Fuzzy Recommendations in Marketing Campaigns

The population in Sweden is growing rapidly due to immigration. In this light, the issue of infrastructure upgrades to provide telecommunication services is of importance. New antennas can be installed at hot spots of user demand, which will require an investment, and/or the clientele expansion can be carried out in a planned manner to promote the exploitation of the infrastructure in the less loaded geographical zones. In this paper, we explore the second alternative. Informally speaking, the term Infrastructure-Stressing describes a user who stays in the zones of high demand, which are prone to produce service failures, if further loaded. We have studied the Infrastructure-Stressing population in the light of their correlation with geo-demographic segments. This is motivated by the fact that specific geo-demographic segments can be targeted via marketing campaigns. Fuzzy logic is applied to create an interface between big data, numeric methods for processing big data and a manager.Comment: conferenc

Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline

Datamining for Web-Enabled Electronic Business Applications

Web-Enabled Electronic Business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Data mining techniques can be applied to all the data being collected for obtaining useful information. This chapter attempts to present issues associated with data mining for web-enabled electronic-business

Design Model of Application Measurement Imperfect Information to Procesing Data Surveys Level of Website Learning With Fuzzy Query Basis Data Method

Abstract— Mastery of information technology applied in the design of information systems in the form of the web at this time becomes an absolute necessity in implementing business processes of an institution and organization. The level of students 'ability in information systems in web design is a goal to increase students' competitive value in global trading climate. In an effort to increase the mastery of students in designing a web needs to measure the level of mastery, so that the material evaluation of lecturers in the process of teaching and learning activities, especially web courses. Method Fuzzy Query Database is one method to measure the level of imperfect data and information precision (Imperfect Information). In the process of survey level mastery of programming materials and web design data collected not only the exact data but it can be data that contains doubt, imperfection and uncertainty so that in the process of decision-making occurs imperfect information so ineffective and accurate. This research is expected to assist computer lecturers in evaluating the achievement of learning, lecture materials and teaching techniques in the lecture hall

The Fuzzy Decision Operations for Satisfying the Criteria of Customer Satisfaction

Customer relationship management (CRM) has emerged as a prominent aspect of business. In this respect, one of the notable developments of quality movement is an assessment of the customer satisfaction. The fuzzy rule based decision support system may be used as customer satisfaction rating system is useful where simple linear relationships do not subsist, where attribute evaluations are highly correlated and where some ability to make legal opinions in the context of the specific application is needed. In this paper, we are concentrating on the relationship between the costs of recharge coupon and talk time and validity and then analysis of consequence in the context of client satisfaction. So that at the base of this scheme we can select a profitable and customer satisfied recharge coupon of a mobile telecommunication company. This report introduces an approach to evaluate the character and reliability related customer satisfaction from recharge coupon and talk time data at each individual customer level and fuzzy logic will help us to resolve the customer satisfaction data. Finally a fuzzy logic approach is employed to construct the satisfaction model

Knowledge Discovery and Management within Service Centers

These days, most enterprise service centers deploy Knowledge Discovery and Management (KDM) systems to address the challenge of timely delivery of a resourceful service request resolution while efficiently utilizing the huge amount of data. These KDM systems facilitate prompt response to the critical service requests and if possible then try to prevent the service requests getting triggered in the first place. Nevertheless, in most cases, information required for a request resolution is dispersed and suppressed under the mountain of irrelevant information over the Internet in unstructured and heterogeneous formats. These heterogeneous data sources and formats complicate the access to reusable knowledge and increase the response time required to reach a resolution. Moreover, the state-of-the art methods neither support effective integration of domain knowledge with the KDM systems nor promote the assimilation of reusable knowledge or Intellectual Capital (IC). With the goal of providing an improved service request resolution within the shortest possible time, this research proposes an IC Management System. The proposed tool efficiently utilizes domain knowledge in the form of semantic web technology to extract the most valuable information from those raw unstructured data and uses that knowledge to formulate service resolution model as a combination of efficient data search, classification, clustering, and recommendation methods. Our proposed solution also handles the technology categorization of a service request which is very crucial in the request resolution process. The system has been extensively evaluated with several experiments and has been used in a real enterprise customer service center

Integrating Fuzzy Decisioning Models With Relational Database Constructs

Human learning and classification is a nebulous area in computer science. Classic decisioning problems can be solved given enough time and computational power, but discrete algorithms cannot easily solve fuzzy problems. Fuzzy decisioning can resolve more real-world fuzzy problems, but existing algorithms are often slow, cumbersome and unable to give responses within a reasonable timeframe to anything other than predetermined, small dataset problems. We have developed a database-integrated highly scalable solution to training and using fuzzy decision models on large datasets. The Fuzzy Decision Tree algorithm is the integration of the Quinlan ID3 decision-tree algorithm together with fuzzy set theory and fuzzy logic. In existing research, when applied to the microRNA prediction problem, Fuzzy Decision Tree outperformed other machine learning algorithms including Random Forest, C4.5, SVM and Knn. In this research, we propose that the effectiveness with which large dataset fuzzy decisions can be resolved via the Fuzzy Decision Tree algorithm is significantly improved when using a relational database as the storage unit for the fuzzy ID3 objects, versus traditional storage objects. Furthermore, it is demonstrated that pre-processing certain pieces of the decisioning within the database layer can lead to much swifter membership determinations, especially on Big Data datasets. The proposed algorithm uses the concepts inherent to databases: separated schemas, indexing, partitioning, pipe-and-filter transformations, preprocessing data, materialized and regular views, etc., to present a model with a potential to learn from itself. Further, this work presents a general application model to re-architect Big Data applications in order to efficiently present decisioned results: lowering the volume of data being handled by the application itself, and significantly decreasing response wait times while allowing the flexibility and permanence of a standard relational SQL database, supplying optimal user satisfaction in today\u27s Data Analytics world. We experimentally demonstrate the effectiveness of our approach

Weak signal identification with semantic web mining

We investigate an automated identification of weak signals according to Ansoff to improve strategic planning and technological forecasting. Literature shows that weak signals can be found in the organization's environment and that they appear in different contexts. We use internet information to represent organization's environment and we select these websites that are related to a given hypothesis. In contrast to related research, a methodology is provided that uses latent semantic indexing (LSI) for the identification of weak signals. This improves existing knowledge based approaches because LSI considers the aspects of meaning and thus, it is able to identify similar textual patterns in different contexts. A new weak signal maximization approach is introduced that replaces the commonly used prediction modeling approach in LSI. It enables to calculate the largest number of relevant weak signals represented by singular value decomposition (SVD) dimensions. A case study identifies and analyses weak signals to predict trends in the field of on-site medical oxygen production. This supports the planning of research and development (R&D) for a medical oxygen supplier. As a result, it is shown that the proposed methodology enables organizations to identify weak signals from the internet for a given hypothesis. This helps strategic planners to react ahead of time

TEXTUAL DATA MINING FOR NEXT GENERATION INTELLIGENT DECISION MAKING IN INDUSTRIAL ENVIRONMENT: A SURVEY

This paper proposes textual data mining as a next generation intelligent decision making technology for sustainable knowledge management solutions in any industrial environment. A detailed survey of applications of Data Mining techniques for exploiting information from different data formats and transforming this information into knowledge is presented in the literature survey. The focus of the survey is to show the power of different data mining techniques for exploiting information from data. The literature surveyed in this paper shows that intelligent decision making is of great importance in many contexts within manufacturing, construction and business generally. Business intelligence tools, which can be interpreted as decision support tools, are of increasing importance to companies for their success within competitive global markets. However, these tools are dependent on the relevancy, accuracy and overall quality of the knowledge on which they are based and which they use. Thus the research work presented in the paper uncover the importance and power of different data mining techniques supported by text mining methods used to exploit information from semi-structured or un-structured data formats. A great source of information is available in these formats and when exploited by combined efforts of data and text mining tools help the decision maker to take effective decision for the enhancement of business of industry and discovery of useful knowledge is made for next generation of intelligent decision making. Thus the survey shows the power of textual data mining as the next generation technology for intelligent decision making in the industrial environment