33 research outputs found

    Analisis Faktor-Faktor yang Mempengaruhi Pelaku Usaha Daerah Rawan Banjir Terhadap Kepemilikan Asuransi

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    This aimed to analyze the factors that affect the business people of flood-prone in Klaten regency against the ownership of insurance services. This Research This research conducted by doing quantitative approach which aims to know the influence of independent variable to dependent variable that is purchasing decision of insurance service. The sampling technique used is a simple random sampling. The data in the study was obtained through the distribution of questionnaires on business actors located in flood-prone areas of Klaten regency. In this study the population is business actors in Klaten District who have experienced flooding. The sampling technique in this research is simple random sampling. The number of samples in this study as many as 65 people. Data were analyzed quantitative. Data analysis used is logistic regression test analysis using SPSS16. The result of this research analysis is income variable and home elevation is positive significant to business entrepreneur participation in insurance. This is relevant to previous research. The variable of age, the number of flood frequency in one year, and the perception of business actor to the price of insurance premium have no significant effect to the insurance participation

    Pengaruh Return On Equity (Roe), Current Ratio (CR) dan Economic Value Added (EVA) Terhadap Harga Saham pada Perusahaan yang Terdaftar di Jakarta Islamic Index (JII) Tahun 2012-2016

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    This reaserch aims to examine the influence of return on equity, current ratio and economic value added to the share price in the company group Jakarta Islamic Index in 2012-2016. The Sample collection technique has been carried out by using puposive sampling method, based on the predetermined criteria, obtained 12 sample companies group Jakarta Islamic Index in 2012-2016. This reaserch has conducted by using multiple linier regression and SPSS 20th version. The results of simultaneous test (F test) shows that the regression models are feasible to be use to predict return on equity, current ratio and economic value added to share price at group company of Jakarta Islamic Index. Partially (t test) resulted that the return on equity give positive effect to the share price, while current ratio and economic value added does not give influence to the share price. This research yields value of R2 equal to 0,366 that is 36,6% share price can be explained by variable return on equity, current ratio, and economic value added while the rest 63,4% explained by other variable

    Pengaruh Kualitas Pelayanan, Harga, Promosi, Dan Lokasi Terhadap Keputusan Memilih Pondok Assalam Surakarta

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    The purpose of this study is to analyze the quality of service price, promotion, and location Against the decision to vote. Study conducted in Pondok Assalam Surakarta. Samples taken in the study are 70 respondents who send their children to Pondok Assalam Surakarta. Analytical methods used are multiple linear regression, istrumen test and classical assumption test. Based on the analysis results can be explained that both partially and simultaneously the quality of service, price, promotion and location have a positive and significant influence on the decision to vote. In the model formed variable of service quality, price, promotion and location able to explain decision decision variable equal to 61,6% and the rest 38,4% still influenced by other variable

    Analisis Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Kuliner di Galabo Kota Surakarta

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    This study aims to analyze the effect of prices, product quality, service quality and word of mouth on culinary purchasing decisions in Galabo, Surakarta City. The population of this research is the people in the area of Surakarta and surrounding areas who have enjoyed culinary in Galabo, Surakarta City. The sample used in this study amounted to 100 respondents in the Surakarta City Galabo Culinary. This study uses primary data taken using structured interviews with the help of a questionnaire. The sampling technique is amethod non probability sampling. Data analysis techniques use multiple linear regression. The results of this study indicate that: price and word of mouth has a positive and significant influence on purchasing decisions in Galabo City Surakarta, while product quality and service quality have a positive but not significant effect on purchasing decisions in Galabo City Surakarta

    Pengaruh Pengelolaan Sumber Daya Manusia dan Kreativitas Organisasi Terhadap Kinerja Organisasi dengan Innovation Capability Sebagai Variabel Intervening (Pada Usaha Batik di Kota Surakarta)

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    This study aims to analyze the effect of human resource management and organizational creativity on organizational performance with innovation capability as an intervening variable in the batik business in the city of Surakarta. The population and sample in this study were respondents or batik businesses in the city of Surakarta and the number of respondents as the sample of this study were 70 respondents of MSMEs in the city of Surakarta. The type of data used in this research is primary data through a questionnaire with a measurement scale using a Likert scale. The sample selection in this study used a non-probability sampling approach with a saturated sampling technique. The data analysis technique uses SmartPLS 3.0. The results of the analysis in this study indicate that human resource management has a positive and significant effect on organizational performance, organizational creativity has a positive and significant effect on organizational performance, organizational creativity has a positive and significant effect on innovation capability, human resource management has a positive and significant impact on innovation capability, the effect of innovation capability has a positive and significant effect on organizational performance, the influence of human resource management has a positive and significant effect on organizational performance through innovation capability, and organizational creativity has a positive and significant effect on organizational performance through innovation capability

    Analisis Pengaruh Kualitas Layanan, Harga, dan Lokasi terhadap Keputusan Pembelian (Studi pada Markobar Cabang Solo Grand Mall)

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    This research aim to analyses influence of service quality, price and location to the customer satisfaction at MARKOBAR branch of Solo Grand Mall. Population and sample of which is used in this research is customer MARKOBAR branch of Solo Grand Mall which amount to 100 respondents by using technique of non-probability sampling with approach of accidental sampling. Research use method analyses doubled linear regression by using SPSS software. Result of research partially indicates that service quality, price and location have an effect on positive and significant to the customer satisfaction. Result of research simultaneously indicates that service quality, price and location have an effect on positive and significant to the customer satisfaction. Result of the examination coefficient of determinacy (R2) indicating they are, service quality, price and location can explain variability of the customer satisfaction

    Pengaruh Kredibilitas Endorser Selebriti Terhadap Keputusan Pembelian "Erigo" yang Dimediasi oleh Sikap Pembelian

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    This study examines the effect of endorser credibility on purchasing decisions mediated by purchasing attitudes. This study involved 150 respondents involving followers (Followers) of Raffi Ahmad who live in Solo Raya. The data collection tool used in this study used a questionnaire using a Likert scale. The data analysis technique used in this study uses the Structural Equation Modeling (SEM) model with the Partial Last Square (PLS) approach. The results of this study are the credibility of celebrity endorsers has a positive and significant effect on purchasing attitudes. Purchase attitude has a positive and significant effect on purchasing decisions. Endorser credibility has a positive and significant effect on purchasing decisions. Credibility has a positive and significant effect on purchasing decisions which is perfectly mediated by purchasing attitudes

    Pengaruh Harga, Citra Merek, Kualitas Produk, dan Lokasi terhadap Keputusan Pembelian di Restoran Bale Branti Kemuning Karanganyar

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    The study aims to determine the price, brand image, product quality and location of the purchase decision at Bale Branti Kemuning Karanganyar. Sample selection using Nonprobability Sampling. Data collection using a questionnaire method. Data analysis techniques use multiple linear regression. Variables used are price, product quality, brand image, price, location and purchase decision. The population of this study is consumers at Bale Branti with a sample of 100 respondents. Hasil penelitian ini menunjukkan (1) harga memiliki pengaruh terhadap Keputusan Pembelian Pada Bale Branti. (2) the brand image does not have an influence on the purchase decision at Bale Branti, (3) product quality has an influence on the Purchase Decision at Bale Branti, (4) the location has an influence on the purchase decision at Bale Branti

    Analisis Kualitas Produk, Harga, dan Promosi terhadap Loyalitas Konsumen Kampoeng Batik Laweyan dengan Kepuasan Konsumen Sebagai Variabel Intervening

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    The purpose of this study is to analyze the effect of product quality, promotion and price on customer loyalty through customer satisfaction at Kampoeng Batik Laweyan. This research method includes the type of quantitative research that is scientific research that uses data in the form of numbers as a tool in analyzing information about what you want to know. The main data from the sample of a population in this study was collected using a questionnaire instrument which included Product Quality, Promotion, Price on Consumer Loyalty and Customer Satisfaction as an intervening variable. Primary data collection uses survey methods. The results of the study are that product quality has a significant effect on consumer satisfaction in Kampoeng Batik Laweyan Solo. Promotion has a significant effect on consumer satisfaction in Kampoeng Batik Laweyan Solo. Price has a significant effect on consumer satisfaction in Kampoeng Batik Laweyan Solo. Product quality has a significant effect on consumer loyalty in Kampoeng Batik Laweyan Solo. Promotion has a significant effect on consumer loyalty in Kampoeng Batik Laweyan Solo. Price has a significant effect on consumer loyalty in Kampoeng Batik Laweyan Solo. Product quality, promotions and prices have a significant effect on customer loyalty with customer satisfaction Kampoeng Batik Laweyan Solo as an intervening variabl

    Pengaruh Citra Merek,Kualitas Produk,Harga,Dan Lokasi Terhadap Kepuasan Konsumen (Pada Restoran Bali Ndeso Kemuning Karanganyar)

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    This research has purpose to know location, product quality, brand image and price to consumer satisfaction. Selection of sample using Nonprobability Sampling. Data collection using questionnaire method. Data analysis techniques use multiple linear regression. Variables used brand image, product quality, price, location and customer satisfaction. This population of consumers in Bali Ndeso with a sample of 100 respondents. The results of this study indicate (1) brand image has no influence on satisfaction knsumen on Bali Ndeso. (2) product quality has an effect on consumer satisfaction at Bali Ndeso. (3) price has no influence on consumer satisfaction at Bali Ndeso. (4) Location has an influence on consumer satisfaction at Bali Ndes
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