3,946 research outputs found

    Web 2.0 and destination marketing: current trends and future directions

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    Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts. Recent scholarly and industry research has emphasized that Web 2.0 plays an increasing role in destination marketing. However, no comprehensive appraisal of this research area has been conducted so far. To address this gap, this study conducts a quantitative literature review to examine the extent to which Web 2.0 features in destination marketing research that was published until December 2019, by identifying research topics, gaps and future directions, and designing a theory-driven agenda for future research. The study’s findings indicate an increase in scholarly literature revolving around the adoption and use of Web 2.0 for destination marketing purposes. However, the emerging research field is fragmented in scope and displays several gaps. Most of the studies are descriptive in nature and a strong overarching conceptual framework that might help identify critical destination marketing problems linked to Web 2.0 technologies is missing

    BITOUR: A Business Intelligence Platform for Tourism Analysis

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    [EN] Integrating collaborative data in data-driven Business Intelligence (BI) system brings an opportunity to foster the decision-making process towards improving tourism competitiveness. This article presents BITOUR, a BI platform that integrates four collaborative data sources (Twitter, Openstreetmap, Tripadvisor and Airbnb). BITOUR follows a classical BI architecture and provides functionalities for data transformation, data processing, data analysis and data visualization. At the core of the data processing, BITOUR offers mechanisms to identify tourists in Twitter, assign tweets to attractions and accommodation sites from Tripadvisor and Airbnb, analyze sentiments in opinions issued by tourists, and all this using geolocation objects in Openstreetmap. With all these ingredients, BITOUR enables data analysis and visualization to answer questions like the most frequented places by tourists, the average stay length or the view of visitors of some particular destination.This work has been supported by COLCIENCIAS through a PhD scholarship. This work is supported by the Spanish MINECO project TIN2017-88476-C2-1-R.Bustamante, A.; SebastiĂĄ TarĂ­n, L.; Onaindia De La Rivaherrera, E. (2020). BITOUR: A Business Intelligence Platform for Tourism Analysis. ISPRS International Journal of Geo-Information. 9(11):1-23. https://doi.org/10.3390/ijgi9110671S123911Nakahira, K. T., Akahane, M., & Fukami, Y. (2012). The Difference and Limitation of Cognition for Piano Playing Skill with Difference Educational Design. Smart Innovation, Systems and Technologies, 609-617. doi:10.1007/978-3-642-29934-6_59Chua, A., Servillo, L., Marcheggiani, E., & Moere, A. V. (2016). 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 Hoven, C. W. (2013). Use of GIS Mapping as a Public Health Tool–-From Cholera to Cancer. Health Services Insights, 6, HSI.S10471. doi:10.4137/hsi.s10471Mooney, S. J., Westreich, D. J., & El-Sayed, A. M. (2015). Commentary. Epidemiology, 26(3), 390-394. doi:10.1097/ede.0000000000000274Wisniewski, M. F., Kieszkowski, P., Zagorski, B. M., Trick, W. E., Sommers, M., & Weinstein, R. A. (2003). Development of a Clinical Data Warehouse for Hospital Infection Control. Journal of the American Medical Informatics Association, 10(5), 454-462. doi:10.1197/jamia.m1299Miah, S. J., Vu, H. Q., Gammack, J., & McGrath, M. (2017). A Big Data Analytics Method for Tourist Behaviour Analysis. Information & Management, 54(6), 771-785. doi:10.1016/j.im.2016.11.011Li, D., Deng, L., & Cai, Z. (2019). Statistical analysis of tourist flow in tourist spots based on big data platform and DA-HKRVM algorithms. Personal and Ubiquitous Computing, 24(1), 87-101. doi:10.1007/s00779-019-01341-xKrawczyk, M., & Xiang, Z. 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    How Tourism Communities Can Change Travel Information Quality

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    Largely ignored by research, online travel communities have already changed the travel behavior of the younger generation. They retrieve and exchange information prior to travelling and share their experiences afterwards. This paper presents some empirical evidence that the quality of the information retrieved justifies their behavior. The evidence is embedded in a larger framework and a set of hypotheses that establish a relationship between the choice of a travel information system and attributes of information quality. The paper argues that relevant attributes of information quality are timeliness, completeness, structure and personalization. Three studies support our proposition that a traditional discussion-based online tourism community provides more timely, more complete and more personalized information than a commercial guidebook. A major deficiency is particularly their lack of structure, but also the other attributes of information quality can be improved by more advanced online tourism communities. A second section thus proposes that a) Wiki communities improve timeliness, completeness and structure of online communities b) personal spaces improve the structure and the personalization of traditional online tourist communities and c) Mobile communities provide higher quality information than traditional online tourist communities

    A network perspective of cognitive and geographical proximity of sustainable tourism organizations: evidence from Italy

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    PurposeThis research aims to contribute to the literature on sustainable hospitality and tourism by applying social network analysis to identify sustainable tourism business networks and untangle the role of cognitive and geographical proximity in their formation. Design/methodology/approachData mining and machine learning techniques were applied to data collected from the websites of tourism companies located in northeastern Italy, namely, the Veneto region. Specifically, the authors used Web scraping to extract relevant information from the internet. FindingsThe results support the existence of geographical clusters of tourist accommodation providers that are linked by strong cognitive proximity based on sustainability principles that are well communicated via their websites. This does not appear to be greenwashing because companies that have agreed on sustainability principles have also implemented concrete actions and tend to signal these actions through a variety of sustainability certifications. Practical implicationsThe results may guide tourism managers and policymakers in developing tourism initiatives directed at the creation of fruitful collaborations between similarly oriented organizations and methods to support clusters of sustainable tourism accommodation. Identifying sustainable tourism networks may assist in the identification of potential actors of change, fueling a widespread transition toward sustainability. Originality/valueIn this study, the authors adopted an innovative methodology to detect sustainability-oriented tourism business networks. Additionally, to the best of the authors' knowledge, this study is one of the first to simultaneously explore the cognitive and geographical connections between tourism businesses

    Toward a model of computational attention based on expressive behavior: applications to cultural heritage scenarios

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    Our project goals consisted in the development of attention-based analysis of human expressive behavior and the implementation of real-time algorithm in EyesWeb XMI in order to improve naturalness of human-computer interaction and context-based monitoring of human behavior. To this aim, perceptual-model that mimic human attentional processes was developed for expressivity analysis and modeled by entropy. Museum scenarios were selected as an ecological test-bed to elaborate three experiments that focus on visitor profiling and visitors flow regulation

    Event and map content personalisation in a mobile and context-aware environment.

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    Effective methods for information access are of the greatest importance for our modern lives “ particularly with respect to handheld devices. Personalisation is one such method which models a users characteristics to deliver content more focused to the users needs. The emerging area of sophisticated mobile computing devices has started to inspire new forms of personalised systems that include aspects of the persons contextual environment. This thesis seeks to understand the role of personalisation and context, to evaluate the effectiveness of context for content personalisation and to investigate the event and map content domain for mobile usage. The work presented in this thesis has three parts: The first part is a user experiment on context that investigated the contextual attributes of time, location and interest, with respect to participants perception of their usefulness. Results show highly dynamic and interconnected effects of context on participants usefulness ratings. In the second part, these results were applied to create a predictive model of context that was related to attribution theory and then combined with an information retrieval score to create a weighted personalisation model. In the third part of this work, the personalisation model was applied in a mobile experiment. Participants solved situational search tasks using a (i) non-personalized and a (ii) personalized mobile information system, and rating entertainment events based on usefulness. Results showed that the personalised system delivered about 20% more useful content to the mobile user than the non-personalised system, with some indication for reduced search effort in terms of time and the amount of queries per task. The work presented provides evidence for the promising potential of context to facilitate personalised information delivery to users of mobile devices. Overall, it serves as an example of an investigation into the effectiveness of context from multiple angles and provides a potential link to some of the aspects of psychology as a potential source for a deeper understanding of contextual processes in humans

    A review of technologies for collaborative online information seeking: On the contribution of collaborative argumentation

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    In everyday life, people seek, evaluate, and use online sources to underpin opinions and make decisions. While education must promote the skills people need to critically question the sourcing of online information, it is important, more generally, to understand how to successfully promote the acquisition of any skills related to seeking online information. This review outlines technologies that aim to support users when they collaboratively seek online information. Upon integrating psychological–pedagogical approaches on trust in and the sourcing of online information, argumentation, and computer-supported collaborative learning, we reviewed the literature (N = 95 journal articles) on technologies for collaborative online information seeking. The technologies we identified either addressed collaborative online information seeking as an exclusive process for searching for online information or, alternatively, addressed online information seeking within the context of a more complex learning process. Our review was driven by three main research questions: We aimed to understand whether and how the studies considered 1) the role of trust and critical questioning in the sourcing of online information, 2) the learning processes at play when information seekers engage in collaborative argumentation, and 3) what affordances are offered by technologies that support users’ collaborative seeking of online information. The reviewed articles that focused exclusively on technologies for seeking online information primarily addressed aspects of cooperation (e.g., task management), whereas articles that focused on technologies for integrating the processes of information seeking into the entire learning processes instead highlighted aspects of collaborative argumentation (e.g., exchange of multiple perspectives and critical questioning in argumentation). Seven of the articles referred to trust as an aspect of seekers’ sourcing strategies. We emphasize how researchers’, users’, and technology developers’ consideration of collaborative argumentation could expand the benefits of technological support for seeking online information.Peer Reviewe
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