Encourage them to learn: Case Study of Fictitious Product and Virtual Market in Marketing Communications Degree Course

At the Faculty of Economics and Management at the Czech University of Life Sciences Prague (CULS Prague) a wide range of marketing courses are taught, covering many aspects of marketing theory. The curriculum of the majority of marketing courses consists of case studies and project work in teams. The students in their MSc. studies have five marketing subjects in total, and work with different teachers, though the same teaching approach and design (project teaching) is used. In this article, we present the results of a new design for the Marketing Communications course. In this case, students are engaged in designing a real package for a fictitious product, and to enter a virtual market using a wide range of promotional tools. The students then debrief the entire experience as consumers in that virtual market. The course uses a mix of traditional and contemporary teaching techniques in the field of marketing communications. It can be used in traditional or blended learning or adapted for online courses. The innovative course design has been shown to be a key factor to stimulate the students to learn, rather than simply study and repeat their lectures. The learning efficiency compares favourably with the original course design

TEACHING TACIT KNOWLEDGE: CAN ARTIFICAL INTELIGENCE HELP?

In the paper we first examine students´ ability to use tacit knowledge. We conducted the experiment to test whether the students are able to transfer and use tacit knowledge they obtained in the basic course of Strategic management. As tacit knowledge is difficult to transfer to another person we used course design with several experiential techniques to increase the students´ abilities in the field of Strategic management. For the evaluation experiment we chose to play a board game “Power Grid”, where we tested whether the students were able to use knowledge they had been taught in the basic course. As the result we found out low students´ ability to use tacit knowledge even despite the fact that in the basic course where they obtained the knowledge we used experiential techniques which force students to acquire a skill and therefore, according to Polanyi (in Schmidt, Hunter, 1993), they also acquire corresponding understanding that defies articulation, therefore tacit knowledge. According to the result of the experiment we propose the business game with the artificial intelligence as a teaching tool which can be further discussed as a tool for teaching specific tacit knowledge in the paper

ANALYSIS OF PROFESSORS’ EVALUATION AT LA SALLE UNIVERSITY MÉXICO FROM 2010 TO 2016: WHAT THE RESULTS INDICATE?

La Salle University México (La Salle) uses an internal system of professors’ evaluation, which main purpose is to evaluate professors’ performance and secure high quality of teaching at all of its faculties. Since its inception in 2010, La Salle has obtained 517,635 individual evaluations of 45,346 courses. However, no additional analysis of the obtained results has ever been done. This article provides introductory analysis of the accumulated results at faculty level. The main objective is to analyze whether there are differences between faculties regarding the evaluation. Although the results are highly skewed towards the maximal evaluation at all faculties, there are statistically significant differences. The next important task is to investigate what factors influence the evaluation. Moreover, as this is the introductory analysis, the article concludes with possible future steps that should be consider regarding eventual structural changes in the evaluation system

Insight into the genomes of dominant yeast symbionts of European spruce bark beetle, Ips typographus

Spruce bark beetle Ips typographus can trigger outbreaks on spruce that results in significant losses in the forest industry. It has been suggested that symbiotic microorganisms inhabiting the gut of bark beetles facilitate the colonization of plant tissues as they play a role in the detoxification of plant secondary metabolites, degrade plant cell wall and ameliorate beetle’s nutrition. In this study, we sequenced and functionally annotated the genomes of five yeasts Kuraishia molischiana, Cryptococcus sp., Nakazawaea ambrosiae, Ogataea ramenticola, and Wickerhamomyces bisporus isolated from the gut of Ips typographus. Genome analysis identified 5314, 7050, 5722, 5502, and 5784 protein coding genes from K. molischiana, Cryptococcus sp., N. ambrosiae, O. ramenticola, and W. bisporus, respectively. Protein-coding sequences were classified into biological processes, cellular and molecular function based on gene ontology terms enrichment. Kyoto Encyclopedia of Genes and Genomes (KEGG) annotation was used to predict gene functions. All analyzed yeast genomes contain full pathways for the synthesis of essential amino acids and vitamin B6, which have nutritional importance to beetle. Furthermore, their genomes contain diverse gene families related to the detoxification processes. The prevalent superfamilies are aldo-keto reductase, ATP-binding cassette and the major facilitator transporters. The phylogenetic relationships of detoxification-related enzymes aldo-keto reductase, and cytochrome P450 monooxygenase, and ATP-binding cassette are presented. Genome annotations also revealed presence of genes active in lignocellulose degradation. In vitro analyses did not confirm enzymatic endolytic degradation of lignocellulose; however, all species can utilize and pectin and produce a large spectrum of exolytic enzymes attacking cellulose, chitin, and lipids

The model of the attendante and choice of cash frome ATM

Autor se v práci zabývá analýzou současného stavu doplňování ATM a návrhem optimalizace zaváženého množství peněz.Dokončená práce s úspěšnou obhajobo

Využití fondů EU pro rozvoj dopravní infrastruktury v Ústeckém kraji

Tato práce se zabývá rozvojem dopravní infrastruktury Ústeckého kraje a využitím fondů EU pro její spolufinancování. V první části práce je podána základní charakteristika kraje s podrobným popisem celé sítě jeho dopravní infrastruktury. Následuje vyhodnocení dopravní infrastruktury a analýza potřeb jejího rozvoje s výběrem několika klíčových projektů. Třetí kapitola poskytuje přehled finančních nástrojů rozvoje dopravní infrastruktury využívaných v ČR, největší část je věnována fondům EU a operačním programům v období 2004-2006. Ve čtvrté kapitole jsou pak popsány konkrétní projekty podporované fondy EU v Ústeckém kraji s celkovou analýzou využití prostředků EU v období 2004-2006. Nakonec pátá kapitola ozřejmí velký potenciál programovacího období 2007-2013 pro rozvoji dopravní infrastruktury. Možnosti využití operačních programů jsou nastíněny na potenciálních projektech v Ústeckém kraji

Production Flow Optimization in a Particular Electrical Engineering Company

Předkládaná diplomová práce se dělí na dvě části. Teoretická část se zabývá dnes běžně používanými metodami k optimalizaci výrobního toku. Zabývá se historií a principy těchto metod. Popisuje jejich hlavní vlastnosti, jejich výhody a nevýhody. V praktické části se nachází popis projektu, který byl řešen v rámci pracovní spolupráce s firmou Rohde & Schwarz.Katedra technologií a měřeníObhájenoThe presented thesis is divided into two theoretical and practical parts. The theoretical part deals with the now commonly used methods for optimizing production flow. Furthermore, it deals with the history and principles of these methods. Thesis then describes the main characteristics, advantages and disadvantages of these methods. Practical part contains description of a project, which has been carried out within the close collaboration with Rohde & Schwarz Company

Differences in thinking about educational goals for educators of school groups ZŠ Záboří and ZŠ T.G.Masaryka Blatná

The work is devoted to goals in the school group. It characterizes the school group, its school educational program and describes the most important developmental characteristics of the child that influence the creation of educational goals. The work also describes the role of the educator in the school group. In the second chapter, the work deals with the term goal and goals in the school group in connection with the goals of school education. In the last part, the work presents an illustrative survey conducted with educators of two selected school groups (ZŠ Záboří, ZŠ T. G. Masaryka Blatná). The obtained information confirms that educators are working with educational goals and curriculum documents that refer to them

SSL/TLS Filtering Support for Privoxy

Práce se věnuje problematice proxy serverů ve vztahu k HTTP a HTTPS protokolům, a také popisuje způsoby filtrování HTTPS komunikace. Představeny jsou zde jednotlivé způsoby filtrování HTTPS komunikace, možnosti těchto filtrů a postupy proxy serveru při obsluze HTTP/HTTPS spojení. Součástí práce je také návrh a implementace rozšíření programu Privoxy. Implementované rozšíření umožňuje filtrovat HTTPS komunikaci s využitím řady filtrovacích možností původního programu. Dosažené výsledky jsou zhodnoceny a doplněny o další možná vylepšení.The thesis deals with the topic of proxy servers in relation to HTTP and HTTPS protocols and describes the ways of filtering HTTPS communication. Different ways of HTTPS filtering are presented, as well as the features of these filters and the proxy server procedures for controlling of HTTP/HTTPS connections. The second part of this thesis implements a SSL extension for Privoxy. This extension allows filtering HTTPS communication using variety of filtering features of the original program. Achieved results are evaluated and other possible improvements are suggested