The formation of the internal image of the company (in case of «Shokoladnitsa Ekaterinburg»)

The image is a complex phenomenon consisting of different factors comes together. Therefore, for the successful formation and maintenance of a positive image of the company must pay attention to all the details, carefully analyzing each step and pondering every decision. Formation of image of the company - it is an art that requires a long and laborious work. It is important to try to ensure that the desired image correspond to the real. With image management can influence and control the emotions of consumers, which is a core value in today's market.Имидж – это сложное явление, состоящее из разных факторов, сливающихся воедино. Поэтому для успешного формирования и поддержания положительного имиджа предприятия необходимо обращать внимание на все мелочи, тщательно анализируя каждый шаг и обдумывая каждое решение. Формирование имиджа предприятия – это искусство, которое требует длительной и трудоемкой работы. Важно стремиться к тому, чтобы желаемый имидж соответствовал реальному. С помощью управления имиджем можно воздействовать и управлять эмоциями потребителей, что является основной ценностью в условиях современного рынка

Water beetles (Insecta: Coleoptera) of some peatlands in the North Caucasus

Montane peatlands occupy only 0.1% of the Caucasus territory and are present at altitudes of 600–3400 m a.s.l. Unlike vegetation and stratigraphy, insects of the peatlands have been studied poorly. The aim of our study is to describe for the first time the fauna of water beetles of Sphagnum and Carex-Sphagnum peatlands in the North Caucasus, its zoogeographical and regional specifics, and factors determining species richness and species composition of water beetles in several peatlands. The fieldwork was performed in May, June, and September, 2018, in eight peatlands in North Ossetia (Tarskoe, Chifandzar, and two peatlands on the Kubus Mount and Kabardino-Balkaria (three small peatlands near Verkhnyaya Balkaria village and the «narzan» (with emissions of mineral groundwater) Ushtulu peatland). The material was collected in the in-mire water bodies and watercourses by sweeping with a Balfour-Brown aquatic net, collecting individuals with aquarium nets in shallow water bodies, and trampling of Sphagnum. We recorded 25 species of water beetles of six families: Gyrinidae (1), Haliplidae (1), Dytiscidae (13), Helophoridae (2), Hydrophilidae (7), and Hydraenidae (1). Among them, there are endemics, and subendemics of the Caucasus boreal montane species which are glacial relicts of the region. Development of the local fauna of water beetles in the North Caucasus peatlands has regional specifics and depends on altitudes, typological diversity of the peatland water bodies, and physical and chemical properties of water. We recommend establishing new Protected Areas in Russia: Sphagnum peatlands in Kabardino-Balkaria near the village Verkhnyaya Balkaria. For protection of montane Sphagnum peatlands as unique habitats, we recommend to include the boreal-montane species Hydroporus incognitus and Hydroporus nigellus in the Red Data Book of Kabardino-Balkaria and Hydroporus nigellus in the Red Data Book of North Ossetia

New Data on the Distribution of Southern Forests for the West Siberian Plain during the Late Pleistocene: A Paleoentomological Approach

Subfossil remains of insects and branchiopod crustaceans (Cladocera and Notostraca) found in three late Pleistocene deposits in the Novosibirsk region in the vicinity of the village of Suzun have been described. The calibrated radiocarbon dates for these deposits were 24,893-25,966 cal BP (Suzun-1), 20,379-20,699 cal BP (Suzun-2), and 27,693-28,126 cal BP (Nizhny Suzun), which correspond to the onset of marine isotope stage 2 (MIS 2). The insect assemblages of these deposits are mainly represented by Coleoptera, which are noteworthy for high taxonomic and ecological diversity. At least 194 beetle species from 21 families have been found altogether. Of them, 74 species were found in the Pleistocene deposits of Western Siberia for the first time. All deposits were similar in species composition of beetles; Carabidae and Curculionidae prevailed everywhere. The ecological composition was dominated by steppe and tundra-steppe species; aquatic and riparian groups were also well represented. The Cladoceran and notostracan taxa revealed in Suzun-1 and Suzun-2 are characteristic of recent steppes rather than the forest zone of Western Siberia. The studied entomocomplexes are congruent with the periglacial Otiorhynchus-type fauna that inhabited the southern part of the West Siberian Plain at the end of the Pleistocene and had no close contemporary analogues. Cold and dry conditions, as well as the prevailing open landscapes of the tundra-steppe type, were the reconstructed conditions for this fauna. At the same time, the Suzun-1 and Suzun-2 entomocomplexes had a distinctive feature, namely a high proportion of forest species associated with both coniferous and deciduous trees. According to these data, at the beginning of MIS 2 in the Upper Ob region, spruce forests with the participation of small-leaved species (birch) were present. They were probably confined to river valleys and were not widely distributed

Современный взгляд на проблему трахеостомии

The paper reviews urgent approaches to tracheostomy in intensive care unit patients, by analyzing the data available in the modern Russian and foreign references. It describes moot points on indications for, time and methods of tracheostoma application. Key words: tracheostoma; time of tracheostomy; techniques for tracheostomy; percutaneous dilatational tra-cheostomy; puncture dilatational tracheostomy.Представлен обзор актуальных подходов к проведению трахеостомии у больных в отделениях реанимации и интенсивной терапии на основании анализа данных современной отечественной и зарубежной литературы. Изложены спорные вопросы о показаниях, сроках и методах наложения трахеостомы. Ключевые слова: трахеостомия, сроки трахео-стомии, методы трахеостомии, чрескожная дилятационная трахеостомия, пункционно-дилятационная трахеостомия

Cockroaches Probably Cleaned Up after Dinosaurs

Dinosaurs undoubtedly produced huge quantities of excrements. But who cleaned up after them? Dung beetles and flies with rapid development were rare during most of the Mesozoic. Candidates for these duties are extinct cockroaches (Blattulidae), whose temporal range is associated with herbivorous dinosaurs. An opportunity to test this hypothesis arises from coprolites to some extent extruded from an immature cockroach preserved in the amber of Lebanon, studied using synchrotron X-ray microtomography. 1.06% of their volume is filled by particles of wood with smooth edges, in which size distribution directly supports their external pre-digestion. Because fungal pre-processing can be excluded based on the presence of large particles (combined with small total amount of wood) and absence of damages on wood, the likely source of wood are herbivore feces. Smaller particles were broken down biochemically in the cockroach hind gut, which indicates that the recent lignin-decomposing termite and cockroach endosymbionts might have been transferred to the cockroach gut upon feeding on dinosaur feces

New Genus and Species of Limnichines from the Cretaceous Amber of Myanmar and Taxonomic Notes on the Family Limnichidae (Coleoptera, Polyphaga)

Burmochares groehnigen. et sp. nov., the oldest known representative of the subfamily Limnichinae and tribe Limnichini, is described from the Cretaceous amber of northern Myanmar. The new genus Hernandocharesgen. nov. is proposed for Platypelochares electricus Hernando, Szawaryn et Ribera, 2018 (type species of this new genus) from the Eocene Baltic amber. The structurally similar genera Platypelochares,Burmocharesgen.nov., Hernandocharesgen. nov., some other limnichines (Polyphaga) and some torridincollids (Myxophaga) are thought to be connected by their preference for similar habitats and lifestyle

FIGURES 18 – 25 in Two new species of Cercyon (Clinocercyon) from Russian Far East (Coleoptera: Hydrophilidae)

FIGURES 18 – 25. Male genitalia of Cercyon primoricus sp. nov. 18, 22: phalobase and parameres; 23: apex of paramere; 19, 24: median lobe; 20: apex of median lobe; 21, 25: sternite 9. Scale bar = 0.5 mm

Annotated catalog of the northwest Caucasian Nepomorpha and Gerromorpha (Heteroptera)

Shapovalov, Maksim I., Saprykin, Maksim A., Prokin, Alexandr A. (2018): Annotated catalog of the northwest Caucasian Nepomorpha and Gerromorpha (Heteroptera). Zootaxa 4379 (1): 113-133, DOI: https://doi.org/10.11646/zootaxa.4379.1.