The influence of parents versus peers on Generation Y internet ethical attitudes

We examine the role of parental style versus peer influence on Generation Y's attitudes towards online unethical activities using a survey of a matched parent-child sample. Results suggest that a protective parental style has the greatest impact on Generation Y's online ethical attitudes, while a strict discipline style has no significant influence. Peers are more influential, but not as influential as when there is agreement between parents and their children on a specific activity. Methodologically, the research highlights the necessity to measure family dyads and assess whether or not parents and their children's perceptions are the same

Smartphones

Many of the research approaches to smartphones actually regard them as more or less transparent points of access to other kinds of communication experiences. That is, rather than considering the smartphone as something in itself, the researchers look at how individuals use the smartphone for their communicative purposes, whether these be talking, surfing the web, using on-line data access for off-site data sources, downloading or uploading materials, or any kind of interaction with social media. They focus not so much on the smartphone itself but on the activities that people engage in with their smartphones

Mom, Dad It’s Only a Game! Perceived Gambling and Gaming Behaviors among Adolescents and Young Adults: an Exploratory Study

Gambling and gaming are increasingly popular activities among adolescents. Although gambling is illegal in Portugal for youth under the age of 18 years, gambling opportunities are growing, mainly due to similarity between gambling and other technology-based games. Given the relationship between gambling and gaming activities, the paucity of research on gambling and gaming behaviors in Portugal, and the potential negative consequences in the lives of young people, the goal of this study was to explore and compare the perceptions of these two behaviors between Portuguese adolescents and young adults. Results from six focus groups (three with adolescents and three with young adults, comprising 37 participants aged between 13 and 26 years) indicated different perceptions for the two age groups. For adolescents, gaming was associated with addiction whereas for young adults it was perceived a tool for increasing personal and social skills. With regard to gambling, adolescents associated it with luck and financial rewards, whereas young adults perceived it as an activity with more risks than benefits. These results suggest developmental differences that have implications for intervention programs and future research

Parental Style, Dating Violence and Gender

The relationship between parenting styles and teen dating violence has become a relevant research topic in recent years, especially related to violence inflicted online. To more fully understand this relationship, the objective of the present study was to examine which parenting style (authoritarian, indulgent, authoritative, or neglectful) best protects against dating violence in adolescent relationships. A total of 1132 adolescents of both sexes participated in this study (46.4% boys and 53.6% girls), with ages between 14 and 18 years old (M = 15.6, SD = 1.3). A multivariate factorial design was applied (MANOVA, 4 2), using the parenting style, the parents’ gender, and the adolescents’ gender as independent variables, and the dating violence dimensions (online and o ine) as dependent variables. As the results show, the lowest scores on all the dating violence dimensions examined were obtained by adolescents from indulgent families. In addition, three interaction e ects were observed between the mother’s parenting style and the adolescent’s gender on online violence (e-violence and control), and the father’s parenting style on o ine violence (verbal-emotional). Thus, adolescents with authoritarian mothers obtained the highest scores on violence and control inflicted online, respectively, and adolescent girls with authoritarian fathers obtained the highest scores on verbal-emotional violence. These findings suggest that the indulgent style is the parenting style that protects against violence in teen dating relationships, and they also highlight the risks of the authoritarian style as a family child-rearing mode

Foundations of Character - Developing Character and Values in the Early Years

Foundations of Character takes a deep and insightful look into character and values development during the 'early years' phase of education. It is commonly assumed that the influences on the early years of a child'slife are determinative for the future individual: the evidence from this report suggests that it is more complex. Children's exposure to and engagement in early childhood education is currently a widespread phenomenon in England, with 92% of three year olds and 98% of four year olds benefitting from some free early years education of up to 15 hours per week. This study aimed to explore the developing dispositions, values and attitudes of a sample of young children in the familiar contexts of their homes, early education settings, and primary schools. It was hoped that this exploration would also provide insights into the values of the significant adults in these children's lives, and these adults' views about the development of character and values

The influence of marketing media on tweens propensity to consume electronic goods.

Doctor of Philosophy in Management. University of KwaZulu-Natal, Pietermaritzburg, 2017.Tweens are a different regiment of children who are not reflected as children, but have not technologically advanced into fully autonomous teenagers (Hulan, 2007:31). This target market is viewed as the, “richest generation of children” (Lindstrom, 2004:175). This market has disposable income and the ability to influence purchases which are endorsed, which results in the tween market being acknowledged as a commercial niche market. For an effective marketing campaign, marketing managers need to be mindful of children’s advertising knowledge, as well as the influence and pressure from peer endorsement on purchases which are made. As a result, to define the influence of these variables, a research tool (questionnaire) was given out to respondents involving 390 participants in primary and secondary schools situated in the KwaZulu Natal region, who successfully completed this research instrument. Questionnaires were administered to the tween market during life-orientation class as an exercise in the selected schools. Parent/Guardians consent had to be received before their child was able to participate in the study. Children were also given consent forms to fill in; to make the teacher aware if they wanted to partake in this study. The main aim of this study was to understand the influence marketing media has on tween market consumption, which produces their consumption patterns. Also with the different media channels developing, the marketing teams have to understand how this target market understands and interprets their messages. The key research objective was to define tweens advertising literacy at different stages and their propensity to consume advertising literacy, as well as the degree of parents’ and peers’ influence on their purchasing decisions. Understanding what factors influence the tween market was also looked at to determine their role in purchasing decisions. These factors will assist marketers and professionals when margin structuring marketing and media campaigns aimed at the tween market. Generation Z is defined as the tween market and this was also looked at in detail; it consisted of character, personality and preferences. Their consumption of media and digital media was looked at in detail as it influences marketing campaigns. Data was analyzed using SPSS (Statistics Package for Social Sciences). Findings from the data collection were signified, and compared to the collected works gathered, and an emphasis was on Roedder’s information processing model and Piaget’s Hierarchy of Cognitive development, (Roedder, 1981:145; Piaget, 1960:135). The data gathered was displayed in various chart formats and tables to form an illustration of the results. The results showed there is a sturdy positive association amongst advertising literacy and the different age-groups. Peer influence also has an influence on the tween market purchase decision. It was also established the tween market is inclined to consume endorsed products, which have a high visibility during consumption, then goods with lower consumption conspicuousness. Parental influence also has a strong influence on the tween market and their purchase decisions. Other factors i.e. cultural & social, will also be looked at to gather insights on alternate factors which influence the target audience’s purchasing decisions. From the key gatherings, recommendations and insights were put together for South African managers and marketing professionals. This study report includes recommendations for research and considerations for marketing and media campaigns which will be aimed at tween’s and their purchase patterns. One of the recommendations marketing professional’s states campaigns should consider advertising to the tween market as well, instead of forgetting because they are a niche segment. Empirical findings show children are more naïve consumers and more enthusiastic to buying goods. This makes them an attractive division, as they are eager consumers

Children Sustainable Behaviour: A Review and Research Agenda

Adopting state-of-the-art practices, this article systematically reviews the extant body of knowledge on children sustainable behaviour. Our review uncovers and synthesises core themes of children sustainable behaviour into an organising framework and offers implications for theory, policy and practice. The paper acknowledges the relevance and interplay of the family and other socialisation agents such as the media and nature, with children to shape sustainable behaviours. The review identifies several gaps in the literature and advances a theoretical and methodological agenda for future research. Our article serves as a strong foundation for consumer re- searchers interested in contributing to knowledge on children sustainable behaviour