ETHICS IN DATA COLLECTION AND ADVERTISING

This paper will explore the ethical connotations within the current advertising methods used by companies who want to market their products online. Specifically, the paper will focus on how customer data is collected and used via targeted advertising and what the ethics behind this method of advertising are. While marketers argue that targeted advertising using customer information results in greater consumer market efficiency, by sparking customers’ interests through tailored advertisements, many consumer privacy groups have questioned the ethicality of such practices

Emergence and Diversification of Dengue 2 Cosmopolitan Genotype in Pakistan, 2011

10.1371/journal.pone.0056391PLoS ONE83