Negotiating City Identity through Creative Economy

Creative economy is not only contributed toward social welfare but also creates identity. This case study takes place in Kendal Regency Central Java Province. The purposes of this study are to observe the creative economy landscape, to give initial data and conceptual input for the Kendal Regency Government to conceptualize their city branding. As exploratory research, this research is using mixed methods. Quantitative descriptive data was gathered by the survey on the creative economy subsectors. Qualitative data were taken from non-participant observation, semistructured interviews, and literature review. This exploratory study found that 10 of 16 creative economy subsectors have existed in Kendal Regency. They are visual communication design; product design; film, animation, video; photography; craft art; culinary; fashion; art performance; and music. These clusters can be used as city identity to formulate city branding, especially the craft art; culinary, film, animation, video; and art performance. Unfortunately, these potential resources were not involved on city branding created by the local government. In symbolic interactionism, people and their environment influence each other in culture-making processes. And so, in the processes of city branding. All the elements of the city should be in synergy to make a city branding. But it is not found in Kendal Regency. __________The original draft of this article has been presented at the 6th International Conference on Social and Political Sciences (ICoSaPS) 2020, Strengthening Resilient Society in The Disruptive Era, Surakarta, October 7-8th, 2020

Negotiating City Identity through Creative Economy

Creative economy is not only contributed toward social welfare but also creates identity. This case study takes place in Kendal Regency Central Java Province. the purposes of this study are to observe the creative economy landscape, to give initial data and conceptual input for the Kendal Regency Government to conceptualize their city branding. As exploratory research, this research is using mixed methods. Quantitative descriptive data was gathered by the survey on the creative economy subsectors. Qualitative data were taken from non-participant observation, semistructured interviews, and literature review. This exploratory study found that 10 of 16 creative economy subsectors have existed in Kendal Regency. Visual communication design; product design; film, animation, video; photography; craft art; culinary; fashion; art performance; and music. These clusters can be used as city identity to formulate city branding, especially the craft art; culinary, film, animation, video; and art performance. Unfortunately, these potential resources were not involved on city branding created by the local government. In symbolic interactionism, people and their environment influence each other in culture-making processes. And so, in the processes of city branding. All the elements of the city should be in synergy to make a city branding. Bit it is not found in Kendal Regency. __________The original draft of this article has been presented at the 6th International Conference on Social and Political Sciences (ICoSaPS) 2020, Strengthening Resilient Society in The Disruptive Era, Surakarta, October 7-8th, 2020

Peranan Peer Group Story-telling dalam Membangun Brand Awareness Usaha Makanan Lokal di Kota Surakarta

Sepanjang pandemi ini ada peningkatan sebanyak 47%-53% pebisnis makanan baru yang bergabung melalui layanan penyedia jasa pengantaran makanan online. Peningkatan jumlah yang cukup signifikan terhadap pelaku bisnis makanan ini, maka persaingan para pelaku bisnis makanan untuk dikenal di masyarakat menjadi semakin berat. Dibutuhkan brand awareness di mata masyarakat yang menjadi konsumen harus semakin diperhatikan dengan cermat. Brand menggunakan storytelling untuk membangun kesan positif brand dibenak konsumen sehingga berpotensi menggerakkan konsumen untuk melakukan pembelian produk. Tujuan penelitian ini untuk mengetahui peranan storytelling dari lingkup pertemanan konsumen yang diceritakan melalui akun sosial media seseorang dalam membangun brand awareness brand makanan lokal yang baru muncul. Secara khusus dalam penelitian ini akan melihat pengaruh narasi pesan, distribusi pesan, dan kredibilitas komunikator dalam membangun brand awareness melalui sosial media story telling. Penelitian ini diharapkan memberikan masukan untuk pelaku bisnis makanan terutama untuk brand yang baru berdiri dan praktisi marketing communication dalam menentukan strategi komunikasi untuk mendekati konsumen.Kata Kunci : Brand Awareness, Storytelling, Sosial Media, Peer Group, Komunikasi pemasara

Understanding Creative Economy Concept through Innovation Adopters Perspective

This research is part of Creative Economy Sub-Sector’s Mapping and Clustering in Kendal Regency. The research aims to describe stakeholder understanding (refers to Kendal Regency Government) towards the creative economy concept using diffusion of innovation theory. The diffusion of innovation is used because Kendal Regency Government is still not familiar with the concept of the creative economy. This qualitative descriptive research used interviews, observation, FGD, and literature study as the method to gather data. Results showed that from 229 SME labeled with the creative economy by Youth, Sports, and Tourism Department, Kendal Regency only 66 of them that met Creative Economy Agency (Badan Ekonomi Kreatif- BEKRAF) criteria. This means that the officials' understanding of the concept of the creative economy is not yet comprehensive. The creative economy is essential to shape the image of the regency (city branding). On the other hand, Kendal Regency had a program to improve the image of the city as a form of smart branding. Smart Branding was a derivation of the Smart City Kendal master plan in 2018-2028. The lack of relevant data in the Kendal District Government showed that the desire to improve the image of the city had not been worked out effectively

Intoleransi Kultural dalam Kolom Komentar Portal Berita

When we're communicating directly (face to face communication), we tried to choose words wisely in more ethical way to transmitted our messages to others. This act purpose was to built peace and tolerant society. Especially in Indonesia, Indonesia has many ethnicities, religions, beliefs which make their citizen being careful to express their argument in order not being offensive or insulting other people. But, contrastly — just like upside down — it's so easy to find intolerant argument on new mediaNews portal is mass media on internet, which both of them are public spheres. News portal is a place for society to discuss and express their argument about some issues to enhance their knowledge and build public emphaty. But, such a pity when people tend to ignore their ethics when they are commenting on portal news' comment column. Swore and insulting words are spread around on news comment columns about religion, culture, and politic.This research purpose is to describe about cyber society nowadays which likely to disregard their ethics when they're expressing their argument. Therefore, this phenomenon analyzed with qualitative approach, semiotics method, and communication ethics perspective

Post-Truth and Hoaxes: Instagram's Fact Checking of Content on Vaccines in Indonesia

The interconnected world creates a post-truth society. Everyone stands for their truth, whether it has a strong basis in facts or not. The COVID-19 pandemic created uncertainty due to its novelty. Tempo is one of Indonesia’s media outlets and it is affiliated with the International Fact Checking Network, which is committed to promoting media literacy. This article aimed to conduct a framing analysis about how Tempo combats hoaxes about vaccines in Indonesia through its Instagram account. Data were collected from Tempo’s Instagram postings related to vaccines in Indonesia from January 2021 to September 2021 (n = 25). Gamson-Mogdialni’s framing analysis was used in this study. Aspects that were analysed in this framing analysis included metaphors, examples, catchphrases, depictions, visual images, roots, and appeals to principles. According to the results, most of the hoax information referred to health workers, the government, and conspiracy theories. Moreover, the results suggested that a fact checking system could provide a reference for mass media framing, which could increase public trust about an issue, especially COVID-19 vaccine safety. Keywords: infodemic, fact-checking, post-truth, framing analysis, Instagra