La reputación online en el marco de la comunicación corporativa. Una visión sobre la investigación de tendencias y perspectivas profesionales

La convergencia entre la proliferación de las nuevas tecnologías y el auge del management ha favorecido el nacimiento de un nuevo concepto: la reputación online. Esta investigación surge ante la necesidad de conformar un marco teórico, que permita afianzar dicho concepto y profesionalizar su gestión. Con este propósito, se lleva a cabo una recopilación de definiciones y modelos conceptuales procedentes de diferentes disciplinas que configuran el diagnóstico sobre el estado del objeto de estudio. Pese a la perspectiva multidisciplinar de la investigación, la hipótesis principal enmarca la reputación online en el ámbito concreto de la comunicación corporativa. El objetivo es demostrar que la reputación online forma parte de la reputación corporativa y precisa ser gestionada con los mismos indicadores. Así pues, los modelos de reputación online deben alinearse con la estrategia global de reputación de la compañía. Por este motivo, se refutan las concepciones reduccionistas que centran sus disertaciones en la optimización de motores de búsqueda o análisis de las opiniones en redes sociales. El carácter transversal del concepto matriz —la reputación corporativa—, unido a los requerimientos técnicos de la esfera online, motivan el desarrollo de un amplio abanico de roles profesionales. En la investigación se detallan las funciones de dichos profesionales y se analizan las herramientas de gestión y monitorización existentes. El entorno online propicia una nueva forma de relación entre empresas y stakeholders, basada en un proceso comunicativo multidireccional, que favorece la democratización de la conversación y contribuye al desarrollo de la sociedad.The convergence between the proliferation of new technologies and the rise of management has led to the birth of a new concept: online reputation. This research comes before the need to shape a theoretical framework that strengthens the concept and professionalizes its management. To this end, is being carried out a compilation of definitions and conceptual models from different disciplines that make up the diagnosis on the state of the object of study. Despite the multidisciplinary perspective of the investigation, the leading hypothesis frames online reputation in the specific field of corporate communication. The aim is to show that the reputation online forms part of the corporate reputation and needs to be managed with the same indicators. Thus, the models of online reputation must be aligned with the overall strategy of the company’s reputation. For this reason is refuted the reductionist vision that focus their presentations in the search engine optimization and analysis of the views on social networks. The horizontal nature of the concept matrix —corporate reputation—, coupled with the technical requirements of the online field; allow the rise for the development of a wide range of professional roles. In the research appear the details of the functions of these professionals and also some analyses of the existing monitoring and management tools. Online environment leads to a new way of relationship between companies and stakeholders, based on a multidirectional communicative process, which favours the democratisation of the conversation and contributes to the development of the society

El libro álbum entre dualidades y sinergias: una aproximación preliminar al género

Este trabajo intenta realizar una aproximación al libro álbum como género en construcción a partir de una revisión de la literatura teórica en el campo. Se explora la complejidad del género a partir de la dificultad para definirlo y delimitarlo, los desacuerdos en la crítica en cuanto a su origen y la descripción de ciertas características duales y hasta contradictorias propias del género. En este sentido, se aborda al libro álbum como género de ruptura y como género en construcción

Health and working conditions of high school and university teachers in Mendoza: between commitment and emotional distress

Este trabajo sintetiza los resultados del I Censo sobre Condiciones de Trabajo de los docentes de la Universidad Nacional de Cuyo (I Parte), realizado a fines del año 2013, en dos unidades académicas (una de nivel medio y otra universitario) de dicha casa de altos estudios que abarcó a 193 docentes en total. La investigación fue avalada y financiada por la UNCUYO, por iniciativa y gestión del sindicato de docentes e investigadores FADIUNC (Asociación de Docentes e Investigadores de la UNCuyo). El sondeo se dedicó a caracterizar al plantel de trabajadores/as y las condiciones que afectan la salud de los mismos, principalmente en su aspecto psicosocial. La investigación se realizó a través de la aplicación de un cuestionario auto-administrado, cuyas dimensiones fueron debatidas en talleres de sensibilización con docentes que colaboraron a la preparación del instrumento de recolección. La intención de este trabajo fue conocer y producir datos inexistentes hasta el momento y diseñar un instrumento válido para la construcción datos, comparable a nivel internacional, nacional y local. En este artículo se presentan los principales resultados alcanzados en el operativo.With the objective of analyzing aspects related to the perception of working conditions and their impact on health in the teachers and professors who work for the Universidad Nacional de Cuyo (UNCuyo) in Mendoza, Argentina, this work analyzes the results of the Primer Censo de Condiciones y Salud Laboral [First Census on Health and Working Conditions]. The census was conducted in late 2013 in two academic units (one at the high school level and the other at the university level), including 193 educators. The exploration set out to characterize the teaching staff and the conditions affecting their health, primarily with respect to psycho-social health. In order to do, so a self-administered questionnaire was applied, the dimensions of which were discussed in sensitivity workshops with educators who helped to formulate the data collection instrument. Among the primary results emerge the physical and emotional burnout of these highly skilled workers, owing to the combined effect of their committed response to the demands of their work and the deterioration (both material and symbolic) of the conditions in which they carry out that work.Fil: Collado Mazzeo, Patricia Alejandra. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mendoza. Instituto de Ciencias Humanas, Sociales y Ambientales; Argentina. Universidad Nacional de Cuyo; ArgentinaFil: Soria, Cecilia Beatriz. Universidad Nacional de Cuyo; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mendoza. Instituto de Ciencias Humanas, Sociales y Ambientales; ArgentinaFil: Canafoglia, Eliana Celeste. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mendoza. Instituto de Ciencias Humanas, Sociales y Ambientales; Argentina. Universidad Nacional de Cuyo; ArgentinaFil: Collado, Sandra Alicia. Universidad Nacional de Cuyo. Facultad de Cs.politicas y Sociales. Doctorado Personalizado En Cs. Sociales; Argentin

The use of events to promote a projecting and territorial development entreprise Demostration based on the case of the communications plan of the “Alcachofa de Benicarló”

Treball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs acadèmic: 2016/2017Alguien dijo una vez que son las pequeñas cosas las que nos hacen grandes y la verdad es que no le faltaba razón. Si nos paramos a pensarlo los pequeños detalles, aquello que no es tan fácil descubrir es lo que consigue que cada cosa sea especial y única. Si hablamos de descubrimientos, lo primero que se nos viene a la cabeza es un viaje. Nuestra parte más aventurera sale a la luz y las ganas de recorrer hasta el lugar más recóndito se apoderan de nosotros. En este aspecto España es un diamante en bruto, es tremendamente grande y no en el sentido más literal, sino que está compuesto por tantísimas ciudades, pueblos, aldeas y pedanías que tendríamos que dedicar nuestra vida entera para llegar hasta la última esquina del país. Pero este proyecto se centrará especialmente en la Comunidad Valenciana, la cual cuenta con más de 500 pequeños municipios con un potencial asombroso. La riqueza cultural, gastronómica, histórica… Cada uno de esos pequeños rincones hacen que esta comunidad autónoma tenga una esencia que la hace única. El propósito de este Trabajo de Final de Grado es facilitar la búsqueda de los más aventureros y situar en el mapa las diferentes localidades de la Comunidad Valenciana. Queremos ensalzar la cultura, sea cual sea su punto fuerte (gastronómica, artística, histórica...), para hacer de ellas marcas territorio que las haga llamativas, reconocibles e inconfundibles. En definitiva, pretendemos crear una empresa de eventos que generen y desarrollen la marca territorio de los diferentes municipios de la Comunidad Valenciana. Para mostrar un ejemplo de lo que queremos alcanzar con nuestro proyecto, organizaremos un evento para establecer la marca territorio de Benicarló, un municipio situado al norte de Castellón, basándonos en su producto estrella: la alcachofa.Someone once said that the little things make us great and probably he was right. If we think for a while on the small details, what is not so easy to find out is what makes each fact be special and unique. When talking about discoveries, first thing comes to our minds is a trip. We show our most adventure side and the will to travel to most recondite place seizes us. Spain is, in this regard, an undiscovered gem, it is not only enormous in a literal sense but also made up of so many cities, villages, little towns that we would need to devote our entirely life to visit the very last corner of the old bull’s skin that is the map of Spain. This project will focus especially in the Valencian Community, which counts over 500 small villages but with an amazing potential. The cultural, gastronomic, historical wealth...Each of those small corner makes this Community have a special essence that be unique. The aim of this final degree project is to ease the quest to the most adventurous and to be able to establish the location the different places of the Community. We want to pay tribute to the culture, whatever be its strong point (gastronomic, historical, artistic...) to make them attractive and recognizable elements appellation of origin. Ultimately, our objective is to create an events enterprise to promote and develop the territory trademark of the different places of our Community. As example of what we want to get with our project, we will set up an event in order to stablish the “Benicarló” trademark, a village located to the north of Castellon, and to do this, we will take into account its leading product: The Artichoke

The pneumococcal MgaSpn virulence transcriptional regulator generates multimeric complexes on linear double-stranded DNA

Este artículo pertenece a la Tesis presentada por Virtudes Solano Collado con título: "Caracterización molecular del regulador transcripcional MgaSpn de Streptococcus pneumoniae"(https://digital.csic.es/handle/10261/98162)The MgaSpn transcriptional regulator contributes to the virulence of Streptococcus pneumoniae. It is thought to be a member of the Mga/AtxA family of global regulators. MgaSpn was shown to activate in vivo the P1623B promoter, which is divergent from the promoter (Pmga) of its own gene. This activation required a 70-bp region (PB activation region) located between both promoters. In this work, we purified an untagged form of the MgaSpn protein, which formed dimers in solution. By gel retardation and footprinting assays, we analysed the binding of MgaSpn to linear double-stranded DNAs. MgaSpn interacted with the PB activation region when it was placed at internal position on the DNA. However, when it was positioned at one DNA end, MgaSpn recognized preferentially the Pmga promoter placed at internal position. In both cases, and on binding to the primary site, MgaSpn spread along the adjacent DNA regions generating multimeric protein-DNA complexes. When both MgaSpn-binding sites were located at internal positions on longer DNAs, electron microscopy experiments demonstrated that the PB activation region was the preferred target. DNA molecules totally or partially covered by MgaSpn were also visualized. Our results suggest that MgaSpn might recognize particular DNA conformations to achieve DNA-binding specificityBFU2009-11868 to A.B.] and [CSD2008-00013- INTERMODS to M.E.] from the Spanish Ministry of Economy and Competitiveness, and [PIE-201320E028 to A.B.] from the Spanish National Research Council. Funding for open access charge: Spanish Ministry of Economy and Competitiveness [BFU2009-11868].Peer Reviewe

MgaSpn and H-NS: Two unrelated global regulators with similar DNA-binding properties

Global regulators play an essential role in the adaptation of bacterial cells to specific niches. Bacterial pathogens thriving in the tissues and organs of their eukaryotic hosts are a well-studied example. Some of the proteins that recognize local DNA structures rather than specific nucleotide sequences act as global modulators in many bacteria, both Gram-negative and -positive. To this class of regulators belong the H-NS-like proteins, mainly identified in γ-Proteobacteria, and the MgaSpn-like proteins identified in Firmicutes. H-NS and MgaSpn from Escherichia coli and Streptococcus pneumoniae, respectively, neither have sequence similarity nor share structural domains. Nevertheless, they display common features in their interaction with DNA, namely: (i) they bind to DNA in a non-sequence-specific manner, (ii) they have a preference for intrinsically curved DNA regions, and (iii) they are able to form multimeric complexes on linear DNA. Using DNA fragments from the hemolysin operon regulatory region of the E. coli plasmid pHly152, we show in this work that MgaSpn is able to recognize particular regions on extended H-NS binding sites. Such regions are either located at or flanked by regions of potential bendability. Moreover, we show that the regulatory region of the pneumococcal P1623B promoter, which is recognized by MgaSpn, contains DNA motifs that are recognized by H-NS. These motifs are adjacent to regions of potential bendability. Our results suggest that both regulatory proteins recognize similar structural characteristics of DNA

Condiciones de trabajo y salud en docentes universitarios y de enseñanza media de Mendoza, Argentina: entre el compromiso y el desgaste emocional

With the objective of analyzing aspects related to the perception of working conditions and their impact on health in the teachers and professors who work for the Universidad Nacional de Cuyo (UNCuyo) in Mendoza, Argentina, this work analyzes the results of the Primer Censo de Condiciones y Salud Laboral [First Census on Health and Working Conditions]. The census was conducted in late 2013 in two academic units (one at the high school level and the other at the university level), including 193 educators. The exploration set out to characterize the teaching staff and the conditions affecting their health, primarily with respect to psycho-social health. In order to do, so a self-administered questionnaire was applied, the dimensions of which were discussed in sensitivity workshops with educators who helped to formulate the data collection instrument. Among the primary results emerge the physical and emotional burnout of these highly skilled workers, owing to the combined effect of their committed response to the demands of their work and the deterioration (both material and symbolic) of the conditions in which they carry out that work.Con el objetivo de analizar los aspectos vinculados con la percepción sobre las condiciones de trabajo y su impacto en la salud de los docentes que pertenecen a la Universidad Nacional de Cuyo (UNCuyo), Mendoza, Argentina, este artículo analiza los resultados del Primer Censo de Condiciones y Salud Laboral, realizado a fines del año 2013, en dos unidades académicas (una de enseñanza media y otra de nivel universitario) que abarcó a 193 docentes. El sondeo se dedicó a caracterizar el plantel de trabajadores/as y las condiciones que afectan su salud, principalmente en sus aspectos psicosociales, para lo cual se aplicó un cuestionario autoadministrado, cuyas dimensiones fueron debatidas en talleres de sensibilización con docentes que colaboraron en la preparación del instrumento de recolección. Entre sus principales resultados emerge el desgaste físico y emocional de trabajadores altamente calificados, por el efecto combinado de la respuesta comprometida a las exigencias de su labor con la degradación (material y simbólica) de las condiciones en que la desempeña

El Sistema Inmune Innato II: la primera respuesta frente a la infección

The settling of a disease in an animal is not only the consequence of the invasion by a pathogen, but also the immune state of the individual is decisive. The innate immunity is the first response of an animal to a foreign microorganism, trying to eliminate the infection or to contain it until a more specific and effective immune response develops, the adaptive immunity. The main components of the innate immunity are the physical, chemical and biological barriers, the phagocytic cells, certain lymphocytes and natural killer cells or NK, and soluble factors, including the components of the complement and the cytokines that participate in phagocytosis and inflammation. The innate immune response is non-specific, that is to say, it lacks immunological memory and it develops by non-specific mechanisms, unable to distinguish the antigenic differences of the different types of microorganisms. In fact, a general response exists to protect the body as a whole: the local inflammatory processes and the systemic “acute phase response”, coordinated by the cytokines secreted by macrophages, which create more suitable organic conditions to fight against the different pathogens. But, in addition to this generalized response to different foreign agents, a characteristic innate response for each type of pathogen (bacteria and their products, fungi, viruses, and parasites) is going to develop.El desencadenamiento de una enfermedad en un animal no se debe únicamente a la invasión de un agente patógeno, sino que el estado inmune del individuo es decisivo. La inmunidad innata es la primera respuesta de un animal frente a un microorganismo extraño, mediante la cual se intenta eliminar la infección o contenerla hasta la aparición de una respuesta inmune más específica y eficaz, la inmunidad adaptativa. Los principales componentes de la inmunidad innata son las barreras físicas, químicas y biológicas, las células fagocitarias, ciertos linfocitos y células asesinas naturales o NK (Natural Killer) y factores solubles, que incluyen los componentes del complemento y las citoquinas que median la fagocitosis y la inflamación. La respuesta inmune innata es inespecífica, es decir carece de memoria inmunológica y se desarrolla por mecanismos inespecíficos, incapaces de distinguir las diferencias antigénicas de los diferentes tipos de microorganismos. Además de los procesos inflamatorios de forma localizada, existe una respuesta general para proteger el cuerpo en su conjunto, la “respuesta de fase aguda”, coordinada por las citoquinas secretadas por macrófagos, con la que se crean las condiciones orgánicas más adecuadas para luchar contra los distintos patógenos. Pero, además de esta respuesta generalizada frente a diferentes agentes extraños, va a producirse una respuesta innata característica frente a cada tipo de patógeno (bacterias y sus productos, hongos, virus, y parásitos)

Recognition of Streptococcal Promoters by the Pneumococcal SigA Protein

FUNDING This study was financially supported by grants BIO2016-76412- C2-2-R (AEI/FEDER, UE) to AB from the Spanish Ministry of Economy and Competitiveness, and PID2019-104553RB-C21 to AB from the Spanish Ministry of Science and Innovation. ACKNOWLEDGMENTS Thanks are due to F. W. Studier for his gift of the E. coli BL21 (DE3) strain and to L. Rodríguez for her technical help in protein purification.Peer reviewedPublisher PD

Empirical Evidence Of Verdoorns Law In Mexican Manufacturing

In this document we use the model called Verdoorns Law that has been widely favored with the empirical evidence as being able to explain the persistence of divergences in growth rates, which establishes a positive relation between product growth and productivity. The goal is to estimate the Verdoorns coefficients for the 32 states in Mexico for the period of 1985-2004 through the use of the Ordinary Least Square method (OLS) and the pool data technique for an added analysis at subsector levels of the manufacturing industry. The purpose of this paper is to explain regional divergences in Mexico by identifying those factors that influence economic growth and that would allow the proposal of regional policies that can help reduce the observed differences, and by contributing to the development of the country as a whole. Consistent results were found with Verdoorns Law by detecting increasing returns in the manufacturing industry, both by regions and by subsectors. The states that show lower Verdoons coefficients (higher returns to scale) are definitely the ones that have grown the most