Eye-tracking analysis of leafy vegetables

There is a great supply of leafy vegetables on the market; hence capturing consumer’s attention (and decision) is critically important. Several scientific publications deal with consumer choices and the newest technology to capture consumer attention is eye-tracking. Eye-trackers are commonly used in Western Europe and Asia also, where it is an important and widely-used tool during product developments and the creation of marketing strategies. In Hungary, there are only a few publications about eye-tracking applications in vegetable growing and food industry. In our research, photographs about sorrel, lamb lettuce, spinach, leaf lettuce and dandelion leafs were analysed by eye-tracking technology and the eye movements of the participants during their decision making process of leafy vegetables were captured and evaluated. The eye-tracking analyses were carried out in the Sensory Laboratory of the Faculty of Food Sciences of Szent István University, using a Tobii X2-60 eye-tracker and Tobii Studio (version 3.0.5, Tobii Technology AB, Sweden) software. We aimed to answer the following research questions: Are there any connections between the eye movements of participants and their decisions? What amount of visual attention can be registered during the decision making process? Furthermore, the following metrics were measured and evaluated: fixation durations on the leafy vegetables, number of returns to products, pathways of visual attention, time until the final decision making and motivation of their final decisions. Measurement of the subconscious consumer decision making processes is way easier using eye-trackers compared to the traditional questionnaire-based methods, because it is hard or impossible to control our eye movements. Eye-tracking can be used successfully for understanding the expectations and decisions of the consumers

Eye-tracking analysis of leafy vegetables

There is a great supply of leafy vegetables on the market; hence capturing consumer’s attention (and decision) is critically important. Several scientific publications deal with consumer choices and the newest technology to capture consumer attention is eye-tracking. Eye-trackers are commonly used in Western Europe and Asia also, where it is an important and widely-used tool during product developments and the creation of marketing strategies. In Hungary, there are only a few publications about eye-tracking applications in vegetable growing and food industry. In our research, photographs about sorrel, lamb lettuce, spinach, leaf lettuce and dandelion leafs were analysed by eye-tracking technology and the eye movements of the participants during their decision making process of leafy vegetables were captured and evaluated. The eye-tracking analyses were carried out in the Sensory Laboratory of the Faculty of Food Sciences of Szent István University, using a Tobii X2-60 eye-tracker and Tobii Studio (version 3.0.5, Tobii Technology AB, Sweden) software. We aimed to answer the following research questions: Are there any connections between the eye movements of participants and their decisions? What amount of visual attention can be registered during the decision making process? Furthermore, the following metrics were measured and evaluated: fixation durations on the leafy vegetables, number of returns to products, pathways of visual attention, time until the final decision making and motivation of their final decisions. Measurement of the subconscious consumer decision making processes is way easier using eye-trackers compared to the traditional questionnaire-based methods, because it is hard or impossible to control our eye movements. Eye-tracking can be used successfully for understanding the expectations and decisions of the consumers

Applications of SRD-method in horticultural and food sciences

the effect of an attribute is evaluated without changing other factors. The other type is when the effect of the interactions of different treatments is analysed. In some cases, it would be necessary to use new approaches. How can we evaluate cultivars, methods, proceedings, treatments, etc. meanwhile using all parameters at the same time? Sum of Ranking Differences (SRD) is an alternative statistical method, implemented by Héberger (2010). Validation and the software implementation was done by Héberger and Kollár-Hunek (2011). Cultivars, methods, procedures, treatments, etc. can be compared successfully with SRD-method. Several international publications proved the relevancy of the methodology. In this study, SRD-method is introduced, as well as those researches, which conducted in horticultural and food sciences. Based on these, new fields of application are suggested

Quantification of nitrate content with FT-NIR technique in lettuce (Lactuca sativa L.) variety types: a statistical approach

According to the Commission Regulation (EC) No. 1258/2011, the maximum allowed nitrate content of lettuce is defined within a broad range (2000–5000 mg NO3/kg), depending on harvest season and technology. This study focuses on the identification of the differences in nitrate accumulation between lettuce types and varieties, depending on production technology and on the investigation of the application of non-destructive FT-NIR spectroscopy for nitrate quantification, towards widely used UV–Vis spectroscopy. In the present study, combinations of seasons and technologies (spring 9 greenhouse, autumn 9 open field) were employed for the production of types (batavia, butterhead, lollo and oak leaf; both red and green colored); a total of 266 lettuce heads were analyzed. It was found that with standardized technology and conditions, autumn harvested green oak leaf lettuce types accumulated significantly less nitrate, than red oak or lollo leaf types. With spring harvested lettuces, batavia types generally accumulated generally more nitrates than butterhead types. Based on the linear discriminant analysis (LDA) of FT-NIR measurements the four distinct variety types diverge; the lollo type explicitly diverges from batavia and butterhead types. The LDA further revealed, that within lollo and oak leaf variety types, red and green leaved varieties diverge as well. A model was successfully built for the FT-NIR quantification of the nitrate content of lettuce samples (R2 = 0.95; RMSEE = 74.4 mg/kg fresh weight; Q2 = 0.90; RMSECV = 99.4 mg/kg fresh weight). The developed model is capable of the execution of a fast and non-invasive measurement; the method is suitable for the routine measurement of nitrate content in lettuce

Applications of SRD-method in horticultural and food sciences

Scientific questions in horticultural and food sciences can be classified by their complexity. On the one hand, the effect of an attribute is evaluated without changing other factors. The other type is when the effect of the interactions of different treatments is analysed. In some cases, it would be necessary to use new approaches. How can we evaluate cultivars, methods, proceedings, treatments, etc. meanwhile using all parameters at the same time? Sum of Ranking Differences (SRD) is an alternative statistical method, implemented by Héberger (2010). Validation and the software implementation was done by HÉBERGER AND KOLLÁR-HUNEK (2011). Cultivars, methods, procedures, treatments, etc. can be compared successfully with SRD-method. Several international publications proved the relevancy of the methodology. In this study, SRD-method is introduced, as well as those researches, which conducted in horticultural and food sciences. Based on these, new fields of application are suggested

Ec sensitivity of hydroponically-grown lettuce (Lactuca sativa l.) types in terms of nitrate accumulation

The goal of this research was to investigate the effect of electrical conductivity (EC) levels of the nutrient solution on the fresh weight, chlorophyll, and nitrate content of hydroponic-system-grown lettuce. The selected cultivars are the most representative commercial varieties grown for European markets. Seven cultivars (‘Sintia,’ ‘Limeira,’ ‘Corentine,’ ‘Cencibel,’ ‘Kiber,’ ‘Attiraï,’ and ‘Rouxaï’) of three Lactuca sativa L. types’ (butterhead, loose leaf, and oak leaf) were grown in a phytotron in rockwool, meanwhile the EC level of the nutrient solutions were different: normal (<1.3 dS/m) and high (10 dS/m). The plants in the saline condition had a lower yield but elevated chlorophyll content and nitrate level, although the ‘Limeira’ and ‘Cencibel’ cultivars had reduced nitrate levels. The results and the special characteristic of the lollo-type cultivars showed that the nitrate level could be very different due to salinity (‘Limeira’ had the lowest (684 µg/g fresh weight (FW)) and ‘Cencibel’ had the highest (4396 µg/g FW)). There was a moderately strong negative correlation (−0.542) in the reverse ratio among the chlorophyll and nitrate contents in plants treated with a normal EC value, while this relationship was not shown in the saline condition. Under the saline condition, cultivars acted differently, and all examined cultivars stayed under the permitted total nitrate level (5000 µg/g FW)

Horticultural lighting system optimalization: A review

Light conditions are crucial for vegetable quality in terms of sensory properties and nutritional composition. Well planned lighting systems enable effective production and extend production season, even for year around production. Further factors, like climate change, growing urban population (urban plant factories), seasonal employment, developing consumer expectations in security, safety, freshness, and price-quality ratio of vegetables and fruits reinforce the expansion of LED systems. The main obstacle of shifting to LED lighting in plant production is that involves a complex system change beyond lighting (e.g. plant recipes, which are species- and in several cases cultivar-dependent), resulting serious associated costs. Also, lack of quality standards for solid state lighting in horticulture has been frequently mentioned. Therefore, light source measurement, parameters, metrics, and labeling was reviewed. Presented increasing number of scientific publications, patents and the increasing role of LEDs in R+D, and innovation related projects indicate that the technological background is developing fast