Bridging the Divide: Using UTAUT to predict multigenerational tablet adoption practices

This study examined the “Unified Theory of Acceptance and Use of Technology” (UTAUT) in the context of tablet devices across multiple generations. We tested the four UTAUT determinants, performance expectancy, effort expectancy, social influence, and facilitating conditions, to determine their contributions for predicting behavioral intention to use tablets with age, gender, and user experience as moderators. 899 respondents aged 19-99 completed the survey. We found consistent generational differences in UTAUT determinants, most frequently between the oldest and youngest generations. Effort expectancy and facilitating conditions were the only determinants that positively predicted tablet use intentions after controlling for age, gender, and tablet use. We also discuss the implications of ageism and gender discrimination of technology adoption. Finally, we argue that our findings can be extended to create effective training programs for the teaching, learning, and adoption of new technologies in a variety of organizational settings

Examining the Adoption, Use and Diffusion of Tablet and Mobile Devices by Older Adults in Hertfordshire County, UK

Ubiquitous or mobile computing is the new trend of this modern era whereby information can be accessed anytime and anywhere. It is anticipated that this form of computing will be more effective than the Internet because of its capability of combining the integral benefits of wireless Internet and interactivity with its own unique characteristics namely, mobility, portability and flexibility. One of the devices that have made this form of computing a reality is the tablet device. It is also a device identified to make a significant impact in encouraging the use of the Internet and ICT generally among the older population. However, there is limited study on the reasons older adults adopt and use tablet devices. Therefore, this research project aims to identify and evaluate the factors that influence the adoption, use and diffusion of tablet devices within the older population (aged 50 and above) in UK. For this purpose, a Framework of Tablet Device Adoption (FTDA), which was based mainly on the Decomposed Theory of Planned Behaviour (DTPB) with the inclusion of an extra construct Trust, was developed. In particular, the hypothesised constructs included nine variables namely: Compatibility, Perceived Ease of Use, Perceived Usefulness, Trust, Attitude, Subjective Norm, Perceived Behavioural Control, Intention to Use and Actual Use. Furthermore, a quantitative approach for data collection was employed to test the FTDA model. The data collection was conducted in three phases including, content validity, pilot phase and the final phase. Data was collated through an online survey, which produced 203 completed responses for the pilot phase and 1,008 completed responses for the final phase. In addition, to validate the result of the quantitative study, qualitative method in the form of telephone interviews was employed. Result showed that attitude has the strongest effect on the intention to use tablets, while perceived usefulness had the strongest impact on attitude. In addition, the impact of attitude on intention was moderated by age and health status while the impact of perceived behavioural control was moderated by age. Findings also revealed that ailments such as anxiety disorder, vision impairments and learning difficulties impacted on adoption and use. In conclusion, this study contributes to a growing body of knowledge on older adults’ adoption and use of tablet and mobile devices. Specifically, it addresses the gap relating to the adoption, use and diffusion of tablets by older adults in Hertfordshire, UK and identifies significant factors that impact on an older adult’s adoption and use of the tablet device. In addition, it also provides information regarding the generational difference existing within the older population of 50 years and over

Customers' loyalty to tablet commerce in Nigeria

Peer reviewe

College students’ acceptance of Tablet PCs: an application of the UTAUT model

nstructional technology can enhance the learning process for post secondary students. Colleges and universities have adopted computing initiatives that require every student to acquire their own portable computing device. Yet for such initiatives to improve students ’ learning and teaching effectiveness, such technology-based initiatives must be accepted by students and faculty alike

Examination of Adoption Theory on the DevOps Practice of Continuous Delivery

Many organizations have difficulty adopting advanced software development practices. Some software development project managers in large organizations are not aligned with the relationship between performance expectancy, effort expectancy, social influence, and facilitating conditions, as moderated by experience, with intent to adopt the DevOps practice of continuous delivery. The purpose of this study was to examine the statistical relationships between the independent variablesâperformance expectancy, effort expectancy, social influence, and facilitating conditions, as moderated by experienceâand the dependent variable of behavioral intent to adopt a continuous delivery system. Venkatesh, Morris, Davis, and Davis\u27s unified theory of acceptance and use of technology provided the theoretical framework. A stepwise multiple linear regression analysis was performed on survey data from 85 technical project managers affiliated with LinkedIn project management groups. The analysis reflected that only performance expectancy was significant in predicting intent to adopt continuous delivery. The findings may contribute to social change by providing project managers with the information they need to support organizational change, collaboration, and facilitation. The knowledge gained may additionally help organizations develop operational efficiency, competitive advantage, and generate higher value to their clients and society

Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead

The unified theory of acceptance and use of technology (UTAUT) is a little over a decade old and has been used extensively in information systems (IS) and other fields, as the large number of citations to the original paper that introduced the theory evidences. In this paper, we review and synthesize the IS literature on UTAUT from September 2003 until December 2014, perform a theoretical analysis of UTAUT and its extensions, and chart an agenda for research going forward. Based on Weber’s (2012) framework of theory evaluation, we examined UTAUT and its extensions along two sets of quality dimensions; namely, the parts of a theory and the theory as a whole. While our review identifies many merits to UTAUT, we also found that the progress related to this theory has hampered further theoretical development in research into technology acceptance and use. To chart an agenda for research that will enable significant future work, we analyze the theoretical contributions of UTAUT using Whetten’s (2009) notion of cross-context theorizing. Our analysis reveals several limitations that lead us to propose a multi-level framework that can serve as the theoretical foundation for future research. Specifically, this framework integrates the notion of research context and cross-context theorizing with the theory evaluation framework to: 1) synthesize the existing UTAUT extensions across both the dimensions and the levels of the research context and 2) highlight promising research directions. We conclude with recommendations for future UTAUT-related research using the proposed framework

Understanding the individual performance of m-banking

A thesis submitted in partial fulfillment of the requirements for the degree of Doctor in Information Management, specialization in Information and Decision SystemsOs avanços significativos em tecnologias e dispositivos móveis tornaram o m-banking importante para o comércio móvel e serviços financeiros. Apesar de ter sido desenvolvida muita investigação neste campo, a maior parte da literatura académica existente centra-se na adoção de m-banking, em vez de avaliar o seu impacto sobre o desempenho individual (eficiência e eficácia da execução de tarefas bancárias) na fase da pós-adoção. Esta dissertação preenche esta lacuna na literatura através da análise do desempenho individual. O modelo conceptual é suportado pela teoria do alinhamento da tecnologia e tarefa (TTF) e o modelo de sucesso em sistemas de informação de DeLone e McLean para avaliar o desempenho individual no m-banking ao nível do contexto individual. A dissertação pretende contribuir para uma melhor compreensão do m-banking e do desemprenho individual na fase da pós-adoção. Para atingir esse objetivo foram desenvolvidos 4 estudos empíricos. No 2º capítulo apresentamos a revisão da literatura do m-banking e performance individual. Este capítulo abarca um conjunto de conhecimento alargado e relevante que servirá para apresentar o que foi analisado e quais as lacunas identificadas. A revisão da literatura indica que os temas de adoção do m-banking e intenção comportamental dominam a maioria dos estudos realizados, não tendo sido encontrado nenhum estudo sobre a pós-adoção e uso. Para além disso, os dois fatores mais significativos de intenções para adotar m-banking são: a facilidade de uso percebido e a utilidade percecionada. Considerando as várias definições m-banking e as mudanças tecnológicas ao longo do tempo, propomos uma nova e mais ampla definição. No 3º capítulo testou-se empiricamente, em Portugal, o modelo do TTF para estudar os fatores determinantes do m-banking para o desempenho individual com o objetivo de avaliar se existem diferenças de idade ou gênero. Os resultados revelam que TTF e uso são precedentes importantes do desempenho individual. Encontramos diferenças estatisticamente significativas no percurso TTF e uso para o impacto no desempenho para a subamostra de idade, e diferenças estatisticamente não significativas na subamostra de gênero. No 4º capítulo combinamos a teoria do TTF e o modelo de sucesso em sistemas de informação de DeLone e McLean para avaliar o desempenho individual no m-banking. O estudo empírico foi desenvolvido com base numa amostra de 233 observações. Os resultados revelam que o uso e satisfação são vetores importantes do desempenho individual. A qualidade do sistema, a qualidade da informação e a qualidade de serviço afetam a satisfação dos utilizadores do m-banking. No 5º capítulo, demonstramos empiricamente a importância de incluir variáveis culturais na análise da relação com o desempenho individual. O desempenho individual pode tornar-se uma fonte de retenção e captação de potenciais utilizadores do serviço de m-banking. Neste capítulo aplicamos o modelo de DeLone e McLean e duas dimensões de cultura de Hall, alto-baixo contexto e perceção do tempo monocromático e policromático. Compreendendo o efeito da cultura no desempenho individual, poderemos fornecer contributos importantes para os fornecedores de serviço de m-banking, no âmbito do desenvolvimento de estratégias que levem os utilizadores a continuar satisfeitos com o serviço bem como fomentar a utilização continuada do serviço. Neste estudo empírico, concluímos que a qualidade do sistema, a qualidade da informação e a qualidade de serviço afetam a satisfação dos utilizadores de m-banking, que por sua vez determina a utilização continuada e o desempenho individual do serviço. Demonstramos a importância da perceção do tempo na execução de tarefas bancárias no âmbito do uso e satisfação e a sua influência no desempenho individual. No 6º capítulo, investigamos a influência da cultura no uso e desempenho individual, combinando o modelo TTF com duas dimensões culturais de Hofstede: aversão à incerteza e o individualismo. O estudo empírico foi desenvolvido com base numa amostra de 204 observações. Os resultados do estudo revelam que o individualismo modera a relação entre o TTF e o uso, e a aversão à incerteza modera a relação entre o TTF e o desempenho individual. Os outros construtos que representam o núcleo do modelo de TTF continuam a explicar empiricamente o TTF, o uso e o desempenho individual. São sugeridas estratégias baseadas nestes fatores aos gestores de m-banking com vista a captação e retenção de utilizadores. Em termos epistemológicos, nesta dissertação, adotámos uma postura característica do positivismo. No que diz respeito às metodologias de investigação utilizamos o método dedutivo. A teoria do contextualismo esteve assente no modelo de investigação proposto.Fast advances in mobile technologies and devices have made m-banking increasingly important in mobile commerce and financial services. Although much research has been developed in this field, most of the academic literature until now has focused on m-banking adoption rather than on assessing the impact on individual performance in the post-adoption phase. This dissertation fills this gap in the literature through the analysis of the individual performance. The task-technology fit (TTF) theory and the DeLone & McLean IS Success model ground the current research’s conceptual model for assessing the m-banking individual performance at individual level. With this dissertation we contribute to a better understanding of the m-banking and individual performance in the post-adoption stage. To this end we developed four empirical studies. In Chapter 2 is a review of literature of m-banking and individual performance. This chapter assembles this diverse body of knowledge into a coherent whole. The present review indicates that the topics of m-banking adoption and behavioural intention dominate the majority of research, but finds no studies on post-adoption and use stage. Moreover, the two most significant drivers of intentions to adopt m-banking are perceived ease of use and perceived usefulness. Considering several m-banking definitions and the technological changes over time, we propose a new, broader definition. In Chapter 3 we empirically tested in Portugal the task-technology fit (TTF) model to study the determinants of m-banking for individual performance and to discover if there are any age or gender differences. The results reveal that TTF and use ii are important precedents of individual performance. We found statistically significant differences in path TTF and use to performance impact for the age subsample, and not statistically significant differences for the gender subsample. In Chapter 4 we propose a model combining the TTF model and DeLone & McLean IS success model to evaluate the impact of m-banking on individual performance. The empirical approach is based on an online survey questionnaire of 233 individuals. The results reveal that usage and user satisfaction are important precedents of individual performance, and the importance of the moderate effects of TTF over usage to individual performance. The system quality, information quality, and service quality positively affect user satisfaction. In Chapter 5 we show the relevance of the relationship between culture and individual performance in the m-banking context. The individual performance (efficiency and effectiveness of performing banking tasks) becomes a source of retention and attraction of potential adopters of m-banking service. We apply the DeLone & McLean IS success model and two of Hall’s cross-cultural dimension scales of high-low context and monochromic-polychronic time perception. Understanding the importance of the culture effects on individual performance can positively influence service providers, so as to develop strategies that lead to continued use and user satisfaction of the service. We find that system quality, information quality, and service quality play important roles in user satisfaction, and influence its use and individual performance. Additionally, we test the relevance of the moderating effect of time perception over the use and user satisfaction to individual performance. In Chapter 6 we show evidence on the influence of culture on m-banking use and individual performance, using a combination of the task-technology fit model and iii two of Hofstede’s cross-cultural dimension scales: uncertainty avoidance and individualism. Based on a sample of 204 m-banking users, we show that individualism moderates the relationship between TTF and use, and uncertainty avoidance moderates the relationship between TTF and individual performance. The remaining constructs, which represent the core of the TTF model, can still empirically explain the TTF, use, and individual performance of m-banking. Strategies grounded in these factors are suggested for m-banking service providers to better attract and retain users. In this dissertation, in epistemological terms, we adopted a posture characteristic of positivism. With regard to research methodologies we used the deductive method. The contextualist theory was applied to organize our proposed research model

Factors influencing students' acceptance of m-learning: An investigation in higher education

M-learning will play an increasingly significant role in the development of teaching and learning methods for higher education. However, the successful implementation of m-learning in higher education will be based on users' acceptance of this technology. Thus, the purpose of this paper is to study the factors that affect university students' intentions to accept m-learning. Based on the unified theory of acceptance and use of technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors that influence the acceptance of m-learning in higher education and to investigate if prior experience of mobile devices affects the acceptance of m-learning. A structural equation model was used to analyse the data collected from 174 participants. The results indicate that performance expectancy, effort expectancy, influence of lecturers, quality of service, and personal innovativeness were all significant factors that affect behavioural intention to use m-learning. Prior experience of mobile devices was also found to moderate the effect of these constructs on behavioural intention. The results of this research extend the UTAUT in the context of m-learning acceptance by adding quality of service and personal innovativeness to the structure of UTAUT and provide practitioners and educators with useful guidelines for designing a successful m-learning system

Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden

The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. Interviews were conducted with 11 online shoppers and 5 industry experts to explore current beliefs and to modify the model to the empirical context. The model with hypotheses was tested with statistical analysis of data obtained by a survey on 303 shoppers in the Malmoe region. The findings suggest that social influence and the location of the shopper have significant positive effects on behavioural intention to shop consumer goods through smartphones. The experience of the shopper was shown to moderate the effects of the determinants. High trustworthiness and performance of smartphone web shops was appreciated, but did not affect intention. A positive relation was found between intention to shop through smartphones and self-reported past smartphone shopping habits. The findings suggest that online retailers should customise their marketing efforts to consumers with different experience levels of smartphone shopping if they wish to increase its adoption. This is one of few studies that investigate the determining factors for online shopping exclusive to smartphones