Proposta de Marca e Plano de Comunicação para a Empresa J. Martins & Irmão, Lda

Qualquer empresa que pretenda ter notoriedade no mercado necessita de projetar objetivos, contudo esses só serão alcançados se existir uma estrutura sólida que alie uma identidade a um plano estratégico, onde a unicidade do significado de marca é preservado. Este projeto tem como objetivo a criação de uma proposta de identidade visual e plano de comunicação para a J. Martins & Irmão, Lda, empresa do ramo industrial da madeira e materiais de construção. Para esse efeito é feita uma reflexão teórica e utilizadas as metodologias da observação, questionário e entrevista, que confirmam a presença de falhas ao nível da comunicação visual e estratégica da empresa. O projeto contribui para colmatar os problemas identificados ao longo da investigação, tendo sido criadas as condições favoráveis, ao nível de identidade e estratégia de marca sólidas, que conseguem posicionar a empresa à frente dos seus concorrentes de mercado.Any company that intends to have notoriety in the market needs to project goals, however these will only be achieved if there is a solid structure that combines an identity with a strategic plan, where the uniqueness of the brand meaning is preserved. This project aims to create a visual identity proposal and communication plan for J. Martins & Irmão, Lda, a company in the industrial branch of wood and construction materials. For this purpose, a theoretical reflection is made and the methodologies of observation, questionnaire and interview are used, which confirm the presence of flaws in the company’s visual and strategic communication level. The project contributes to address the problems identified during the investigation, having created the favorable conditions, in terms of solid brand identity and strategy, which are able to position the company ahead of its market competitors

Tracking Sensory Characteristics of Virgin Olive Oils During Storage: Interpretation of Their Changes from a Multiparametric Perspective

Virgin olive oil is inevitably subject to an oxidation process during storage that can affect its stability and quality due to off-flavors that develop before the oil surpasses its ‘best before’ date. Many parameters are involved in the oxidation process at moderate conditions. Therefore, a multiparametric study is necessary to establish a link between physico-chemical changes and sensory quality degradation in a real storage experiment. In this context, a storage experiment of 27 months was performed for four monovarietal virgin olive oils, bottled in transparent 500-mL PET bottles and subjected to conditions close to a supermarket scenario. Volatile composition, quality parameters and phenolic compounds were determined monthly. Simultaneously, an accredited sensory panel assessed their sensory characteristics. The stability of the fresh samples was also studied with the oxidative stability index (OSI) and mesh cell-FTIR. (E)-2-hexenal, (Z)-3-hexen-1-ol and (E)-2-hexen-1-ol were identified as markers of the fruity attribute. Hexanal and nonanal were also identified as compounds that were associated with the rise of median of defect during storage. Some disagreements were observed between the sensory assessment and the OSI analyzed by Rancimat. However, the increase of concentration of rancid markers agreed with the increase of aldehyde band measured with mesh cell-FTIR.Spanish Research State Agency (research projects AGL2015-69320-R and RTI2018-101546-B-C21

Vitamina e y aceites vegetales

<font face="Helvetica" size="1"><p align="left">An interest in vitamin E has increased in recent years due to its potent antioxidant properties and its role in preventing age-related diseases, cardiovascular diseases or Alzheimer. This work describes the biogenesis, bioavailability, nutritional requirements, activity and properties of vitamin E. Vegetable oils constitute one of the main sources of vitamin E dietary intake and an extensive bibliographic revision of this vitamin in vegetable oils is carried out from four points of view: antioxidant properties, health benefits, effects of external agents and effects of processing on vitamin E content and analytical techniques used for its analysis.</p></font><br><br><font face="Helvetica" size="1"><p align="left">El inter&eacute;s por la vitamina E ha aumentado en los &uacute;ltimos a&ntilde;os debido a su potente poder antioxidante y a su papel frente a enfermedades relacionadas con la edad, trastornos cardiovasculares o Alzheimer. En este trabajo se detallan la biog&eacute;nesis, biodisponibilidad, requerimientos nutricionales, actividad y propiedades de la vitamina E. Los aceites vegetales constituyen una de las fuentes principales de aporte de vitamina E a trav&eacute;s de la dieta, por lo que se lleva a cabo una amplia revisi&oacute;n bibliogr&aacute;fica desde cuatro puntos de vista: vitamina E y propiedades antioxidantes, beneficios para la salud debidos a la ingesti&oacute;n de aceites vegetales, efecto de agentes externos y procesado sobre el contenido de vitamina E y t&eacute;cnicas anal&iacute;ticas utilizadas para su an&aacute;lisis.</p></font

Changes in soil phosphorus in different forest residue management

We analyze the short term effect of the harvest residues management on the Phosphorus (P) fractions of the soil. Four trials were installed in Northeast Argentina on Vertisols (S1), Mollisols (S2) and Entisols (S3 and S4). In S1 and S2 harvest residues and forest fl oor were either (1) removed (R), (2) retained (RR), 3) burnt (BR), or (4) retained at double the normal quantity (DR). In S3 and S4 harvest residues where (1) removed (WTH), 2) retained (RR) or 3) burnt (BR). Soil samples were obtained at 0-5 cm and 5-10 cm depth layers at 18 (S1), 22(S2, S3) and 10 (S4) months after burnt treatments. P fractions were determined according to Hedley et al. (1982) methods. Soil orders showed different total P: in Mollisols P concentration (S2: 314,3 mg kg-1) tripled those in Entisols (S3 y S4: 118,4 mg P kg-1). Differences were even higher for Organic P (Po): the highest concentration was found in Mollisols (171,4 mg Po kg-1) related to its higher organic matter, and the lowest concentration was in Entisols (44,0 mg Po kg-1). Available P was between 14 mg kg-1 and 25 mg kg-1, enough to satisfy annual demands of forest plantations (Eucalyptus and Pinus). RR and DR did not show changes in the P fractions, although an increase in the P reserves (Po y Pt) could be expected for the middle term, due to the decomposition of the retained/added residues. R or WTH did not affect neither inorganic nor organic P fractions. The most important change was found in BR, where the available P and other mean and highly stable inorganic P fractions increased, due to the ashes; the Po was not modified. The fi re was an instant mechanism to transfer the nutrients from the biomass to the soil.Instituto de SuelosFil: Lupi, Ana Maria. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Suelos; ArgentinaFil: Quintero, César. Universidad Nacional de Entre Ríos. Facultad de Ciencias Agropecuarias; ArgentinaFil: Boca, Rosa Teresa. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Clima y Agua; ArgentinaFil: Diaz, Diana. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Concordia; ArgentinaFil: Boschetti, Graciela. Universidad Nacional de Entre Ríos. Facultad de Ciencias Agropecuarias; ArgentinaFil: Aparicio, Jorge Luis. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Bella Vista; ArgentinaFil: Ingaramo, Luciana And. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Concordia; Argentin

An additional set of phages to characterize epidemic methicillin-resistant Staphylococcus aureus strains from Spain (1989-92).

In recent years, methicillin-resistant Staphylococcus aureus (MRSA) isolates in Spain have increased dramatically; in 1986 there were only 1.2% MRSA amongst all nosocomial Staphylococcus aureus (SA) isolates, by 1989 this percentage had risen to 44% in some hospital causing a very serious epidemic situation in the country. We have characterized these isolates by direct, reverse and Fisk phage typing and we have also looked for an additional local set of phages to help us to differentiate these strains. We have been able to differentiate an epidemic strain from other MRSA strains which cause sporadic hospital outbreaks, and we have also distinguished between some variants of the epidemic strain.This research has been supported by a grant from the Fondo de Investigaciones Sanitarias de la Seguridad Social (FISS), Ministerio de Sanidad y Consumo, Spain; No. 93/0144.S

Raynaud's syndrome

Esta entidad de variable frecuencia en la población general, adquiere mayor relevancia dentro de las enfermedades del tejido conectivo puede ser causa importante de morbilidad. Su presentación es de amplio espectro y aunque se han descrito factores que influyen en su fisiopatología no se ha dicho la última palabra. En este artículo se revisan estos aspectos y se presentan las herramientas disponibles actualmente para su diagnóstico y manejoThis entity of variable frequency in the general population, acquires greater relevance within connective tissue diseases and can be an important cause of morbidity. Its presentation is broad spectrum and although factors that influence its pathophysiology have been described, the last word has not been said. This article reviews these aspects and presents the tools currently available for its diagnosis and management

Características de las intervenciones y estudios sobre el cuidado de la espalda en la etapa escolar

In order to address the problems affecting the posture and back health of schoolchildren, numerous preventive interventions have been implemented with children and adolescents within the area of Physical Education. However, the programmes developed do not always have the same characteristics. The objective of the present study was to describe the characteristics of the interventions for back carethat have been carried out in the school stage. The search period was from the year 1980 to the year 2016. The contents dealt with and the assessments made in a total of 34 interventions of Postural Education in the school setting were analysed. The results showed that the type of assessment most used in the studies was the measurement through a knowledge test (62%), although it is noteworthy that only two of the studies (6%) assessed the knowledge of strength and flexibility for back care. Most of the knowledge tests were focused on postural hygiene and ergonomics in daily life tasks (95%). With regard to the contents treated, it was observed that 82% of them focused on aspects of postural hygiene and ergonomics in daily tasks, while only 35% of the interventions included the content of physical exercise for back careas an aspect to be treated. In conclusion, it can be said that the contents on postural fitness (strengthening and flexibility work) have been little treated and valued in the interventions for back care in the school setting, while postural hygiene is the most frequent and most widely evaluated content in the different studies analysed.&nbsp;Con el propósito de abordar las diversas problemáticas que afectan a la postura de los escolares, desde la materia de Educación Física se han implementado numerosas intervenciones de carácter preventivo con niños y adolescentes. Los programas desarrollados no presentan siempre las mismas valoraciones o contenidos tratados. El objetivo del presente estudio fue analizar las características de los programas de ejercicio físico para el cuidado de la espalda aplicados en la etapa escolar. El periodo de búsqueda estuvo comprendido desde el 1980 hasta 2016. Se analizaron tanto los contenidos teórico-prácticos tratados en el programa para el cuidado de la espalda como las pruebas de evaluación de los mismos en un total de 34 intervenciones en el ámbito escolar. Los resultados mostraron que el tipo de valoración más utilizada en los estudios analizados ha sido la medición a través de prueba de conocimientos (62%); resaltar que solo dos de las investigaciones (6%) valoraron el conocimiento sobre fuerza y flexibilidad para la mejora de la postura. La mayoría de las pruebas de conocimientos se centran en la higiene postural y ergonomía en las tareas de la vida diaria (95%). Los contenidos que predominaron en las intervenciones fueron higiene postural y ergonomía en las tareas cotidianas con un 82% de prevalencia, seguido de intervenciones con ejercicio físico con un 35% del total de las intervenciones. La higiene postural es el contenido más frecuente y más ampliamente evaluado, mientras que la fuerza y flexibilidad han sido incluidos escasamente en los programas del cuidado de la espalda analizados en el ámbito escolar

Adolescent alcohol exposure modifies adult anxiety-like behavior and amygdala sensitivity to alcohol in rats: Increased c-Fos activity and sex-dependent microRNA-182 expression

Adolescent binge alcohol drinking is a serious health concern contributing to adult alcohol abuse often associated with anxiety disorders. We have used adolescent intermittent ethanol (AIE) administration as a model of binge drinking in rats in order to explore its long-term effect on the basolateral amygdala (BLA) responsiveness to alcohol and anxiety-like behavior. AIE increased the number of BLA c-Fos positive cells in adult Wistar rats and anxiety-like behavior assessed by the open field test (OFT). Additionally, in adult female rats receiving AIE BLA over expression of miR-182 was found. Therefore, our results indicate that alcohol consumption during adolescence can lead to enduring changes in anxiety-like behavior and BLA susceptibility to alcohol that may be mediated by sex-dependent epigenetic changes. These results contribute to understanding the mechanisms involved in the development of alcohol use disorders (AUD) and anxiety-related disorders.Project PID2020-114269GBI00 funded by MCIN/AEI/10.13039/501100011033 (MICIU, Spain)Project BSEJ.514.UGR20 (FEDER, Junta de Andalucía, Spain)Predoctoral fellowship FPU18/05012 to AV-Á (MIU, Spain)Funding for open access charge: Universidad de Granada/CBUA

Adolescent alcohol exposure modifies adult anxiety-like behavior and amygdala sensitivity to alcohol in rats: Increased c-Fos activity and sex-dependent microRNA-182 expression

Adolescent binge alcohol drinking is a serious health concern contributing to adult alcohol abuse often associated with anxiety disorders. We have used adolescent intermittent ethanol (AIE) administration as a model of binge drinking in rats in order to explore its long-term effect on the basolateral amygdala (BLA) responsiveness to alcohol and anxiety-like behavior. AIE increased the number of BLA c-Fos positive cells in adult Wistar rats and anxiety-like behavior assessed by the open field test (OFT). Additionally, in adult female rats receiving AIE BLA over expression of miR-182 was found. Therefore, our results indicate that alcohol consumption during adolescence can lead to enduring changes in anxiety-like behavior and BLA susceptibility to alcohol that may be mediated by sex-dependent epigenetic changes. These results contribute to understanding the mechanisms involved in the development of alcohol use disorders (AUD) and anxiety-related disorders.This study was funded by the research projects PID2020-114269GB-I00 funded by MCIN/AEI/10.13039/501100011033 (MICIU, Spain), BSEJ.514.UGR20 (FEDER, Junta de Andalucía, Spain) and a pre-doctoral fellowship FPU18/05012 to AV-Á (MIU, Spain)