Government promoting communication tool in innovation development of companies

New management tools are required to enhance interaction between Russian companies and government agencies for innovation development. A major interactive tool are Government Relations (GR) communications promoting a new relationship model in terms of innovative system management. Interaction with the authorities is a major factor in innovation development, and the company’s excellent reputation in the eyes of the authorities is a key element for business success and implementation of innovations. The study provides an explanation of the notion of ‘Government Relations’ (GR) and examines various academic approaches to GR in modern economics. We investigated the reasons for the development of GR at its present stage. The article looks at several GR tools in Russia public Relations (PR), public-private partnership and corporate social responsibility. We analyzed differences between lobbying and GR and demonstrated that lobbying is one of the key components (active phase) of GR activity. Data are provided on activities of the GR departments of major corporations of the Russian Federation. Furthermore, we examined the characteristics of PR development in Russia and substantiated the need for the implementation of GR into Russian enterprises and for training of highly qualified GR managers in Russia.peer-reviewe

Habitation layers and pedogenic processes in forest-steppe riverine valleys west of the don: the case of iIyinka

A mesolithic site with an intrusive early medieval burial at Ilyinka in the Don basin is described. On the basis of soil analysis, environment and climate are reconstructed with reference to chronology and cultural attributio

Development of brand-communications to promote real estate market companies

Recently the competition in the real estate market has significantly increased. Therefore, the application of brand-communication strategies makes it possible to create a unique set of elements and other components of a brand considering the consumer's demands and the quality and efficiency of the company's operations. The proficiency in the development of brand-communication strategies and their most optimal implementation in a company's operations will make the developer's brand stand out compared to the competition and help establish a relationship of trust with loyal consumers and the mass media

Theoretical Issues of the Formation of the Industrial Policy of Enterprises

The present article specifies the basic principles and components of the social and economic policy of enterprises. Structuring of components enabled the authors to formulate the main directions according to their activity profile and to provide a more detailed definition of the industrial policy of enterprises. The authors showed the nature of the impact of the industrial policy on the industrial complex of enterprises, its importance and relevance; the main problems are also outlined. The specific ways and opportunities for the solution of these problems, formulated by the authors, made it possible to offer the scheme of the main components of the concept of the formation of the industrial policy at enterprises and to define the key purpose, which in turn made it possible to specify tasks, requirements and restrictions when forming the industrial policy of enterprises at the present stage. The research conducted in the present article and the concept of industrial policy offered by the authors are regarded as the instrument of strategic management, the corrective model of the management system of enterprises taking into account the opportunities for strategic development and the influence of sectoral and regional policy, as well as science, which confirms the relevance of this subject. Keywords: social economic policy, external and internal components, infrastructure, industrial complex, concept of formation. JEL Classifications: L52, L53, M1

Contrasting variants of soil development at archaeological sites on floodplains in the forest-steppe of the Central Russian Upland

The soils of archaeological sites on river floodplains with contrasting history of the Holocene soil evolution in the south and north of the forest-steppe zone on the Central Russian Upland have been studied. The conditions for the meadow-chernozemic soil development on the high floodplain in the lower course of the Savala River (Voronezh oblast) were most favorable in the Early Holocene (10.3-9 ka BP); 9 ka BP, the soil humus profile was two times deeper than it is toda

Метод оценки состояния снежно-ледяного покрова по углу Брюстера

Introduction. Landing is the most challenging and dangerous part of the helicopter flight. The development of systems facilitating safe landing is a priority task for both Russian and foreign engineering companies. Landing on unprepared sites covered with snow and ice may be determined by the need to deliver cargo and ammunition in combat conditions, during search and rescue operations, evacuations of victims, etc.Aim. Development of a method for remote assessment of the snow and ice cover based on the results of oblique sensing of the underlying surface with a radio signal with vertical polarization.Materials and methods. In the MatLab environment, the authors conducted numerical simulations of Fresnel reflection coefficients of echo signals with vertical polarization in the 40–90 degree sensing range in the operating frequency range when solving the direct and inverse problem of reconstruction of the parameters of snow and ice layers.Results. Intervals of the Brewster angle values were obtained at which the value of the Fresnel reflection coefficient from the boundaries of the snow and ice cover takes minimal. Thus, was found to be – 47...55°, – 55...58° and – 58...61° for dry snow, dry firn and dry ice, respectively. The depth resolution when using an ultra-wideband LFM signal with a frequency from 2 to 8 GHz is about 4 cm. The methodological error in determining the dielectric permittivity of layers by the Brewster angle comprises not more than 3 %.Conclusion. The error in determining the relative permittivity and the depth of k layers under an increase in the RMS values of the noise level from 3.8 to 4.8 with a step of 0.1 for 100 implementations of each with a probability of 0.95 does not exceed 10 %, which confirms the validity of this method. The implementation of which allows you to automate the process of evaluating the possibility of a safe landing, thereby reducing the decision-making time and increasing the level of safety.Введение. Наиболее сложным и опасным этапом полета вертолета является посадка. Разработка системы обеспечения ее безопасности – в настоящий момент одна из приоритетных задач, решением которой занимается значительное число фирм в нашей стране и за рубежом. Посадка на неподготовленные (необорудованные) площадки со снежно-ледяным покровом может быть вызвана необходимостью доставки подразделений, грузов и боеприпасов в боевых условиях, поисково-спасательными операциями, эвакуацией пострадавших и т. д.Цель работы. Разработка метода дистанционной идентификации состояния снежно-ледяного покрова по результатам наклонного зондирования подстилающей поверхности радиосигналом с вертикальной поляризацией.Материалы и методы. Численное моделирование в среде MatLab коэффициентов отражения Френеля эхо-сигналов с вертикальной поляризацией в интервале зондирования от 40 до 90° в рабочем диапазоне частот при решении прямой и обратной задач реконструкции параметров слоев снежно-ледяного покрова.Результаты. Получены интервалы значений угла Брюстера, при котором значение коэффициента отражения Френеля от границ раздела слоев снежно-ледяного покрова минимально. Так, для сухого снега – 47…55°, сухого фирна – 55…58° и сухого льда – 58…61°. Методическая погрешность определения диэлектрической проницаемости слоев по углам Брюстера составляет не более 3 %. Разрешающая способность по глубине при использовании сверхширокополосного ЛЧМ-сигнала с частотой от 2 до 8 ГГц составляет около 4 см.Заключение. Значение погрешности оценки измеренных значений относительной диэлектрической проницаемости и глубин k слоев при возрастании значений СКО уровня шума от 3.8 до 4.8 с шагом 0.1 по 100 реализациям каждого с вероятностью 0.95 не превышает 10 %. Это свидетельствует о правомерности использования данного метода, реализация которого позволяет автоматизировать процесс оценки возможности выполнения посадки, тем самым снизив время принятия решения и повысив уровень безопасности

Protein folding on the ribosome studied using NMR spectroscopy

NMR spectroscopy is a powerful tool for the investigation of protein folding and misfolding, providing a characterization of molecular structure, dynamics and exchange processes, across a very wide range of timescales and with near atomic resolution. In recent years NMR methods have also been developed to study protein folding as it might occur within the cell, in a de novo manner, by observing the folding of nascent polypeptides in the process of emerging from the ribosome during synthesis. Despite the 2.3 MDa molecular weight of the bacterial 70S ribosome, many nascent polypeptides, and some ribosomal proteins, have sufficient local flexibility that sharp resonances may be observed in solution-state NMR spectra. In providing information on dynamic regions of the structure, NMR spectroscopy is therefore highly complementary to alternative methods such as X-ray crystallography and cryo-electron microscopy, which have successfully characterized the rigid core of the ribosome particle. However, the low working concentrations and limited sample stability associated with ribosome-nascent chain complexes means that such studies still present significant technical challenges to the NMR spectroscopist. This review will discuss the progress that has been made in this area, surveying all NMR studies that have been published to date, and with a particular focus on strategies for improving experimental sensitivity

On population dynamics of Ichneumon flies in the Visim Reserve

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