Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter

Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However, a lack of regulation and standardization makes it difficult for consumers to assess marketing claims; this is further complicated by social media, which firms use to cultivate a personality for their brand through frequent conversational messages. Yet, little empirical research has been done to explore the relationship between cause-related marketing messages on social media and the true cause alignment of brands. In this paper, we explore this by pairing the marketing messages from the Twitter accounts of over 1,000 brands with third-party ratings of each brand with respect to health, the environment, and social justice. Specifically, we perform text regression to predict each brand’s true rating in each dimension based on the lexical content of its tweets, and find significant held-out correlation on each task, suggesting that a brand’s alignment with a social cause can be somewhat reliably signaled through its Twitter communications — though the signal is weak in many cases. To aid in the identification of brands that engage in misleading cause-related communication as well as terms that more likely indicate insincerity, we propose a procedure to rank both brands and terms by their volume of “conflicting” communications (i.e., “greenwashing”). We further explore how cause-related terms are used differently by brands that are strong vs. weak in actual alignment with the cause. The results provide insight into current practices in causerelated marketing in social media, and provide a framework for identifying and monitoring misleading communications. Together, they can be used to promote transparency in causerelated marketing in social media, better enabling brands to communicate authentic valuesbased policy decisions, and consumers to make socially responsible purchase decisions

Perspectives from India : theoretical contributions to development discourse

iii, 202 leaves ; 28 cm.Includes abstract.Includes bibliographical references (leaves 195-201).Institutionalized development theory has existed for sixty years. Throughout this time, two paradigmatic frameworks and a myriad of theories based on an eclectic number of principles, concept, models, and frameworks have emerged to offer explanations of development problems and development dynamics. This paper explores the conceptual and theoretical development models which have originated from India. Three eminent Indian scholars were chosen as the case studies to place under analytical scrutiny to succinctly posit an answer to the thesis question. With the connecting features underlying the works of the three case studies, it is discovered that the area of human development is the most appropriate label for the similar viewpoints which surface from academic Indian development circles. The implications and their consequences are discussed to understand the relationship between the theoretical and practical levels of development and the micro-scale to the larger development picture affecting the human condition worldwide

The Influence of Political Ideology and Socioeconomic Vulnerability on Perceived Health Risks of Heat Waves in the Context of Climate Change

Vulnerability and resilience to extreme weather hazards are a function of diverse physical, social, and psychological factors. Previous research has focused on individual factors that influence public perceptions of hazards, such as politics, ideology, and cultural worldviews, as well as on socioeconomic and demographic factors that affect geographically based vulnerability, environmental justice, and community resilience. Few studies have investigated individual socioeconomic and racial/ethnic differences in public risk perceptions of the health hazards associated with extreme heat events, which are now increasing due to climate change. This study uses multilevel statistical modeling to investigate individual- and geographic-level (e.g., census tract level and regional) social, economic, and biophysical influences on public perceptions of the adverse health impacts associated with heat waves. Political orientation and climate change beliefs are the strongest predictors of heat wave health risk perceptions; household income also has a relatively strong and consistent effect. Contextual socioeconomic vulnerability, measured with a social vulnerability index at the census tract level, also significantly affects heat wave risk perceptions. The strong influence of political orientation and climate beliefs on perceptions of adverse health impacts from heat waves suggests that ideological predispositions can increase vulnerability to climate change

Restoration of the Nisqually River Delta and increased rearing opportunities for salmonids

Estuarine wetlands in the Salish Sea provide important rearing habitat for migrating juvenile Pacific salmon, contributing to their overall productivity and ocean survival. Substantial loss of historical estuarine habitat in the Salish Sea due to diking, draining and development has contributed to the decline of Pacific salmon populations (Oncorhynchus spp.). The return of tidal inundation through a series of dike removals to 364 hectares of the Nisqually River Delta (Olympia, Washington, USA) represents one of the most significant advances to date towards the recovery of the threatened Nisqually Fall Chinook stock. Our objective was to assess the collective Nisqually Delta restorations in terms of increased rearing opportunity for juvenile salmon. Metrics consisted of physical conditions that allow juvenile salmon to access the estuarine restorations such as delta connectivity, full tidal inundation and channel development. Unlike most studies, we put these physical metrics in terms of juvenile Chinook by constraining our inundation model to outmigration season (Mar – Aug) and those tidal depths supporting juvenile Chinook (\u3e 0.4 m). We used these criteria, verified by presence of juvenile salmonids in three restored and two reference tidal channels, to measure the change in opportunity potential from pre-restoration to post-restoration condition for juvenile Chinook to access and rear in the Nisqually estuary. We found landscape connectivity to be strongly tied to tidal height and increased throughout the estuary with dike removal. Tidal channel development was most rapid in the first and second year post-restoration; with channel outlets widening and deepening to accommodate restored tidal prisms. Chum salmon, natural origin Chinook and hatchery origin Chinook salmon accessed all three restored marshes within two years post-restoration, although responses varied among years, marshes and salmon species. These results suggest that the Nisqually Delta restorations are providing increased rearing opportunity for juvenile salmon

Sea Ice Prediction Has Easy and Difficult Years

Arctic sea ice follows an annual cycle, reaching its low point in September each year. The extent of sea ice remaining at this low point has been trending downwards for decades as the Arctic warms. Around the long-term downward trend, however, there is significant variation in the minimum extent from one year to the next. Accurate forecasts of yearly conditions would have great value to Arctic residents, shipping companies, and other stakeholders and are the subject of much current research. Since 2008 the Sea Ice Outlook (SIO) (http://www.arcus.org/search-program/seaiceoutlook) organized by the Study of Environmental Arctic Change (SEARCH) (http://www.arcus.org/search-program) has invited predictions of the September Arctic sea ice minimum extent, which are contributed from the Arctic research community. Individual predictions, based on a variety of approaches, are solicited in three cycles each year in early June, July, and August. (SEARCH 2013)

Empirical Evaluation of Oligonucleotide Probe Selection for DNA Microarrays

DNA-based microarrays are increasingly central to biomedical research. Selecting oligonucleotide sequences that will behave consistently across experiments is essential to the design, production and performance of DNA microarrays. Here our aim was to improve on probe design parameters by empirically and systematically evaluating probe performance in a multivariate context. We used experimental data from 19 array CGH hybridizations to assess the probe performance of 385,474 probes tiled in the Duchenne muscular dystrophy (DMD) region of the X chromosome. Our results demonstrate that probe melting temperature, single nucleotide polymorphisms (SNPs), and homocytosine motifs all have a strong effect on probe behavior. These findings, when incorporated into future microarray probe selection algorithms, may improve microarray performance for a wide variety of applications

2001-2002 North American Music Festival - Youth Concert

Program Shyscrapers (World Premiere) / Gregory J. Hutter A Haunted Landscape / George Crumb The Rite of Spring / Igor Stravinsky North American Music Festival April 10, 2002 - Chamber Music Concert April 12, 2002 - Music of George Crumb (*No program) April 13, 2002 - Lynn University Philharmonia April 14, 2002 - Youth Concert Composers performed in the festival George Crumb Warren Gooch Gregory J. Hunter Timothy Melbinger Kurt Sander Greg A. Steinkehttps://spiral.lynn.edu/conservatory_otherseasonalconcerts/1098/thumbnail.jp

Long-Term Follow-up of Reduced Intensity Allogeneic Stem Cell Transplantation for Chronic Lymphocytic Leukemia: Prognostic Model to Predict Outcome

CLL remains incurable with chemoimmunotherapy, and allogeneic hematopoietic stem cell transplantation (HSCT) offers potential for cure. We assessed the outcomes of 108 CLL patients undergoing first allogeneic HSCTs, 76 with reduced intensity (RIC) and 32 with myeloablative (MAC) conditioning between 1998 and 2009 at Dana-Farber Cancer Institute. With median follow-up 5.9 years in surviving patients, the 5 year OS for the entire cohort is 63% for RIC regimens and 49% for MAC regimens (p=0.18). The risk of death declined significantly starting in 2004 and we found that 5 year OS for HSCT between 2004–2009 was 83% for RIC regimens compared to 47% for MAC regimens (p=0.003). For RIC transplantation, we developed a prognostic model based on predictors of PFS, specifically remission status, LDH, comorbidity score and lymphocyte count, and found 5-year PFS 83% for score 0, 63% for score 1, 24% for score 2, and 6% for score >= 3 (p<0.0001). We conclude that RIC HSCT for CLL in the current era is associated with excellent long-term PFS and OS, and, as potentially curative therapy, should be considered early in the disease course of relapsed high-risk CLL patients

Habitual intake of flavonoid subclasses and risk of colorectal cancer in two large prospective cohorts

Background: Flavonoids inhibit the growth of colon cancer cells in vitro. In a secondary analysis of a randomized controlled trial, the Polyp Prevention Trial, a higher intake of one sub-class, flavonols, was significantly associated with reduced risk of recurrent advanced adenoma. Most previous prospective studies on colorectal cancer evaluated only a limited number of flavonoid sub-classes and intake ranges, yielding inconsistent results.  Objective: To examine whether higher habitual dietary intakes of flavonoid subclasses (flavonols, flavones, flavanones, flavan-3-ols and anthocyanins) are associated with lower risk of colorectal cancer.  Design: Using data from validated food frequency questionnaires administered every four years and an updated flavonoid food composition database flavonoid intakes were calculated for 42,478 male participants from the Health Professionals Follow-up Study and for 76,364 female participants from the Nurses’ Health Study.  Results: During up to 26 years of follow-up, 2,519 colorectal cancer cases (1,061 in men, 1,458 in women) were documented. Intakes of flavonoid subclasses were not associated with risk of colorectal cancer in either cohort. Pooled multivariable adjusted relative risks (95% confidence interval) comparing the highest with the lowest quintile were 1.04 (0.91, 1.18) for flavonols; 1.01 (0.89, 1.15) for flavones; 0.96 (0.84, 1.10) for flavanones; 1.07 (0.95, 1.21) for flavan-3-ols; and 0.98 (0.81, 1.19) for anthocyanins (all p-values for heterogeneity by sex >0.19). In subsite analyses, flavonoid intake was also not associated with colon or rectal cancer risk.  Conclusion: Our findings do not support the hypothesis that a higher habitual intake of any flavonoid sub-class decreases the risk of colorectal cancer