COVID-19 Lockdown and Disney+ strategy on social networks on its launch during the State of alarm in Spain

The launch of Disney+ in Spain in March 2020 coincided with the Covid-19 pandemic and a period of home confinement for many Spaniards. This study examines the advertising and engagement strategy used by Disney+ on Twitter and Instagram, analyzing 2,268 messages. The platform’s social media use is similar to that of its competitors, with Twitter used for user engagement and Instagram used for content promotion. However, the study finds that the platform missed the opportunity to emphasize its unique qualities and appeal to the brand’s values. Despite this, Disney+ generated significant engagement during its launch month, reflecting high levels of user anticipation. Popular original productions such as The Mandalorian and Aladdin, as well as acquired content like The Simpsons, indicate the brand’s focus on a family or broad-spectrum target audience, in contrast to the younger and niche audiences favored by its competitors.La llegada de Disney+ a España en marzo de 2020 estuvo marcada por la pandemia del Covid-19. El periodo de confinamiento domiciliario entre la población española coincidió con la irrupción del nuevo servicio streaming de una de las marcas más conocidas y queridas a nivel mundial. Este estudio analiza la estrategia publicitaria y de engagement empleada por Disney+ en Twitter e Instagram. El análisis de contenido incluye 2.268 mensajes. Se aprecia un uso de las redes sociales similar a marcas competidoras como Netflix con un uso de Twitter para informar y responder a los comentarios de los usuarios; mientras que de Instagram se promueven nuevos contenidos, en especial películas. Se observa que en el intento de destacar sus elementos diferenciales como servicio bajo demanda, se pierde la oportunidad de apelar a los valores propios de la marca del ratón. La plataforma consiguió un mejor engagement durante el mes de lanzamiento, lo que muestra la alta expectativa de los usuarios. Entre las publicaciones más virales se encuentran producciones originales como The Mandalorian o Aladdín, pero también productos adquiridos como Los Simpson, y que apuntan al interés de la marca por un target familiar o de amplio espectro, frente a audiencias más jóvenes y de nicho valoradas por la competencia

Review and Analysis of Models for a European Digital Building Logbook

The concept of a Digital Building Logbook (DBL) was first introduced with the European strategy ‘Renovation Wave’. It is considered as one of two fundamental parts of which the Building Renovation Passport is composed: the DBL and a Renovation Roadmap. As the implementation of the DBL is a European priority, this paper reviews the existing literature and analyses the most developed European Digital Building Logbook models. The analysis includes iBRoad, ALDREN, X-tendo, and the Study on the Development of a European Union Framework for Buildings’ Digital Logbook, from the perspective of seven key aspects: References used as a starting point for the model definition; Identification of the relevant stakeholders in the DBL; Identified potential user needs; Proposed structure of indicators; Data sources; Potential functionalities; and Operation and use. The results show that important advancement has been made, although there is still no consensus about crucial subjects, such as the indicators to be collected or how to collect and use them. This is probably due to the fact that the final functionalities (objective and scope) that the logbook should provide are not fully clear. © 2022 by the authors. Licensee MDPI, Basel, Switzerland

Roper Excitation in Alpha-Proton Scattering

We study the Roper excitation in the $(\alpha,\alpha')$ reaction. We consider all processes which may be relevant in the Roper excitation region, namely, Roper excitation in the target, Roper excitation in the projectile, and double $\Delta$ excitation processes. The theoretical investigation shows that the Roper excitation in the proton target mediated by an isoscalar exchange is the dominant mechanism in the process. We determine an effective isoscalar interaction by means of which the experimental cross section is well reproduced. This should be useful to make predictions in related reactions and is a first step to construct eventually a microscopic $NN \rightarrow NN^*$ transition potential, for which the present reaction does not offer enough information.Comment: Latex 17 pages; figures available by request; Phys. Rev. C in prin

Biological effects of contaminants: Stress on Stress (SoS) response in mussels

The SoS biomarker provides evidence of the effects of pollutants at the whole organism response level. It shows a typical dose-response curve, characterized by a continuous decrease of the parameter LT50 (the median survival time or the time (days) in which 50% of mussels have died) with increasing pollutant concentrations. However, in some experiments with low concentrations of contaminants a slight increase in LT50 has beeno bserved, possibly due to a hormetic effect. The method for determining SoS in mussels is being applied routinely to both toxicant-exposed mussels in laboratory studies and to mussels collected in national monitoring programmes from polluted environments and along pollution gradients. The added value of SoS in mussels is that this response measures the overall impact of multiple stressors on an organism. Thus, SoS responses can be quantitatively correlated to contaminant tissue concentrations, providing an integrated biological effect–chemical monitoring tool.Postprin

Austenite grain abnormal growth in the microalloyed steel SSIVlnSiVSS and determination of driving and pinning forces

11 páginas, 14 figuras, 3 tablas.[ES] Se fabricaron varias coladas del acero 38MnSiVS5 con diferentes contenidos de titanio y aluminio, y se determinó el tamaño del grano austenítico a temperaturas comprendidas entre 900 y 1.200 °C. Se cuantificaron las fracciones de volumen de crecimiento normal y anormal, respectivamente. Los resultados muestran que el crecimiento anormal del grano austenítico ocurre independientemente de los contenidos de titanio y aluminio, debido, fundamentalmente, a la disolución parcial de los precipitados TiN. Aquellos aceros con porcentajes altos de aluminio mostraron un peor comportamiento debido a que la formación de un segundo tipo de precipitados, concretamente AIN, y su pronta disolución entre 1.000 y 1.100 °C, ocasiona un descenso drástico en las fuerzas de anclaje locales, lo que produce un crecimiento anormal más pronunciado de los granos afectados. Paralelamente, se realizó un estudio de los precipitados por Microscopía de Transmisión y de Barrido (MTB), que permitió calcular las fuerzas de anclaje de acuerdo con las expresiones de Zener y Gladman y establecer una comparación con las fuerzas impulsoras de crecimiento de grano. Dicha comparación permite explicar las diferencias encontradas entre las distintas coladas.[EN] Several castings of 38MnSiVS5 steel have been manufactured with different titanium and aluminium contents and the austenitic grain size has been determined at temperatures between 900 and 1200 °C. The volume fraction of normal and abnormal grain growth have been quantified. The results show that abnormal growth of the austenitic grain occurs irrespective of the titanium and aluminium contents, due fundamentally to the partial dissolution of TiN precipitates. The steels with high aluminium contents have presented worse behaviour due to the formation of a second type of precipitates, namely AIN, which quickly dissolve between 1000 and 1100 °C, causing a drastic decline in the local pinning forces which gives rise to more pronounced abnormal growth of the affected grains. In parallel, a study of the precipitates has been carried out by transmission and scanning microscopy, allowing the calculation of pinning forces according to Zener and Gladman expressions and the establishment of a comparison with driving forces. This comparison makes it possible to explain the differences encountered between the different castings.Los autores desean expresar su agradecimiento al Programa Europeo CECA por la financiación de los trabajos realizados en el marco del proyecto ECSC 7210 - KA/936.Peer reviewe

Los planes complementarios meteorológico e hidrológico del Parque Nacional de Garajonay

Ponencia presentada en: 1er Encuentro sobre Meteorología y Atmósfera de Canarias, celebrado en el Puerto de la Cruz, los días 12,13 y 14 de noviembre de 2003. El encuentro estuvo organizado por el Centro Meteorológico Territorial en Canarias Occidental, con la colaboración del Observatorio Atmosférico de Izaña y del Grupo de Física de la Atmósfera de la Facultad de Física (Universidad de La Laguna)En este trabajo se pretende presentar los sistemas de recogida de datos de los que dispone el Parque, tanto los propios como los que surgen como fruto de la colaboración con otras instituciones científicas públicas, que en los últimos años adquieren un nivel de automatización y especialización muy alto. Al mismo tiempo se enumeran resultados significativos obtenidos tras el análisis de los datos procedentes de los períodos de registro disponibles, comportándose los parámetros meteorológicos como importantes factores abióticos intervinientes en los ecosistemas del Parque

The influence of heavy goods vehicle traffic on accidents on different types of Spanish interurban roads

This paper illustrates a methodology developed to analyze the influence of traffic conditions, i.e. volume and composition on accidents on different types of interurban roads in Spain, by applying negative binomial models. The annual average daily traffic was identified as the most important variable, followed by the percentage of heavy goods vehicles, and different covariate patterns were found for each road type. The analysis of hypothetical scenarios of the reduction of heavy goods vehicles in two of the most representative freight transportation corridors, combined with hypotheses of total daily traffic mean intensity variation, produced by the existence or absence of induced traffic gives rise to several scenarios. In all cases a reduction in the total number of accidents would occur as a result of the drop in the number of heavy goods transport vehicles, However the higher traffic intensity, resulting of the induction of other vehicular traffic, reduces the effects on the number of accidents on single carriageway road segments compared with high capacity roads, due to the increase in exposure. This type of analysis provides objective elements for evaluating policies that encourage modal shifts and road safety enhancements

Resistance of Leishmania (Viannia) Panamensis to Meglumine Antimoniate or Miltefosine Modulates Neutrophil Effector Functions.

Leishmania (Viannia) panamensis (L. (V.) p.) is the main causative agent of cutaneous leishmaniasis in Colombia and is usually treated with either meglumine antimoniate (MA) or miltefosine (MIL). In recent years, there has been increasing evidence of the emergence of drug-resistance against these compounds. Neutrophils are known to play an important role in immunity against Leishmania. These cells are rapidly recruited upon infection and are also present in chronic lesions. However, their involvement in the outcome of infection with drug-resistant Leishmania has not been examined. In this study, human and murine neutrophils were infected in vitro with MA or MIL drug-resistant L. (V.) p. lines derived from a parental L. (V.) p. drug-susceptible strain. Neutrophil effector functions were assessed analyzing the production of reactive oxygen species (ROS), the formation of neutrophil extracellular trap (NET) and the expression of cell surface activation markers. Parasite killing by neutrophils was assessed using L. (V.) p. transfected with a luciferase reporter. We show here that MA and MIL-resistant L. (V.) p. lines elicited significantly increased NET formation and MA-resistant L. (V.) p. induced significantly increased ROS production in both murine and human neutrophils, compared to infections with the parental MIL and MA susceptible strain. Furthermore, neutrophils exposed to drug-resistant lines showed increased activation, as revealed by decreased expression of CD62L and increased expression of CD66b in human neutrophils yet presented higher survival within neutrophils than the drug-susceptible strain. These results provide evidence that parasite drug-susceptibility may influences neutrophil activation and function as well as parasite survival within neutrophils. Further investigaton of the inter-relationship of drug susceptibility and neutrophil effector function should contribute to better understanding of the factors involved in susceptibility to anti-Leishmania drugs

Validación del monitor de medición de la grasa corporal por impedancia bioeléctrica OMRON BF 300

ObjetivosValorar la precisión del monitor de grasa corporal por impedancia bioeléctrica OMRON BF 300 y validar su medición del porcentaje de grasa corporal (%GC) frente a la ecuación de Siri. Diseño. Estudio descriptivo, transversal.EmplazamientoAtención primaria. Centros de Salud Coronel de Palma y San Fernando, Móstoles.ParticipantesEn la valoración de la precisión del monitor participaron 88 personas y 91 en la validación.Mediciones y resultados principalesLas determinaciones de %GC se realizaron por triplicado, anotándose la media. La precisión se evaluó mediante el coeficiente de correlación intraclase (CCI) y el coeficiente de variación (CV). La validez, mediante el error técnico, el CCI y el método de Bland-Altman. En la ecuación de Siri la densidad corporal se calculó con la ecuación de Durnin-Womersley. Precisión: el CCI fue de 0,999 y el CV de 0,4 ± 0,03. Validación: la diferencia de %GC monitor (26,6 ± 9,1%) – ecuación de Siri (27,8 ± 8,2%) fue de –1,27% (p < 0,01; IC del 95%, –1,97 a –0,57), el error técnico del monitor del 2,2% y el CCI de 0,956 (IC del 95%, 0,9335–0,9710), situándose un 80,2% de las diferencias monitor – ecuación por debajo del 5%, con un intervalo de concordancia por el método de Bland-Altman de +5,45 a –7,99%.ConclusionesEl monitor OMRON BF 300 satisface los criterios de precisión (CCI > 0,95 y CV bajo) y validación (error técnico excelente, CCI > 0,75 y diferencias clínicamente aceptables) y supone una alternativa válida a los pliegues cutáneos en la valoración nutricional del paciente.ObjectivesTo assess the accuracy of the OMRON BF 300 body fat monitor using bioelectric impedance and to validate its measurement of body fat percentage (BF%) against the Siri equation.DesignCross-sectional descriptive study.SettingPrimary care. Coronel de Palma and San Fernando Health Centres, Móstoles.Participants88 people took part in the assessment of the accuracy of the monitor, and 91 in the validation.Measurements and main resultsThe BF% were recorded in triplicate, with the mean being the figure noted. Precision was evaluated through the intra-class correlation coefficient (ICC) and the coefficient of variation (CV); validity, through technical error, the ICC and the Bland-Altman method. In the Siri equation, body density was calculated through the Durnin-Womersley equation. Precision: ICC was 0.999 and CV 0.4 ± 0.03. Validation: the difference between the BF% monitor (26.6 ± 9.1%) and the Siri equation (27.8 ± 8.2%) was –1.27% (p < 0.01; 95% CI –1.97 to –0.57); the technical error of the monitor was 2.2% and of the ICC 0.956 (95% CI, 0.9335–0.9710). Thus, 80.2% of the monitor-equation differences were below 5%, with a concordance interval under the Bland-Altman method of +5.45 to –7.99%.ConclusionsThe OMRON BF 300 monitor satisfies the precision criteria (ICC > 0.95 and low CV) and validation (excellent technical error, ICC > 0.75 and clinically acceptable differences) and is a valid alternative to cutaneous folds as a method of assessing nutrition of the patient