Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

Cognitive and Computational Neuroscience: Principles, Algorithms, and Applications in Surveillance Context

Today, working with human behavior is vitally important, especially if we consider the impact neuroscience and security systems. The responsibility of monitoring in a conventional way is in charge of a human agent (vigilant). On the other hand, a vigilant cannot be aware at all times. He can only be aware for 20 minutes which is the time he can monitor four cameras simultaneously; after that, the task of surveillance ceases to make sense. This reveals one of the shortcomings of surveillance (SV) systems. Whether a surveillance system provides a warning of an activity or situation makes it as important as the selection of the technological elements that allowed it to be captured. Security systems based on intelligent technologies have had an accelerated development in recent times detection and identification of car registration numbers, detection of static objects in tracks, and detection of pedestrians circulating on not permitted routes. The reuse of methodologies, procedures, and ontologies is described in this chapter of the book

Strategic Intelligence Monitor on Personal Health Systems (SIMPHS): Report on Typology/Segmentation of the PHS Market

This market segmentation reports for Personal Health Systems (PHS) describes the methodological background and illustrates the principles of classification and typology regarding different fragments forming this market. It discusses different aspects of the market for PHS and highlights challenges towards a stringent and clear-cut typology or defining market segmentation. Based on these findings a preliminary hybrid typology and indications and insights are created in order to be used in the continuation of the SIMPHS project. It concludes with an annex containing examples and cases studies.JRC.DDG.J.4-Information Societ

Communication on plant health risks:Social science research, audience segmentation, and communication strategy for an EU awareness‐raising campaign

The European Food Safety Authority (EFSA) carried out preparatory work to inform an EU awareness-raising communication campaign on plant health risks. In a first phase, this included social science research and audience segmentation to inform appropriate choices regarding targeting and topics to be covered. Mixed methods research was carried out – including analysis of survey data, literature review and in-depth interviews –, to identify plant health awareness, knowledge, risk perception, preferred information sources and trust in different actors. Four “personas” were developed based on the results, representing four potential audience segments: “curious traveller” (P1), “home gardener and hobby farmer” (P2), “conscious young parent” (P3), and “adventurous and green foodie” (P4). The research also included an additional focus on stakeholders involved in plant health, agriculture, and related sectors since they can support the objectives and reach of a campaign. Then, in a second phase, the communication strategy for the 3-year campaign was designed, building on the social research as well as on situational analysis and a stakeholder mapping. The proposed strategy for the campaign foresees targeting of P1, P2 and P3, and entails using a progressive model aimed at raising target audiences’ awareness (Year 1), triggering critical thinking (Y2), and activating and creating advocacy (Y3). A crucial role will also be played by plant sector operators, who will be involved in dedicated activities and act as touchpoints and amplifiers for the campaign. The strategy provides a common framework allowing Member States (MSs) to fully localise the national implementation and to join the campaign throughout its 3-year course. The report outlines the objectives and topics defined for the different years of the campaign per target audience, as well as the tactics and the evaluation methodology. EFSA plans to launch the campaign in summer 2023 in collaboration with participating MSs

The story of Vista Alegre Atlantis : how does a declining brand reposition for growth through internationalization?

This dissertation is about Vista Alegre Atlantis and the preponderant role that its internationalization strategies had, in a context of almost bankruptcy, accompanied by an economic crisis, in the brand’s reinsertion on a road to success. Focusing mainly on the strategies implemented by the company, one can understand that these rely on three actions: defining priority markets, partnerships with renown designers, and an increase and adaptation in product portfolio. With these strategies, the company aimed to turn this internationalization specialized and focused, create higher brand notoriety and, lastly, make its products available in more points of sale. According to the company, these objectives are essential for an effective brand internationalization. Thus, Vista Alegre Atlantis’ history is documented and analyzed with theoretical contents with the objective on being discussed in a classroom environment.Esta dissertação versa sobre a Vista Alegre Atlantis e o papel preponderante que as suas estratégias de internacionalização tiveram, num contexto de quase falência da marca, acompanhado por uma crise económica, na reinserção da marca numa rota de sucesso. Tendo como foco principal as estratégias implementadas pela empresa, é possível compreender que estas incidem, principalmente, em três ações: definição de mercados prioritários, parcerias com designers de renome, e aumento e adaptação do portfolio de produtos. Com estas estratégias, a marca visou tornar a internacionalização especializada e focada, criar uma maior notoriedade da marca, e, por fim, tornar os produtos acessíveis em mais pontos de venda. Objetivos estes que, de acordo com a empresa, são essenciais para um processo de internacionalização de marca eficaz. Deste modo, a história da Vista Alegre Atlantis é documentada e analisada com conteúdos teóricos com o intuito de ser discutida num ambiente de sala de aula

ERP implementation methodologies and frameworks: a literature review

Enterprise Resource Planning (ERP) implementation is a complex and vibrant process, one that involves a combination of technological and organizational interactions. Often an ERP implementation project is the single largest IT project that an organization has ever launched and requires a mutual fit of system and organization. Also the concept of an ERP implementation supporting business processes across many different departments is not a generic, rigid and uniform concept and depends on variety of factors. As a result, the issues addressing the ERP implementation process have been one of the major concerns in industry. Therefore ERP implementation receives attention from practitioners and scholars and both, business as well as academic literature is abundant and not always very conclusive or coherent. However, research on ERP systems so far has been mainly focused on diffusion, use and impact issues. Less attention has been given to the methods used during the configuration and the implementation of ERP systems, even though they are commonly used in practice, they still remain largely unexplored and undocumented in Information Systems research. So, the academic relevance of this research is the contribution to the existing body of scientific knowledge. An annotated brief literature review is done in order to evaluate the current state of the existing academic literature. The purpose is to present a systematic overview of relevant ERP implementation methodologies and frameworks as a desire for achieving a better taxonomy of ERP implementation methodologies. This paper is useful to researchers who are interested in ERP implementation methodologies and frameworks. Results will serve as an input for a classification of the existing ERP implementation methodologies and frameworks. Also, this paper aims also at the professional ERP community involved in the process of ERP implementation by promoting a better understanding of ERP implementation methodologies and frameworks, its variety and history

Market entry strategy for Kari Finn float switch into the Nigerian market: Case company Kari Finn Oy

For every business that considers market expansion on an international scale, adopting the right market entry mode for specific markets is essential. It lays the foundation for the strategy and exposes the risk levels and benefits for the proposed plan. The main drive of this thesis is to make a research on the market entry modes which Kari Finn Oy, the case company, can adopt in expanding their float switch market in a foreign country, Nigeria. The theoretical part of the thesis adopts a deductive approach to evaluate and analyze the various modes and theories of market entry to make a concrete decision on the best entry strategy for Kari Finn Oy. It also examines the PESTEL analysis, SWOT analysis, and Porter’s five forces to reveal how they play in influencing the case company’s market entry strategy. Additionally, the qualitative research method was used to extract answers to the research questions raised in the thesis. Primary data was collected through interviews with relevant company and industry stakeholders and secondary data were obtained from internet sources and other existing literature. The study result reveals that there are several possible strategies that the case company, Kari Finn Oy, can adopt to enter the Nigerian market. It also indicates that the most viable entry strategy will be through foreign direct investment by the establishment of a subsidiary firm in Nigeria. According to the study, this strategy will give the case company, Kari Finn Oy, the long-term benefit to leverage on ownership of facilities, have direct dealings with suppliers and customers alike, and invariably a stronger control of its business operations. Further studies are required to significantly analyze the Nigerian market as well as the unique customer persona within the supply chain. The result of the thesis can be used to give insight and information to the case company for its market expansion goals