Online advertising: analysis of privacy threats and protection approaches

Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers. The current advertising model builds upon an intricate infrastructure composed of a variety of intermediary entities and technologies whose main aim is to deliver personalized ads. For this purpose, a wealth of user data is collected, aggregated, processed and traded behind the scenes at an unprecedented rate. Despite the enormous value of online advertising, however, the intrusiveness and ubiquity of these practices prompt serious privacy concerns. This article surveys the online advertising infrastructure and its supporting technologies, and presents a thorough overview of the underlying privacy risks and the solutions that may mitigate them. We first analyze the threats and potential privacy attackers in this scenario of online advertising. In particular, we examine the main components of the advertising infrastructure in terms of tracking capabilities, data collection, aggregation level and privacy risk, and overview the tracking and data-sharing technologies employed by these components. Then, we conduct a comprehensive survey of the most relevant privacy mechanisms, and classify and compare them on the basis of their privacy guarantees and impact on the Web.Peer ReviewedPostprint (author's final draft

Web Tracking: Mechanisms, Implications, and Defenses

This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web resources are from years 2012-2014. Privacy seems to be the Achilles' heel of today's web. Web services make continuous efforts to obtain as much information as they can about the things we search, the sites we visit, the people with who we contact, and the products we buy. Tracking is usually performed for commercial purposes. We present 5 main groups of methods used for user tracking, which are based on sessions, client storage, client cache, fingerprinting, or yet other approaches. A special focus is placed on mechanisms that use web caches, operational caches, and fingerprinting, as they are usually very rich in terms of using various creative methodologies. We also show how the users can be identified on the web and associated with their real names, e-mail addresses, phone numbers, or even street addresses. We show why tracking is being used and its possible implications for the users (price discrimination, assessing financial credibility, determining insurance coverage, government surveillance, and identity theft). For each of the tracking methods, we present possible defenses. Apart from describing the methods and tools used for keeping the personal data away from being tracked, we also present several tools that were used for research purposes - their main goal is to discover how and by which entity the users are being tracked on their desktop computers or smartphones, provide this information to the users, and visualize it in an accessible and easy to follow way. Finally, we present the currently proposed future approaches to track the user and show that they can potentially pose significant threats to the users' privacy.Comment: 29 pages, 212 reference

Accessing the mobile web: myth or reality?

Emerging technologies for learning report - Article exploring open web standard

Locational wireless and social media-based surveillance

The number of smartphones and tablets as well as the volume of traffic generated by these devices has been growing constantly over the past decade and this growth is predicted to continue at an increasing rate over the next five years. Numerous native features built into contemporary smart devices enable highly accurate digital fingerprinting techniques. Furthermore, software developers have been taking advantage of locational capabilities of these devices by building applications and social media services that enable convenient sharing of information tied to geographical locations. Mass online sharing resulted in a large volume of locational and personal data being publicly available for extraction. A number of researchers have used this opportunity to design and build tools for a variety of uses – both respectable and nefarious. Furthermore, due to the peculiarities of the IEEE 802.11 specification, wireless-enabled smart devices disclose a number of attributes, which can be observed via passive monitoring. These attributes coupled with the information that can be extracted using social media APIs present an opportunity for research into locational surveillance, device fingerprinting and device user identification techniques. This paper presents an in-progress research study and details the findings to date

Smart hospital emergency system via mobile-based requesting services

In recent years, the UK’s emergency call and response has shown elements of great strain as of today. The strain on emergency call systems estimated by a 9 million calls (including both landline and mobile) made in 2014 alone. Coupled with an increasing population and cuts in government funding, this has resulted in lower percentages of emergency response vehicles at hand and longer response times. In this paper, we highlight the main challenges of emergency services and overview of previous solutions. In addition, we propose a new system call Smart Hospital Emergency System (SHES). The main aim of SHES is to save lives through improving communications between patient and emergency services. Utilising the latest of technologies and algorithms within SHES is aiming to increase emergency communication throughput, while reducing emergency call systems issues and making the process of emergency response more efficient. Utilising health data held within a personal smartphone, and internal tracked data (GPU, Accelerometer, Gyroscope etc.), SHES aims to process the mentioned data efficiently, and securely, through automatic communications with emergency services, ultimately reducing communication bottlenecks. Live video-streaming through real-time video communication protocols is also a focus of SHES to improve initial communications between emergency services and patients. A prototype of this system has been developed. The system has been evaluated by a preliminary usability, reliability, and communication performance study

Overview of modern teaching equipment that supports distant learning

Laboratory is a key element of engineering and applied sciences educational systems. With the development of Internet and connecting IT technologies, the appearance of remote laboratories was inevitable. Virtual laboratories are also available; they place the experiment in a simulated environment. However, this writing focuses on remote experiments not virtual ones. From the students’ point of view, it is a great help not only for those enrolling in distant or online courses but also for those studying in a more traditional way. With the spread of smart, portable devices capable of connection to the internet, students can expand or restructure time spent on studying. This is a huge help to them and also allows them to individually divide their time up, to learn how to self-study. This independent approach can prepare them for working environments. It offers flexibility and convenience to the students. From the universities’ point of view, it helps reduce maintenance costs and universities can share experiments which also helps the not so well-resourced educational facilities