Polarisation-independent Bragg gratings in ion-exchanged glass channel waveguides

The polarisation dependence of Bragg gratings photowritten in ion-exchanged glass waveguides is characterised for waveguides with different mask-opening widths and burial depths. It is found that polarisation-independent gratings can be written in waveguides with a wide variation in fabrication parameters

Integrated optical directional coupler biosensor

We present measurements on biomolecular binding reactions, using a new type of integrated optical biosensor based on a planar directional coupler structure. The device is fabricated by Ag+-Na+ ion-exchange in glass and definition of the sensing region is achieved by use of transparent fluoropolymer isolation layers formed by thermal evaporation. The suitability of the sensor for application to the detection of environmental pollutants is considered

Reconceptualizing CSR in the media industry as relational accountability

In this paper, we reconceptualize CSR in the media industries by combining empirical data with theoretical perspectives emerging from the communication studies and business ethics literature. We develop a new conception of what corporate responsibility in media organizations may mean in real terms by bringing Bardoel and d’Haenens’ (European Journal of Communication 19 165–194 2004) discussion of the different dimensions of media accountability into conversation with the empirical results from three international focus group studies, conducted in France, the USA and South Africa. To enable a critical perspective on our findings, we perform a philosophical analysis of its implications for professional, public, market, and political accountability in the media, drawing on the insights of Paul Virilio. We come to the conclusion that though some serious challenges to media accountability exist, the battle for responsible media industries is not lost. In fact, the speed characterizing the contemporary media environment may hold some promise for fostering the kind of relational accountability that could underpin a new understanding of CSR in the media

The dynamics of university units as a multi-level process. Credibility cycles and resource dependencies

This paper presents an analysis of resource acquisition and profile development of institutional units within universities. We conceptualize resource acquisition as a two level nested process, where units compete for external resources based on their credibility, but at the same time are granted faculty positions from the larger units (department) to which they belong. Our model implies that the growth of university units is constrained by the decisions of their parent department on the allocation of professorial positions, which represent the critical resource for most units’ activities. In our field of study this allocation is largely based on educational activities, and therefore, units with high scientific credibility are not necessarily able to grow, despite an increasing reliance on external funds. Our paper therefore sheds light on the implications that the dual funding system of European universities has for the development of units, while taking into account the interaction between institutional funding and third-party funding

Under positive pressure: how stakeholder pressure affects corporate social responsibility implementation

This study tests a model that links stakeholder pressure to the implementation of corporate social responsibility (CSR) activities and market performance. Stakeholder groups and competitors might exert pressure on companies to implement CSR, which could lead to positive effects on market performance. Using structural equation modeling (SEM), the authors find that stakeholders and competitors exert pressure differently. The effect of CSR implementation on market performance is moderated by market dynamism: It affects market performance more in dynamic environments. The authors discuss implications for both companies and stakeholders

Evaluation und Controlling derUnternehmenskommunikation

Kommunikationsmanager wissen heute um die Wirkung ihrer Arbeit und umihren Beitrag zur Erreichung von Unternehmenszielen. Dabei handelt es sich umLeistungen für eine gute Berichterstattung in den Medien, für die Reputation desUnternehmens und mitunter sogar für die direkte Verkaufsförderung, für dieMitarbeitermotivation genauso wie für die Gewinnung von Nachwuchskräften.Allerdings beruht dieses Wissen allzu oft auf Intuition, auf besonderen Erfahrun-gen wie im Falle von Krisen oder auf vereinzelten Erfolgsmessungen. Was häufigfehlt, ist ein institutionalisiertes Controlling der Unternehmenskommunikation,mit der die Steuerung und Evaluation der Kommunikationsprozesse systematischacceptedVersio