dissimilarity at the MHC locus was reported for European-American mates (parents in HapMap Phase 2 trios) than for non-mates. Here we show that the results depend on a few extreme data points, are not robust to conservative changes in the analysis procedure, and cannot be reproduced in an equivalent but independent set of European-American mates. Although some evidence suggests an avoidance of extreme MHC similarity between mates, rather than a preference for dissimilarity, limited sample sizes preclude a rigorous investigation. In summary, fine-scale molecular-genetic data do not conclusively support the hypothesis that mate selection in humans is influenced by the MHC locus

Structural Relationships between Highly Conserved Elements and Genes in Vertebrate Genomes

Large numbers of sequence elements have been identified to be highly conserved among vertebrate genomes. These highly conserved elements (HCEs) are often located in or around genes that are involved in transcription regulation and early development. They have been shown to be involved in cis-regulatory activities through both in vivo and additional computational studies. We have investigated the structural relationships between such elements and genes in six vertebrate genomes human, mouse, rat, chicken, zebrafish and tetraodon and detected several thousand cases of conserved HCE-gene associations, and also cases of HCEs with no common target genes. A few examples underscore the potential significance of our findings about several individual genes. We found that the conserved association between HCE/HCEs and gene/genes are not restricted to elements by their absolute distance on the genome. Notably, long-range associations were identified and the molecular functions of the associated genes do not show any particular overrepresentation of the functional categories previously reported. HCEs in close proximity are found to be linked with different set of gene/genes. The results reflect the highly complex correlation between HCEs and their putative target genes

Genome Analysis Reveals Interplay between 5′UTR Introns and Nuclear mRNA Export for Secretory and Mitochondrial Genes

In higher eukaryotes, messenger RNAs (mRNAs) are exported from the nucleus to the cytoplasm via factors deposited near the 5′ end of the transcript during splicing. The signal sequence coding region (SSCR) can support an alternative mRNA export (ALREX) pathway that does not require splicing. However, most SSCR–containing genes also have introns, so the interplay between these export mechanisms remains unclear. Here we support a model in which the furthest upstream element in a given transcript, be it an intron or an ALREX–promoting SSCR, dictates the mRNA export pathway used. We also experimentally demonstrate that nuclear-encoded mitochondrial genes can use the ALREX pathway. Thus, ALREX can also be supported by nucleotide signals within mitochondrial-targeting sequence coding regions (MSCRs). Finally, we identified and experimentally verified novel motifs associated with the ALREX pathway that are shared by both SSCRs and MSCRs. Our results show strong correlation between 5′ untranslated region (5′UTR) intron presence/absence and sequence features at the beginning of the coding region. They also suggest that genes encoding secretory and mitochondrial proteins share a common regulatory mechanism at the level of mRNA export