Impulsiveness in Online Era: The Role of Utilitarian and Hedonic Value on Impulsiveness and Impulse Buying Behavior of Batam Community

This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionnaire as an instrument of research data collection which obtained 158 research samples who were residents of Batam City. Furthermore, the data is processed and analyzed using the SmartPLS 3.0 program. The results of testing and processing research data identify the influence of impulsiveness and hedonic values on impulse buying behavior, the effect of hedonic values on browsing, and the impact of mediation by browsing on the indirect relationship between hedonic values and impulse buying behaviors. But the results of this study also show a different outcome, namely where utilitarian values do not affect browsing and impulse buying behavior of Batam Community, as well as browsing which shows no mediation impact on the relationship

Dampak pandemi covid-19 terhadap perilaku pembelian (buying behaviour) masyarakat Kota Batam

This study aims to analyze the factors that influence buying behavior due to the impact of the pandemic by analyzing the influence of Product-Specific Ethnocentric Behavior (PSEB), Impulsive Purchase Pre Lockdown (IPPL), Economic Nationalism (EN), Need-Based and Planned Purchase Post Lockdown (NBPPPL), Lockdown Sentiment and Sustainable Approach (LSSA), and Attitude Toward Foreign Product (ATFP) on Willingness to Buy Country Origin Product (WBCOP). This study employed data from 241 community respondents living in Batam City as a research sample with a Likert scale and using the Smart PLS program to see the value of each relationship between variables. The results showed that PSEB, EN, and ATFP had a positive and significant effect on WBCOP. Meanwhile, IPPL, NBPPPL, and LSSA did not significantly affect the WBCOP of citizens in Batam City. AbstrakPenelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi perilaku pembelian (buying behaviour) akibat dampak pandemi dengan melakukan analisa terhadap pengaruh Perilaku Etnosentris terhadap Spesifik Produk (PSEB), Pembelian Tidak Terencana Sebelum Masa Pembatasan (IPPL), Nasionalisme Ekonomi (EN), Kebutuhan Dasar Terencana Setelah Masa Pembatasan (NBPPPL), Kepekaan terhadap Masa Pembatasan dan Pola Kepekaan Berkelanjutan (LSSA) dan Sikap Terhadap Produk Luar Negeri (ATFP) terhadap Keinginan untuk Membeli Produk Asli Lokal (WBCOP). Data penelitian diambil dari 241 responden masyarakat yang berdomisili di Kota Batam sebagai sampel penelitian dengan skala pernyataan Likert dan menggunakan program Smart PLS untuk melihat nilai setiap hubungan antar variabel. Hasil penelitian menunjukkan bahwa PSEB, EN dan ATFP berpengaruh positif dan signifikan terhadap WBCOP, sedangkan IPPL, NBPPPL, dan LSAA tidak terbukti mempengaruhi WBCOP masyarakat Kota Bata

ANALYSIS OF NETFLIX STREAMING SERVICES ON CUSTOMER LOYALTY IN INDONESIA

The increasingly rapid development of the economy and technology can affect people's daily lives. Purpose of this research is to test and analyze how much customer loyalty using Netflix is influenced by service quality and reputation mediated by customer trust and customer satisfaction in the Indonesian people. This study uses quantitative methods using descriptive statistics, then survey in this study was carried out by distributing questionnaires to the Indonesian people who were the object of research and the total sample that could be tested was 401 data. The research data was processed using the SmartPLS 3 application. Result data showed that all independent variables significantly affected customer loyalty of the Indonesian people, except quality of service on customer loyalty was not significant

ANALYSIS OF NETFLIX STREAMING SERVICES ON CUSTOMER LOYALTY IN INDONESIA

The increasingly rapid development of the economy and technology can affect people's daily lives. Purpose of this research is to test and analyze how much customer loyalty using Netflix is influenced by service quality and reputation mediated by customer trust and customer satisfaction in the Indonesian people. This study uses quantitative methods using descriptive statistics, then survey in this study was carried out by distributing questionnaires to the Indonesian people who were the object of research and the total sample that could be tested was 401 data. The research data was processed using the SmartPLS 3 application. Result data showed that all independent variables significantly affected customer loyalty of the Indonesian people, except quality of service on customer loyalty was not significant

Analysis of influence of materialism on impulsive buying and compulsive buying with credit card use as mediation variable

Having unlimited needs and wants, humans as economic beings will struggle to meet their needs. In this modern era, shopping for human needs and desires has become easier to do with the availability of various stores and malls to online retail. This ease of shopping has increased interest in shopping for unlimited material needs and indulges Indonesians to continue making purchases in order to develop uncontrolled compulsive buying behavior. Therefore the authors aim to examine the effect of materialism on compulsive buying mediated by the use of credit cards and impulsive buying. The object of this research is credit card users in Batam. Sampling was done by giving a google form questionnaire to credit card users in the city of Batam. Demographic data of respondents were then analyzed using IBM SPSS Statistics version 25.0 and analysis of the effect of independent variables on the dependent variable was carried out using Smart PLS version 3.2.8. The results of this study indicate that the variables of materialism, use of credit cards and impulsive buying have a significant effect on compulsive buying

FACTORS THAT AFFECT THE PROFABILITY OF CONVENTIONAL BANKS OF BATAM CITY

The main purpose of this study is to analyze factors that affect the profability of conventional banks of Batam city with the influence of capital adequacy ratio, non performing loan, loan to deposit ratio, BOPO, and net interest margin of return on asset during of period 2014-2019. This study is quantitative method from secondary data with the object of research as many as 27 banks conventional of Batam city

THE INFLUENCE OF FINANCIAL BEHAVIOR, ATTITUDE, KNOWLEDGE AND SKILLS ON FINANCIAL INCLUSION OF PEOPLE OF BATAM CITY

Financial Inclusion is the use or access of the individual to financial products and services. The purpose of this study was to examine the effect of financial literacy components consisting of financial skills, knowledge, behavior and attitude towards community financial inclusion in Batam City, Indonesia. The data were obtained from randomly distributing questionnaires to 400 samples of the people of Batam City. The research data were processed using SmartPLS 3.0 software.                    Based on the data analysis, the research conducted shows that all components of financial literacy, namely financial skills, knowledge, behavior and attitude have a significant effect on the financial inclusion of the people of Batam City. In addition, the results of this study also show that there is a significant influence on financial knowledge, behavior and attitude on financial literacy

Implementasi Manajemen Operasional Terhadap Penyelesaian Masalah di Pt. Toyota Motor Manufacturing Indonesia

PT Toyota Motor Manufacturing Indonesia diketahui sebagai salah satu perusahaan manufaktur yang bergerak di industri pembuatan alat transportasi dunia. Namun, seiring berjalannya waktu PT Toyota Motor Manufacturing Indonesia mengalami kondisi yang mengharuskan perusahaan melakukan strategi perubahan terhadap sistem manajemen operasional dikarenakan terkena dampak dari penyebaran virus Covid-19 yang melanda seluruh negara di dunia. Oleh karena itu, dalam penyusunan laporan untuk membahas manajemen operasional yang diimplementasikan pada perusahaan serta bagaimana strategi dan upaya yang dilakukan PT Toyota Motor Manufacturing Indonesia selama penyelesaian masalah sebelum, saat mengalami, dan setelah masa pandemi Covid-19 terhadap tingkat produktivitas perusahaan. Pembahasan mengutamakan teori-teori manajemen operasional berupa project management (planning, scheduling, dan controlling), forecasting management, managing quality dan supply chain management yang dilakukan perusahaan pada saat sebelum pandemi, perubahan akan manajemen-manajemen diatas pada saat menghadapi pandemi, dan bagaimana kondisi manajemen tersebut setelah pandemi

PENERAPAN MANAJEMEN OPERASIONAL PT. ASTRA HONDA MOTOR SESUAI PERSPEKTIF TEORI MANAJEMEN DI MASA PANDEMI

PT. Astra Honda Motor adalah sebuah perusahaan manufaktur yang bergerak di industri penghasil produk berupa kendaraan seperti mobil, motor, dan perlengkapan alat-alat kendaraan. Sebagai sebuah perusahaan manufaktur yang memiliki aktivitas operasional, tentu diperlukan manajemen operasional untuk memastikan bahwa tahap dan prosedur aktivitas operasioal tersebut dilakukan secara baik dan benar. Tujuan dari penelitian ini adalah untuk memahami lebih dalam kebijakan manajemen operasional PT. Astra Honda Motor sebelum, selama, dan sesudah pandemi, dan melakukan analisis bagaimana kebijakan tersebut telah membantu perusahaan untuk bertahan selama masa pandemi. Objek penelitian adalah PT. Astra Honda Motor, dan penelitian ini adalah penelitian kualitatif yang dimana penelitian dilakukan dengan analisis data berdasarkan landasan teori manajemen operasional. Teori manajemen operasional yang akan dianalisis adalah project management, managing quality, process strategy, dan location strategy. Hasil dari analisis menemukan bahwa PT. Astra Honda Motor terus melakukan penyesuaian dan perencanaan ulang pada kebijakan manajemen operasionalnya untuk menyesuaikan kondisi pasar dan ekonomi, oleh karena itu perusahaan masih terus bisa bertahan meski terdapat masa sulit yang disebabkan oleh fenomenca Covid-1

The Impact of Corporate Social Responsibility and Corporate Governance on Firm Performance: A Study of ESG Quality 45 IDX-KEHATI

The KEHATI-listed companies have displayed commendable SRI performance across financial metrics and transactional liquidity. Among these firms, PT Danone Indonesia faced a Corporate Social Responsibility (CSR) issue in 2012 due to the uneven distribution of benefits, which prompted community protests and undermined the company's efficacy, ultimately impacting its performance. The overarching objective of this study is to explore and comprehend the relationship between CSR, corporate governance, and their potential impact on the performance of ESG QUALITY 45 IDX KEHATI listed on the Indonesia Stock Exchange (IDX). The study utilized panel regression analysis to analyze data collected over five years (2017-2021) from IDX. The research implies that there is no substantial relationship between corporate governance and performance. However, the findings evidence implies that there is a strong negative relationship between CSR and ROE, while ROA remains unaffected. In terms of control variables, the study found no significant correlation between firm size and ROA and ROE, while leverage had shown a substantial negative influence on both financial performance measures. This research sheds light on the connection between CSR, corporate governance, and business performance