Modelos narrativos y generaciones de espectadores televisivos en Italia

La hipótesis inicial de este artículo es que los hábitos de consumo de los medios experimentados en la juventud producen un efecto determinante en los futuros hábitos de consumo. A partir del análisis y del trabajo de campo sobre la historia de la televisión italiana y su audiencia, el artículo describe cuatro diferentes tipos de experiencias vitales, relacionadas todas ellas con determinados aspectos de la identidad generacional y con el fascinante cruce entre vida privada y pública, entre biografía individual y desarrollo del medio. Tras presentar un modelo teórico sobre las relaciones sociales, las situaciones históricas los marcos culturales que interactúan en la producción de formatos narrativos de cada generación de espectadores, el artículo intenta determinar el valor de las conexiones que se producen entre la identidad generacional de la audiencia y su actitud en relación a determinados modelos, narrativas y géneros.The essay moves from the hypothesis that media consumption habits experienced in the youth could produce an effect also on future consumption habits; on the basis of desk and field analysis on the italian Television history and its audience, the essay describes four different life experiences, all related to generational identity issues and to the fascinating crossover between private and public life, between individual biography and medium developement. After presenting a theoric model about social relations, storical situations and cultural frames interacting in the production of narrative formats of each audience's generation, the essay try to assess the value of connections between audience's generational identity and their attitude towards patterns, narratives and genres

New Elders, Old Divides: ICTs, Inequalities and Well-Being amongst Young Elderly Italians

Italia parece tener un retraso de unos diez años en comparación con otros países más digitalizados, tanto en el uso de las TIC por las personas mayores como en el estudio de la relación entre las TIC y los mayores de 65 años. Por ello, se hace urgente examinar los factores que influyen en la adopción de las tecnologías por los mayores y la capacidad real de estas para proporcionar recursos culturales e interactivos, útiles para mejorar el envejecimiento activo y mejorar su calidad de vida en salud y vida social. Este trabajo describe los principales resultados de un estudio que involucró a 900 italianos de 65 a 74 años, en el marco de un proyecto nacional de investigación sobre el envejecimiento activo. El estudio indaga en las características sociodemográficas de los mayores italianos usuarios de Internet y en los factores que influyen en el uso de las TIC. Los resultados evidencian que existe una fuerte brecha digital entre los mayores, influenciada por el contexto económico y cultural. En cuanto al envejecimiento activo, se demuestra que los mayores altamente digitales presentan una mejor vida saludable en su envejecimiento, sin poderse concluir que el uso de las TIC garantice la inclusión y participaciónWhen compared to more digitized western countries, Italy seems to have suffered a delay of ten years, in both the use of ICTs by the elderly and the study of the relation between elderly people, ICTs and ageing. Considering this time lapse, it is now urgent that we question the factors that influence the adoption of ICTs by the elderly and whether ICTs can provide cultural and relational resources that could improve the quality of life of elderly in terms of health and social life. This article describes the main findings of a survey carried out as part of a larger national research project focused on active ageing, which involved 900 Italian people aged between 65 and 74 years of age. The research investigates socio-demographic characteristics of young elderly Italian Internet users and factors related to their use of ICTs. Results have shown that there is a strong digital divide between young elderly Italians, which is primarly influenced –in terms of classical dynamics– by differences in economic, social and cultural capital. With regard to the theme of active ageing, if it is true that highly digitalized young elders are generally characterized by good health, at the present stage of this research it is not possible to indicate whether the adoption of ICTs guarantees social inclusion and participatio

New Elders, Old Divides: ICTs, Inequalities and Well Being amongst Young Elderly Italians

When compared to more digitized western countries, Italy seems to have suffered a delay of ten years, in both the use of ICTs by the elderly and the study of the relation between elderly people, ICTs and ageing. Considering this time lapse, it is now urgent that we question the factors that influence the adoption of ICTs by the elderly and whether ICTs can provide cultural and relational resources that could improve the quality of life of elderly in terms of health and social life. This article describes the main findings of a survey carried out as part of a larger national research project focused on active ageing, which involved 900 Italian people aged between 65 and 74 years of age. The research investigate socio-demographic characteristics of young elderly Italian Internet users and factors related to their use of ICTs. Results have shown that there is a strong digital divide between young elderly Italians, which is primarly influenced –in terms of classical dynamics– by differences in economic, social and cultural capital. With regard to the theme of active ageing, if it is true that highly digitalized young elders are generally characterized by good health, at the present stage of this research it is not possible to indicate whether the adoption of ICTs guarantees social inclusion and participation

adolescents of the 1960s and 1970s an italian portuguese comparison between two generations of audiences

This article explores how far the media technologies, contents and habits experienced in the years of youth contribute to the shaping of collective identities, which are shared by all the members of a generation. On the basis of two sets of empirical research developed in Italy and Portugal according to a life-story approach, it compares the self accounts and media memories of two generations of audiences living their youth in the 1950's, 1960's and 1970s. The relevance of national and international media systems as a part of the "structure of opportunity" that contributes to the forming of generational identities was identified as framed by other structural constraints on political, socioeconomic, educational and cultural levels. In each country, attitudes toward technological innovation and media domestication lived in their years of youth also affected the first contact of people belonging to these generations with ICTs and new media in the 1980s and 1990s

Televisione e Infanzia. Rapporto sull’offerta televisiva per bambini in Italia

Il presente report restituisce i risultati della prima annualità (2011-2012) della ricerca denominata “Televisione e Infanzia”, realizzata da OssCom – Centro di ricerca sui media e la comunicazione dell’Università Cattolica del Sacro Cuore per conto della Fondazione per la Sussidiarietà, nel quadro delle attività di Focus in Media, al fine di ricostruire e descrivere l’offerta televisiva specificamente rivolta al pubblico dei bambini e dei preadolescenti

Famiglie connesse. Social Network e relazioni familiari online

La connettivit\ue0 individuale abilitata dal Web 2.0, unita alla possibilit\ue0 di essere sempre in contatto con la propria rete di contatti grazie ai Social Network Sites (SNS), come Facebook o Twitter, contribuiscono a disegnare una rete di relazioni che si sovrappone e si interseca con quella familiare, creando talvolta sinergie, talvolta attriti e frizioni. L\u2019articolo analizza lo statuto delle famiglie connesse, sia per verificare le trasformazioni in corso sul piano delle relazioni inter e intragenerazionali legate all\u2019emergere della societ\ue0 della rete, sia per mettere alla prova i paradigmi teorici con cui pensarleIndividual connectivity enabled by Web 2.0, alongside with the possibility of being always in touch with one\u2019s own relatives, friends and colleagues via SNS such as Facebook or Twitter, help to draw a network of relationships that overlaps and intersects with family relations, sometimes creating synergies, other times generating tensions and conflicts. The article analyzes the status of networked families, both to verify the ongoing transformations of inter and intra-generational bonds, and to test the theoretical paradigms for thinking about them

Televisione e infanzia. La parola ai protagonisti

Terzo, e ultimo, rapporto che chiude l’indagine triennale che OssCom, Centro di ricerca sui media e la comunicazione dell’Università Cattolica, ha realizzato con il supporto di Sky Italia per conto di Focus in media – Osservatorio della Fondazione per la Sussidiarietà sul tema della Children’s Television (CT), cioè della televisione rivolta ai bambini e ai preadolescenti nel nostro Paese. Dopo l’analisi dell’offerta di televisione tematica destinata a questo target specifico (primo rapporto) e la descrizione dei discorsi sociali a carattere normativo che esprimono le aspettative nutrite dai diversi attori e stakeholder nei confronti della CT (secondo rapporto), questo report presenta una raccolta ragionata di testimonianze privilegiate maturate nel contesto dell’intero ecosistema della CT. Le domande di ricerca a cui il report risponde è “quali condizioni rendono più facile che la CT risponda efficacemente a tali aspettative” e “perché la CT non è sempre in grado di soddisfarle”. Si è trattato, dunque, di cogliere punti di forza e punti di debolezza della CT in un’ottica sistemica: cercando, cioè, di prendere in considerazione la complessità delle relazioni che legano fra di loro gli attori della filiera produttiva e distributiva, le istituzioni volte alla regolamentazione e al controllo della programmazione, i pubblici diretti e indiretti di questa forma di produzione culturale

Televisione e infanzia. Le aspettative nei confronti dell'offerta televisiva per i bambini

Secondo report dell’indagine triennale che OssCom, Centro di ricerca sui media e la comunicazione dell’Università Cattolica, sta realizzando per Focus in Media, l’osservatorio sulla comunicazione e i media della Fondazione per la Sussidiarietà. In questo report si presenta l’analisi delle aspettative che i diversi soggetti sociali interessati (mercato, istituzioni, società civile, ricercatori) nutrono nei confronti della programmazione della Children’s Television

Connecting Generations. A Research and Learning Approach for Media Education and Audience Studies

Based on theoretical and methodological orientations from authors’ previous research on media and generations, this article presents a research and learning process involving supervised field work conducted by graduate students from a Master Seminar on Media Studies at FCSH, New University of Lisbon. Acting as facilitators of focus groups composed of older participants, exploring intergenerational and intragenerational differences and similarities that emerge from different age cohorts, and critically reflecting on this experience on their individual essays, students were able to build a contextual knowledge of media uses among their grandparents’ and parents’ generation in Portugal. The choice of focus groups as a tool for research and the topic of generations to be investigated within Media Studies proved to be very productive. The article argues on the potentialities of this intergenerational relation between facilitator and focus groups’ respondents as a way of activating the interactions inside the groups, leading –for instance– the participants to assume an «explaining» attitude in selfaccounting. Final notes are presented about the educational gains of this methodology for Media Education and for different branches of Media Studies, such as media and social history, journalism and the news or political participation