Delta Cafés marketing plan: launching a green coffee blend with slimming properties and other health benefits

This project aims at developing a Marketing Plan for the launch of a new Delta Q coffee capsule. The new product consists of an innovative green coffee blend that carries several health benefits that regular roasted coffee does not provide. This new product has specific goals associated with its launch: to increment Delta sales in the coffee capsule segment, to reinforce the brand’s MS, to promote and increase brand equity and, consequently, to strengthen the firm’s reputation and leadership. Finally, the new product aims at being perceived by consumers as a healthy beverage with direct benefits for their health and wellbeing. The project entails an extensive Literature Review that, along with the external analysis, internal analysis and competitive analysis creates the necessary foundations for the market strategy definition and, thereafter, the development of a marketing mix. The marketing mix encompasses the launching strategy of a green coffee blend that must meet consumers’ needs and interests. This project demonstrates how a pioneer product finds its place in the market and builds its presence within a highly competitive industry.O presente projeto visa desenvolver um plano de marketing para o lançamento de uma nova cápsula de café Delta Q. O novo produto consiste numa inovadora mistura de café verde e café torrado que comporta vários benefícios para a saúde que o café torrado por si só não oferece. O desenvolvimento do novo produto tem objetivos específicos associados ao seu lançamento: incrementar as vendas da Delta no segmento de cápsulas de café, reforçar a quota de mercado da marca Delta Q, promover e aumentar o valor da marca e, consequentemente, fortalecer a reputação e liderança da empresa Delta Cafés. Por fim, o novo produto pretende ser percecionado pelos consumidores como uma bebida saudável, com benefícios diretos para sua saúde e bem-estar. O projeto envolve uma extensa Revisão de Literatura que, em conjunto com uma análise externa, análise interna e análise competitiva, suporta a definição de uma estratégia de marketing e o desenvolvimento do marketing mix. O marketing mix define a estratégia de lançamento de uma bebida de café verde que deve atender às necessidades e interesses dos consumidores. Este projeto demonstra como um produto pioneiro consegue encontrar o seu lugar no mercado e construir a sua presença num setor altamente competitivo

Sistema de Bibliotecas de Pernambuco

The Public Library System of the State of Pernambuco originally written by Myriam Gusmão de Martins, 1972, received the sponsorship of UNESCO and of national, regional and local funding institutions (INL, SUDENE, MOBRAL, etc.). It aims at developing the public library system in the state of Pernambuco to perform the function of a real cultural center as well as to coordinate a network of school libraries in this state. Of the existing 164 municipaties only 119 have public libraries and de Public Library Presidente Castelo Branco (Recife, Brazil) is the coordinating body of the System with 11 regional agencies (DERE) aimed at facilitating the control of operations. Bibliobuses, central cataloguing, training of auxfliat librarians are, among others things, achievements of the systemO Sistema de Bibliotecas de Pernambuco, origem, implantação e situação atual. O projeto original (de Myriam Gusmão de Martins, 1972) recebeu apoio da UNESCO e de organismos financiadores nacionais (INL, SUDENE, MOBRAL, etc.). Existem 119 bibliotecas públicas enquanto Pernambuco tem 164 municípios. Além da coordenação central (Biblioteca Pública Presidente Castelo Branco, Recife) existem 11 agências regionais (DERE). O objetivo é transformar a biblioteca em centro cultural. Carros-biblioteca, catalogação centralizada, treinamento do PROTIAB são alguns dos resultados

Motricidade Infantil: estratégias para recreios escolares ativos

O presente relatório encontra-se inserido no âmbito da unidade curricular de Estágio em Motricidade Infantil enquanto Fisiologista do Exercício realizado na Cooperativa de Ensino a Torre e Ginásio Clube Português com a duração de um ano letivo académico. Com este documento, pretende dar-se a conhecer ao leitor a problemática da promoção da atividade física e implementação de programas de exercício físico na criança, assim como o enquadramento da prática profissional de um fisiologista do exercício nesta área, reforçando o papel do exercício no desenvolvimento de competências motoras e de comportamentos ativos nesta população. Posteriormente, é relatada a experiência nos diferentes contextos observados ao longo do estágio. Para cada local, é efetuada a sua caracterização e a descrição do funcionamento de cada tipo de aula. No caso da Cooperativa de Ensino a Torre, as aulas estão inseridas no programa educativo da escola, enquanto no Ginásio Clube Português, as aulas são extracurriculares e dizem respeito a uma classe de iniciação focada essencialmente na formação para a progressão gímnica dos seus alunos. Assim, este registo tem como objetivo apresentar o trabalho realizado ao longo de um ano letivo de estágio, expondo as várias tarefas propostas e executadas, o conhecimento adquirido, os desafios complementares realizados e ainda o contributo pessoal desenvolvido para uma das instituições e a sua aplicação futura.This report is part of the curricular unit of internship in Childhood Motricity as Exercise Physiologist held at Cooperativa de Ensino a Torre and Ginásio Clube Português for the duration of one academic year. With this document, the aim is to make the reader aware of the problem of promoting physical activity and the implementation of physical exercise programs for children, as well as the professional practice framing of an exercise physiologist in this area, reinforcing the role of exercise in the Development of motor skills and active behaviors in this population. Subsequently, experience is reported in the different contexts observed throughout the internship. For each place, its characterization and the description of the operation of each type of class is carried out. In the case of Cooperativa de Ensino a Torre, the classes are included in the school's educational program, while at GCP, the classes relate to an extracurricular class focused essentially on gymnastic for beginners. The purpose of this report is to present the work carried out during a one-year internship, exposing the various tasks proposed and performed, the knowledge acquired, the complementary challenges and the personal contribution made to one of the institutions and their application in the future

Assessment of utilization and willingness to use it devices to support health management

Background Amongst the technological solutions that aim to facilitate daily tasks, the potential contributions of mhealth is significant, mainly within the crescent elderly population presenting chronic diseases and using medication. Thus, this study aimed to assess the utilization and willingness to use IT devices to support health management, such as medication management. Methods A cross-sectional study was held, including the application (face-to-face and online) of an electronic questionnaire, with 164 participants. Data were processed using SPSS v27. Results Study participants had a mean age of 37.6 ± 20.0 years old, 23.8% were ≥ 60 years old, 73.2% female, 28% declared to suffer a chronic disease, with 27.4% using chronic medication and mostly managed by oneself (71.1%). Most of the participants owned and used a mobile phone (respectively 93.9% and 59.8%), a tablet (48.8% and 44.5%), and a computer (73.8% and 17.1%). Only about half of the participants aged ≥ 60 years declared to use their mobile devices to internet access (mobile phones 51.3%, tablet 35.9% and computers 41%). In this group, only 2% mentioned using applications in the health area. Overall, 85.4% considered these tools could be useful, although fewer would be willing to buy them (33.6% for < 60 years and 66.7% for ≥ 60 years). Conclusions The use of IT devices is less widespread in the older population, the age groups with greatest need for tools to support health management. Future development of this area must pay special attention to target audience characteristics and their limitations in the use of technology.info:eu-repo/semantics/publishedVersio

Sex workers' peer support during the COVID-19 pandemic: lessons learned from a study of a portuguese community-led response

To respond to the consequences felt by the COVID-19 pandemic, a community-led intervention was developed by the Portuguese national Movement of Sex Workers. With this exploratory study, we aimed to document their work and analyze their perceptions of this impact. To do so, we interviewed them individually, between May and August of 2020. Additionally, we analysed an Excel Sheet that contained the needs assessment and the support provided by the Movement. The content analysis of both suggests that the impact of the pandemic might have been exacerbated by the social inequalities caused by the prostitution stigma and characteristics such as gender, migration status, race, and socioeconomic status. This study calls for the inclusion of sex workers’ voices in the design of policies and responses related to the commerce of sex. The consolidation of a Portuguese Movement of Sex Workers is also noted

Processamento em tempo-real de sinais doppler de fluxo sanguíneo

Tese dout., Ciências da Computação, Univ. do Algarve, 2004Organização das Nações Unidas para a Educação, Ciência e Cultura (UNESCO

Por um Plano Nacional de Educação (2011-2020) como política de Estado

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Potencial farmacológico observado em canabinoide presente em plantas do gênero radula / Pharmacological potential observed in canabinoid present in radula gender plants

A Cannabis Sativa L. é uma das plantas mais antigas a serem cultivadas pela espécie humana, e estudos revelaram que plantas do gênero Radula, único gênero da família Radulaceae, como Radula complanata, apresentam uma substância variante do THC psicoativo, o Perrotinolene. O presente trabalho teve o objetivo de identificar aplicações farmacológicas deste gênero através de uma revisão de literatura. O Perrotinolene demonstrou uma grande potência de ação anestésica, antipirética e sedativa, no entanto fica evidenciada a necessidade de novos estudos com a substância