Strategy Marketing Mix Born Neo Café at South Pontianak

Along with the development of the times, businesses or businesses engaged in the F&B industry, especially cafes, are growing rapidly. Café is no longer a place to buy food and drinks but also to fulfill one's social needs, namely to increase prestige and recognition. In Indonesia, the current Cafe business, especially in big cities, is growing rapidly, B-Neo Café is one of the cafes built in Pontianak City with a 5 star concept, the business feasibility study at Born-Neo Café aims to analyze whether Born-Neo Café Neo Café is worthy as a business or not based on strategy marketing mix. Based on all analysis and business aspects, including market and marketing aspects in implementing the marketing mix strategy, it can be concluded that Born-Neo Café is a viable and profitable business to run. Suggestions for further research can carry out a marketing strategy using business canvas model analysis, using porter's five forces analysis and strategies for determining segmenting, targeting, positioning

What Drives Customer Satisfaction? : Evidence From Customer Fast Food Restaurant Indonesia

This study aims to examine the positive effect of food quality and brand image on satisfaction and to examine the positive effect of satisfaction on word mouth. Then, tested the moderation of price fairness on the relationship between product quality and brand image and tested the moderation of price fairness on the relationship between satisfaction and word of mouth. Methods of data collection by using a questionnaire. The number of samples in this study were 260 fast food restaurant customers. Data analysis with partial least square-structural equation modeling (PLS-SEM). The results showed that food quality and brand image had a positive effect on satisfaction, then satisfaction had a positive effect on word of mouth. Furthermore, price fairness does not moderate the relationship between product quality and satisfaction, the relationship between brand image and satisfaction, the relationship between satisfaction and word of mouth. Keywords: brand image, food quality, price, satisfaction, word of mout

IMPLIKASI GENERASI MILENIAL DALAM NILAI-NILAI DEMOKRASI DI SEKOLAH DASAR

The millennial generation is a generation that is able to keep up with the times and is expected to be able to apply democratic values in elementary schools. Elementary school is a means that really influences and creates an atmosphere for learning and developing democratic values, and students will be familiar with the rules and values in society. In this era, there are incidents regarding the fading of the values contained in Democracy among society, new derivatives, and therefore the importance of instilling Democratic values in elementary schools. In this article, the role of teachers is in educating and teaching the importance of democratic values in accordance with current developments. The approach taken is a literature study by examining several sources that are relevant to the implications for the millennial generation of democratic values. Based on a literature study approach where the author collects data and information in the form of documents, discussion books, journals, articles and others

IMPLIKASI GENERASI MILENIAL DALAM NILAI-NILAI DEMOKRASI DI SEKOLAH DASAR

The millennial generation is a generation that is able to keep up with the times and is expected to be able to apply democratic values in elementary schools. Elementary school is a means that really influences and creates an atmosphere for learning and developing democratic values, and students will be familiar with the rules and values in society. In this era, there are incidents regarding the fading of the values contained in Democracy among society, new derivatives, and therefore the importance of instilling Democratic values in elementary schools. In this article, the role of teachers is in educating and teaching the importance of democratic values in accordance with current developments. The approach taken is a literature study by examining several sources that are relevant to the implications for the millennial generation of democratic values. Based on a literature study approach where the author collects data and information in the form of documents, discussion books, journals, articles and others

Anak dan Kejahatan (Faktor Penyebab dan Perlindungan Hukum)

The State of Indonesia has never been separated from existing regulations, given that the State of Indonesia is a rule of law and all actions taken refer to the applicable law. The problem of a law lies in the procedure for the application of the law and the implementation of the law, in legal protection for children in Indonesia, both victims and perpetrators have the right to be protected, for this reason a rule of law has been set against the child’s own misconduct applicable. Problematics of arrest and detention and punishment of crimes committed by children enactment of article 43 of Act No. 3 of 1997 which explains that child detainees are basically still in effect the provisions of the Criminal Procedure Code (KUHAP) are the loss of children's rights and protection against applicable law. The development of the rights of the child is a public concern because at this time child perseverance has spread and the application of the law continues to apply to that the rights of children must also be considered to see that children's rights must also be fought for. Above everything discussed above that neglected the rights of children and their protection was due to the lack of attention from parents and families and a small part of this resulted from an environment that was not good for the character of the child himself. To create high peace and stability then the basis of the change is parents. Improvements made to the guidance of children that are carried out fundamentally with love and love, it does not rule out the possibility of child delinquency or criminal acts that are done less, other things if the child is allowed to grow without attention then does not rule out the greater the crime that will be committed

What Drives Tourist Delight and Tourist Equity and Consequences in Tourist Loyalty

Purpose: This study was to test Sensory Experience Tourist Equity, Affective Experience, Tourist Delight, Cognitive, Behavioral Experience, Tourist Delight, Tourist Equity effect on Tourist Loyalty.   Theoretically framework: The article is portraited various research which includes quantitative,  and case studies available in various databases like a web of science, Scopus is illustrated for a better understanding of the topic.   Design/methodology/approach: This study are tourism tourists who have visited Huta Tinggi once a year. The sample in this study were 200 respondents using a purposive sampling technique with the criteria of tourists who had visited Huta Tinggi once a year. This research is a quantitative research with a survey method. The data collection tool in this study used a questionnaire. Data analysis using PLS-SEM.   Findings: showed that Affective Experience had a positive and significant effect on Tourist Delight, Cognitive Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Sensory Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Social Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Tourist Delight has a positive and significant effect on Tourist Equity, Tourist Delight has a positive and significant effect on Tourist Loyalty, Tourist Equity has a positive and significant effect on Tourist Loyalty.    Originality/value: This study provides empirical evidence and  will be a useful guide for tourism in building more strategic destinations for tourists' enjoyment or tourist delight

The relationship between spiritual well-being and psychological distress among Muslims throughout COVID-19

This is a conceptual paper of an ensuing study based on the literature review related to COVID-19 impact, spiritual well-being, and psychological distress. The impact of COVID-19 becomes more serious for those who face challenges in maintaining the stability of their lives financially and emotionally. It has become increasingly difficult for Muslims to worship in mosques during the previous movement control order (MCO) period. Academic research has less explored the impact of COVID-19 on the human lives in the context of the relationship between well-being status and psychological impact Thus, this study aims to assess for coming examination whether spiritual well-being have significant relationship with psychological distress among Muslims in Terengganu, Malaysia. The paper went through analyzing the issues and concepts for the further research through several multidisciplinary literatures. The result of the study thus proposed conceptual framework and relevant propositions to be tested in the next study. This conceptual study means adding to the literature for researchers as a reference for their study. It also pertinent to policymakers who mapping mental health support mechanisms and schemes as well as non-government organizations (NGOs) to promote the healthy lifestyle for people as whole

ANALISIS PANCASILA SEBAGAI WELTANSCHAUUNG BAGI KEHIDUPAN BERBANGSA

Pancasila as a weltanschauung has a very important role in directing the behavior and life of Indonesian society. By integrating the noble values ​​of the Indonesian nation, Pancasila becomes a moral compass and guideline in society and the state. The implementation of Pancasila values ​​in national and state life covers various aspects, such as social, political and cultural life. However, the implementation of Pancasila is also faced with various challenges and obstacles, such as limited awareness, limited resources and legal limitations. To overcome these challenges, strong awareness and commitment is needed from the community and government in developing the values ​​of Pancasila and maintaining a peaceful and prosperous national and state life. The approach taken is a literature study by examining several sources that are relevant to the analysis of Pancasila as a part of national life. Based on a literature study approach where the author collects data and information in the form of documents, discussion books, journals, articles and others

Pengaruh Pola Pikir Ibu Terhadap Kecenderungan Stunting di Desa Sidodadi

Stunting is a slowing of growth in children whose height is shorter than children of their age and also has an impact on the psychological, intellectual, mental, psychological, and motor. As many as 43.5% of cases of stunting in Indonesia are experienced by children under five with a vulnerable mother's age between 14-15 and ages between 16-17 years as much as 22.4% are the result of early marriages. The purpose of this study was to find out how the mother's mindset influences the tendency of stunting in Sidodadi Village. This study uses a quantitative approach to the type of research to measure the value of the variables studied. Primary data is in the form of mother's mindset and upbringing, secondary data on stunting events which are influenced by mother's upbringing. The research sample consisted of 62 toddlers from 7 hamlets with an age range of 0-59 months as of August 2022. Data collection used a simple random sampling technique. Data on maternal parenting patterns were obtained through interviews with village midwives. From the data using the SPSS program, the maximum score on the mother's mindset scale is 24, the minimum score is 12 and the average is 18.22, while the maximum score on the parenting scale is 21, the minimum is 13 and the average is 15.59. From the associative test obtained an F value of 84.961 and a significance value of 0.000. Stunting in Sidodadi village is caused by several factors, one of which is parenting style and mother's mindset

Determinants of Family Takaful (Islamic Life Insurance) Demand: A Conceptual Framework for a Malaysian Study

Family Takaful is one of the service sectors that are expected to continue to drive growth in the economy.Thus, the family Takaful market continues to play an important role in supporting economic and social development.However, in Malaysia, family Takaful market is still at a lower penetration level if we were to compare to other developed countries even though the Takaful industry continues to sustain strong performance amidst challenges in a competitive environment.Evidence has shown that the percentage of society covered by family Takaful contracts in Malaysia is still very low compared to conventional insurance.Therefore, the study aims to propose a conceptual framework for the determinants of family Takaful demand in Malaysia. From a review of the literature available in this particular area of interest, there are two categories of factors that are found to be the main determinants of family Takaful.These factors are the socio-demography and economic factors