Bridging the Gap: Client Based Projects and Academic Applications in the Advertising Curriculum

Calls for improvements in the teaching of business administration are ubiquitous. The history of advertising education is reviewed. An interdisciplinary approach combining marketing, advertising, and art, the National Student Advertising Competition is described and recommended to business educators as an improved teaching approach

Comparing men's and womens' experiences of multiple exclusion homelessness

This article explores gender as a variable in multiple exclusion homelessness in England. Much past research has taken insufficient account of the gender of homeless people, especially the predominance of men in the single homeless population and of women heading homeless households with dependent children. Drawing on qualitative data generated in a study of multiple exclusion homelessness in London and Nottingham, the article considers three ways in which gender may act as a homelessness variable: in people's susceptibility to homelessness, in their experiences of homelessness and in their encounters with accommodation services. By comparing the accounts of homeless men and women with complex support needs with evidence from staff working for support agencies, the overall aim of the article is to offer a critical examination of the gendered assumptions of homelessness policy and practice

Invasion of the Botnet Snatchers: A Case Study in Applied Malware Cyberdeception

In this paper, we provide the initial steps towards a botnet deception mechanism, which we call 2face. 2face provides deception capabilities in both directions – upward, to the command and control (CnC) server, and downward, towards the botnet nodes – to provide administrators with the tools they need to discover and eradicate an infestation within their network without alerting the botnet owner that they have been discovered. The key to 2face is a set of mechanisms for rapidly reverse engineering the protocols used within a botnet. The resulting protocol descriptions can then be used with the 2face network deception tool to generate high-quality deceptive messaging, against the attacker. As context for our work, we show how 2face can be used to help reverse engineer and then generate deceptive traffic for the Mirai protocol. We also discuss how this work could be extended to address future threats

PdBI sub-arcsecond study of the SiO microjet in HH212 - Origin and collimation of Class 0 jets

The bipolar HH 212 outflow has been mapped in SiO using the extended configuration of the Plateau de Bure Interferometer (PdBI), revealing a highly collimated SiO jet closely associated with the H2 jet component. We study at unprecedented resolution (0.34" across the jet axis) the properties of the innermost SiO ``microjet'' within 1000 AU of this young Class 0 source, to compare it with atomic microjets from more evolved sources and to constrain its origin. The SiO channel maps are used to investigate the microjet collimation and velocity structure. A large velocity gradient analysis is applied to SiO (2-1), (5-4) and (8-7) data from the PdBI and the Submillimeter Array to constrain the SiO opacity and abundance. The HH212 Class 0 microjet shows striking similarities in collimation and energetic budget with atomic microjets from T Tauri sources. Furthermore, the SiO lines appear optically thick, unlike what is generally assumed. We infer T(kin) ~ 50-500 K and an SiO/H2 abundance greater than 4 10(-8)-6 10(-5) for n(H2) = 10(7)-10(5) cm(-3), i.e. 0.05-90% of the elemental silicon. This similar jet width, regardless of the presence of a dense envelope, definitely rules out jet collimation by external pressure, and favors a common MHD self-collimation (and possibly acceleration) process at all stages of star formation. We propose that the more abundant SiO in Class 0 jets could mainly result from rapid (less than 25 yrs) molecular synthesis at high jet densities