How can management scholars contribute with research in the COVID-19 crisis?

IntroductionAs the Covid-19 crisis ensues throughout the world, researchers from several fields of research consider how they could contribute to the current understanding of the crisis. In the field of strategic management, we face a special problem as most companies scraped their strategic plans for the year 2020 as they are currently more focused on surviving the crisis with emergent strategies. Strategic management researchers are now in a position where their main object of research has been highly influenced by the pandemic and face the challenge of developing impactful and meaningful research in a world where all eyes are looking for answers to the crisis.In the Iberoamerican Journal of Strategic Management, we decided that we would encourage researchers in our field to develop research that contributes to a better understanding of the pandemic crisis and their impacts on organizations. We are not currently announcing a special issue dedicated to the pandemic crisis. However, we are stating that we welcome and encourage research on the investigation of aspects that link the pandemic to organizations and strategy.We believe that it is crucial for researchers to acknowledge and to understand the impacts that the pandemic crisis has on organizations. The more we understand this crisis, the more we can contribute to reducing the effects it will have on organizations and jobs. Besides, we believe that this is a time when we, as researchers, have to contribute to society by helping in every way we can. The best way to contribute with our skills is to provide a better understanding of how, in which conditions, and to what extent the pandemic crisis will influence organizations.We provide two following sections for this editorial. First, a suggestion of research themes to be addressed, and secondly, a section regarding the cautions we must have when researching the effects of the pandemic crisis. Suggestions of research themes Impacts of the pandemic crisis over firm performance. Some works are already looking into how the pandemic crisis will impact firm performance (Aifuwa et al., 2020; Gonzalez-Uribe & Wang, 2020). This is a very important topic as the economic performance of the world will be hindered by the crisis. It is important not only to understand how the pandemic will reduce the performance of firms but also to investigate under which conditions this reduction will happen, in which industries, and depending on which firm-specific settings. Strategic responses to the pandemic crisis. Which strategies have firms put up to deal with the crisis? Which kinds of strategic moves have been successful and reduced the impact of the crisis? How could these strategies shape businesses in the near future? It is especially interesting to investigate if firms can develop capabilities through the crisis and how these capabilities willshape future strategies. Global value chains and the pandemic. As companies throughout the world will have to deal with the disruption of global value chains during the pandemic (Bonadio et al., 2020), it is important to investigate how this disruption could shape the future of global value chains. Will companies diversify their value chains to avoid future problems in similar situations? What have we learned with the challenges of finding alternatives and dealing with disruptions of the chain? Institutional pressures, adaptation, and conformity in times of pandemics. Institutions are crucial for strategic decisions and the following performance of firms. However, the institutional environment is usually perceived as the rules of the game that change in a very slow fashion (North, 1990). The challenges that the pandemic crisis imposed upon firms have greatly changed the way that business is conducted. But are institutional pressures reinforced or loosened during a crisis as the pandemic? Could the pandemic crisis spark an institutional change? Pandemic-driven stress and its effects on decision-making. Organizations already struggle to maintain acceptable levels of strategic decision-making in normal circumstances, and in situations such as the current one, this becomes even more complex, subjective, and difficult. Decision-making is the cornerstone of most schools of thought in strategy, and crises escalate choices and consequences (Oroszi, 2018). Latin American organizations are sometimes considered more vulnerable in a plethora of dimensions, and the ongoing pandemic is most likely to influence decision-making in the area negatively. Teams, coordination and multinational efforts. Crises stir trouble but also provide interesting aspects worth of studying for teams and coordination (Driskell et al., 2018). Whereas technologies may mitigate the negative effects of the pandemic on team coordination, new ways of organizing work and making group efforts and decisions may also come up. Multiple stakeholders and conflicts in decision-making. Critical times impose extreme pressures not only on teams but also on stakeholders, especially external ones. Current literature still has gaps on conflicts between ideas as competing pressures and crises tend to overemphasize and distort stakes (van der Wal, 2020). Born globals, startups, and innovation in times of crisis. What are the effects – both negative and positive – of crises on innovation? More specifically, what happens to supposedly more vulnerable beginning endeavors such as born globals (Pepelasis & Protogerou, 2018) and startups (Haase & Eberl, 2019)? What are the capabilities they have developed or are seeking in order to survive these troubling times?  SME Entrepreneurship and frugal innovation. As with born globals and startups, we must look to the opposite end of the scale. How are small and medium organizations dealing with the effects of the current crisis? Are there any behavior shifts and strategic alterations that can subside such negative consequences?Countercyclical industries and fields during crises. In the Iberoamerican territories, are there any industries and fields that are gaining momentum in a countercyclical fashion? What are these and what features do they have to promote growth? Can this growth be sustainable once the crisis subsides? Agroindustrial and low-tech industries may be examples, but other fields can also shed light on the matter (Martins et al., 2019). Cautions for researching the pandemic crisis As the pandemic crisis is still undergoing as we write this editorial, we thought of providing some guidance about the special care researcher must-have when dealing with this delicate issue. These are ethical guidelines that we see as important to be followed to ensure a meaningful discussion in the academic field. Do not put a value on lives and health. It is impossible to put a value on life. As researchers of the management field, we are focused on understanding the effects of the pandemic on organizations. We have seen statements treating the crisis as a tradeoff between lives and jobs, or between health and the economy. We are not in a position of pointing a side in this situation. We advise researchers always to remember that lives are invaluable. Do not step outside of your field of research. Many scholars from several fields have conducted research trying to understand and predict the spread of the Covid-19 disease, mainly using their skills with data. This effort is remarkable; however, this is not a competence of the management field as we are not trained in understanding diseases. We, therefore, encourage researchers to look at the effects of the crisis in organizations, and we advise not to delve into understanding the disease per se as this is not our expertise. Do not guide the research question by political agendas. We understand that there are many political interests regarding the results of research on the crisis. We also understand that it is tempting to answer direct questions posed by politicians in the issue. However, we advise scholars not to directly tackle into answering politically-driven questions and to maintain the impartiality we always have. Do not twist your theory/method/argumentation to fit a crisis. As of now, we see a surge on pandemic-related research on all fields. While in some fields this is expected (such as epidemiology or economics), not all management research is closely related to the topic. Several fields have also seen a surge in pandemic-framed research that is only marginally tangential to the topic – management included. Reshaping your study to fit the crisis it does not directly relate to is not only intellectually dishonest but also takes space and time from editors and reviewers from doing their job on papers that actually can contribute to the ongoing scenario.IntroductionAs the Covid-19 crisis ensues throughout the world, researchers from several fields of research consider how they could contribute to the current understanding of the crisis. In the field of strategic management, we face a special problem as most companies scraped their strategic plans for the year 2020 as they are currently more focused on surviving the crisis with emergent strategies. Strategic management researchers are now in a position where their main object of research has been highly influenced by the pandemic and face the challenge of developing impactful and meaningful research in a world where all eyes are looking for answers to the crisis.In the Iberoamerican Journal of Strategic Management, we decided that we would encourage researchers in our field to develop research that contributes to a better understanding of the pandemic crisis and their impacts on organizations. We are not currently announcing a special issue dedicated to the pandemic crisis. However, we are stating that we welcome and encourage research on the investigation of aspects that link the pandemic to organizations and strategy.We believe that it is crucial for researchers to acknowledge and to understand the impacts that the pandemic crisis has on organizations. The more we understand this crisis, the more we can contribute to reducing the effects it will have on organizations and jobs. Besides, we believe that this is a time when we, as researchers, have to contribute to society by helping in every way we can. The best way to contribute with our skills is to provide a better understanding of how, in which conditions, and to what extent the pandemic crisis will influence organizations.We provide two following sections for this editorial. First, a suggestion of research themes to be addressed, and secondly, a section regarding the cautions we must have when researching the effects of the pandemic crisis. Suggestions of research themes Impacts of the pandemic crisis over firm performance. Some works are already looking into how the pandemic crisis will impact firm performance (Aifuwa et al., 2020; Gonzalez-Uribe & Wang, 2020). This is a very important topic as the economic performance of the world will be hindered by the crisis. It is important not only to understand how the pandemic will reduce the performance of firms but also to investigate under which conditions this reduction will happen, in which industries, and depending on which firm-specific settings. Strategic responses to the pandemic crisis. Which strategies have firms put up to deal with the crisis? Which kinds of strategic moves have been successful and reduced the impact of the crisis? How could these strategies shape businesses in the near future? It is especially interesting to investigate if firms can develop capabilities through the crisis and how these capabilities willshape future strategies. Global value chains and the pandemic. As companies throughout the world will have to deal with the disruption of global value chains during the pandemic (Bonadio et al., 2020), it is important to investigate how this disruption could shape the future of global value chains. Will companies diversify their value chains to avoid future problems in similar situations? What have we learned with the challenges of finding alternatives and dealing with disruptions of the chain? Institutional pressures, adaptation, and conformity in times of pandemics. Institutions are crucial for strategic decisions and the following performance of firms. However, the institutional environment is usually perceived as the rules of the game that change in a very slow fashion (North, 1990). The challenges that the pandemic crisis imposed upon firms have greatly changed the way that business is conducted. But are institutional pressures reinforced or loosened during a crisis as the pandemic? Could the pandemic crisis spark an institutional change? Pandemic-driven stress and its effects on decision-making. Organizations already struggle to maintain acceptable levels of strategic decision-making in normal circumstances, and in situations such as the current one, this becomes even more complex, subjective, and difficult. Decision-making is the cornerstone of most schools of thought in strategy, and crises escalate choices and consequences (Oroszi, 2018). Latin American organizations are sometimes considered more vulnerable in a plethora of dimensions, and the ongoing pandemic is most likely to influence decision-making in the area negatively. Teams, coordination and multinational efforts. Crises stir trouble but also provide interesting aspects worth of studying for teams and coordination (Driskell et al., 2018). Whereas technologies may mitigate the negative effects of the pandemic on team coordination, new ways of organizing work and making group efforts and decisions may also come up. Multiple stakeholders and conflicts in decision-making. Critical times impose extreme pressures not only on teams but also on stakeholders, especially external ones. Current literature still has gaps on conflicts between ideas as competing pressures and crises tend to overemphasize and distort stakes (van der Wal, 2020). Born globals, startups, and innovation in times of crisis. What are the effects – both negative and positive – of crises on innovation? More specifically, what happens to supposedly more vulnerable beginning endeavors such as born globals (Pepelasis & Protogerou, 2018) and startups (Haase & Eberl, 2019)? What are the capabilities they have developed or are seeking in order to survive these troubling times?  SME Entrepreneurship and frugal innovation. As with born globals and startups, we must look to the opposite end of the scale. How are small and medium organizations dealing with the effects of the current crisis? Are there any behavior shifts and strategic alterations that can subside such negative consequences?Countercyclical industries and fields during crises. In the Iberoamerican territories, are there any industries and fields that are gaining momentum in a countercyclical fashion? What are these and what features do they have to promote growth? Can this growth be sustainable once the crisis subsides? Agroindustrial and low-tech industries may be examples, but other fields can also shed light on the matter (Martins et al., 2019). Cautions for researching the pandemic crisis As the pandemic crisis is still undergoing as we write this editorial, we thought of providing some guidance about the special care researcher must-have when dealing with this delicate issue. These are ethical guidelines that we see as important to be followed to ensure a meaningful discussion in the academic field. Do not put a value on lives and health. It is impossible to put a value on life. As researchers of the management field, we are focused on understanding the effects of the pandemic on organizations. We have seen statements treating the crisis as a tradeoff between lives and jobs, or between health and the economy. We are not in a position of pointing a side in this situation. We advise researchers always to remember that lives are invaluable. Do not step outside of your field of research. Many scholars from several fields have conducted research trying to understand and predict the spread of the Covid-19 disease, mainly using their skills with data. This effort is remarkable; however, this is not a competence of the management field as we are not trained in understanding diseases. We, therefore, encourage researchers to look at the effects of the crisis in organizations, and we advise not to delve into understanding the disease per se as this is not our expertise. Do not guide the research question by political agendas. We understand that there are many political interests regarding the results of research on the crisis. We also understand that it is tempting to answer direct questions posed by politicians in the issue. However, we advise scholars not to directly tackle into answering politically-driven questions and to maintain the impartiality we always have. Do not twist your theory/method/argumentation to fit a crisis. As of now, we see a surge on pandemic-related research on all fields. While in some fields this is expected (such as epidemiology or economics), not all management research is closely related to the topic. Several fields have also seen a surge in pandemic-framed research that is only marginally tangential to the topic – management included. Reshaping your study to fit the crisis it does not directly relate to is not only intellectually dishonest but also takes space and time from editors and reviewers from doing their job on papers that actually can contribute to the ongoing scenario

Publicando em coautoria: uma comparação das motivações entre pesquisadores mais e menos prolíficos de Administração no Brasil

In this study, we investigate what more and less prolific scholars – that publish more or less scientific articles – search for in their co-authorship ties. Specifically, we seek to understand if and how there are differences in the motivations presiding to co-authorship between more and less prolific researchers. Research on co-authorship is of interest to the academia, since the majority of the articles are published in co-authorship and co-authorships may have an important impact in the scholars’ career. We have collected survey data with 171 Brazilian management faculty, about their motivations, pressures, and choices for co-authorship. We identify significant differences on the perceived pressures to publish, source of pressure, motivations to work in co-authorship and the contributions warranting co--authorship across more and less prolific researchers. We contribute to the debate on the development of scholars and the formation of co-authorship ties, suggesting that co-authorship may be strategically managed and evolving along the professional path of the researchers, and leaving the possibility that scholars’ networks of co-authorship evolve strategically as they seek different goals.info:eu-repo/semantics/publishedVersio

Corrupção, Modos de Entrada e Desempenho de Subsidiárias de Empresas Multinacionais de Países Emergentes

Corruption, defined as the abuse of public power for private gain, has been the subject of theoretical and empirical studies in recent International Business literature. In order to contribute empirically to this topic, the purpose of this paper is to analyze the effects of corruption on the choice of international entry mode and on the performance of emerging MNE subsidiaries operating in other emerging economies. Based on a quantitative approach, and using the panel data regression technique for a sample of 657 Multinational Subsidiaries, we found evidence on the negative impacts of corruption on the performance of emerging country subsidiaries operating in other emerging countries. In addition, the study points to the moderating effect of the joint venture entry mode on the relationship between corruption and performance.Corrupção, definida como o abuso do poder público para ganhos privados, tem sido o objeto de estudos teóricos e empíricos na literatura recente de Negócios Internacionais. Com o objetivo de contribuir empiricamente com esta temática, o propósito do presente artigo é analisar os efeitos da corrupção sobre a escolha do modo de entrada internacional e sobre o desempenho de subsidiárias de Empresas Multinacionais (EMNEs) de origem de economias emergentes operando em economias emergentes. Utilizando-se de uma abordagem quantitativa, com a técnica regressão em dados de painel para uma amostra de 657 subsidiárias de EMNEs, encontraram-se evidências sobre os impactos negativos da Corrupção no desempenho das subsidiárias de países emergentes operando em outros países emergentes. Além disso, o estudo aponta para o efeito moderador do modo de entrada Joint Venture (JV) para a relação entre corrupção e desempenho

Políticas Públicas e o Investimento Direto Estrangeiro no Brasil

Purpose of the study: To analyze the effects of the public policies carried out by the Brazilian government on the attraction of foreign direct investment.Methodology/approach: Exploratory and quantitative study uses of multiple linear regression models.Originality / Relevance: In this study we show the political-economics influences on foreign investment strategies, pointing out which policies have affected the attraction of FDI in Brazil.Main Results: The results show that the Plano Real, COPOM and PAC were the most successful public policies on attracting foreign direct investment in the period of the study.Theoretical / methodological contributions: Public policies influence foreign investment in Brazil. Specifically, the study shows that policies aimed at economic and institutional stability are the most important factors for attracting FDI.Keywords: Institutions. Brazilian Public Policy. FDIObjetivo do estudo: Analisar os efeitos das políticas públicas realizadas pelo governo Brasileiro na atração de investimento direto estrangeiro. Metodologia/abordagem: Estudo exploratório e quantitativo, que utiliza de regressão linear múltipla. Originalidade/Relevância: Este estudo evidencia as influências político-econômicas nas estratégias de investimento estrangeiro, determinando quais as políticas que impactaram na atração do IDE no Brasil. Principais Resultados: Os resultados apontam que o Plano Real, o COPOM e o PAC foram as políticas públicas com maior sucesso na atração de investimento direto estrangeiro, no período estudado. Contribuições teóricas/metodológicas: O estudo apresenta quais as políticas públicas que influenciaram no investimento estrangeiro no Brasil. Em específico, o estudo mostra que políticas voltadas à estabilidade econômica e institucional são as mais importantes para a atração de IDE.

Avaliação da imagem de um destino turístico no Instagram

Com os avanços tecnológicos, as imagens postadas nas redes sociais de fotografia (Instagram) são utilizadas como ferramentas de avaliação pelos turistas, desta forma, o gerenciamento destas ferramentas são essenciais para os destinos turísticos. O objetivo desta pesquisa é avaliar a imagem do destino turístico Salvador, Bahia, Brasil, a partir das publicações de uma rede social de fotografia, o Instagram. O presente trabalho analisou 400 imagens marcadas no Instagram com a hashtag #salvador, sendo que para a categorização das imagens coletadas foram utilizadas as dimensões da imagem cognitiva e motivacionais de Baloglu e Mccleary (1999). A pesquisa é exploratória, com abordagem qualitativa e quantitativa. A coleta de dados foi realizada, de forma aleatória, na rede social Instagram, por meio do software Seekr Monitor, uma ferramenta para monitoramento e gestão das mídias sociais. Por meio de análise de regressão linear múltipla, identificou-se a existência de relações causais positivas e negativas entre as dimensões da imagem e motivacionais do destino turístico e o número de curtidas por seguidor no Instagram. Os resultados indicam que as Destination Management Organization (DMOs) de Salvador (BA) devem direcionar seus esforços promocionais nas redes sociais virtuais, envolvendo a formação da imagem de valor ao ambiente, em vez de comercializar o destino por meio dos apelos motivacionais do prestígio

Você diz que quer uma revolução: todos queremos mudar o mundo

The book “Leading the Revolution”, by Gary Hamel, brings important contributions to innovation studies when associated with the strategy. The author states that we are on the threshold of revolution era in which traditional forms of performance’ search for organizations no longer work. The milestone of this new era, according to Gary Hamel, is the radical innovation, whose most important feature is making difference for the customer, creating value for the organization and preparing it for the future, through changing its business model, if necessary. This paperwork, besides discussing some of Gary Hamel’s works, “Leading the Revolution”, in particular, investigates the influence of this book in other authors’ work, through bibliometric techniques. We have identified four approaches adopted by authors that use “Leading the Revolution” as a reference: change management; entrepreneurship; strategy and competitiveness and innovation. This work provides an analysis of the impact of “Leading the Revolution” and brings ways for the use of Hamel's theory in future studies of innovation and strategy.O livro “Leading the Revolution” ou “Liderando a Revolução”, de Gary Hamel, traz importantes contribuições para os estudos de inovação quando associados à estratégia. O autor afirma que estamos no limiar da era da revolução em que as formas tradicionais de buscar desempenho para as organizações não funcionam mais. A marca desta nova era, segundo Gary Hamel, é a inovação radical, cuja característica mais importante é fazer diferença para o cliente, gerando valor para a organização e prepará-la para o futuro, se necessário, mudando seu modelo de negócio. Este trabalho, além de discutir algumas obras de Gary Hamel, “Liderando a Revolução”, em especial, investiga a influência do livro em obras de outros autores por meio de técnicas bibliométricas. Identificamos quatro abordagens adotadas pelos autores que usam “Liderando a Revolução” como referência: gestão de mudanças; empreendedorismo; estratégia e competitividade e inovação.  Este trabalho oferece uma análise do impacto de Liderando a Revolução e traz caminhos para o uso da teoria de Hamel em estudos futuros de inovação e estratégia.

You say you want a revolution: we all want to change the world

O livro “Leading the Revolution” ou “Liderando a Revolução”, de Gary Hamel, traz importantes contribuições para os estudos de inovação quando associados à estratégia. O autor afirma que estamos no limiar da era da revolução em que as formas tradicionais de buscar desempenho para as organizações não funcionam mais. A marca desta nova era, segundo Gary Hamel, é a inovação radical, cuja característica mais importante é fazer diferença para o cliente, gerando valor para a organização e prepará-la para o futuro, se necessário, mudando seu modelo de negócio. Este trabalho, além de discutir algumas obras de Gary Hamel, “Liderando a Revolução”, em especial, investiga a influência do livro em obras de outros autores por meio de técnicas bibliométricas. Identificamos quatro abordagens adotadas pelos autores que usam “Liderando a Revolução” como referência: gestão de mudanças; empreendedorismo; estratégia e competitividade e inovação.  Este trabalho oferece uma análise do impacto de Liderando a Revolução e traz caminhos para o uso da teoria de Hamel em estudos futuros de inovação e estratégia. The book “Leading the Revolution”, by Gary Hamel, brings important contributions to innovation studies when associated with the strategy. The author states that we are on the threshold of revolution era in which traditional forms of performance’ search for organizations no longer work. The milestone of this new era, according to Gary Hamel, is the radical innovation, whose most important feature is making difference for the customer, creating value for the organization and preparing it for the future, through changing its business model, if necessary. This paperwork, besides discussing some of Gary Hamel’s works, “Leading the Revolution”, in particular, investigates the influence of this book in other authors’ work, through bibliometric techniques. We have identified four approaches adopted by authors that use “Leading the Revolution” as a reference: change management; entrepreneurship; strategy and competitiveness and innovation. This work provides an analysis of the impact of “Leading the Revolution” and brings ways for the use of Hamel's theory in future studies of innovation and strategy

Coautoria em Administração no Brasil: Pressões, Complementaridades e Produtividade

This study aims at understanding why Brazilian management scholars write in co-authorship, what contributions it guarantees and which criteria and practices are used to order authorship in the articles. Given the evidence that the majority of articles are written in co-authorship, this study contributes to understand the reality of Management at university as to what drives researchers to write in co-authorship. The data used were collected through a survey from a sample of 171 respondents that published in Brazilian journals of Management, and subject to descriptive statistical analyses. This study contributes to the current debate on the pressures to publish and the co-authorship ties in Management. With the co-authorships the researchers search to pool together complementary competences and knowledge and increase the number and quality of the articles. Effective collaboration in co-authorship is what researchers value and seek, perhaps given the greater perceived difficulty to publish in higher status journals, but the diversity of motivations that preside to the co-authorships permit to anticipate they will develop collaborative networks of research with high diversity.Keywords: co-authoring, co-authors, scientific publications, publishing, collaborative research, Management.Neste estudo, busca-se entender por que os pesquisadores brasileiros em Administração escrevem em coautoria, quais as contribuições merecedoras de coautorias e quais critérios e práticas usam na ordenação da autoria no artigo. Face à evidência de que a maioria dos artigos é escrita dessa forma, este estudo contribui para entender a realidade na academia em Administração quanto ao que leva os pesquisadores a escrever em coautoria. Os dados usados foram coletados por questionário em uma amostra de 171 pesquisadores que publicaram em periódicos brasileiros de Administração, sujeitos a análises de estatística descritiva. Este estudo contribui para o debate atual sobre as pressões para publicar e, em especial, as relações de coautoria em Administração. Com elas, os pesquisadores visam juntar competências e conhecimentos complementares e aumentar o número e a qualidade dos artigos. A colaboração efetiva nesse modo de escrita é o que os pesquisadores valorizam e buscam, talvez pela maior dificuldade percebida para publicar nos periódicos de estratos mais altos, mas a diversidade de motivações que dirigem as coautorias permite antever que desenvolverão redes colaborativas de pesquisa com alta diversidade.Palavras-chave: coautoria, coautores, publicação científica, pesquisa colaborativa, Administração

MEDIOS SOCIALES Y FELICIDAD: PERSPECTIVAS A PARTIR DE LAS EXPERIENCIAS DE VIAJE

É constante a busca pelo entendimento do papel das redes sociais na vida das pessoas e o que a intensidade de seu uso representa. No que se refere às viagens, existem estudos acerca do compartilhamento, na internet, das experiências vivenciadas pelos viajantes, apontados por Ek Styvén e Foster (2018), Jadhav et al. (2018), Sedera et al. (2017), Sigala (2016), Bilgihan et al. (2016), Munar e Jacobsen (2014), e o quanto as viagens contribuem para a elevação da sua autoestima e felicidade, visto por Olague de La Cruz, Flores Villanueva e Garza Villegas (2017), McCabe e Johnson (2013) e Abou-Zeid e Ben-Akiva (2012). O presente estudo visa compreender a relação entre a felicidade e o uso das redes sociais nas experiências de viagem. Por intermédio de um survey, realizou-se uma pesquisa descritiva de abordagem quantitativa, com pessoas que desfrutaram de alguma experiência de viagem de turismo nos últimos dois anos. Foi utilizada uma amostra com 411 respostas válidas em um questionário estruturado de modo a identificar a relação entre a felicidade, a experiência na viagem e as redes sociais. Constatou-se que a intensidade do uso das redes sociais influencia o compartilhamento das experiências de viagem. Evidenciou-se, igualmente, que o bem-estar, proporcionado na última viagem, colabora para que o viajante se sinta satisfeito com a sua vida e seja mais feliz.There is a continual search to understand the role of social networks in people's lives and what the intensity of their use represents. When it comes to travel, there have been studies about the sharing of travelers’ experiences on the Internet, e.g., those of Ek Styvén and Foster (2018), Jadhav et al. (2018), Sedera et al. (2017), Sigala (2016), Bilgihan et al. (2016), Munar and Jacobsen (2014), and studies on how travel contributes to raising self-esteem and happiness, e.g., those of Olague de La Cruz, Flores Villanueva and Garza Villegas (2017), McCabe and Johnson (2013) and Abou-Zeid and Ben-Akiva (2012). The present study aims to understand the relationship between happiness and the use of social networks in travel experiences. It was a descriptive survey, using a quantitative approach. The survey was carried out with people who had traveled for tourism purposes in the past two years. An analysis of 411 valid response to a structured questionnaire was used, seeking to identify a relationship between happiness, travel experience and social media. Finally, it was observed that the use of social networks influences the sharing of travel experiences, just as satisfaction with the most recent trip also influences the traveler’s satisfaction with life and happiness.Es constante la búsqueda por entender el papel de las redes sociales en la vida de las personas y lo que la intensidad de su uso representa. Si se trata de viajes, estudios sobre el compartir esas experiencias en Internet de experiencias vivenciadas por viajeros, como Ek Styvén y Foster (2018), Jadhav et al. (2018), Sedera et al. (2017), Sigala (2016), Bilgihan et al. (2016), Munar y Jacobsen (2014) y cuánto los viajes contribuyen a la elevación de su autoestima y felicidad, como lo ha visto por Olague de La Cruz, Flores Villanueva y Garza Villegas (2017), McCabe y Johnson (2013) y Abou-Zeid y Ben-Akiva (2012). El presente estudio tiene como objetivo comprender la relación entre la felicidad y el uso de las redes sociales en las experiencias de viaje. Se realizó una investigación descriptiva de abordaje cuantitativo, por intermedio de un survey con personas que realizaron alguna experiencia de viaje de turismo en los últimos dos años. Se utilizó una muestra 411 respuestas válidas en un cuestionario estructurado para identificar la relación entre felicidad, experiencia en el viaje y los medios sociales. Se constató que la intensidad en el uso de las redes sociales influye en el compartir las experiencias de viaje, así como la satisfacción con el último viaje también influye en la satisfacción con la vida y la felicidad del viajero