Listen to the market: Do its complexity and signals make companies more innovative

This paper analyzes four modes of innovation that differ in their scope of newness – innovation generation and adoption–, and in their degree of change –radical and incremental innovations. Building a theoretical model based on the Market Orientation (MO) and contingency theory literatures and utilizing a unique sample of innovating firms, we find that MO positively influence the number incremental generation and adoption of innovations. We also find that environmental complexity moderates the relationship between MO and radical and incremental innovation generation and adoption. That is, we have found that high environmental complexity enhances the introduction of radical and incremental internally generated innovations and harms the introduction of incremental innovation adoptions for market oriented firm. These findings add to the innovation and MO literatures. Our results also have important implications for both commercial activities and R&D policies adopted by firms.taking place in this sector enhances its potential as a showcase for processes of anticipation and adaptation to the environment. In addition, the paper aims to shed some light on the question of whether strategy potentially moderates the MO-performance link. Finally, the principal implications of our findings are discussed.Market orientation, environmental complexity, innovation

A generic tool for interactive complex image editing

Plenty of complex image editing techniques require certain per-pixel property or magnitude to be known, e.g., simulating depth of field effects requires a depth map. This work presents an efficient interaction paradigm that approximates any per-pixel magnitude from a few user strokes by propagating the sparse user input to each pixel of the image. The propagation scheme is based on a linear least-squares system of equations which represents local and neighboring restrictions over superpixels. After each user input, the system responds immediately, propagating the values and applying the corresponding filter. Our interaction paradigm is generic, enabling image editing applications to run at interactive rates by changing just the image processing algorithm, but keeping our proposed propagation scheme. We illustrate this through three interactive applications: depth of field simulation, dehazing and tone mapping

Looking for performance: how innovation and straregy may affect market orientation models

Despite 20 years of research into various aspects of the ‘Market Orientation’ (MO) construct, dubiety persists regarding the existence, nature and significancy of the relationship between market orientation and firm performance. In order to get more evidence some authors suggest including innovation in MO models. Debate also continues to examine whether organizational strategy is an antecedent or a consequence of MO, whilst some argue that strategy moderates the MO-performance relationship. Furthermore, there are sectors of industry and geographies where the phenomenon has received very little investigation, even of an exploratory nature. This study aims to explore the MO-performance relationship and to value the effect of innovation in MO-performance models in a sector where MO was virtually unknown: the Spanish real estate industry. The magnitude of the shifts taking place in this sector enhances its potential as a showcase for processes of anticipation and adaptation to the environment. In addition, the paper aims to shed some light on the question of whether strategy potentially moderates the MO-performance link. Finally, the principal implications of our findings are discussed.Market orientation, innovation, performance, strategy, real estate sector

Aspectos fitosanitarios del cultivo del azafrán del Jiloca: enfermedades de etiología bacteriana

Proyecto INIA PET 2007-14-C05-0

Bacterias fitopatógenas del género Dickeya en aguas de riego de Aragón

Publishe

Propuesta de una escala para medir el grado de orientación al mercado de las cooperativas agroalimentarias españolas

El interés de este papel reside en el estudio de la orientación al mercado en un sector en el que la búsqueda del beneficio económico no es un factor prioritario: el sector cooperativista español. Como señala la legislación española, su objetivo es fundamentalmente la satisfacción de las necesidades de los socios cooperativistas, justificando de esta forma su pertenencia al sector no lucrativo. Este trabajo realiza la depuración de la escala de orientación al mercado propuesta por Kohli, Jaworski y Kumar (1993), adaptándola al contexto de las cooperativas vitivinícolas de Aragón (España). Con este propósito se realiza un exhaustivo análisis compuesto por una etapa de carácter exploratorio y otra en la que se realizaron análisis más robustos de tipo confirmatorio. Tras estos análisis queda demostrada la fiabilidad, dimensionalidad y validez de esta escala en dicho contexto específico.Sector Cooperativista, Orientación al Mercado, Validación de Escalas

Where is RP going?: A Study of the British Royal Family's Speech

This dissertation aims at tracing the evolution that Received Pronunciation has experienced from its origins to nowadays. This evolution is followed from a historical, social and linguistic perspective, which reveals that RP may be diluting into other varieties of British English. In order to test this hypothesis, the Refined RP of the Royal Family has been taken as a symbol of steadiness that may have been affected by these changes. For this purpose, a corpus of video files has been selected with data from 1953 to nowadays, taking Queen Elizabeth II and the heirs to the throne, Prince Charles and Princes William and Harry, as representatives of the Royal Family’s speech. Following the evolution of several phonetic and phonological features through the samples, it is concluded that the Queen’s and Prince Charles’s accents are moderately adapting to the new times while Princes William and Harry’s RP is much more advanced and similar to the general, educated speech of their young contemporaries. These results would imply that RP is rapidly changing and probably, therefore, merging into more modern varieties such as Estuary English

Relationship quality as antecedent of customer relationship proneness: a cross-cultural study between Spain and Mexico

Some factors such as the globalization and the development of information technologies are changing the dynamics of the relationship marketing bases. The new competitive framework defined by the relevance of online channels have caused the way of approaching relationship management with consumers to change. In this context, relationship quality (RQ) allows to understand the proneness of consumers to keep their commercial relations alive. Several are the studies that analyse RQ antecedents, but none has used a comprehensive management approach that includes resources and capabilities (such as market orientation or knowledge management), as perceived by customers, that a company has available for management in order to enhance said RQ in an online context. This work-in-progress aims to analyse the effect of said perceived quality on the consumer’s proneness to maintain the relationship under a cross-cultural context, considering the perceptions of Spanish and Mexican users of online banking services