The Study on L’Oreal Corporate Image in the Internet News

对企业来说，新闻报道不仅能传播信息，还会影响企业的形象。本文运用内容分析的方法，分析2004年至2013年间关于欧莱雅企业的网络新闻报道内容，探讨网络新闻对欧莱雅形象的影响。研究发现： （1） 2004年至2013年关于欧莱雅的网络新闻报道总数量为4256条，其中，非负面新闻报道数量占78.2%，负面新闻占21.8%。不管是新闻报道总数量，还是非负面报道数量或负面报道数量，都随时间的推移呈上升趋势。其中，2008年是一个转折年份，此前欧莱雅的网络新闻报道数量较少，且增幅较缓，2008年以后报道数量和增幅都大大提升。 （2） 新闻内容的分类可以作为欧莱雅形象的评价维度。除去极少数不相关的新闻...For a corporate, the news report can not only spread the information but also influence image. Through the method of content analysis, this paper has analyzed the network news regarding L’Oreal from 2004 to 2013 so as to discuss the corporate image of L’Oreal. The research result will be presented as follows. First, during the period from 2004 to 2013, the total number of the pieces of network n...学位：新闻与传播硕士院系专业：新闻传播学院_新闻与传播硕士学号：1052013115308

Research on the Influencing Factors of College Students' Online Consumption Behavior

为了引导大学生正确的网络消费,同时也为商家提供合理的网上营销策略,通过网上问卷的形式,对466名在校大学生进行网络消费调查,对回收的数据进行描述性统计分析,对量表进行效度与信度分析,分析结果表明,大多数大学生认为网络购物的可信度在60%~90%,商家信誉与产品质量是大学生最为关注的。To guide the rational consumption of college students on the network,also to contribute reason-able online marketing strategy to businesses,466 college students were investigated by network questionnaireabout on-line consumption. Adescriptive statistical analysis on the reclamation data is carried on,and the validi-ty and reliability of the scale are also evaluated. The analysis results show the majority of the college studentsthought that the creditability of online consumption is 60%~90%. The main concerns of the college students arethe credibility of business and the product quality

Study on Relationship between Vacationer Perceived Value and Behavioral Intentions

随着我国经济的发展和人民生活水平的提高，我国游客开始追求更为健康和舒适的旅游方式，度假旅游因此呈现出了巨大的市场潜力。从上个世纪90年代开始，国家旅游局开始积极提倡并开发度假旅游产品，但是，多数度假旅游产品同质化现象严重，质量参差不齐，度假旅游经营企业市场竞争力较弱。西方学者认为，顾客的保留和维系会提升企业的市场竞争力，而顾客感知价值是驱动顾客重复购买行为的重要因素。本文在整合已有学者关于顾客感知价值和游客感知价值理论的基础上，对度假游客感知价值的构成维度进行了实证分析，并基于问卷调查数据对度假游客感知价值维度与其行为意向之间的关系进行了实证研究。本文主要内容框架如下所示： 首先，本文在借鉴...As the development of China's economic and the improvement of people's living standards, more Chinese tourists pursuit of more healthy and comfortable way to travel. Vacation, therefore, presents a huge market potential. From the last century 90's, the National Tourism Administration have begun to actively promote and develop vacation products, but the majority of vacation products look very simil...学位：管理学硕士院系专业：管理学院旅游系_旅游管理学号：1782007115163

From Nothingness to Intervention——Study on the Sartre’s Philosophy of Action

让-保罗•萨特（Jean-PaulSartre，1905年－1980年）是二十世纪法国著名的哲学家、文学家、政治评论家和社会活动家，西方最具影响力的哲学家之一，“存在主义”的代表人物。他的“存在主义”“自由”思想一直是人们研究的热门论题，但是在其哲学中同样十分重要的“虚无”和“行动”却没有得倒足够的重视。其实这两个概念在萨特的哲学中都十分重要。他提出：人作为“自为的存在”的自由之根源就在于人的意识的虚无性，可见“虚无”是理解其哲学思想的一个基础性概念。另外，在萨特的哲学体系中“行动”也是极其重要的一部分，强调行动的重要性也可以说成是他的存在主义哲学区别与大部分其他哲学家的最突出的特...Jean-Paul Sartre（1905－1980）is a famous philosopher, litterateur, publicist and social activist in France during 20th century, and he is one of the most influential philosophers in west. He is the representative figure of “Existentialism”. His ideas of Existentialism and freedom are hot topics which many people like to discuss. But the important concepts “Nothingness” and “action” in philosophy hav...学位：哲学硕士院系专业：人文学院_伦理学学号：1042012115219

科技型中小企业融资结构及其影响因素实证分析

科技型中小企业在成长过程中需要大量的资金,但由于其自身的特点,在成长过程中具有很高的风险性,而一旦成功,又将带来很高的收益。这种高风险高收益并存的特征,使传统的融资方式难以满足其融资需求,导致融资渠道不畅,严重阻碍了科技型中小企业的发展,成为高新技术产业发展滞后的一个严重的瓶颈,所以对科技型中小企业融资多层级路径设计的研究有着重要的意义。本文主要从实证角度分析了科技型中小企业融资结构,科技型中小企业融资能力影响因素。2013年天津市科技计划项目(13ZLZLZF01500); 天津市高等学校人文社会科学研究项目(2012142

李如龙先生语言学研究体系述要

李如龙的学术研究涵盖了语言学的多个领域。他的研究,首先从方言学入手,对闽语、客赣语、粤语以及北方方言都有全面的调查研究。在占有大量语言事实的基础上,通过古今串联、南北贯通、书口比较,他对词汇学、文字学、汉语的特征做出了独具特色的研究。对于语言使用中的问题,也绝不回避,他的研究对社会语言学、语言教育、语言规划、文化语言学、地名学等多个学科也具有启发意义

Clinical Observation of Different Regimens for Treatment Early Onset Preeclampsia

目的比较不同方案治疗早发型子痫前期的疗效和安全性。方法选取2013年5月至2016年10月在我院妇产科诊治的早发型子痫前期孕妇200例,根据随机数字表法分成4组,每组各50例:硫酸镁常规治疗组(A组);硫酸镁常规治疗+丹参注射液组(B组);硫酸镁常规治疗+低分子肝素组(C组);硫酸镁常规治疗+丹参注射液+低分子肝素组(D组)。观察各组脐动脉收缩压与舒张压比值(S/D)、平均动脉压、24h蛋白尿、分娩方式、延长孕龄时间、新生儿窒息率、母体并发症和不良反应等指标。结果①各组治疗后平均动脉压均显著降低,差异有统计学意义(均P0.05)。各组治疗后S/D均降低(均P0.05)。②与A组比较,B、C、D组终止妊娠孕周增加(均P0.05)。结论硫酸镁联合低分子肝素和/或丹参治疗早发型子痫前期疗效均优于硫酸镁常规治疗,且安全性不低于硫酸镁常规治疗。ObjectiveTo observe the efficacy and safety of different regimens in treatment early onset preeclampsia.Methods200cases of early onset preeclampsia patients admitted to our hospital were randomly divided into four groups,each group of50cases.group A:magnesium sulfate conventional treatment,group B:magnesium sulfate+salvia miltiorrhiza,group C:magnesium sulfate+low molecular heparin,group D:magnesium sulfate+salvia miltiorrhiza+low molecular heparin.The ratio of systolic and diastolic pressure of fetal umbilical artery(S/D),mean arterial pressure,24h proteinuria,mode of delivery,prolong gestational age,neonatal asphyxia,maternal complications and adverse reactions were compared among the four groups.Results①After treatment,the mean arterial pressure was significantly reduced(P<0.05),but there was no significant difference among groups(all P>0.05).Post treatment S/D decreased significantly(all P<0.05),D group post treatment S/D especially decreased(P<0.05).②Com pared with A group,B,C,D group termination of pregnancy increased gestational weeks(all P<0.05).③B,C,D groups prolonged gestational age and neonatal weight were higher than A group,however the rate of neonatal asphyxia was lower than that of group A(P<0.05).The gestational age of C and D groups were higher than that of group B,and the rate of neonatal asphyxia in group D was lower than that in group B(all P<0.05).④There were no significant difference in the incidence of maternal complications and adverse reactions among four groups(all P>0.05).ConclusionThe efficacy of magnesium sulfate combined with low molecular weight heparin and/or salvia miltiorrhiza in treatment early onset preeclampsia was better than that of magnesium sulfate,and the safety was not lower than that of magnesium sulfate.河南科技攻关项目(152102310086

省域水上光伏发电潜力分析评估方法及应用

分布式光伏是土地资源紧张条件下推进“双碳”目标实现的重要途径。水上光伏作为近年来一种创新的分布式光伏开发方式受到了广泛关注，现行政策也对水上光伏开发做出了细致管理规定。提出一种基于遥感信息的水上光伏发电潜力评估方法，旨在为水上光伏发电资源与项目开发的科学论证和精准评估提供一种手段。方法基于开放的遥感影像处理平台获取遥感影像并计算水体指数，通过大津法确定阈值、提取全部水体面积，并利用制图工具ArcMap按照各项影响因素对水面面积逐级折减；然后通过将水体划分成若干格网，计算各格网内可安装光伏水体面积和可配置光伏装机容量；结合典型气象年太阳辐射数据得到水上光伏发电潜力；最后，计算不同开发率下水上光伏发电潜力。以江苏省为例进行了水上光伏发电潜力评估分析并进行了验证，提供了一种在省域范围进行水上光伏发电潜力评估的技术手段

Analysis on the clinical experience of WANG Yan-hui in the treatment of tumor by syndrome differentiation based on Xiang thinking

王彦晖教授从事肿瘤中医治疗30余年,积累了丰富的临床诊疗经验。认为中医辨证论治思维的关键在于病机指导下的象症辨证。气滞、痰湿、瘀血等病理产物贯穿; 肿瘤病机的始终。病理产物必须除之而后快,而正气和脏腑的调理是祛邪的保障。病机的轻重缓急,应以象的变化为凭证。病机不变,象不变,临床上即应守方用药; 。王教授在临证中强调据象诊断、据象治疗、据象的变化反馈调整处方用药的中医诊疗思想颇具特色。Professor WANG Yan-hui has accumulated a wealth of clinical experience; in the treatment of tumor for more than 30 years. He thinks that the key; point of treatment based on syndrome differentiation is according to; Xiang thinking that under the guidance of pathogenesis. Qi stagnation,; phlegm-damp, static blood and other pathological products are always; complicated throughout the tumor pathogenesis. The pathological products; must be wiped out, while the regulation of vital qi and zang-fu viscera; is the insurance for eliminating pathogen. The order of priority of; pathogenesis should be according to the changes of Xiang. As the; pathogenesis and Xiang remains unchanged, the prescription of clinical; medication should be keeping the same. Professor WANG emphasizes that; diagnosis and treatment should be according to Xiang in the clinical.; The prescription adjustment by feeding back from the changes of Xiang is; a special characteristic of traditional Chinese medicine in diagnosis; and treatment.厦门市重大科技计划项目; 厦门市科技计划项

Y型聚乙二醇干扰素琢-2b注射液治疗HCV基因2/3型慢性丙型肝炎患者疗效和安全性的多中心随机对照试验研究

目的以标准剂量的聚乙二醇干扰素(Peg IFN)α-2a联合利巴韦林作为阳性对照,评价新型试验药物Y型Peg IFNα-2b注射液联合利巴韦林治疗2型/3型慢性丙型肝炎(CHC)患者的疗效和安全性。方法采用多中心、随机开放、阳性药对照的Ⅲ期临床试验,筛选符合要求的2型/3型CHC患者,按照2:1的比例随机分配到Y型Peg IFNα-2b组和Peg IFNα-2a组,同时口服利巴韦林,疗程24 w,停药随访24 w。采用Abbott Real Time HCV Genotype II检测HCV基因型,采用Cobas Taq Man实时定量PCR法检测血清HCV RNA水平。详细记录不良事件。主要疗效指标为持续病毒学应答(SVR),并进行非劣效检验。结果本试验实际入组2型/3型CHC患者255例,实际治疗241例。全分析集(FAS)数据显示,158例试验组和83例对照组患者SVR分别为85.4%(95%CI 79.94%~90.94%)和79.5%(95%CI 70.84%~88.20%,P=0.2402);对符合方案分析集(PPS)人群分析显示,试验组和对照组患者SVR分别为87.9%(95%CI 82.45%~93.27%)和85.9%(95%CI 77.82%~94.01%,P=0.7060),率差的95%可置信区间均符合非劣效标准;对PPS人群分析显示,85.8%受试者获得了早期病毒学应答(RVR),RVR的阳性预测值为90.1%;试验组和对照组不良事件发生率相似,分别为95.6%和95.2%,严重不良事件发生率分别为3.8%和3.6%。结论应用Peg IFNα联合利巴韦林治疗2型/3型CHC患者,新型试验药物Y型Peg IFNα-2b具有与对照药物Peg IFNα-2a相似的疗效和安全性。国家科技部“十二五”重大专项(编号:2012ZX10002-003)；“重大新药创制”十二五科技重大专项(编号:2012ZX09303019)