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    203 research outputs found

    Uncertainty Reduction Strategies on Share in Jar Skincare’s Purchase Intention

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    Share-in-jar skincare products come up with a relatively high level of uncertainty as sales are commonly only made online, thus making it impossible for consumers to ascertain the product’s quality and suitability. Indonesians, on the other hand, are said to have a low uncertainty avoidance, which tends to be more tolerant of uncertainty and is supposed to be less active in seeking information to reduce uncertainty. This study aims to analyse the effect of uncertainty reduction strategies on the purchase intention of share-in-jar skincare products on marketplaces and social networking sites (SNS) in Indonesia. This study used an explanatory quantitative approach with a survey method. It involved 395 Indonesian consumers who had searched for information about share-in-jar skincare products through marketplaces or SNS. The multiple linear regression analysis revealed that Indonesian consumers had a low level of uncertainty avoidance but actively sought information before purchasing products. The passive, active, and interactive strategies simultaneously affected the intention to buy share-in-jar skincare products, but the active strategy had no effect when tested partially. The passive strategy was the most influential uncertainty reduction strategy toward the purchase intention of share-in-jar skincare products

    Climate Change in Indonesian National Online Media Coverage: Agenda Setting and Sentiment Analysis

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    This study aims to analyze how Indonesia’s national online media covers the issue of climate change. Media coverage of climate change is a fairly important issue in Indonesia to analyze how the media makes the issue of climate change a media agenda and, at the same time, monitor how the government’s commitment to the issue of climate change both in terms of policy, prevention, and handling. The method used is a descriptive quantitative content analysis method using a sentiment analysis approach. This study analyzed 3608 titles of news articles published in five Indonesian national online media, namely Antaranews, Detik.com, and Republika.co, Tempo.co, and Tribunnews.com during the five years 2019-2023. The study results show that the frequency of the coverage of climate change issues is most widely reported by Antaranews at 51% and is dominated by positive sentiments as a media company owned by the Indonesian government. In contrast to non-government-owned media, namely Detik.com, Republika, Tempo.co, and Tribunnews.com, the issue of climate change is also on the media agenda, although more than Antara news. This media agenda setting is close to the media framing of climate change issue policies, not merely the amount of coverage but climate change is highlighted on the focus of how weak the handling of the impacts of climate change is.

    The Role of Stakeholders as Disaster Communicators at Disaster-Prone Tourist Attraction Objects

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    Indonesia is located in a disaster-prone region that can result in human casualties, property losses, environmental damage, and even impacts on the tourism sector. The provinces of Yogyakarta and Bali are vulnerable areas with tourist attractions (TAIs). Disaster communication becomes a crucial aspect that must be addressed to reduce disaster risks and their impacts. This research aims to analyze the role of stakeholders in implementing disaster communication at TAIs to achieve sustainable tourism. The results of this research indicate that three categories of stakeholders play crucial roles in disaster communication at TAIs. Primary stakeholders include local communities, local governments, and BPBD. Secondary stakeholders include the Ministry of Tourism, Non-Governmental Organizations, BASARNAS, TNI, and POLRI. Moreover, a key stakeholder identified in this study is the Indonesian Hotel and Restaurant Association (PHRI), which plays a significant role as a direct communicator responsible for managing and assisting tourists during disasters in ODTW areas

    Interactional Communication in Developing Digital Marketing during Pandemic Era

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    The digital era has brought a massive impact on business development in Indonesia., However, the Covid-19 pandemic has crushed almost all small and medium enterprises (SMEs), and they are currently trying to stand and rise again in the post-pandemic. This study aims to identify the business development process in SMEs by using digital methods carried out by youth groups in pandemic situations from interactional communication perspectives. The concept used in this study is an interactional communication model with the element of individual meaning toward the social environment and individual field of experience. This research method is descriptive qualitative through focused group discussion (FGD). The result found that from the interactional communication process, the meaning interpreted by the group member toward their social environment was the identification of a number of problems faced by the SME owner. Other than that, there was also the meaning-making about building enterprises by utilizing digital media for marketing, especially in creating a platform for content management. Groupmembers’ different field of experience has brought opportunities to respond to eachother’s problem. There are also opportunities to create a new network and collaboration in searching for a solution to build a business with a digital marketing method

    Precarization of Young Indonesian Journalists During the Covid-19 Pandemic

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    This article discusses the working conditions and vulnerabilities young journalists face in Indonesia during the Covid-19 pandemic. Drawing on in-depth interviews with ten young journalists, it explores the experiences and working conditions faced by young journalists during the pandemic. Through the lens of precarization, this article demonstrates how young journalists are exposed to multiple precarity in the media industry. They entered an industry amid a disruption phase that began before the pandemic, and the pandemic worsened the condition. The result shows that young journalists are under the shadow of precarity in performing their work

    A Systematic Literature Review and Bibliometric Analysis of Developing Music as A Foundation for Health Communication

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    This research will serve as a major source of information for scientists who specialize in the study of health communication, particularly that related to music’s role. This study aims to assess how the field of research on the role of music in health communication has developed. The Scopus database was searched using the keywords “music” and “health communication” to find 904 documents containing this study’s data. After that, the author offers search parameters by only including publications in English-language journals between 2014 and 2022. As a result of these limitations, 300 document results were found that matched the required criteria. The VOSviewer and Bibliometric software were used to process the data. This research found that music has a significant role in health communication, particularly when it comes to issues involving mental health, such as depression, dementia, and anxiety in both adults and children. In the future, this research can be developed regarding how health communication can be developed through media intermediaries other than music

    Political Communication Practice of Cipayung Student Organization Kupang- NTT Province

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    This study aimed to determine the practice of political communication carried out by the Cipayung student organization in the city of Kupang, East Nusa Tenggara Province. The research method used is qualitative with a case study approach. Data collection techniques in this study were in-depth interviews, observation, and documentation. Interviews were conducted with five key informants who are representatives of five organizations. The results of the study show that the practice of political communication carried out by the Cipayung student organization in the city of Kupang, East Nusa Tenggara Province, is implied through rhetorical messages in the nuances of a Political campaign that aims to build mutual understanding/agreement which will be strengthened through formal talks in meetings/political assembly in order to produce certain political decisions/attitudes. A number of things took place during the use and development of political communication strategies practiced by the various student organizations in their capacity as pressure groups. The various aspects include the construction of political messages, the choice and use of political communication media, the implementation of the political communication function, the obstacles faced in political communication, and the adoption of Information and Communication Technology innovations in the implementation of political communication

    Communication Network on Social Capital Relations of Salt Production Workers

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    Statistically, the production of people’s salt is still the most abundant national-scale salt production in Indonesia. Madura Island, the largest salt-producing island in Indonesia, also contributes the largest labor force in Indonesia. This shows that the potential for workers in Madura is still very significant. Therefore, this research aims to see the communication network of salt production workers in Madura. This study uses a descriptive quantitative method with a communication network analysis approach. The study shows that the mapping of social capital relations in people’s salt production can be seen from three relationships: bonding, bridging, and linking. In bonding relations, where the internal labor is still dominated by a few people, the hubs or links in the sociogram are seen to be centered on only one point. Meanwhile, the bridging relation is evenly distributed. This shows the opportunity for workers to strengthen their bias capacity with a demonstration plot mechanism and learn from others in need outside their community. Moreover, in the linking relationship, there is a wide gap in the community

    Transformation and Challenges of Digital Journalism in Aceh

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    Technological developments have changed the distribution pattern and access to information from conventional to digital media. Hence, digital journalism has an impact on the media industry and journalists. The purpose of this research is to analyze the transformation and challenges of digital journalism from the perspective of journalists in Aceh. This research uses a desciptive qualitative approach. Interviews were conducted with ten journalists in Aceh from print, radio, television, and online media. Validity of the data was tested using the technique of triangulation of sources and data analysis of the Miles and Huberman models, namely data reduction, presentation, and verification. The results of journalism platform research in the digital era adapt to media convergence. The journalism format incorporates text, video, and images. The challenge is maintaining the quality of journalism, both credibility, and accuracy. Journalists must improve their abilities and skills in using digital technology in order to survive

    Robert Entman’s Framing Analysis: Female Representation in 2024 Presidential Candidates on Republika.com and Sindonews.com

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    Women’s participation in the presidential election is still low, and they rarely appear in surveys and news as candidates for the 2024 Presidential election. Women are often considered more suitable to lead in the domestic sphere and less suitable for the public sphere. The role of the media in shaping people’s views on women in politics is crucial. This study uses a qualitative approach and Robert M. Entman’s framing analysis to examine news from Republika.com and Sindonews.com related to the presence of female candidates as 2024 Indonesian presidential candidates. The results showed that Sindonews.com tends to highlight the existence of female candidates positively but too narrowly focuses on gender aspects and stereotypical views of women as vice presidential candidates. Meanwhile, news from Republika.com focuses more on analyzing electability factors and political party support for female candidates, presenting a positive view of women as alternative presidential candidates. The role of the media in constructing reality must positively impact increasing women’s representation in Indonesian politics. However, the media must also be able to avoid bias and present objective and consistent information

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